Older potato grower in a hat and plaid shirt holding a double handful of fresh-dug potatoes toward the camera

crops, agtech and grain · Aurora

Potato Expo 2027Exhibitor guide for Aurora: booth costs, key dates, deadlines

Seed to storage: Potato Expo 2027 booths at Gaylord Rockies, Aurora

Event dates
January 5–7, 2027
Exhibit hall
January 6–7, 2027 (Wed 11 a.m.–6:30 p.m.; Thu 9 a.m.–5 p.m. (Mountain Time))
Venue
Gaylord Rockies Resort & Convention Center, Aurora

4.9 star client rating3,000+ exhibitors servedBuilding since 201510,000+ booths built

Waaree booth by Purple Exhibits: green and white Waaree solar booth, a reference for planning a Potato Expo booth
Built by PurpleWaaree island
Kaizen Switchgear Products booth by Purple Exhibits: red and white Kaizen Switchgear Products booth, a reference for planning a Potato Expo booth
Built by PurpleKaizen Switchgear Products island
  • 184companies on the 2027 exhibitor list, Nov 2026 source
  • $3,195per booth to December 18, 2026 source
  • $1,790value of the 2 passes in each 2027 booth source
  • 6.3milesfrom Denver International Airport (2027) source

Quick answers

Potato Expo 2027 in 30 seconds

Potato Expo is the National Potato Council's annual conference and trade show for the U.S. potato industry, which it calls the largest of its kind in North America. Potato Expo 2027 runs January 5–7, 2027 at the Gaylord Rockies in Aurora, Colorado, with the trade show open January 6 and 7. In November 2026 its exhibitor list named 184 companies, from harvest and storage makers to seed potato groups. Space sells as booth packages at $3,195 each to December 18, 2026, including drape and two All-Access Passes. Purple dresses and combines those packages for exhibitors.

When is Potato Expo 2027?
January 5–7, 2027, at Gaylord Rockies Resort & Convention Center, Aurora.
When is the Potato Expo exhibit hall open?
January 6–7, 2027, Wed 11 a.m.–6:30 p.m.; Thu 9 a.m.–5 p.m. (Mountain Time).
How big is Potato Expo?
184 listed in November 2026 exhibitors (2027 edition).
What does a 10×20 Potato Expo booth cost all-in?
$7,500 – $15,000 for a Purple rental at Potato Expo with design, graphics, lighting, install and dismantle. Potato Expo bills space and show services separately.
At Potato Expo, what is the next exhibitor deadline?
Last day of the $3,195 regular booth rate: December 18, 2026.

Crops, seed & inputs · Aurora · 2027

184

potato suppliers on the 2027 exhibitor list in November 2026 source

The lookAurora, Colorado 2027

Grown in the ground. Sold in one hall in January.

Potato Expo 2027 gathers growers, shippers and processors at the Gaylord Rockies January 5–7. In November 2026, 184 companies were on its exhibitor list, from harvest lines to seed growers, per the National Potato Council.

Cupped hands holding a handful of small, freshly dug yellow potatoes
01New potatoes, cupped hands
Freshly dug potatoes lying in a heap on dry field soil beside wilted vines
02Dug and drying in the row
Pile of russet potatoes with netted brown skins and traces of soil
03Russet skins up close
Long green rows of potato plants in hilled soil stretching to the horizon
04Hilled rows in leaf
Digging fork standing in loose soil beside a few freshly unearthed red potatoes
05Fork in the ground
Red barn and fenced pasture with snow-capped Colorado peaks rising behind it
06Red barn, white peaks
Snow-capped Rocky Mountains above dark evergreen forest near Estes Park, Colorado
07Rockies in January white
Grower in a knit cap bent over a row of freshly lifted potatoes on a hillside field
08Picking the dug row

Everything about Potato Expo 2027 in one place

Potato Expo 2027 fact sheet

Potato Expo 2027 key facts
Official namePotato Expo 2027
Event datesJanuary 5–7, 2027
Exhibit hall datesJanuary 6–7, 2027 (Wed 11 a.m.–6:30 p.m.; Thu 9 a.m.–5 p.m. (Mountain Time)) source
VenueGaylord Rockies Resort & Convention Center
6700 North Gaylord Rockies Boulevard, Aurora, CO 80019
OrganizerNational Potato Council
Size (2027)184 listed in November 2026 exhibitors source
Who attendsPotato growers, shippers, processors, retailers, researchers and supply chain buyers, per the National Potato Council
Next deadlineLast day of the $3,195 regular booth rate: December 18, 2026 source
Nearest airportDenver International Airport (DEN)
6.3 miles from the Gaylord Rockies, per Potato Expo
HotelsGaylord Rockies Resort & Convention Center, booked through Potato Expo's official room block link
Official hotel page →
Official websitenationalpotatocouncil.org

Official Potato Expo resources

Potato Expo 2027 calendar

Potato Expo 2027 dates and deadlines

In order: the dates the Potato Expo organizer has published, each linked to the page that states it. The next date is highlighted.

  1. Last day of the $3,195 regular booth rate source
  2. On-site booth rate of $3,395 begins; attendee refund cutoff source
  3. Last day to substitute a registration source
  4. Exhibitor move-in, noon to 6 p.m. source
  5. Trade show opens at 11 a.m. source
  6. Move-out ends at 11 a.m. source

01 Purple at Potato Expo 2027

Seed to storage: Potato Expo 2027 booths at Gaylord Rockies, Aurora

Potato Expo is the National Potato Council's yearly conference and trade show, where growers, shippers and processors walk one hall of storage, harvest, seed and crop protection suppliers. We dress the booth package so your equipment and data hold the room.

  • Jan 5–7 · Aurora (Denver)
  • 184 exhibitors listed
  • $3,195 booth to Dec 18

What makes Potato Expo different, and how we build for it

Potato Expo calls itself the largest annual potato industry conference and trade show in North America, and the National Potato Council runs it.One trade show at the Gaylord Rockies carries everything a potato crop touches: Dewulf and Spudnik harvest lines, TOMRA sorting, Gellert and Tolsma storage ventilation, Valley and Zimmatic pivots, seed potato associations from Minnesota to Prince Edward Island, and Potatoes USA. Lunch and happy hour are served in the Expo Hall, the Beer Garden and Potato Talks keep growers on the floor, and each booth package includes two All-Access Passes worth $1,790.

Potato growers

Farm owners and managers from every U.S. potato state who come to compare harvest, storage and crop protection options and to see seed varieties for next season.

Shippers and processors

Packing, sorting and processing buyers who want throughput numbers, sanitation details and a real look at the equipment.

Seed growers and state associations

Certified seed programs and grower groups that exhibit themselves and meet the buyers of their seed.

Your team in Aurora

How Purple runs Potato Expo 2027 at the Gaylord Rockies

Graphics, counters and any equipment plinths are made in Fishkill, NY or Las Vegas and shipped to The Expo Group warehouse listed in the exhibitor service center. Our project manager is in the Expo Hall for the noon to 6 p.m. move-in on January 5, works with the forklift and labor The Expo Group provides, and packs out on the evening of January 7.

New at Potato Expo 2027

  1. An expanded Expo Hall

    Potato Expo promises an expanded Expo Hall for 2027 at the Gaylord Rockies, so more suppliers compete for the same growers; a booth that shows the crop and the result plainly matters more. source

Inside Potato Expo 2027

184 companies on the 2027 exhibitor list, Nov 2026 source$3,195 per booth to December 18, 2026 source$1,790 value of the 2 passes in each 2027 booth source6.3 miles from Denver International Airport (2027) source

Potato Expo rules that shape your booth

One package, drape included

Each booth comes with an 8-foot navy-and-white back drape, 3-foot side drapes, a 6-foot skirted table and two chairs, plus a wastebasket and company ID sign. We design graphics and counters to hang on and stand inside that frame.

Organizer rule

Carpet only in some rows

Only the 100 booths and even-numbered 200 booths are carpeted; the rest are not, and carpet is optional. We add flooring to the order when your booth number needs it.

Organizer rule

Forklift and signs via The Expo Group

Booth labor, forklift equipment and labor, and hanging sign assembly labor are ordered from The Expo Group, the official contractor. We file those orders with your equipment weights and sign drawings.

Organizer rule

Booth catering through the resort

Food and drink in a booth is ordered from the Gaylord Rockies exhibit hall manager. We plan any sampling counter or coffee station around that catering order.

Organizer rule

Insurance and workers' comp on file

All exhibitors upload a certificate of insurance and proof of workers' compensation in the Exhibitor Service Center. We send our certificates for the install with yours.

Organizer rule

Programs worth planning for

Potato Talks and breakout sessions

Short talks and breakouts in the Potato Expo program, included in every All-Access Pass, on research, technology, sustainability, markets and business strategy.

Official details

Poster Session

Research posters shown during Potato Expo, part of the registration program and a draw for university and industry researchers on the show days.

Official details

Expo Hall Kickoff Reception

The reception that opens the trade show, followed by lunch and happy hour in the Expo Hall on the show days, all included in registration.

Official details

Potato Expo is the National Potato Council's national potato conference and trade show; choose it over regional grower shows like the Spokane Ag Show when you sell harvest, storage, seed or crop protection to potato growers, shippers and processors from every state. See how Potato Expo compares with every agriculture show we build for →

Who exhibits at Potato Expo 2027

Companies on the Potato Expo 2027 exhibitor list. See the full list

  • Dewulf
  • Spudnik Equipment
  • Lockwood Mfg.
  • Oxbo International Corporation
  • TOMRA Food
  • Gellert Company
  • Tolsma USA
  • Valley Irrigation (Valmont)
  • Lindsay Corp (Zimmatic)
  • Volm Companies, Inc.
  • Wilbur-Ellis
  • Gowan USA, LLC
  • HZPC Americas Corp
  • Minnesota Certified Seed Potato Growers Association
  • Ceres AI
  • Sawtooth Robotics
  • Agworld
  • Rabo AgriFinance

agriculture at Potato Expo

The industry behind Potato Expo, in pictures

Potatoes still attached to their plant lifted from dark soil beside a hand trowel
Lifted from the hill
Overhead view of glossy red potatoes heaped in a straw basket
Reds in a basket
Downtown Denver street with the white mast of the Millennium Bridge between towers
Denver, downtown blocks
Red Rocks Amphitheatre and its red sandstone walls at dusk outside Denver
Red Rocks at dusk

02 Booths & pricing for Potato Expo 2027

How much is a booth at Potato Expo 2027?

Potato Expo sells one booth format: a 10×10 package at $3,195 to December 18, 2026, with 8-foot navy-and-white back drape, side drapes, a skirted table, two chairs and an ID sign, and companies combine packages for bigger spaces. Only the 100 row and even-numbered 200 booths come carpeted. We recommend two packages as a 10×20 for equipment makers and a dressed single package for seed and service firms.

Sedemac booth by Purple Exhibits: white inline booth for Sedemac innovative controls, one of our builds to compare for Potato Expo
Inline10×20$7,500 – $15,000all-in rental

Two packages side by side: a harvester chain, sensor or storage panel as the hero, a graphic back wall and a counter for grower questions.

Shown: a Purple inline booth for Sedemac

See 10×20 rental booths →
ergoPouch booth by Purple Exhibits: clean white inline booth for ergoPouch Australia with a large baby photo mural, the kind of booth we build for Potato Expo
Inline10×30$12,000 – $22,000all-in rental

Multiple product lines, a small meeting nook

Above: ergoPouch, a Purple inline booth

See 10×30 rental booths →
TileBar booth by Purple Exhibits: wide view of a white-framed island booth with glowing lightbox walls showing grey, like the booths we plan for Potato Expo
Island20×20$16,000 – $40,000all-in rental

Four packages for a harvest, sorting or storage maker: a machine section on display, a hanging sign assembled by The Expo Group and a seated corner.

Shown: a Purple island exhibit for TileBar

See 20×20 rental booths →
Amazon booth by Purple Exhibits: entrance archway reading 'Welcome to Amazon Quarter' in wrought-iron style lettering, like the booths we plan for Potato Expo
Island20×30+$25,000 – $55,000all-in rental

A full equipment line or a working sorting demo, with meeting space for processor and shipper accounts beside it.

Above: Amazon, a Purple large-format exhibit

See 20×30 rental booths →

In Purple's Potato Expo price

  • Your design and 3D rendering, revised until it is right for Potato Expo
  • Structure, graphics printed for Potato Expo, counters and storage as specified
  • Lighting plus power distribution within the booth at Potato Expo
  • Installation and dismantle at the Gaylord Rockies Resort & Convention Center, with our project manager on the floor
  • Show-service orders and deadlines for Potato Expo, tracked on your behalf

What Potato Expo and its contractor bill

  • Booth space (paid to the organizer)
  • Material handling (drayage) at the Gaylord Rockies Resort & Convention Center, where the space rate does not include it
  • Electrical service, internet and rigging
  • Booth cleaning, and union labor where the Gaylord Rockies Resort & Convention Center requires it

Rates to plan with for Potato Expo:

  • Booth package, 2027 $3,195 per 10×10 to Dec 18, 2026; $3,395 from Dec 19 (early bird $3,035 ended Nov 6) source
  • Included passes Two All-Access Passes per booth, a $1,790 value; extra passes $995 regular, $1,095 late source
  • Booth build 10×20 rental $7,500–$15,000; custom 20×20 $50,000–$120,000, Purple's 2026 planning range source

We estimate each of these on your Potato Expo proposal, so the total is on paper before you sign.

Ranges shown are all-in 2026 rental prices for design, structure, graphics, installation and dismantle at Potato Expo; custom builds get their own quote. For an exact Potato Expo figure, try the booth cost calculator; the 2026 booth cost guide has the ranges.

Every last fee for Potato Expo, listed upfront and in full on paper.
Tell us your Potato Expo booth size and what the space has to do. Our reply comes within one business day; the rendering and fixed proposal usually arrive within a week. No charge.
Get my Potato Expo proposal

The booth we would build for Potato Expo 2027

The clean-tuber storage and harvest bay

Potato growers buy equipment and inputs on what they do to the tuber: bruising, skin set, sprouting, shrink in storage. Inside Potato Expo's drape packages, the booth puts clean potatoes and the machine part that handled them side by side, with storage data on a screen, so the grower sees the result first.

Fewer bruises at harvest. Less shrink by spring. 01Tuber trayA lit tray of clean, unbruised potatoesat the aisle edge, labeled with thevariety and what touched them…02Hero componentOne real piece of the line: a chainsection, a sorting camera, a sensor or afan, on a low plinth with…03Storage screenA monitor looping temperature, humidityand shrink curves from a real storage,for the manager who thinks in…04Grower counterA counter in place of the skirted table,with stools, where your rep takes agrower's acreage and storage… MAIN AISLE CROSS AISLE CROSS AISLE
Concept plan for Potato Expo, not to scale: zones follow the show rules on this page; your final plan is drawn to your space and the organizer's rules.
01

Tuber tray

A lit tray of clean, unbruised potatoes at the aisle edge, labeled with the variety and what touched them, which stops a grower faster than any banner.

02

Hero component

One real piece of the line: a chain section, a sorting camera, a sensor or a fan, on a low plinth with forklift placement ordered from The Expo Group.

03

Storage screen

A monitor looping temperature, humidity and shrink curves from a real storage, for the manager who thinks in months, not days.

04

Grower counter

A counter in place of the skirted table, with stools, where your rep takes a grower's acreage and storage capacity and books a farm visit.

The demo

Run the line in pictures: a short video of potatoes going over your chain, sorter or into your storage, cut to the tubers on the tray, then the numbers. Growers and processors trust what they see happen to the potato.

The meetings

Potato Expo took meeting space requests at the Gaylord Rockies through its form until November 2, 2026. For late planners, a 10×20 with a seated corner covers processor and shipper meetings on the floor between the lunch and happy hour peaks.

Fewer bruises at harvest. Less shrink by spring.
What the back wall could say at Potato Expo
Han Song booth by Purple Exhibits: wide view of a red, white and grey Han Song island booth with a tall header fascia, one of our builds to compare for Potato Expo

The Potato Expo booth is lit and stocked before your team arrives. You just show up.

Han Song island, designed, built and installed by Purple Exhibits

03 Built by Purple

Potato Expo 2027 booths for harvest, storage and seed suppliers

KLEEMANN booth designed and built by Purple Exhibits, shown on the Potato Expo guide

Case study · KLEEMANN

KLEEMANN at an industrial technology exhibition

KLEEMANN paired real machines with digital simulation so visitors saw the product work, which is what a Potato Expo harvest, sorting or storage booth needs when growers want the chain or fan in front of them and the airflow or throughput on a screen.

Read the KLEEMANN case study All case studies →

“Purple Exhibits made us look good. The booth was one of the nicest displays in our section of the convention center and generated a lot of positive comments from both customers and industry peers. Their attention to detail, professionalism, and willingness to go above and beyond made a huge difference.”

Kimberly Owens, Brand Manager, Owens Products · more reviews from Purple clients
4.9★ client rating3,000+ exhibitors10,000+ booths builtBuilding since 2015

Trusted by exhibitors including

KLEEMANNNantsuneEagle ChemicalsRPS GroupFIMI GroupJainex Steel

04 Designing for potato seed, storage, harvest and handling equipment, crop protection, fertilizer and supply chain companies at Potato Expo

Designing inside the Potato Expo booth package

Muddy potatoes riding a red grading conveyor during harvest1

Bring the storage story inside

Storage ventilation, buildings and sprout control make up a large share of the Potato Expo floor. We build a short cutaway or a lit panel that shows airflow and humidity control, because a storage manager wants to see how air moves through a pile.

Older farmer in a vest and wool cap standing in a misty hillside field2

Carpet is not a given

At Potato Expo only the 100 row and even-numbered 200 booths come carpeted. We check your booth number, then order flooring through The Expo Group or bring our own, so heavy equipment sits on a finished floor.

Rancher at work beside a shed on dry rangeland below the snowy Spanish Peaks in Colorado3

Plan for the happy hour crowd

Lunch and happy hour are served in the Expo Hall, so traffic peaks around meal times on January 6 and 7. We keep the front of the booth open, put the counter back a step and give staff a place to set down a plate.

Man in a plaid shirt crouching to gather potatoes spread across loose soil while others work behind4

Show the tuber, not only the machine

Potato growers judge harvest and handling gear by bruising and skin set. A clear display of clean tubers beside the chain, belt or sorter says more than a spec sheet; we build the lit tray and the graphics that go with it.

Purple Exhibits concept rendering for CalligoTech, shown for Potato Expo exhibitors

Concept rendering

Your Potato Expo proposal comes with a rendering like this

See the Potato Expo booth in 3D first: layout, graphics, lighting and where products sit, revised until it is right and before any panel is cut. Above: a Purple concept for CalligoTech.

Start my Potato Expo concept

Floor at a glance

Where you could be at Potato Expo 2027

Potato Expo puts its trade show, meals and evening events in one Expo Hall at the Gaylord Rockies. These are the parts of it that shape a booth.

AExpo Hall
B100 row and even 200 booths
CGaylord Rockies meeting rooms
Gaylord Rockies Resort & Convention Center, AuroraSchematic, not to scale
A

Expo Hall

The trade show floor, also home to the Expo Hall Kickoff Reception, lunch and happy hour in 2027, per Potato Expo.

Our advice A booth near the food service sees the heaviest traffic; keep the aisle edge open.

B

100 row and even 200 booths

The only booths sold carpeted; every other booth is bare floor unless carpet is ordered.

Our advice If your booth is uncarpeted, budget flooring in the first estimate.

C

Gaylord Rockies meeting rooms

Meeting space at the resort was requested through Potato Expo's form by November 2, 2026.

Our advice Without a room, build a seated corner into a 10×20 for processor meetings.

05 Gaylord Rockies Resort & Convention Center · Aurora

Potato Expo 2027 move-in, The Expo Group and Gaylord Rockies rules

The Expo Group is the official general services contractor for Potato Expo 2027 and takes orders for carpet, furniture, booth labor, forklift equipment and labor, hanging sign assembly, AV, electrical, internet, and air and water through ExpoPortal. Booth catering goes through the Gaylord Rockies exhibit hall manager. Exhibitors move in on Tuesday, January 5 from noon to 6 p.m., with touch-ups only from 8 to 10 a.m. Wednesday. Move-out runs Thursday, January 7 from 5 to 10 p.m. and Friday, January 8 from 8 to 11 a.m. Denver International Airport is 6.3 miles away.

What Purple handles

  • Graphics, counters and lighting that fit the Potato Expo drape package
  • Combined 10×20 and island layouts for harvest and storage equipment
  • The Expo Group orders: flooring, forklift, hanging signs and power
  • Lit tuber displays and storage cutaways
  • Freight timed for a one-afternoon move-in
  • Storage and reuse for Potato Expo 2028 in Orlando

Timeline, counted back from move-in

Last day of the $3,195 Potato Expo 2027 booth rate: December 18, 2026. From December 19 the package costs $3,395; we can design inside the package the same week you book.

For Potato Expo, we need design sign-off by early December 2026.

  1. Mid-November 2026Reserve booth packages at the regular rate and choose combined spaces on the booth map.
  2. December 2026Design sign-off and production in our Fishkill, NY or Las Vegas shop; certificate of insurance and workers' compensation uploaded.
  3. December 18, 2026Last day of the $3,195 regular booth rate; the on-site rate of $3,395 starts December 19.
  4. Late December 2026Freight to The Expo Group advance warehouse named in the exhibitor service center.
  5. January 5, 2027Move-in from noon to 6 p.m. at the Gaylord Rockies; touch-ups only January 6, 8 to 10 a.m.
  6. January 6–8, 2027Trade show days with our project manager on site; move-out January 7 evening and January 8 morning.

Purple's planning timeline for Potato Expo. Your exhibitor kit and assigned schedule set the official move-in, freight target and order deadlines, and we confirm each one against your booth when you book.

Print the Potato Expo budget & deadline sheet

Before you book Potato Expo 2027

Potato Expo 2027 details exhibitors should know before Aurora

  1. Only the 100 booths and even-numbered 200 booths are carpeted; every other booth number is bare floor unless you order carpet, so check yours before budgeting. source

  2. Move-in is a single afternoon, Tuesday, January 5 from noon to 6 p.m., with only touch-ups allowed Wednesday morning from 8 to 10 a.m.; anything heavy needs a forklift order in advance. source

  3. Booths can be moved to any open spot shown in green on the booth map by emailing Potato Expo management, so a better location is worth asking for after you book. source

  4. Potato Expo never sells its attendee list; any caller offering it is a scam, so leads have to come from your booth and the Expo Hall events. source

  5. The 2028 show is January 4–6 at the Orlando World Center and 2029 is January 8–10 at the Gaylord Pacific in San Diego, so a booth built for Aurora has two more Januarys ahead. source

Who you meet on the floor

Potato growers

They come to meet suppliers face to face and find solutions for their operations, per the National Potato Council.

Shippers and processors

Potato Expo names shippers, processors and retailers among the buyers it brings to the floor.

Seed potato growers

State certification programs and seed grower groups exhibit and meet the commercial growers who plant their seed.

Researchers

University and industry researchers present in the Poster Session and the breakouts on research and technology.

Side by side

Potato Expo vs Spray Drone End User Conference vs IFCA Convention: 2027 at a glance

Potato Expo vs Spray Drone End User Conference vs IFCA Convention: 2027 at a glance
Potato ExpoSpray Drone End User ConferenceIFCA Convention
DatesJanuary 5–7, 2027January 11–14, 2027January 19–21, 2027
WhereAurora, CO · Gaylord Rockies Resort & Convention CenterSavannah, GA · Savannah Convention CenterPeoria, IL · Peoria Civic Center
Size184 potato suppliers on the 2027 exhibitor list in November 20261,400 attendees expected in 2027, per SDEUC110,000 sq. ft. of contiguous exhibit space, 2027 venue
Main buyersPotato growersDrone application business ownersAg retail managers and staff
Booth spaceBooth package, 2027: $3,195 per 10×10 to Dec 18, 2026; $3,395 from Dec 19 (early bird $3,035 ended Nov 6)Sponsor tiers with booths, 2027: Gold $4,500 (10×20); Platinum $7,500 (10×30); Diamond $15,000 (10×50)Price not published

Figures carry the year and source shown on each show's own page.

Travel to Potato Expo 2027

Getting to Potato Expo 2027: airport and hotels

Fly in

Denver International Airport (DEN)

6.3 miles from the Gaylord Rockies, per Potato Expo

Stay

Gaylord Rockies Resort & Convention Center, booked through Potato Expo's official room block link

Official Potato Expo hotels →

Find the venue

Gaylord Rockies Resort & Convention Center
6700 North Gaylord Rockies Boulevard, Aurora, CO 80019

Open in Google Maps →

Travel facts from nationalpotatocouncil.org.

Potato Expo by the numbers

Potato Expo year by year

2027
184 listed in November 2026 exhibitors
Aurora source
AttendeesExhibitors

How Potato Expo 2027 compares with other agriculture shows

The agriculture shows closest to Potato Expo on the calendar, with the latest size each organizer has published. Each show name opens our agriculture exhibitor guide for that show.

ShowDatesCityLatest published size
Keystone Farm ShowLee NewspapersJanuary 5–7, 2027York, PA–
Potato ExpoNational Potato CouncilJanuary 5–7, 2027Aurora, CO184 listed in November 2026 exhibitors (2027)
SE RegionalGeorgia Fruit & Vegetable Growers AssociationJanuary 7–9, 2027Savannah, GA3,300+ attendees · 400 booths exhibitors (2027)
Spray Drone End User ConferenceSpray Drone End User AllianceJanuary 11–14, 2027Savannah, GASponsors and vendors across about 34 numbered booths, Mobile Convention Center exhibitors (2025)
IFCA ConventionIllinois Fertilizer & Chemical Association (IFCA)January 19–21, 2027Peoria, IL1,000+ members, per IFCA (2027)
Iowa Pork CongressIowa Pork Producers Association (IPPA)January 20–21, 2027Des Moines, IA3,900+ (per IPPA, undated) attendees · 225+ (per IPPA, undated) exhibitors (2026)
NAICC AG PRO EXPONational Alliance of Independent Crop Consultants (NAICC)January 25–30, 2027St. Louis, MO–
Iowa Ag ExpoIowa-Nebraska Equipment Dealers Association (INEDA)February 2–4, 2027Des Moines, IA550+ expected exhibitors (2027)
Spokane Ag ExpoGreater Spokane Inc. (Spokane Ag Expo)February 2–4, 2027Spokane, WA–
CattleConNational Cattlemen's Beef Association (NCBA)February 2–4, 2027Nashville, TN9,400+ attendees (2026)

Potato Expo exhibitor questions

Potato Expo 2027 questions from exhibitors

When is Potato Expo 2027?

January 5–7, 2027, at the Gaylord Rockies Resort & Convention Center in Aurora, near Denver, per the National Potato Council. The trade show is open January 6 from 11 a.m. to 6:30 p.m. and January 7 from 9 a.m. to 5 p.m., Mountain Time.

How much is a booth at Potato Expo 2027?

$3,195 per 10×10 booth from November 7 to December 18, 2026, and $3,395 from December 19, per Potato Expo. The early-bird rate of $3,035 ended November 6. Two All-Access Passes worth $1,790 come with every booth, along with navy drape, a skirted table, seating and a company sign.

Where is Potato Expo 2027 held?

At the Gaylord Rockies resort on Gaylord Rockies Boulevard in Aurora, Colorado. Potato Expo lists the city as Denver; the resort is 6.3 miles from Denver International Airport.

When is move-in for Potato Expo 2027?

Tuesday, January 5, from noon to 6 p.m., with touch-ups only on Wednesday, January 6, from 8 to 10 a.m., per Potato Expo. Move-out runs January 7 from 5 to 10 p.m. and January 8 from 8 to 11 a.m.

Who is the general contractor for Potato Expo 2027?

The Expo Group, per Potato Expo. It takes orders for carpet, furniture, booth labor, forklift, hanging sign assembly, AV, electrical, internet and air and water through ExpoPortal, and its exhibitor service center opens closer to the show.

Do Potato Expo booths come with carpet?

Only the 100 booths and the even-numbered 200 booths are carpeted, per Potato Expo; the rest are not, and carpet can be ordered but is not required. We check your booth number and order flooring that suits your equipment.

Who exhibits at Potato Expo?

By November 8, 2026 the public 2027 list showed 184 companies: harvest and handling makers such as Dewulf and Spudnik, storage firms such as Gellert and Tolsma, irrigation, crop protection, seed growers' groups, software and lenders.

Can we move our Potato Expo booth to a better location?

Exhibitors can request a transfer to any available booth, shown in green on the booth map, by emailing Potato Expo management, per the exhibitor FAQ. A confirmation email follows once the transfer is processed.

What does Potato Expo require from exhibitors before the show?

A certificate of insurance and proof of workers' compensation, uploaded in the Exhibitor Service Center, along with the signed exhibitor terms, a company description and booth staff registrations, per Potato Expo.

Where are future Potato Expos?

January 4–6, 2028 at the Orlando World Center in Orlando, and January 8–10, 2029 at the Gaylord Pacific in San Diego, per Potato Expo. A booth built for Aurora can travel to both.

Where do exhibitors stay for Potato Expo?

At the Gaylord Rockies itself, through the official room block link from Potato Expo; group rooming lists go to the resort's group contact. Potato Expo warns exhibitors to ignore housing pirates and book only through its link.

Is Potato Expo worth it for a small supplier?

It suits one: a single booth package costs $3,195 to December 18, 2026, includes two All-Access Passes and puts you in the one hall the U.S. potato industry shares each January. We can dress that package with graphics and a counter.

Does Potato Expo sell its attendee list?

No outside party gets the attendee list, per Potato Expo, and companies offering to sell it are a scam. Leads come from the booth and the Expo Hall events, so plan lead capture at the counter.

Before you sign for Potato Expo

Ask any Potato Expo exhibit builder these five questions:

  1. How will you dress Potato Expo's drape package, and what do you replace the skirted table with?
  2. Which The Expo Group orders will you file for us: flooring, forklift, hanging sign assembly, power?
  3. Can you build and ship in time for a move-in that is only one afternoon, January 5 from noon to 6 p.m.?
  4. How will you display tubers or storage data so growers see results, not just machines?
  5. Can the booth travel on to Orlando in 2028 and San Diego in 2029, and what does storage cost in the off-season?

What Potato Expo exhibitors ask us

The package is pipe and drape. Can it look like anything? It can. We hang a printed back wall on the 8-foot drape, swap the skirted table for a lit counter and add a monitor stand. With two packages joined as a 10×20 there is room for a machine section too.

Is it worth shipping heavy equipment for a two-day trade show? Often one component is enough: a chain section, a camera or a fan. It cuts freight and forklift costs, fits the single move-in afternoon and still lets growers see the build quality.

We missed the early-bird rate. Should we wait? Waiting costs money: the regular rate of $3,195 holds until December 18, 2026, and $3,395 applies from December 19, so booking now saves $200 per package and gives us time to produce the graphics.

Get a proposal

Tell us about your Potato Expo booth

Add booth details (optional)

You hear back on Potato Expo within one business day. Usually within a week: a rendering and a fixed Potato Expo proposal. No charge, no commitment.

Requests for Potato Expo go straight to Purple’s exhibit team.

What happens next

  1. Within one business day we write back to ask about your products, your goals for Potato Expo and your footprint.
  2. Usually within a week, you receive a concept rendering and a fixed Potato Expo proposal. Every fee on paper upfront, in full, for your Potato Expo booth.
  3. We build in 30–45 days, ship to the Potato Expo advance warehouse and install before the hall opens.
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