NORTHEAST 2027 · Budget & deadline sheet
March 19–21, 2027 · Meadowlands Exposition Center, Secaucus, NJ
March 19–21, 2027 · Meadowlands Exposition Center, Secaucus, NJ
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Booth space (paid to the organizer)
- Drayage and material handling, unless the space rate already covers it
- Electrical, internet and rigging orders for NORTHEAST
- Booth cleaning and any union labor the Meadowlands Exposition Center requires
Published rates:
- Booth build: 10×20 rental $7,500–$15,000; custom 20×20 island $50,000–$120,000, Purple's 2026 planning range
- Material handling: About $110 per hundredweight where a contractor handles freight at the MEC, Purple's 2026 planning figure
- Booth space payment: 50% deposit with the agreement, balance due March 1, 2027; 3.5% surcharge on card payments, per AASP/NJ
Key dates
- Final NORTHEAST booth payment due to AASP/NJ: March 1, 2027
- Design sign-off with Purple: Mid-January 2027
- December 1, 2026: Exhibitor kits and attendee pre-registration open; we price MEC electrical, air and carpet against your plan.
- Mid-January 2027: Design sign-off, including demo bay layout, power and compressed-air drops.
- February 2027: Production and graphics in Fishkill, NY; exhibitor badge registration opens February 1.
- March 1, 2027: Final booth payment due to AASP/NJ.
- March 18–19, 2027: Large-equipment move-in Thursday noon to 5 p.m.; standard booths Friday 8 a.m. to 5 p.m.
- March 19–21, 2027: Show days; move-out from 3 p.m. Sunday and freight pickup Monday morning, March 22.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Sign the AASP/NJ booth agreement and pay the 50% deposit to get a location assigned
- List three preferred booth locations on the 2026 floor plan
- Decide which equipment runs live and order MEC electrical and air after December 1
- Book Thursday heavy-equipment move-in if your space is 20×20 or larger
- Send the $1,000,000 liability certificate naming AASP/NJ
- Request free VIP tickets to mail to your customers
- Pay the balance by March 1, 2027
Every NORTHEAST fee listed upfront, in full, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/northeast-automotive-services-show/