Potato Expo 2027 · Budget & deadline sheet
January 5–7, 2027 · Gaylord Rockies Resort & Convention Center, Aurora, CO
January 5–7, 2027 · Gaylord Rockies Resort & Convention Center, Aurora, CO
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Booth space (paid to the organizer)
- Material handling (drayage) at the Gaylord Rockies Resort & Convention Center, where the space rate does not include it
- Electrical service, internet and rigging
- Booth cleaning, and union labor where the Gaylord Rockies Resort & Convention Center requires it
Published rates:
- Booth package, 2027: $3,195 per 10×10 to Dec 18, 2026; $3,395 from Dec 19 (early bird $3,035 ended Nov 6)
- Included passes: Two All-Access Passes per booth, a $1,790 value; extra passes $995 regular, $1,095 late
- Booth build: 10×20 rental $7,500–$15,000; custom 20×20 $50,000–$120,000, Purple's 2026 planning range
Key dates
- Last day of the $3,195 Potato Expo 2027 booth rate: December 18, 2026
- Design sign-off with Purple: Early December 2026
- Mid-November 2026: Reserve booth packages at the regular rate and choose combined spaces on the booth map.
- December 2026: Design sign-off and production in our Fishkill, NY or Las Vegas shop; certificate of insurance and workers' compensation uploaded.
- December 18, 2026: Last day of the $3,195 regular booth rate; the on-site rate of $3,395 starts December 19.
- Late December 2026: Freight to The Expo Group advance warehouse named in the exhibitor service center.
- January 5, 2027: Move-in from noon to 6 p.m. at the Gaylord Rockies; touch-ups only January 6, 8 to 10 a.m.
- January 6–8, 2027: Trade show days with our project manager on site; move-out January 7 evening and January 8 morning.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Reserve booth packages before December 18, 2026 for the $3,195 rate
- Check whether your booth number is carpeted; order flooring if not
- Upload the certificate of insurance and workers' compensation proof
- List equipment, weights and forklift needs for The Expo Group
- Register booth staff with the two included All-Access Passes
- Book rooms at the Gaylord Rockies through Potato Expo's link only
- Send Purple product photos, field data and tuber samples for the display
All fees listed upfront, in full, on paper, before Potato Expo. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/potato-expo/