trucking, fleet and EV · Pittsburgh
NAFA I&E 2027Exhibitor guide: booth costs, dates and deadlines in Pittsburgh
Fleet buyers, ride-alongs and a pitch stage: NAFA I&E 2027 booths in Pittsburgh
- Event dates
- April 5–7, 2027
- Exhibit hall
- April 6–7, 2027 (Tue 10 a.m.–2 p.m. and 4:30–6 p.m., Wed 10 a.m.–1:30 p.m.)
- Venue
- David L. Lawrence Convention Center, Pittsburgh
4.9 star rating from clients10,000+ booths builtSince 20153,000+ exhibitors served
Quick answers
NAFA I&E 2027 in 30 seconds
The NAFA Institute & Expo (I&E) is the annual conference and expo of NAFA Fleet Management Association for people who run corporate, government, utility and other vehicle fleets. The 2027 edition takes place in Pittsburgh's David L. Lawrence Convention Center from April 5 to 7, with the Expo Hall open April 6 and 7. NAFA counts more than 2,200 fleet professionals and about 250 suppliers. Space sells by the square foot, from $29.50 for members, and exhibitors can put EVs on an Indoor EV Test Track inside the hall. Purple builds vehicle islands and dashboard inlines for it.
- When is NAFA I&E 2027?
- April 5–7, 2027, at David L. Lawrence Convention Center, Pittsburgh.
- When is the hall open at NAFA I&E?
- April 6–7, 2027, Tue 10 a.m.–2 p.m. and 4:30–6 p.m., Wed 10 a.m.–1:30 p.m.
- What does NAFA I&E booth space cost?
- $29.50 member / $32.50 standard per sq. ft. (100–300 sq. ft.); $28.50 / $31.50 for 400+; corner $150, paid to the organizer.
- What does a 10×20 booth cost all-in at NAFA I&E?
- $7,500 – $15,000 for a Purple rental at NAFA I&E with design, graphics, lighting, install and dismantle. NAFA I&E bills space and show services separately.
- For NAFA I&E, what is the next exhibitor deadline?
- Innovations Showcase submissions due: January 15, 2027.
Official NAFA I&E 2027 links: NAFA I&E 2027 floor planNAFA I&E 2027 hotelsNAFA I&E 2027 booth space
The lookPittsburgh 2027
Fleets plug in by the three rivers.
NAFA Institute & Expo 2027 runs April 5–7 at the David L. Lawrence Convention Center, with an Indoor EV Test Track in the Expo Hall. NAFA counts more than 2,200 fleet professionals and about 250 suppliers.
Everything about NAFA I&E 2027 in one place
NAFA I&E 2027 fact sheet
| Official name | NAFA Institute & Expo (I&E) 2027 |
|---|---|
| Event dates | April 5–7, 2027 |
| Exhibit hall dates | April 6–7, 2027 (Tue 10 a.m.–2 p.m. and 4:30–6 p.m., Wed 10 a.m.–1:30 p.m.) source |
| Venue | David L. Lawrence Convention Center 1000 Fort Duquesne Blvd, Pittsburgh, PA 15222 |
| Organizer | NAFA Fleet Management Association |
| Next deadline | Innovations Showcase submissions due: January 15, 2027 source |
| Nearest airport | Pittsburgh International Airport (PIT) About 20 miles from downtown, with more than 125 daily nonstop flights, per NAFA |
| Hotels | NAFA's discounted block at official hotels within walking distance, booked through Orchid Events Official hotel page → |
| Official website | nafainstitute.org |
Official NAFA I&E resources
NAFA I&E 2027 calendar
NAFA I&E 2027 dates and deadlines
These are the dates the organizer has published for NAFA I&E, listed in order and linked to the pages that state them. The next one is highlighted.
- Innovations Showcase submissions due source
- Move-in opens at 8 a.m.; pre-conference events and welcome reception source
- Second move-in day; Outdoor Ride & Drive 1 to 3 p.m. source
- Expo Hall opens at 10 a.m. source
- Expo Hall closes at 1:30 p.m.; move-out begins source
- Move-out ends at noon; carriers checked in by 10 a.m. source
01 Purple at NAFA I&E 2027
Fleet buyers, ride-alongs and a pitch stage: NAFA I&E 2027 booths in Pittsburgh
NAFA I&E gathers the managers who buy cars, vans, trucks and chargers for companies and public agencies. We build booths that pair a vehicle or a fleet dashboard with a counter, and that work with the Indoor EV Test Track and the Innovations Showcase.
- Apr 5–7 · Pittsburgh
- 2,200+ fleet pros, per NAFA
- EV Test Track in the hall
What makes NAFA I&E different, and how we build for it
The NAFA Institute & Expo is run by NAFA Fleet Management Association for the people who buy and manage vehicles for corporations, utilities, universities and governments: more than 2,200 fleet professionals and about 250 suppliers, per NAFA. Education carries CAFM Continuing Professional Education credits, the evening program crowns the 100 Best Fleets, and the Expo Hall runs with non-compete hours. Vehicles are part of the floor: an Indoor EV Test Track runs ride-alongs inside the hall, an Outdoor Ride & Drive opens Monday, and the Innovations Showcase gives exhibitors a speed-pitch stage and a People's Choice Award.
Total cost of ownership, uptime and resale numbers for the vehicle or service, and a person who can quote for a mixed fleet.
Procurement-ready answers: cooperative contracts, EV charging plans and how an upfit meets their duty cycle.
A look under the hood or into the data: the telematics screen, the maintenance software or the charger hardware they will live with.
Your team in Pittsburgh
How Purple runs NAFA I&E 2027 in Pittsburgh
Fishkill, NY handles NAFA for us: it is the closer shop, and the booth leaves there for the advance warehouse in the 2027 exhibitor kit about three weeks out. On April 4 and 5 our project manager directs the install with the labor the convention center requires, coordinates any track vehicle with NAFA, and books the outbound carrier window.
Inside NAFA I&E 2027
NAFA I&E rules that shape your booth
Only companies exhibiting or sponsoring at NAFA I&E may put a vehicle on the Indoor EV Test Track, which runs during Expo hours and pauses for the Refuel Happy Hour. We plan the booth and the track vehicle as one program.
NAFA prices 100–300 sq. ft. and 400+ sq. ft. differently, with member and standard rates and a $150 inline corner fee. We show what the next tier up buys before you choose a footprint.
Outbound carriers must check in by 7 p.m. Wednesday, April 7, or by 10 a.m. Thursday, April 8. We book the carrier for one of those windows when the booth ships.
Programs worth planning for
Speed pitches of 3 to 6 minutes on the Expo floor, storyboards and a People's Choice Award; $1,500 per submission, due January 15, 2027.
Ride-alongs in new EVs inside the Expo Hall on April 6 and 7, 2027; $950 per vehicle, or $3,250 with the Outdoor Ride & Drive, for exhibitors and sponsors.
Monday, April 5, 1 to 3 p.m.: test drives of current vehicles and EVs for attendees, with more details to come from NAFA.
The Celebrate Excellence program crowns the 100 Best Fleets and new Certified Automotive Fleet Managers; sessions earn CAFM CPE credits.
NAFA I&E is the meeting for managers of corporate, public and utility fleets of every size; pick it ahead of NPTC when you sell cars, vans, EVs or fleet software rather than Class 8 private trucking. Compare NAFA I&E with the other automotive and transportation shows we build for →
02 Booths & pricing for NAFA I&E 2027
What does a booth at NAFA I&E 2027 cost?
NAFA sells space by the square foot in two tiers, 100–300 and 400+ square feet, with corners at $150. Software and service suppliers take inline space; OEMs and upfitters take islands with vehicles. We recommend a 10×20 inline with a dashboard demo for a first I&E and a 20×20 or larger island when a vehicle or charger is the product.
A counter with a telematics or fleet software dashboard on a large screen, a graphic wall naming fleet types served and a standing table.
Above: Sedemac, a Purple inline booth
See 10×20 rental booths →
The dashboard at center, a charger or upfit component at one end and a two-seat corner for procurement questions at the other.
Shown: Bright Starts, a Purple inline booth
See 10×30 rental booths →
An island around one vehicle or charger, with lit graphics on two sides and a spec counter facing the busiest aisle.
Pictured: Tesla Transformers (India) Ltd., a Purple island exhibit
See 20×20 rental booths →
Two vehicles or a vehicle with a working upfit, a demo screen and a small meeting space for fleet managers comparing bids.
Shown: Voltronic Power, a Purple island exhibit
See 20×30 rental booths →In Purple's NAFA I&E price
- Design and a 3D rendering for NAFA I&E, revised until it is right
- The structure, printed graphics, counters and storage your NAFA I&E plan specifies
- In-booth lighting and power distribution
- Setup and teardown, with our project manager on the NAFA I&E floor
- Every NAFA I&E show-service order and deadline tracked for you
Billed by the show and its contractor
- Booth space (paid to the organizer)
- Material handling (drayage) at the David L. Lawrence Convention Center, where the space rate does not include it
- Electrical service, internet and rigging at the David L. Lawrence Convention Center
- Booth cleaning and whatever union labor the NAFA I&E venue requires
Rates to plan with for NAFA I&E:
- Space, 2027 $29.50 member / $32.50 standard per sq. ft. (100–300 sq. ft.); $28.50 / $31.50 for 400+; corner $150 source
- EV Test Track, 2027 $950 per vehicle; $3,250 bundled with the Outdoor Ride & Drive source
- Innovations Showcase, 2027 $1,500 per submission, due January 15, 2027 source
- Booth build 10×20 rental $7,500–$15,000; custom 20×20 island $50,000–$120,000, Purple's 2026 planning range source
We estimate each of these on your NAFA I&E proposal, so the total is on paper before you sign.
All-in 2026 rental ranges: design, structure, graphics, installation and dismantle are included, and custom NAFA I&E builds are quoted per project. Run your NAFA I&E numbers in the booth cost calculator and the 2026 booth cost guide.
Tell us your NAFA I&E booth size and what the space has to do. Expect a reply within one business day and, usually within a week, a rendering and a fixed proposal for NAFA I&E. No charge.
The booth we would build for NAFA I&E 2027
The ride-along island for fleet buyers
At NAFA I&E a fleet manager can ride in an EV on the indoor track and walk straight to the maker's booth, so this booth is the second half of a test drive. It puts the vehicle, its cost numbers and a person who can quote in one footprint.
Vehicle bay
The vehicle or upfit on a clean floor with doors open, a charger beside it and range, payload and duty-cycle figures on a low sign.
Fleet math wall
A lit wall with total cost of ownership and uptime for three fleet types: corporate cars, utility trucks and public-sector vans.
Procurement counter
A counter where a buyer asks about contract vehicles, lead times and service coverage and leaves with a quote request filed.
Customer lounge
A few seats for the customers you invited on NAFA's free Expo passes, so they have a base on the floor.
The demo
Put a tablet in the fleet manager's hands with telematics from a vehicle like the one they just rode: charge state, route, cost per mile. Then show the same view across a 200-unit fleet in one click.
The meetings
NAFA keeps Expo hours free of competing sessions, so buyers have time to sit. A two-seat table beside the counter handles the ten-minute procurement talk, and the Tuesday Refuel Happy Hour suits a relaxed follow-up with existing customers.
Lower cost per mile, for every vehicle in your fleet.
03 Built by Purple
NAFA I&E booths that turn a ride-along into a quote
Case study · KLEEMANN
KLEEMANN at an industrial technology exhibition
KLEEMANN's visitors moved from a digital simulation to the real product along a planned route, and a NAFA booth does the same with a fleet manager who steps off the EV Test Track and walks to the vehicle's dashboard demo.
Read the KLEEMANN case study All case studies →“Itzy and his team are the real deal. If you want to wow your potential customers at your next trade show, this is the team for you. They create the best custom and portable trade show exhibits by far.”
Sherri McManus, Corporate Training, The Lou Everett Group · more reviews from Purple clients
Trusted by exhibitors including
04 Designing for fleet vehicle makers, upfitters, leasing, charging, telematics and fleet software companies at NAFA I&E
Designing a NAFA I&E booth around the EV Test Track
1Built for non-compete hours
NAFA gives exhibitors non-compete Expo hours on Tuesday and Wednesday, plus a Refuel Happy Hour on Tuesday evening. We light the booth for that evening crowd and plan staffing so the busiest hours have two people at the counter.
2Link the booth to the track
The Indoor EV Test Track runs inside the Expo Hall during show hours, so fleet managers step off a ride-along and look for the vehicle's maker. We print a matching graphic for the track vehicle and the booth so they find you.
3Answer the procurement question
Many NAFA buyers manage public or corporate fleets with formal bids. A wall panel that names contract vehicles, warranty terms and service coverage answers the first question before it is asked, so the conversation starts on fit.
4Use the free customer passes
Every NAFA booth package includes free Expo passes for customers and prospects. We design a small welcome spot with seating for invited fleet customers, so the people you brought have a place to land.
Concept rendering
Your proposal for NAFA I&E includes a rendering like this one
Before we cut a single panel, you see the booth in 3D (layout, graphics, lighting and product positions) and we revise it until it is right. Pictured: a Purple concept for OFIL.
Start my NAFA I&E conceptFloor at a glance
Where you could be at NAFA I&E 2027
NAFA uses the David L. Lawrence Convention Center for the Expo Hall, the EV Test Track and the education program. These are the areas that shape a booth, from NAFA's 2027 pages.
Expo Hall
About 250 suppliers, with non-compete hours Tuesday 10 a.m. to 2 p.m., the Refuel Happy Hour 4:30 to 6 p.m., and Wednesday 10 a.m. to 1:30 p.m.
Our advice Ask for a spot on the route between the EV Test Track and the Innovations Showcase stage.
Indoor EV Test Track
Ride-alongs in new electric vehicles inside the Expo Hall during show hours, $950 per vehicle for exhibitors and sponsors.
Our advice Brand the track vehicle and the booth alike so riders can find you after the lap.
Innovations Showcase stage
Speed pitches of 3 to 6 minutes on Tuesday or Wednesday during Expo Hall hours, with storyboards and People's Choice voting.
Our advice Put the pitch's headline on your booth wall so voters connect the stage to the booth.
05 David L. Lawrence Convention Center · Pittsburgh
NAFA I&E 2027 move-in and Pittsburgh freight
NAFA opens the hall for exhibitors on Sunday, April 4 and Monday, April 5 during business hours (8 to 5), and move-out runs Wednesday, April 7 from 1:30 to 8 p.m. and Thursday, April 8 from 8 a.m. to noon, with outbound carriers checked in by 7 p.m. Wednesday or 10 a.m. Thursday, per NAFA. NAFA does not name its general service contractor on its public pages, so the contractor, advance warehouse and labor rules come from the 2027 exhibitor kit; the contractor is not confirmed yet. Purple ships from Fishkill, NY, the shorter run to Pittsburgh, and our project manager leads the setup using whatever labor the building's rules call for.
What Purple handles
- Inline and island booths around vehicles, chargers and dashboards
- Graphics matched between the booth and the EV Test Track vehicle
- Innovations Showcase storyboard content and pitch-stage visuals
- Freight from Fishkill, NY to Pittsburgh
- Move-out timed to NAFA's Wednesday and Thursday carrier check-ins
- Storage and reuse for NPTC, ACT Expo or other fleet events
Your NAFA I&E timeline, from move-in back
Innovations Showcase submissions close: January 15, 2027. The storyboard and pitch need the product story locked, so we draft the booth graphics and the storyboard together in December.
For NAFA I&E, we need design sign-off by early February 2027.
- Early February 2027Design sign-off; Innovations Showcase submission filed by January 15 if you pitch a new product.
- February–March 2027Production and graphics in Fishkill, NY; EV Test Track or Ride & Drive slot booked with NAFA sales.
- Mid-March 2027Freight sent to the advance warehouse named in the exhibitor kit.
- April 4–5, 2027Move-in, 8 a.m. to 5 p.m. both days; Outdoor Ride & Drive Monday 1 to 3 p.m.
- April 6–7, 2027Expo Hall days; our project manager is on site.
- April 7–8, 2027Move-out from 1:30 p.m. Wednesday; carriers in by 7 p.m. Wednesday or 10 a.m. Thursday.
Purple's planning timeline for NAFA I&E. The official NAFA I&E move-in, freight target and order dates come from your exhibitor kit and assigned schedule; when you book, we confirm them against your booth.
Printable NAFA I&E budget & deadline sheetBefore you book NAFA I&E 2027
What NAFA I&E exhibitors should plan in Pittsburgh
Every NAFA booth includes free Expo passes for your customers and prospects, so send them to the fleet managers you most want at the booth before the show. source
The Indoor EV Test Track does not run during the Tuesday Refuel Happy Hour, though attendees can still see the vehicles; schedule ride-along pushes for the day sessions. source
Innovations Showcase entries close January 15, 2027, and each $1,500 entry includes a feature in the I&E issue of FLEETSolutions as well as the stage pitch. source
NAFA's attendee list for promotion carries name and company only, so plan outreach through your own customer lists and the free Expo passes. source
Orchid Events is NAFA's only official housing company; NAFA tells exhibitors to check any other caller with help@orchid.events before paying for rooms. source
Who you meet on the floor
They buy and replace cars, vans and trucks for their companies and come to compare vehicles, leasing and telematics in one hall.
Public and utility fleets plan EV transitions and use the Ride & Drive and EV Test Track to compare vehicles they may bid on.
CAFM holders earn Continuing Professional Education credits at I&E and new CAFMs are recognized at Celebrate Excellence.
NAFA runs technician training sessions at I&E, bringing the people who maintain the vehicles onto the floor.
Side by side
NAFA I&E vs STN EXPO East vs ITS America: 2027 at a glance
| NAFA I&E | STN EXPO East | ITS America | |
|---|---|---|---|
| Dates | April 5–7, 2027 | April 1–5, 2027 | April 12–15, 2027 |
| Where | Pittsburgh, PA · David L. Lawrence Convention Center | Concord, NC · Embassy Suites by Hilton Charlotte Concord Golf Resort & Spa | Salt Lake City, UT · Salt Palace Convention Center |
| Size | 2,200+ fleet professionals, per NAFA | 28,800 sq ft of exhibit space in 2027, per STN | 3,000+ professionals at ITS America 2026 |
| Main buyers | Corporate fleet managers | School district transportation directors | State DOT and city agency staff |
| Booth space | Space, 2027: $29.50 member / $32.50 standard per sq. ft. (100–300 sq. ft.); $28.50 / $31.50 for 400+; corner $150 | STN 2027 booth rates: 10×20 $6,175; 20×20 $10,575; 30×50 $28,975; 10% more after December 1, 2026 | Price not published |
Figures carry the year and source shown on each show's own page.
Travel to NAFA I&E 2027
Getting to NAFA I&E 2027: airport, hotels and parking
Fly in
Pittsburgh International Airport (PIT)
About 20 miles from downtown, with more than 125 daily nonstop flights, per NAFA
Stay
NAFA's discounted block at official hotels within walking distance, booked through Orchid Events
Park
NAFA suggests arriving Sunday, April 4 and leaving Thursday, April 8
Find the venue
David L. Lawrence Convention Center
1000 Fort Duquesne Blvd, Pittsburgh, PA 15222
Travel facts from nafainstitute.org.
NAFA I&E by the numbers
NAFA I&E year by year
How NAFA I&E 2027 compares with other automotive and transportation shows
The automotive and transportation shows closest to NAFA I&E on the calendar, with the latest size each organizer has published. Each show name opens our automotive and transportation exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| MATSMid-America Trucking Show | March 18–20, 2027 | Louisville, KY | 53,507 attendees · 830 exhibitors (2026) |
| NORTHEASTAlliance of Automotive Service Providers of New Jersey (AASP/NJ) | March 19–21, 2027 | Secaucus, NJ | 6,500+ anticipated attendees (2026) |
| Heartland Carwash Product ShowHeartland Carwash Association (HCA) | March 23–24, 2027 | Tinley Park, IL | 1,200+ attendees · 100+ exhibitors and sponsors (2026) |
| New York International Auto ShowNew York International Auto Show | March 26 – April 4, 2027 | New York, NY | Hundreds of thousands of potential car buyers, per the show · 700+ vehicles on display exhibitors (2026) |
| STN EXPO EastSTN Media Group (School Transportation News) | April 1–5, 2027 | Concord, NC | Trade show in the 28,800 sq ft Concord Ballroom exhibitors (2027) |
| Seatrade Cruise GlobalInforma Markets | April 5–8, 2027 | Miami Beach, FL | 12,500+ attendees · 650+ exhibitors (2026) |
| NAFA I&ENAFA Fleet Management Association | April 5–7, 2027 | Pittsburgh, PA | – |
| ITS AmericaITS America (Intelligent Transportation Society of America) | April 12–15, 2027 | Salt Lake City, UT | 3,000+ attendees · 170 exhibitors (2026) |
| MRO AmericasAviation Week Network | April 13–15, 2027 | Orlando, FL | 19,000 attendees · 1,075 exhibitors (2026) |
| Central States Collision ConferenceCentral States Collision Conference (KABA | April 23–24, 2027 | Wichita, KS | First edition exhibitors (2027) |
NAFA I&E exhibitor questions
NAFA Institute & Expo 2027 questions exhibitors ask
When is NAFA I&E 2027?
April 5–7, 2027, in Pittsburgh, where NAFA has booked the David L. Lawrence Convention Center. Pre-conference events and the welcome reception start Sunday, April 4, and the Expo Hall opens Tuesday, April 6 and Wednesday, April 7.
What are the NAFA I&E 2027 Expo Hall hours?
Tuesday, April 6, 10 a.m. to 2 p.m. and 4:30 to 6 p.m. for the Refuel Happy Hour; Wednesday, April 7, 10 a.m. to 1:30 p.m., per NAFA's exhibit page. NAFA calls them non-compete exhibit hours.
How much does a booth at NAFA I&E cost?
$29.50 per square foot for members and $32.50 standard for 100–300 square feet, and $28.50 or $31.50 for 400 square feet and up, plus $150 for an inline corner, per NAFA's 2027 rates. Purple's price comes on top of that space; renting a 10×20 frame wrapped in your graphics typically costs $7,500 to $15,000.
What is included in a NAFA booth?
Two full conference and two exhibit badges per 100 square feet, free Expo passes for customers, a back-wall drape at 8 feet with 8-foot side rails and a booth ID sign, app and floor plan listings, pre- and post-show lists, and the chance to join the Innovations Showcase, EV Test Track and Ride & Drive, per NAFA.
How does the NAFA Indoor EV Test Track work?
Attendees ride along in new electric vehicles on a track inside the Expo Hall during show hours. An exhibitor or sponsor can enter a vehicle for $950, or $3,250 bundled with the Outdoor Ride & Drive; the track pauses during the Tuesday Refuel Happy Hour.
What is the NAFA Innovations Showcase?
An innovation zone on the Expo floor where exhibitors show a new product or update, with a storyboard, an online listing and a 3–6 minute speed pitch from the Showcase stage. Entry costs $1,500 per submission, the deadline is January 15, 2027, and attendees vote a People's Choice Award.
Who won the NAFA People's Choice Award?
Fleetio in 2026 for AI that supports maintenance decisions, Geotab Vitality in 2025 and Samsara in 2024, per NAFA's Innovations Showcase page. The award goes to the product attendees vote most innovative.
When is move-in for NAFA I&E 2027?
Sunday, April 4 and Monday, April 5, 2027, 8 a.m. to 5 p.m. both days. Move-out runs Wednesday, April 7 from 1:30 to 8 p.m. and Thursday, April 8 from 8 a.m. to noon, per NAFA.
Who attends NAFA I&E?
More than 2,200 fleet professionals from all fleet types, per NAFA: corporate, government, utility and other fleets. Education sessions carry CAFM Continuing Professional Education credits, and the event crowns the 100 Best Fleets.
Where should we stay for NAFA I&E 2027?
In NAFA's block at the official hotels, all within walking distance of the David L. Lawrence Convention Center. Orchid Events is NAFA's only official housing company, and NAFA warns against anyone else offering rooms.
Can Purple build our NAFA booth in Pittsburgh?
Yes. We build and print in Fishkill, NY, ship to the advance warehouse in the 2027 exhibitor kit, and our project manager is on the Pittsburgh floor from the first crate to the last, directing whatever labor the venue requires.
What is the difference between NAFA I&E and NPTC?
NAFA I&E serves managers of all fleet types, including cars, vans and public fleets, with an EV Test Track on the floor; NPTC's conference serves private truck fleets run by shippers. Choose NAFA for mixed and light-duty fleets and NPTC for Class 8 private fleets.
Is NAFA I&E worth it for a startup?
It can be, through the Innovations Showcase: a $1,500 entry adds a storyboard, a speed pitch and pre-show marketing on top of a booth, and the People's Choice Award has gone to Fleetio, Geotab and Samsara. A 10×20 at member rates costs $5,900 in space.
Before you sign with any builder
Five things to ask every builder quoting NAFA I&E:
- Can you brand our EV Test Track vehicle to match the booth, and deliver it in time for the April 4–5 move-in?
- How will you get a vehicle into the David L. Lawrence Convention Center, and what does the exhibitor kit require for fuel and batteries?
- Can you produce the Innovations Showcase storyboard art with our booth graphics?
- Which carrier window will you book for move-out, Wednesday by 7 p.m. or Thursday by 10 a.m.?
- Can you store the booth after Pittsburgh and send it on to NPTC in Orlando in May?
What NAFA I&E exhibitors ask us
We sell software, not vehicles. Do we need the EV Test Track? No. Software and service suppliers win at NAFA with a strong dashboard demo, and the Innovations Showcase gives a stage pitch for $1,500 without a vehicle. The People's Choice Award went to software companies in 2024, 2025 and 2026.
Is Pittsburgh a hard city for freight? It is a short run from our Fishkill, NY shop. The real limits are NAFA's: move-in on April 4 and 5 and carrier check-in by 7 p.m. Wednesday or 10 a.m. Thursday, which we book in advance.
Should we join NAFA before booking? Membership cuts $3 per square foot, so on a 400-square-foot island the space costs $11,400 against $12,600 standard. Weigh that $1,200 against dues before you sign.
Get a proposal
Tell us about your NAFA I&E booth
What happens next
- Our reply comes within one business day, with questions on your products, goals and footprint.
- Your NAFA I&E concept rendering and fixed proposal usually arrive within a week. Every last fee for NAFA I&E, listed upfront and in full on paper.
- The build takes 30–45 days; we ship to the advance warehouse and install before the hall opens at the David L. Lawrence Convention Center.