New York International Auto Show 2027 · Budget & deadline sheet
March 26 – April 4, 2027 · Javits Center, New York, NY
March 26 – April 4, 2027 · Javits Center, New York, NY
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Exhibit space (paid to New York International Auto Show)
- Material handling / drayage, if the New York International Auto Show space rate leaves it out
- Electrical service, internet and rigging
- Booth cleaning and any union labor the venue requires
Published rates:
- Booth build: 10×20 rental $7,500–$15,000; custom 20×20 $50,000–$120,000, Purple's 2026 planning range
- Material handling: About $195 per hundredweight, 200 lb minimum, Purple's 2026–2027 Javits planning figure
- Visitor tickets (2027): $22 adults, $8 children 3–12, $48 adult Early Access, per the show
Key dates
- Design sign-off with Purple: Late January 2027
- December 2026 to January 2027: Marketplace, Overlander Weekend or sponsor terms agreed with the show's exhibitor team.
- Late January 2027: Design sign-off; booth size kept under or over 250 sq ft on purpose, with the labor plan to match.
- February 2027: Production and graphics in Fishkill, NY; press-day and public-day signage printed together.
- Mid-March 2027: Freight booked through the marshaling facility; exact move-in dates not confirmed yet.
- March 23–25, 2027: Booth ready for the Automotive Forum, the World Car Awards and Media and Industry Days.
- March 26 – April 4, 2027: Public days; graphics refreshed, then strike and the drive back to Fishkill.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Ask the show's exhibitor team for Marketplace, Overlander Weekend or sponsor terms
- Decide if the display stays under 250 sq ft for self-setup or goes larger with union labor
- Plan the March 24–25 press-day moment and the public-day offer
- Staff ten public days, including two late Fridays and Saturdays and Easter Sunday
- Send Purple product lists, vehicle sizes and brand files
- Register media contacts when registration opens in December 2026
- Book rooms in Hudson Yards or the west 30s
Every New York International Auto Show fee listed upfront, in full, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/new-york-auto-show/