auto show, powersports, RV and marine · New York
New York International Auto Show 2027New York exhibitor guide: booth costs, dates and deadlines
Ten days on Eleventh Avenue: New York Auto Show 2027 booths in New York
- Event dates
- March 26 – April 4, 2027
- Exhibit hall
- March 26 – April 4, 2027 (public days) (Mon–Thu 10 a.m.–8 p.m., Fri–Sat 10 a.m.–10 p.m., Sun 10 a.m.–7 p.m.)
- Venue
- Javits Center, New York
4.9 client rating10,000+ booths builtSince 20153,000+ exhibitors served
Quick answers
New York International Auto Show 2027 in 30 seconds
The New York International Auto Show is a public auto show at the Javits Center in Manhattan, first held in November 1900. The 2027 edition runs March 26 to April 4, after the Automotive Forum with J.D. Power and NADA on March 23 and Media and Industry Days on March 24–25, when the World Car Awards are announced. It puts 700+ vehicles on 1.0 million sq ft, per the show. Automakers build their own displays; other companies exhibit in the River Pavilion Marketplace, in Overlander Weekend on Level 1, or as sponsors. Purple builds those displays from Fishkill, NY.
- When is New York International Auto Show 2027?
- March 26 – April 4, 2027, at Javits Center, New York.
- When does the New York International Auto Show exhibit hall open?
- March 26 – April 4, 2027 (public days), Mon–Thu 10 a.m.–8 p.m., Fri–Sat 10 a.m.–10 p.m., Sun 10 a.m.–7 p.m.
- How big is New York International Auto Show?
- Hundreds of thousands of potential car buyers, per the show, 700+ vehicles on display exhibitors (2026 edition).
- What is the all-in cost of a 10×20 booth at New York International Auto Show?
- $7,500 – $15,000 for a Purple rental, including design, graphics, lighting, install and dismantle. Space and show services are billed by New York International Auto Show.
- At New York International Auto Show, what is the next exhibitor deadline?
- New York Automotive Forum at the Javits: March 23, 2027.
Official New York International Auto Show 2027 links: New York International Auto Show 2027 hotelsNew York International Auto Show 2027 booth space
The lookJavits Center 2027
Cabin light, river light. New York shops for cars.
The New York International Auto Show fills the Javits March 26 to April 4, 2027 with 700+ vehicles on a million square feet, after a March 23–25 run of the Automotive Forum, press days and the World Car Awards.
Everything about New York International Auto Show 2027 in one place
New York International Auto Show 2027 fact sheet
| Official name | New York International Auto Show 2027 |
|---|---|
| Event dates | March 26 – April 4, 2027 |
| Exhibit hall dates | March 26 – April 4, 2027 (public days) (Mon–Thu 10 a.m.–8 p.m., Fri–Sat 10 a.m.–10 p.m., Sun 10 a.m.–7 p.m.) source |
| Venue | Javits Center 429 11th Avenue, New York, NY 10001 |
| Organizer | New York International Auto Show |
| Size (2026) | Hundreds of thousands of potential car buyers, per the show · 700+ vehicles on display exhibitors source |
| Who attends | New York-area car buyers and families on public days; press, analysts and industry at the March 23–25 events |
| Next deadline | New York Automotive Forum at the Javits: March 23, 2027 source |
| Nearest airport | Newark (EWR), JFK and LaGuardia (LGA) Taxi about 25–40 minutes from LaGuardia, 40–60 from Newark and 45+ from JFK, per the show |
| Hotels | Hudson Yards and the west 30s, within a ten-minute walk, per Purple's Javits guide Official hotel page → |
| Official website | autoshowny.com |
Official New York International Auto Show resources
New York International Auto Show 2027 calendar
New York International Auto Show 2027 dates and deadlines
In order: the dates the New York International Auto Show organizer has published, each linked to the page that states it. The next one is highlighted.
01 Purple at New York International Auto Show 2027
Ten days on Eleventh Avenue: New York Auto Show 2027 booths in New York
Automakers fill the Javits with 700-plus vehicles; the rest of the floor goes to Marketplace exhibitors in the River Pavilion, Overlander Weekend on Level 1 and sponsors. We build those displays in Fishkill, an easy morning drive up the river.
- Mar 26–Apr 4 · Javits
- 700+ vehicles on display
- 1.0M sq ft over 10 days
What makes New York International Auto Show different, and how we build for it
The New York International Auto Show is a consumer show with a trade front end.Before the public arrives, the Javits hosts the Automotive Forum with J.D. Power and NADA on March 23, Media and Industry Days on March 24 and 25, the World Car Awards ceremony, MediaPost's Automotive Marketing Conference and the World Traffic Safety Symposium. Then ten public days run from March 26 to April 4, with 700-plus vehicles across a million square feet and EV test tracks. Companies that are not automakers exhibit in the Marketplace in the River Pavilion or in Overlander Weekend on Level 1, or come in as sponsors.
A reason to stop between automaker stands, a product they can hold or sit in, and a way to act later, since vehicles cannot be bought at the show.
Built rigs, rooftop tents and gear on Level 1 during Overlander Weekend, with the people who build them on hand.
A clean interview backdrop and a story ready before the public opening, during the Forum, the World Car Awards and the press days.
Your team in New York
How Purple runs the New York Auto Show 2027
We build and print the display in Fishkill, NY and truck it 70 miles down the Hudson, through the Javits marshaling facility on the dock call the show assigns. On the floor, our project manager works alongside whichever Javits trades each task calls for, has the booth ready for the March 24 press day, and brings it home after April 4.
Inside New York International Auto Show 2027
Rules that shape your New York International Auto Show booth
Javits rules cap exhibitor self-setup at 250 sq ft, hands only. Past that size we engineer the booth for quick carpenter assembly and order the labor as your contractor.
Vehicles cannot be purchased at the show. We build for lead capture: QR offers, appointment tablets and dealer-finder screens instead of sales desks.
Metal detectors and bag checks run at the entrances, and knives and box cutters are prohibited. We pack install tools with freight through the docks, never in staff bags.
The Javits is smoke-free, including e-cigarettes and vaping, per the show. Fog or haze effects in an activation need the venue's sign-off, which we request with the drawings.
Programs worth planning for
World Car of the Year and five category awards, judged by 100+ jurors worldwide, announced at the Javits on March 24, 2027.
A one-day forum on March 23, 2027 run with J.D. Power and NADA on forecasts, supply chains and consumer demand.
A March 24, 2027 conference at the Javits on how automakers reach niche buyers through CTV, gaming and charging stations.
Exhibits for the overlanding community on Level 1, booked through the show's exhibitor contacts.
The New York International Auto Show pairs ten public days with a March trade front end; choose it over the Chicago Auto Show when press coverage, the World Car Awards and the New York market matter more than a priced vendor menu. Line up New York International Auto Show against every automotive and transportation show we build for →
02 Booths & pricing for New York International Auto Show 2027
What does a New York Auto Show 2027 exhibit or sponsor space cost?
Space for companies other than automakers is sold through the Marketplace in the River Pavilion, Overlander Weekend exhibits on Level 1 and sponsorships; the show does not publish sizes or prices, so terms come from its exhibitor team. We plan a 10×20 or 20×20 for a first Marketplace exhibit and a lounge for sponsors.
A Marketplace display for car-care or accessory products: a lit product wall, a demo counter and a QR offer for after the show.
Shown: Sedemac, a Purple inline booth
See 10×20 rental booths →
Multiple product lines, a small meeting nook
Shown: a Purple inline booth for Reyan Impex
See 10×30 rental booths →
An Overlander Weekend setup with one rig, a tent and a gear wall, or a Marketplace island with a vehicle-side demo.
Above: Gotec, a Purple island exhibit
See 20×20 rental booths →
A sponsor lounge with seating, a press backdrop and product stations sized for ten public days.
Pictured: Waaree, a Purple large-format exhibit
See 20×30 rental booths →In Purple's New York International Auto Show price
- A 3D rendering of your New York International Auto Show booth, revised until you approve it
- Structure, graphics printed for New York International Auto Show, counters and storage as specified
- Lighting plus power distribution within the booth at New York International Auto Show
- Installation and dismantle at the Javits Center, with our project manager on the floor
- Show-service orders and deadlines for New York International Auto Show, tracked on your behalf
What New York International Auto Show and its contractor bill
- Exhibit space (paid to New York International Auto Show)
- Material handling / drayage, if the New York International Auto Show space rate leaves it out
- Electrical service, internet and rigging
- Booth cleaning and any union labor the venue requires
Rates to plan with for New York International Auto Show:
- Booth build 10×20 rental $7,500–$15,000; custom 20×20 $50,000–$120,000, Purple's 2026 planning range source
- Material handling About $195 per hundredweight, 200 lb minimum, Purple's 2026–2027 Javits planning figure source
- Visitor tickets (2027) $22 adults, $8 children 3–12, $48 adult Early Access, per the show source
We estimate each of these on your New York International Auto Show proposal, so the total is on paper before you sign.
The prices above are all-in 2026 rental ranges covering design, structure, graphics, installation and dismantle; custom builds for New York International Auto Show are quoted per project. The booth cost calculator gives an exact number for your New York International Auto Show booth; the 2026 booth cost guide has the 2026 ranges.
Tell us your New York International Auto Show booth size and what the space has to do. We reply within one business day, then send a rendering and a fixed proposal, usually within a week. No charge.
The booth we would build for New York International Auto Show 2027
The after-hours garage in the River Pavilion
Marketplace shoppers reach the River Pavilion after hours among automaker stands, tired and ready to buy something they can take home or book. This 20×20 reads as a lit New York garage at night: a car-care or accessory demo on a real panel, a counter that sells, and a press corner for March 24–25.
Night garage wall
A dark back wall with warm task light and tools on a pegboard, so the products glow from across the pavilion.
Demo panel
A car door or hood section on a stand where staff show the coating, the light kit or the mat in 60 seconds.
Grab-and-go counter
Boxed products at hand height, card payment and a QR code for the install appointment after the show.
Press corner
A lit two-chair set used for interviews on Media and Industry Days and for creator videos on the public weekends.
The demo
Treat half the demo panel and leave half bare, then let a visitor wipe both sides; the before-and-after takes a minute, works for a family and shows up well in a phone video.
The meetings
Partner meetings happen on March 23–25 around the Automotive Forum and press days, before the public arrives. The press corner doubles as a meeting spot then; on public days, the counter is the meeting.
Looks new. Every mile after.
Your team walks into a lit, stocked New York International Auto Show booth. You just show up.
03 Built by Purple
New York Auto Show displays that keep shoppers stopping for ten days
Case study · Amazon
Amazon at ESSENCE Festival of Culture, New Orleans
Amazon's ESSENCE Festival environment guided a walking public from one experience to the next; a New York Auto Show display has to do that for shoppers drifting between automaker stands for ten days.
Read the Amazon case study All case studies →“They handle everything end to end so clients can really just show up and not worry about anything. Doesn’t get any better than that.”
Tess Bockes, Exit King Realty · more Purple client reviews
Trusted by exhibitors including
04 Designing for automotive accessory, overlanding, EV charging, media and lifestyle brands at New York International Auto Show
Designing a New York Auto Show booth for the Marketplace and Overlander Weekend
1Javits labor decides the build
Your own employees may only set up a display of 250 sq ft or less, without tools or ladders. Anything larger is carpenter work, so we design panels that lock together fast and keep the paid labor hours short.
2Ten days, late nights
Friday and Saturday run to 10 p.m. and the show covers Easter Sunday. We specify surfaces that wipe clean, spare graphics in the storage closet and lighting that holds color through twelve-hour days.
3Sell after the show
Vehicles cannot be purchased at the New York Auto Show, and most accessory sales close later too. We put the offer code, the appointment link and the dealer finder at eye level on every face of the booth.
4Press days first
Media and Industry Days on March 24 and 25 come before the public. We finish the build and light the interview corner for those days, then switch to public-day signage overnight.
Concept rendering
Every New York International Auto Show proposal includes a rendering like this
See the New York International Auto Show booth in 3D first: layout, graphics, lighting and where products sit, revised until it is right and before any panel is cut. Shown: a Purple concept for B&H.
Start my New York International Auto Show conceptFloor at a glance
Where you could be at New York International Auto Show 2027
The show names two places for companies other than automakers in 2027. These are the parts of the Javits that shape those booths, from the show and Purple's Javits guide.
River Pavilion (Marketplace)
Home of the Marketplace exhibits for car products and accessories, per the show.
Our advice Shoppers arrive here after the automaker halls; lead with price and the offer, not brand story.
Level 1 (Overlander Weekend)
The lower halls host the Overlander Weekend exhibits for the overlanding community.
Our advice Ask about vehicle access and ceiling height on Level 1 before planning a raised tent or a lifted rig.
Crystal Palace
The glass lobby at 35th Street holds Will Call, information and the March 27 opening ceremony.
Our advice Everyone passes through it; a sponsor sign here is seen by the whole crowd.
05 Javits Center · New York
New York Auto Show 2027 Javits labor, marshaling and move-in
The Javits is a stacked building on the Hudson with exhibit halls on two levels, and the River Pavilion and Level 1 are named for the 2027 Marketplace and Overlander Weekend exhibits. Carriers wait inside the four-level marshaling building until the Javits calls their truck forward. Teamsters move freight, carpenters build anything over 250 sq ft or anything that needs a tool, and electricians handle power and lit signs. For budgeting we carry roughly $195 per hundredweight of crated freight on this floor, never less than a 200 lb charge per shipment. Fishkill sits a short drive north along the river, which lets a truck leave our shop at dawn and reach Eleventh Avenue for its dock call.
Hall rules, drayage estimates and freight deadlines for the building that hosts New York International Auto Show are in our Javits Center exhibitor guide.
What Purple handles
- Marketplace and Overlander Weekend displays at the Javits
- Builds planned around the 250 sq ft self-setup limit
- Press-day backdrops that switch to public-day signage
- Marshaling facility bookings and Teamster freight
- Same-day trucking from our Fishkill shop
- Wipe-clean finishes for ten public days
Your New York International Auto Show timeline, from move-in back
For New York International Auto Show, we need design sign-off by late January 2027.
- December 2026 to January 2027Marketplace, Overlander Weekend or sponsor terms agreed with the show's exhibitor team.
- Late January 2027Design sign-off; booth size kept under or over 250 sq ft on purpose, with the labor plan to match.
- February 2027Production and graphics in Fishkill, NY; press-day and public-day signage printed together.
- Mid-March 2027Freight booked through the marshaling facility; exact move-in dates not confirmed yet.
- March 23–25, 2027Booth ready for the Automotive Forum, the World Car Awards and Media and Industry Days.
- March 26 – April 4, 2027Public days; graphics refreshed, then strike and the drive back to Fishkill.
Purple's planning timeline for New York International Auto Show. The official New York International Auto Show move-in, freight target and order dates come from your exhibitor kit and assigned schedule; when you book, we confirm them against your booth.
Printable New York International Auto Show budget & deadline sheetBefore you book New York International Auto Show 2027
New York Auto Show 2027 details from the show's own pages
The show covers Easter Sunday, April 4, 2027, and runs to 10 p.m. on Fridays and Saturdays; build the staffing plan around those late nights before you set the budget. source
Metal detectors and bag checks run at every entrance and box cutters are banned, so staff should never carry install tools in their bags; send them with the freight. source
Media registration for the March 24–25 press days opens in December 2026; register your PR lead early so they can work the floor while the booth is quiet. source
There is no on-site public parking and no shuttle, per the show; staff arriving by the 7 train at 34 St–Hudson Yards get in faster than anyone driving. source
The opening ceremony is at 9:30 a.m. on Saturday, March 27 in the Crystal Palace by the 35th Street entrance; have the booth staffed and lit before it ends. source
Who you meet on the floor
The show says hundreds of thousands of them come each year to compare 700+ vehicles and ride the EV Test Track.
They come for Media and Industry Days on March 24–25 and the World Car Awards, judged by 100+ jurors.
The Automotive Forum on March 23, run with J.D. Power and NADA, brings them in for forecasts on demand and supply chains.
MediaPost's Automotive Marketing Conference on March 24 gathers people working on how automakers reach niche buyers.
Side by side
New York International Auto Show vs AIMExpo vs Chicago Auto Show: 2027 at a glance
| New York International Auto Show | AIMExpo | Chicago Auto Show | |
|---|---|---|---|
| Dates | March 26 – April 4, 2027 | March 3–5, 2027 | February 13–21, 2027 |
| Where | New York, NY · Javits Center | Orlando, FL · Orange County Convention Center, West Building, Hall A | Chicago, IL · McCormick Place |
| Size | 700+ vehicles across 1.0 million sq ft of the Javits | 400+ powersports exhibitors, per AIMExpo | Not published |
| Main buyers | Potential car buyers from the New York area | Powersports dealers | Chicago-area car shoppers |
| Booth space | Price not published | Price not published | Large vendor space (2027): 1,000 sq ft minimum; $9 per sq ft auto OEM, $12 per sq ft non-auto, with carpet |
Figures carry the year and source shown on each show's own page.
Travel to New York International Auto Show 2027
Getting to New York International Auto Show 2027: airport, hotels and parking
Fly in
Newark (EWR), JFK and LaGuardia (LGA)
Taxi about 25–40 minutes from LaGuardia, 40–60 from Newark and 45+ from JFK, per the show
Stay
Hudson Yards and the west 30s, within a ten-minute walk, per Purple's Javits guide
Park
No on-site public parking and no shuttles; the 7 train stops at 34 St–Hudson Yards
Travel facts from autoshowny.com.
New York International Auto Show by the numbers
New York International Auto Show year by year
How New York International Auto Show 2027 compares with other automotive and transportation shows
The automotive and transportation shows closest to New York International Auto Show on the calendar, with the latest size each organizer has published. Each show name opens our automotive and transportation exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| TMC Annual MeetingTechnology & Maintenance Council (TMC) of the American Trucking Associations | March 8–11, 2027 | Orlando, FL | About 375 vendors on 350,000 sq. ft., sold out exhibitors (2026) |
| MATSMid-America Trucking Show | March 18–20, 2027 | Louisville, KY | 53,507 attendees · 830 exhibitors (2026) |
| NORTHEASTAlliance of Automotive Service Providers of New Jersey (AASP/NJ) | March 19–21, 2027 | Secaucus, NJ | 6,500+ anticipated attendees (2026) |
| Heartland Carwash Product ShowHeartland Carwash Association (HCA) | March 23–24, 2027 | Tinley Park, IL | 1,200+ attendees · 100+ exhibitors and sponsors (2026) |
| New York International Auto ShowNew York International Auto Show | March 26 – April 4, 2027 | New York, NY | Hundreds of thousands of potential car buyers, per the show · 700+ vehicles on display exhibitors (2026) |
| STN EXPO EastSTN Media Group (School Transportation News) | April 1–5, 2027 | Concord, NC | Trade show in the 28,800 sq ft Concord Ballroom exhibitors (2027) |
| Seatrade Cruise GlobalInforma Markets | April 5–8, 2027 | Miami Beach, FL | 12,500+ attendees · 650+ exhibitors (2026) |
| NAFA I&ENAFA Fleet Management Association | April 5–7, 2027 | Pittsburgh, PA | – |
| ITS AmericaITS America (Intelligent Transportation Society of America) | April 12–15, 2027 | Salt Lake City, UT | 3,000+ attendees · 170 exhibitors (2026) |
| MRO AmericasAviation Week Network | April 13–15, 2027 | Orlando, FL | 19,000 attendees · 1,075 exhibitors (2026) |
New York International Auto Show exhibitor questions
New York Auto Show 2027 questions from exhibitors
When is the New York Auto Show 2027?
March 26 to April 4, 2027 for the public, including Easter Sunday, per the show. The Automotive Forum is March 23 and Media and Industry Days are March 24 and 25, all at the Javits Center.
What are the New York Auto Show hours?
10 a.m. to 8 p.m. Monday to Thursday, 10 a.m. to 10 p.m. Friday and Saturday, and 10 a.m. to 7 p.m. on Sunday, per the show's FAQ. Early Access tickets open the doors at 9 a.m. on Friday and Saturday.
Where is the New York International Auto Show held?
On Manhattan's far west side, inside the Javits Center at 429 11th Avenue. The main entrance is at 35th Street and 11th Avenue, with a second entrance at 37th Street; Hudson Yards, the last stop on the 7 line, is one block from the doors.
How can a company that is not an automaker exhibit at the New York Auto Show?
Through Marketplace exhibits in the River Pavilion for car products and accessories, Overlander Weekend exhibits on Level 1, or a sponsorship. The show handles all three through its exhibitor and sponsor contacts; sizes and prices are not published.
How big is the New York International Auto Show?
700+ vehicles on 1.0 million sq ft of exhibit space over 10 days, per the show. It says hundreds of thousands of potential car buyers attend each year but publishes no exact count.
How much are New York Auto Show tickets?
$22 for ages 13 and up and $8 for children 3 to 12, per the show's FAQ; Early Access tickets are $48 for adults. Sales are final, and tickets go on sale in late November 2026.
Can we set up our own booth at the Javits?
Partly. Staff on your payroll may hand-assemble a footprint no bigger than 250 sq ft with no screwdriver or ladder; bigger or tool-built displays go to the carpenters, crates to the Teamsters and power to the electricians, all ordered through the contractor or through Purple as your appointed contractor.
When are the New York Auto Show press days?
Media and Industry Days are March 24 and 25, 2027, after the Automotive Forum on March 23, per the show's media page. Media registration opens in December 2026.
What happens at the World Car Awards during the show?
The World Car of the Year and five other category winners are announced at the Javits on March 24, 2027, per the show. The awards started in 2003 and have 100+ jurors worldwide.
Can visitors buy a car at the New York Auto Show?
No vehicle can be purchased at the show, per its FAQ. Exhibitors collect leads, appointments and offers on the floor and close sales afterward, which is why sign-up stations matter more than sales desks.
Is there parking at the Javits for the auto show?
There is no on-site public parking, per the show; public lots are within walking distance and the show runs no shuttles. Staff should come by subway, ferry or train.
What is the difference between the New York Auto Show and the Chicago Auto Show?
Both are public shows with automaker displays. New York adds a trade front end in March with the Automotive Forum, the World Car Awards and two press days, while Chicago runs in February with a priced vendor menu for Overlanding Chicago.
Before you sign for New York International Auto Show
Five questions to ask any exhibit builder for New York International Auto Show:
- Is our River Pavilion or Level 1 space over 250 sq ft, and which Javits trades will that bring in?
- How will you book our freight through the Javits marshaling facility and keep it on schedule?
- Can the booth be finished and lit for Media and Industry Days on March 24–25?
- What finishes and spare graphics will you leave on site for ten public days and late nights?
- How fast can your Fishkill shop replace a damaged panel during the show?
What New York International Auto Show exhibitors ask us
The automakers take the main halls. Will shoppers find us? They pass through the River Pavilion Marketplace and Level 1 Overlander Weekend because the show routes them there. A lit display with a 60-second demo and a clear price stops them; a quiet brand wall does not.
Ten days of union labor in New York sounds expensive. The labor is mostly at install and strike. Keep the booth simple to assemble, or under 250 sq ft so your own staff can set it up without tools, and the ten days in between cost staff time, not labor.
No one can buy a car here. What do we sell? Accessories, care products and services that can be paid for or booked on the spot, plus appointments for later. Build the counter and the QR offer into the plan from day one.
Get a proposal
Tell us about your New York International Auto Show booth
What happens next
- You get a reply within one business day, asking about your products, goals and footprint at New York International Auto Show.
- A concept rendering and a fixed proposal usually follow within a week. All fees listed upfront, in full, on paper, before New York International Auto Show.
- We build in 30–45 days, ship to the New York International Auto Show advance warehouse and install before the hall opens.
