Collision painter in a work coverall holds a spray gun in a dim paint shop and looks into the camera

aftermarket, collision and dealer · Secaucus

NORTHEAST 2027Booth costs, dates and deadlines: the Secaucus exhibitor guide

Fifty years of body shops: NORTHEAST 2027 booths in Secaucus

Event dates
March 19–21, 2027
Exhibit hall
March 19–21, 2027 (Fri 5–10 p.m., Sat 10 a.m.–5 p.m., Sun 10 a.m.–3 p.m.)
Venue
Meadowlands Exposition Center, Secaucus

4.9 star client rating3,000+ exhibitorsIn business since 201510,000+ booths built

Sedemac booth by Purple Exhibits: white inline booth for Sedemac innovative controls, Purple work to compare for your NORTHEAST booth
Built by PurpleSedemac inline booth
Prime Video booth by Purple Exhibits: open Prime Video experiential space with a pink-to-blue gradient back wall, one of our builds to compare for NORTHEAST
Built by PurplePrime Video island
  • 6,500+anticipated NORTHEAST attendance in 2026 source
  • 78%of 2026 attendance from collision repair source
  • 60,000sq ft of uninterrupted floor, per AASP/NJ source
  • 50thannual NORTHEAST in 2027 source

Quick answers

NORTHEAST 2027 in 30 seconds

NORTHEAST is the annual automotive repair trade show of the Alliance of Automotive Service Providers of New Jersey (AASP/NJ). The 50th edition runs March 19–21, 2027 at the Meadowlands Exposition Center in Secaucus, New Jersey, five miles from Manhattan. AASP/NJ anticipated 6,500+ attendees in 2026, 78% of them from collision repair. Exhibitors are paint, frame, welding, diagnostics, software and parts suppliers. Space is sold through a booth agreement with a 50% deposit, assigned first come, first served. The floor opens on a Friday evening. Purple builds demo-bay inlines and islands for it.

When is NORTHEAST 2027?
March 19–21, 2027, at Meadowlands Exposition Center, Secaucus.
When is the NORTHEAST exhibit hall open?
March 19–21, 2027, Fri 5–10 p.m., Sat 10 a.m.–5 p.m., Sun 10 a.m.–3 p.m.
How big is NORTHEAST?
6,500+ anticipated attendees (2026 edition).
What does booth space cost at NORTHEAST?
50% deposit with the agreement, balance due March 1, 2027; 3.5% surcharge on card payments, per AASP/NJ, paid to the organizer.
What is the all-in cost of a 10×20 booth at NORTHEAST?
$7,500 – $15,000 for a Purple rental at NORTHEAST with design, graphics, lighting, install and dismantle. Space and show services are billed by NORTHEAST.
For NORTHEAST, what is the next exhibitor deadline?
Exhibitor kits and attendee pre-registration open: December 1, 2026.

Collision, service & car care · Secaucus · 2027

6,500+

anticipated NORTHEAST attendance in 2026 source

The lookSecaucus 2027

Primer, sparks, fifty springs.

NORTHEAST turns 50 at the Meadowlands Exposition Center, March 19–21, 2027. In 2026, 78% of the expected 6,500+ visitors came from collision repair, and they arrive Friday evening ready to watch a real repair.

Man in a black T-shirt stands with arms crossed against a dark wall, lit from one side
01Arms crossed, low light
Painter in a respirator sprays primer on a car fender inside a hazy, low-lit garage
02Primer coat, low light
Technician in a red shirt and mask spray-paints a stripped car shell in a white paint booth
03A shell in the booth
Mechanic in a cap props open a hood and checks the engine bay in a clean repair shop
04Hood up, checklist ready
Freshly painted red car body sits on the grated floor of a bright industrial spray booth
05Fresh red, booth lights
Close view of a yellow car front with a cracked bumper and pushed-in fender after a collision
06Damage before the estimate

Everything about NORTHEAST 2027 in one place

NORTHEAST 2027 fact sheet

NORTHEAST 2027 key facts
Official nameAASP/NJ NORTHEAST Automotive Services Show 2027
Event datesMarch 19–21, 2027
Exhibit hall datesMarch 19–21, 2027 (Fri 5–10 p.m., Sat 10 a.m.–5 p.m., Sun 10 a.m.–3 p.m.) source
VenueMeadowlands Exposition Center
355 Plaza Drive, Secaucus, NJ 07094
OrganizerAlliance of Automotive Service Providers of New Jersey (AASP/NJ)
Size (2026)6,500+ anticipated attendees source
Who attendsShop owners, body technicians, painters, estimators, adjusters, parts managers, PBE suppliers and students
Booth space50% deposit with the agreement, balance due March 1, 2027; 3.5% surcharge on card payments, per AASP/NJ source
Next deadlineExhibitor kits and attendee pre-registration open: December 1, 2026 source
Nearest airportNewark Liberty International Airport (EWR)
Minutes from the Meadowlands Exposition Center, per AASP/NJ; Teterboro is also close
HotelsAASP/NJ room blocks at Harmon Meadow hotels within walking distance of the hall
Official hotel page →
Official websiteaaspnjnortheast.com

Official NORTHEAST resources

NORTHEAST 2027 calendar

NORTHEAST 2027 dates and deadlines

Published NORTHEAST dates in order, each one linked to the organizer page that states it. We highlight the next one.

  1. Exhibitor kits and attendee pre-registration open source
  2. Exhibitor badge registration opens source
  3. Final booth payment due source
  4. Large-equipment move-in, noon to 5 p.m. source
  5. NORTHEAST 2027 opens at 5 p.m. source
  6. Exhibitor freight pickup, 8 a.m. to noon source

01 Purple at NORTHEAST 2027

Fifty years of body shops: NORTHEAST 2027 booths in Secaucus

NORTHEAST is the collision floor of the New York metro area, three days of shop owners, painters and estimators comparing equipment five miles from Manhattan. We build demo-ready inlines and islands for the Meadowlands Exposition Center and ship them from Fishkill, about 90 minutes north.

  • Mar 19–21 · Meadowlands
  • 50th NORTHEAST
  • 6,500+ expected in 2026

What makes NORTHEAST different, and how we build for it

NORTHEAST is the 50th annual show of the Alliance of Automotive Service Providers of New Jersey, and its floor at the Meadowlands Exposition Center fills with the people who fix cars around New York: 78% of 2026 attendance came from collision, 18% from mechanical repair. The show opens on a Friday evening and runs through Sunday, so technicians come after work and on the weekend. Around the booths run the Bodywork Bowl skills contest, the Young Technician Awards, a Recycled Rides vehicle gifting, the East Coast Resolution Forum and NORTHEA$T Dollars giveaways. Floor access is free for pre-registered attendees, which keeps the aisles full of working technicians rather than buyers' assistants.

Collision shop owners and managers

A frame bench, welder or spray booth they can touch, a straight answer on price and lead time, and a seat to talk financing away from the aisle.

Body technicians and painters

Hands-on time with the tool: a live pull, a spot weld, a color match on a test panel, run by someone who has done the repair.

Estimators, adjusters and parts managers

A screen showing the estimating, ADAS calibration or parts workflow step by step, and a printed sheet to take back to the shop.

Your team in Secaucus

How Purple runs NORTHEAST 2027

Booths for NORTHEAST are built and printed in Fishkill, NY, about 90 minutes from the Meadowlands Exposition Center, then trucked in for the Thursday or Friday window that fits your space. The Purple project manager on site leads the install with the labor the show requires, tests the MEC air and power drops before the Friday opening and books the Monday morning freight pickup.

New at NORTHEAST 2027

  1. The 50th NORTHEAST

    AASP/NJ marks the show's golden anniversary with special events before and during the weekend and new Golden Ticket giveaways, which pull attendees across the whole floor rather than one corner. source

  2. More mechanical repair on the floor

    After adding mechanical and Spanish-language courses in 2026, AASP/NJ is inviting more mechanical exhibitors, so diagnostic and service-equipment suppliers gain a second audience next to collision. source

  3. Live broadcasts and podcasts

    The 2027 floor adds live broadcasts, industry podcasts and interviews alongside exhibitor demos, a chance to put your product expert on camera if the booth has a quiet corner for it. source

Inside NORTHEAST 2027

6,500+ anticipated NORTHEAST attendance in 2026 source78% of 2026 attendance from collision repair source60,000 sq ft of uninterrupted floor, per AASP/NJ source50th annual NORTHEAST in 2027 source

Rules that shape your NORTHEAST booth

Two move-in windows by booth size

Booths of 20×20 and larger move in Thursday, March 18, noon to 5 p.m.; all others Friday, March 19, 8 a.m. to 5 p.m. We schedule equipment trucks for the Thursday window so the demo is tested before the 5 p.m. opening.

Organizer rule

Booth services from the expo center

Carpet, electrical and compressed air are ordered from Meadowlands Exposition Center exhibitor services, with kits released December 1. We file those orders from your demo plan so the air and power land where the equipment sits.

Organizer rule

$1 million liability, AASP/NJ insured

Every exhibitor carries general liability of at least $1,000,000 combined single limit naming AASP/NJ as additional insured, with a new certificate each year. Purple's own certificate goes to the expo center before the install.

Organizer rule

No early teardown

Move-out for every booth starts when the show closes at 3 p.m. Sunday, March 21, and freight pickup runs Monday 8 a.m. to noon by arrangement with the MEC. We book the outbound carrier before the show so equipment leaves Monday morning.

Organizer rule

Programs worth planning for

Bodywork Bowl Collision Repair Skills Competition

AASP/NJ's annual floor contest where attendees test repair skills for cash and prizes, held during NORTHEAST weekend and a reason technicians stay on the floor.

Official details

East Coast Resolution Forum and Leadership Meeting

A Friday morning meeting run by AASP/NJ with SCRS where industry leaders from around the country discuss repair issues before the floor opens.

Official details

Young Technician Awards and Recycled Rides

AASP/NJ presents its Young Technician Awards on the floor and hosts a Recycled Rides vehicle gifting presentation during the show.

Official details

VIP tickets for exhibitors

Free 3×5 save-the-date cards for exhibitors to hand to customers; attendees who bring one are eligible for prizes. Deliveries begin the week of January 1.

Official details

NORTHEAST is the Northeast's main regional collision floor; choose it over SEMA or AAPEX when your buyers are New York metro body shop owners and technicians rather than national distributors. See how NORTHEAST compares with every automotive and transportation show we build for →

Who exhibits at NORTHEAST 2026

Companies on the NORTHEAST 2026 exhibitor list. See the full list

  • AirPro Diagnostics
  • asTech, Driven by Repairify
  • BASF
  • CCC Intelligent Solutions
  • Car-Part.com
  • Dent Fix Equipment
  • Garmat USA
  • Hunter Engineering
  • I-CAR
  • Metropolitan Car-o-liner
  • Mitchell, an Enlyte Company
  • OEC
  • Opus IVS
  • Polyvance
  • Pro Spot
  • Revv
  • Santint USA, Inc.
  • Spanesi
  • Steck Manufacturing (Milton Industries)
  • SUR&R

02 Booths & pricing for NORTHEAST 2027

How much is a booth at NORTHEAST 2027?

NORTHEAST sells exhibit space through a booth agreement with a 50% deposit, and AASP/NJ assigns locations first come, first served, with returning exhibitors keeping first right of refusal. Paint, frame and welding equipment makers take islands of 20×20 and up; tool, software and parts companies take inline rows. For a first NORTHEAST with equipment on display we suggest a 10×20 demo inline; for a full equipment line, a 20×20 island with a live demo bay.

Bucher Unipektin booth by Purple Exhibits: busy inline booth for Bucher Unipektin with a red and white hanging sign, a Purple build like the booths we plan for NORTHEAST
Inline10×20$7,500 – $15,000all-in rental

One demo station for a welder, dent puller or diagnostic scan tool, a lit back wall with the repair it solves, and a counter for quotes.

Shown: a Purple inline booth for Bucher Unipektin

See 10×20 rental booths →
Evodrop / Sulzer booth by Purple Exhibits: blue-and-white Swiss-branded Evodrop and Sulzer water treatment booth, shown for NORTHEAST exhibitors
Inline10×30$12,000 – $22,000all-in rental

A demo bay at one end, a parts or software screen at the other and a small counter between them for shop owners who want pricing on the spot.

Above: Evodrop / Sulzer, a Purple inline booth

See 10×30 rental booths →
Taril booth by Purple Exhibits: open Taril island booth on red carpet with a large round red-and-white hanging sign, an example for NORTHEAST exhibitors in Secaucus
Island20×20$16,000 – $40,000all-in rental

An island around a frame bench or a panel on a stand, open on four sides so a crowd can watch a pull or a spray-out from every aisle.

Pictured: Taril, a Purple island exhibit

See 20×20 rental booths →
TM Robot booth by Purple Exhibits: white and green TM Robot booth with a back wall reading TM AI COBOT, an example for NORTHEAST exhibitors in Secaucus
Island20×30+$25,000 – $55,000all-in rental

Two working demo bays, a training corner for short sessions and a closed room for distributor and multi-shop operator meetings.

Shown: a Purple island exhibit for TM Robot

See 20×30 rental booths →

Included in Purple's price

  • Design work and a 3D rendering, with revisions until the NORTHEAST layout is right
  • Structure, printed graphics, counters and storage as specified
  • Lighting and in-booth power distribution for NORTHEAST
  • Our project manager on the floor for installation and dismantle
  • Each service order and deadline in the NORTHEAST exhibitor kit, tracked for you

What NORTHEAST and its contractor bill

  • Booth space (paid to the organizer)
  • Drayage and material handling, unless the space rate already covers it
  • Electrical, internet and rigging orders for NORTHEAST
  • Booth cleaning and any union labor the Meadowlands Exposition Center requires

Rates to plan with for NORTHEAST:

  • Booth build 10×20 rental $7,500–$15,000; custom 20×20 island $50,000–$120,000, Purple's 2026 planning range source
  • Material handling About $110 per hundredweight where a contractor handles freight at the MEC, Purple's 2026 planning figure source
  • Booth space payment 50% deposit with the agreement, balance due March 1, 2027; 3.5% surcharge on card payments, per AASP/NJ source

We put an estimate for each line on your proposal; the total is on paper before you sign.

Ranges shown are all-in 2026 rental prices for design, structure, graphics, installation and dismantle at NORTHEAST; custom builds get their own quote. Get an exact number for NORTHEAST with the booth cost calculator or the 2026 booth cost guide.

All fees listed upfront, in full, on paper, before NORTHEAST.
Send your NORTHEAST booth size and what the space needs to do for your team. Our reply comes within one business day; the rendering and fixed proposal usually arrive within a week. No charge.
Get my NORTHEAST proposal

The booth we would build for NORTHEAST 2027

The open-bay repair island

Technicians at NORTHEAST want to see the repair happen, and AASP/NJ calls out live, hands-on demos all weekend for 2027. So this booth is built like a clean shop bay with the equipment in the middle, the crowd on three sides and the sales conversation at the edge.

Fix it right the first time. Back on the road this week. 01Repair bayA protected floor with the frame bench,welder or panel stand, an air and powerdrop from the MEC and a short run…02Before and afterwallA lit wall with the damaged panel andthe finished one side by side…03Estimator counterA counter with a screen for theestimating, calibration or partsworkflow, where estimators and…04Owner's cornerTwo stools and a small table for theshop owner talking price, lead time andfinancing out of earshot of the crowd. MAIN AISLE CROSS AISLE CROSS AISLE
Concept plan for NORTHEAST, not to scale: zones follow the show rules on this page; your final plan is drawn to your space and the organizer's rules.
01

Repair bay

A protected floor with the frame bench, welder or panel stand, an air and power drop from the MEC and a short run sheet so the same pull or weld repeats every 30 minutes.

02

Before and after wall

A lit wall with the damaged panel and the finished one side by side, readable from the aisle while the demo is between runs.

03

Estimator counter

A counter with a screen for the estimating, calibration or parts workflow, where estimators and adjusters get a walkthrough without blocking the bay.

04

Owner's corner

Two stools and a small table for the shop owner talking price, lead time and financing out of earshot of the crowd.

The demo

Run one real repair step on a timed loop: measure, pull and re-measure, or prep and spray a test panel, with the cycle time shown on a screen so a shop owner can compare it with what the bay at home takes.

The meetings

NORTHEAST has no booked-meeting system, and the busiest hours are Friday night and Saturday. The owner's corner keeps price talks in the booth, and we time the demo loop so the sales lead is free at the half hour.

Fix it right the first time. Back on the road this week.
What the back wall could say at NORTHEAST
Barantech booth by Purple Exhibits: four staff posing in a white Barantech marine electronics booth, a Purple build like the booths we plan for NORTHEAST

Your team walks into a lit, stocked NORTHEAST booth. You just show up.

Barantech inline booth, a Purple Exhibits design, build and install

03 Built by Purple

NORTHEAST booths that turn repair demos into orders

KLEEMANN booth by Purple Exhibits, a project to compare for NORTHEAST

Case study · KLEEMANN

KLEEMANN at an industrial technology exhibition

KLEEMANN needed heavy, working equipment shown safely with visitors close enough to understand it, which is the same job a frame bench or spray-booth section does in a NORTHEAST island.

Read the KLEEMANN case study All case studies →

“If you’re looking for a trade show booth expert who shows up and gets the job done right, Purple Exhibits is the real deal.”

Magdalena Kulisz, Service Manager, Miss Immigrant USA · read more client reviews
10,000+ booths built3,000+ exhibitors served4.9★ client ratingSince 2015

Trusted by exhibitors including

Philippine AirlinesKLEEMANNNantsuneEagle ChemicalsRPS GroupFIMI Group

04 Designing for collision repair, refinish, diagnostics and shop equipment suppliers at NORTHEAST

Designing a NORTHEAST 2027 booth for body shop buyers

Black and white image of a welder in a hood joining steel parts outdoors1

Build for the Friday night crowd

NORTHEAST opens Friday at 5 p.m. and runs until 10 p.m., when technicians arrive straight from the shop. We light the booth for evening hours with warm overhead fixtures on the demo bay, so a weld, a pull or a paint finish reads clearly even after a long day on the floor.

Jersey City and lower Manhattan towers glow at sunset across the Hudson River2

Make the demo the booth

AASP/NJ calls out live, hands-on demos all weekend for 2027. We design around a working bay with a protected floor, an air or power drop ordered from the MEC and space for twenty people to watch, rather than a wall of graphics with the product tucked into a corner.

Hoboken waterfront and the New York City skyline seen across the Hudson in clear light3

Plan heavy equipment for Thursday

Exhibitors with 20×20 spaces or larger move in on Thursday, March 18, from noon to 5 p.m., while smaller booths set on Friday morning before the 5 p.m. opening. We bring frame benches, spray-booth sections and lifts in on the Thursday window and finish graphics Friday.

4

Speak to collision first, mechanical second

Collision made up 78% of 2026 attendance and AASP/NJ is growing its mechanical presence for 2027. We write the back wall for the body shop buyer and add a second message panel for mechanical techs, so one booth works for both groups without diluting either.

3D booth concept by Purple Exhibits for Netronix, like the renderings in a NORTHEAST proposal

Concept rendering

Your proposal for NORTHEAST includes a rendering like this one

See the NORTHEAST booth in 3D first: layout, graphics, lighting and where products sit, revised until it is right and before any panel is cut. Above: a Purple concept for Netronix.

Start my NORTHEAST concept

Floor at a glance

Where you could be at NORTHEAST 2027

NORTHEAST fills the single exhibit hall of the Meadowlands Exposition Center inside the Harmon Meadow complex. These are the parts that shape a booth, from AASP/NJ and Purple's MEC guide.

AMain exhibit hall
BDock and parking
CHarmon Meadow hotels
Meadowlands Exposition Center, SecaucusSchematic, not to scale
A

Main exhibit hall

60,000 square feet of uninterrupted floor space, per AASP/NJ, with no columns breaking up the islands.

Our advice Islands work well here; we place the demo bay where it faces the widest aisle.

B

Dock and parking

A dedicated dock for the exhibit hall and 6,000 parking spaces across the complex, per Purple's MEC guide.

Our advice Equipment trucks can drive in and park, which keeps freight costs below a Manhattan show.

C

Harmon Meadow hotels

Harmony Suites, Courtyard, Hyatt Place, Residence Inn and Aloft are within walking distance, per AASP/NJ.

Our advice Book the staff who work the Friday night opening within walking distance of the hall.

05 Meadowlands Exposition Center · Secaucus

NORTHEAST 2027 move-in, freight and Meadowlands Exposition Center rules

The Meadowlands Exposition Center sits inside the Harmon Meadow complex in Secaucus with its own dock and 6,000 parking spaces, so freight trucks and exhibitor vans avoid Manhattan streets. Booth services such as carpet, electrical and compressed air are ordered from the expo center's exhibitor services department, with exhibitor kits released December 1. New Jersey has no right-to-work law, and Purple's MEC guide notes that exhibit labor runs through the show's contractor, with self-install allowances set by the kit. Our booths ship from Fishkill, NY, about 90 minutes away, and a Purple project manager runs the Thursday and Friday install with the labor the show requires. Freight pickup is Monday, March 22, from 8 a.m. to noon.

Hall rules, drayage estimates and freight deadlines for the building that hosts NORTHEAST are in our Meadowlands Exposition Center exhibitor guide.

What Purple handles

  • Demo-bay booths for frame, welding, refinish and ADAS equipment
  • MEC exhibitor-services orders for electrical, air and carpet
  • Thursday heavy-equipment move-in planning for 20×20 and larger spaces
  • Freight from our Fishkill, NY shop, about 90 minutes from Secaucus
  • Evening-ready lighting for the Friday 5 to 10 p.m. opening
  • Storage and reuse for regional collision shows after NORTHEAST

NORTHEAST timeline, counted back from move-in

Final NORTHEAST booth payment due to AASP/NJ: March 1, 2027.

We need your NORTHEAST design signed off by mid-January 2027.

  1. December 1, 2026Exhibitor kits and attendee pre-registration open; we price MEC electrical, air and carpet against your plan.
  2. Mid-January 2027Design sign-off, including demo bay layout, power and compressed-air drops.
  3. February 2027Production and graphics in Fishkill, NY; exhibitor badge registration opens February 1.
  4. March 1, 2027Final booth payment due to AASP/NJ.
  5. March 18–19, 2027Large-equipment move-in Thursday noon to 5 p.m.; standard booths Friday 8 a.m. to 5 p.m.
  6. March 19–21, 2027Show days; move-out from 3 p.m. Sunday and freight pickup Monday morning, March 22.

Purple's planning timeline for NORTHEAST. Move-in, freight target and order deadlines are set by the NORTHEAST exhibitor kit and your assigned schedule; we confirm them for your booth once you book.

Printable NORTHEAST budget & deadline sheet

Before you book NORTHEAST 2027

What NORTHEAST exhibitors should know before March 2027

  1. Book the Thursday window if your space is 20×20 or larger: large equipment moves in March 18 from noon to 5 p.m., and anything earlier must be scheduled with the expo center in advance. source

  2. Ask AASP/NJ for free VIP tickets to mail to your customers in January: attendees who bring one are eligible for prizes, and exhibitors can win too. source

  3. Booth requests are first come, first served once the deposit lands, and returning exhibitors keep first right of refusal, so list three locations and send the 50% deposit with the agreement. source

  4. AASP/NJ says it does not sell attendee lists and has no travel-broker partners; any caller offering either for NORTHEAST is a scam, and event management takes questions at 973-667-6922. source

  5. Skip a rental car for staff based in Manhattan: NJ Transit bus 320 from the Port Authority stops at the expo center's front entrance seven days a week. source

Who you meet on the floor

Collision shop owners

They come to buy and research equipment and meet current and new vendors, per AASP/NJ's list of reasons attendees give for coming.

Body technicians, painters and preppers

They want hands-on demos and shop training they can use the following week, and they enter the Bodywork Bowl skills contest.

Estimators, adjusters and claims staff

AASP/NJ lists estimators, adjusters, claims and triage coordinators among typical attendees, there for estimating, scanning and repair-procedure updates.

Mechanical technicians and fleet techs

18% of 2026 attendance came from mechanical repair, and AASP/NJ is adding mechanical exhibitors and courses in 2027.

Side by side

NORTHEAST vs Heartland Carwash Product Show vs VISION Hi-Tech Training & Expo: 2027 at a glance

NORTHEAST vs Heartland Carwash Product Show vs VISION Hi-Tech Training & Expo: 2027 at a glance
NORTHEASTHeartland Carwash Product ShowVISION Hi-Tech Training & Expo
DatesMarch 19–21, 2027March 23–24, 2027March 4–7, 2027
WhereSecaucus, NJ · Meadowlands Exposition CenterTinley Park, IL · Tinley Park Convention CenterOverland Park, KS · Overland Park Convention Center
Size6,500+ anticipated NORTHEAST attendance in 20261,200+ attendees across recent Heartland events3,500+ attendees at VISION 2026, per the organizer
Main buyersCollision shop ownersMidwest car wash owners and operatorsIndependent repair shop owners
Booth spacePrice not publishedBooth space (2027): 10×10 $1,500; 10×20 $3,000; 20×20 $6,000, each with a one-year HCA membershipBooth space (2027): $1,575 per 10 ft by 10 ft unit after October 16, 2026 ($1,525 before), per the organizer

Figures carry the year and source shown on each show's own page.

Travel to NORTHEAST 2027

Getting to NORTHEAST 2027: airport, hotels and parking

Fly in

Newark Liberty International Airport (EWR)

Minutes from the Meadowlands Exposition Center, per AASP/NJ; Teterboro is also close

Stay

AASP/NJ room blocks at Harmon Meadow hotels within walking distance of the hall

Official NORTHEAST hotels →

Park

6,000 free parking spaces; NJ Transit bus 320 from the Port Authority stops at the front entrance

Find the venue

Meadowlands Exposition Center
355 Plaza Drive, Secaucus, NJ 07094

Open in Google Maps →

Travel facts from aaspnjnortheast.com.

NORTHEAST by the numbers

NORTHEAST year by year

2026
6,500+ anticipated attendees
Secaucus source
AttendeesExhibitors

How NORTHEAST 2027 compares with other automotive and transportation shows

The automotive and transportation shows closest to NORTHEAST on the calendar, with the latest size each organizer has published. Each show name opens our automotive and transportation exhibitor guide for that show.

ShowDatesCityLatest published size
AIMExpoMotorcycle Industry Council (MIC)March 3–5, 2027Orlando, FL–
VISION Hi-Tech Training & ExpoMidwest Auto Care Alliance (MWACA)March 4–7, 2027Overland Park, KS3,500+ (exhibitor page); 3,800+ (about page) · 140+ sponsors and exhibitors (2026)
TMC Annual MeetingTechnology & Maintenance Council (TMC) of the American Trucking AssociationsMarch 8–11, 2027Orlando, FLAbout 375 vendors on 350,000 sq. ft., sold out exhibitors (2026)
MATSMid-America Trucking ShowMarch 18–20, 2027Louisville, KY53,507 attendees · 830 exhibitors (2026)
NORTHEASTAlliance of Automotive Service Providers of New Jersey (AASP/NJ)March 19–21, 2027Secaucus, NJ6,500+ anticipated attendees (2026)
Heartland Carwash Product ShowHeartland Carwash Association (HCA)March 23–24, 2027Tinley Park, IL1,200+ attendees · 100+ exhibitors and sponsors (2026)
New York International Auto ShowNew York International Auto ShowMarch 26 – April 4, 2027New York, NYHundreds of thousands of potential car buyers, per the show · 700+ vehicles on display exhibitors (2026)
STN EXPO EastSTN Media Group (School Transportation News)April 1–5, 2027Concord, NCTrade show in the 28,800 sq ft Concord Ballroom exhibitors (2027)
Seatrade Cruise GlobalInforma MarketsApril 5–8, 2027Miami Beach, FL12,500+ attendees · 650+ exhibitors (2026)
NAFA I&ENAFA Fleet Management AssociationApril 5–7, 2027Pittsburgh, PA–

NORTHEAST exhibitor questions

NORTHEAST 2027 questions collision suppliers ask

When is NORTHEAST 2027?

March 19–21, 2027, per AASP/NJ. The floor is open Friday 5–10 p.m., Saturday 10 a.m.–5 p.m. and Sunday 10 a.m.–3 p.m., and the 2027 show is the 50th NORTHEAST.

Where is NORTHEAST 2027 held?

At the Meadowlands Exposition Center, 355 Plaza Drive, Secaucus, NJ 07094, about five miles from Manhattan. NJ Transit bus 320 runs from the Port Authority to the front entrance, and the complex has 6,000 free parking spaces, per AASP/NJ.

How many people attend NORTHEAST?

6,500+ was the anticipated 2026 attendance in the NORTHEAST 2027 prospectus. By sector, 78% came from collision repair, 18% from mechanical repair and 4% from other fields, and floor access is free for pre-registered attendees.

How much does a booth at NORTHEAST cost?

AASP/NJ does not post its booth rates on the site; they are in the booth agreement, with a 50% deposit due on signing and the balance by March 1, 2027. Purple's build adds a rented 10×20 with your graphics at $7,500 to $15,000 or a custom 20×20 island at $50,000 to $120,000, before MEC services.

When is move-in at NORTHEAST 2027?

Thursday, March 18, from noon to 5 p.m. for 20×20 and larger equipment booths, and Friday, March 19, from 8 a.m. to 5 p.m. for the rest. Earlier Thursday access must be scheduled with the MEC in advance.

How are booth locations assigned at NORTHEAST?

First come, first served once AASP/NJ receives the signed agreement and the 50% deposit. Returning exhibitors keep first right of refusal on their space, and new exhibitors list three preferred locations.

Who exhibits at NORTHEAST?

Collision equipment, refinish, diagnostics, software and parts companies. The 2026 list in the prospectus includes BASF, CCC Intelligent Solutions, Hunter Engineering, Pro Spot, Spanesi, I-CAR, Car-Part.com and Polyvance.

Who handles electrical and compressed air at the Meadowlands Exposition Center?

The expo center's exhibitor services department, which takes orders for carpet, electrical and compressed air by email. Exhibitor kits with the forms open December 1, per AASP/NJ.

What insurance does NORTHEAST require?

General liability with at least $1,000,000 combined single limit for bodily injury and property damage, naming AASP/NJ as additional insured, per the exhibitor checklist. A new certificate is required every year.

Can we get a refund if we cannot attend NORTHEAST?

No refund is offered: deposits and payments on NORTHEAST space are non-refundable under the booth agreement, and signing commits the company to pay for the space whether or not it attends.

Which hotels are near the Meadowlands Exposition Center?

Harmony Suites, Courtyard, Hyatt Place, Residence Inn, Aloft and SureStay sit within walking distance, per AASP/NJ, which secures room blocks with area hotels. The Holiday Inn Secaucus Meadowlands remains closed.

Is NORTHEAST worth it for a mechanical repair supplier?

It can be: 18% of 2026 attendance came from mechanical repair, and AASP/NJ is expanding mechanical exhibitors and education for 2027 after adding mechanical courses in 2026. The core audience is still collision, so lead with the products both groups use.

What is the difference between NORTHEAST and SEMA or AAPEX?

NORTHEAST is a regional working-shop show; SEMA and AAPEX are national Las Vegas floors. NORTHEAST puts you in front of New York metro body shop owners and technicians over a weekend, while SEMA and AAPEX draw national distributors and aftermarket buyers.

Before you sign for NORTHEAST

Five questions to ask any exhibit builder for NORTHEAST:

  1. Can you deliver our equipment in the Thursday, March 18 large-equipment window and finish graphics on Friday morning before the 5 p.m. opening?
  2. Will you place our electrical, compressed-air and carpet orders with Meadowlands Exposition Center exhibitor services once the kit opens December 1?
  3. How will you protect the hall floor under a live frame-pull or welding demo, and what does the expo center allow?
  4. What labor will work the install under New Jersey rules, and who from your company is on the floor?
  5. Can our outbound freight be booked for the Monday, March 22 pickup window before the show starts?

What NORTHEAST exhibitors ask us

It is a regional show. Is a custom build worth it? For most first-timers a rental frame with new graphics is enough. A custom build pays off when you run working equipment, because the demo bay, floor protection and air and power drops are what sell here, and those can travel to other regional collision shows.

The floor opens Friday night. Will anyone come? Yes, that is the design: the Friday 5 to 10 p.m. session catches technicians straight from work, and AASP/NJ holds its Friday evening Exhibitor Appreciation After-Party the same night. Staff the booth fully for those five hours.

We sell mechanical products. Are we in the wrong room? No. 18% of 2026 attendance came from mechanical repair and AASP/NJ is growing that side for 2027. Put the mechanical message on its own panel so collision visitors still see their product first.

Get a proposal

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We reply to NORTHEAST requests within one business day. Your NORTHEAST rendering and fixed proposal, usually within a week. No charge, no commitment.

Your NORTHEAST request goes straight to Purple’s exhibit team.

What happens next

  1. Within one business day we write back to ask about your products, your goals for NORTHEAST and your footprint.
  2. Your NORTHEAST concept rendering and fixed proposal usually arrive within a week. Each NORTHEAST fee listed upfront and in full, on paper.
  3. The build takes 30–45 days; we ship to the advance warehouse and install before the hall opens at the Meadowlands Exposition Center.
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