PRI Show 2027 · Budget & deadline sheet
2027 dates not confirmed yet · Indianapolis, IN
2027 dates not confirmed yet · Indianapolis, IN
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Exhibit space (paid to Performance Racing Industry)
- Material handling (drayage) at the venue, where the space rate does not include it
- Electrical, internet and rigging orders for PRI Show
- Booth cleaning, and union labor where the venue requires it
Published rates:
- Drayage: About $135 per cwt, 200 lb minimum, Purple's 2026–27 ICC planning figure
- Booth build: 10×20 rental $7,500–$15,000; custom 20×20 $50,000–$120,000, Purple's 2026 bands
Key dates
- Design sign-off with Purple: About 10 weeks before move-in
- When PRI opens 2027 space: Send us your booth number and size; design starts the same week.
- About 10 weeks before move-in: Design sign-off, race-car placement and spec-wall copy.
- 8 to 4 weeks before move-in: Build and print in Fishkill, NY or Las Vegas in 30 to 45 days.
- About 3 weeks before move-in: Freight to the official contractor's advance warehouse; car transport booked.
- December 2027, dates not confirmed yet: PRI Show 2027 in Indianapolis; your Purple project manager on call.
- After PRI: Dismantle with union labor; booth to storage before the spring race-season shows.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Watch for PRI's 2027 dates and space application
- Choose one race car or engine to anchor the booth
- Plan fuel, battery and drip-pan steps for any vehicle
- Print next season's lead times and order dates
- Book a skywalk hotel for booth staff
- Send Purple the PRI exhibitor kit as soon as it posts
Each PRI Show fee listed upfront and in full, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/pri-trade-show/