aftermarket, collision and dealer · 2027 location not confirmed yet
PRI Show 2027The exhibitor guide: booth costs, dates and deadlines
Race-shop buyers in December: PRI Show 2027 booths in Indianapolis
- Event dates
- 2027 dates not confirmed yet
- Exhibit hall
- Not confirmed yet
- Venue
- Not confirmed yetLast edition: Indianapolis, IN
4.9 star client rating10,000+ booths built3,000+ exhibitors servedSince 2015
Quick answers
PRI Show 2027 in 30 seconds
The PRI Show, run by Performance Racing Industry, is the annual trade-only show for the motorsports business, held in Indianapolis each December. Neither the 2027 dates nor the 2027 hall is confirmed yet; the 2026 show runs December 10–12, 2026 at the Indiana Convention Center, per the venue's calendar. Buyers are race teams, engine builders, fabricators, racing retailers, distributors and media; exhibitors sell engines, drivetrain, chassis, safety, data, fuel and tooling. The 2025 show carried more than 50 seminars and a new RACER Creator Hub, per SEMA News. Purple builds PRI booths in Fishkill, NY or Las Vegas.
- When is PRI Show 2027?
- The 2027 dates and location are not confirmed yet. The last edition was in Indianapolis, IN.
- When is the hall open at PRI Show?
- Not confirmed yet for 2027. The 2026 PRI Show runs December 10–12, 2026 at the Indiana Convention Center.
- What is the all-in cost of a 10×20 booth at PRI Show?
- $7,500 – $15,000 for a Purple rental in the host city: design, graphics, lighting, install and dismantle. Space and show services are billed separately by PRI Show.
Aftermarket & performance · Indianapolis · 2027
566,600
sq ft of ICC exhibit halls, Purple guide source
The lookIndianapolis, December 2027
Off-season is build season.
The PRI Show meets in Indianapolis each December, after the last race and before the next. Race teams, engine builders and fabricators come to order the parts that go into cars over the winter.
Everything about PRI Show 2027 in one place
PRI Show 2027 fact sheet
| Official name | PRI Trade Show 2027 |
|---|---|
| Event dates | 2027 dates not confirmed yet |
| Exhibit hall dates | Not confirmed yet The 2026 PRI Show runs December 10–12, 2026 at the Indiana Convention Center |
| Venue | Indianapolis, IN |
| Organizer | Performance Racing Industry (PRI) |
| Who attends | Race teams, engine builders, fabricators, racing retailers and distributors, track operators and motorsports media |
| Nearest airport | Indianapolis International Airport (IND) About 15 to 20 minutes from downtown, per Purple's venue guide |
| Hotels | Skywalk-connected downtown hotels, including the JW Marriott Indianapolis |
| Official website | performanceracing.com |
Official PRI Show resources
PRI Show 2027 calendar
PRI Show 2027 dates and deadlines
In order: the dates the PRI Show organizer has published, each linked to the page that states it. We highlight the next one.
01 Purple at PRI Show 2027
Race-shop buyers in December: PRI Show 2027 booths in Indianapolis
The PRI Show is where race teams, engine builders and fabricators plan the next season, so a booth here sells to people who will bolt the part on in January. The Indiana Convention Center is union-only for install, and race cars come in on a quarter tank with batteries out.
- 2027 dates not confirmed yet
- 2026: Dec 10–12 · Indy
- Racing trade only
What makes PRI Show different, and how we build for it
The Performance Racing Industry Show is the trade show of the racing business itself: engines, drivetrain, chassis, safety gear, data systems, fuel and tooling, bought by race teams, engine builders, fabricators and the retailers and distributors who supply them. It comes every December, after the season ends and before the next one begins, so orders placed here go into cars built over the winter. In 2025 SEMA News listed more than 50 seminars and panels, a new RACER Creator Hub and a Prayer Breakfast with NHRA drivers on the final day. A PRI booth earns attention with parts a builder can handle and spec sheets an engine shop can file.
Parts on a bench they can pick up, flow and dyno numbers, lead times for the coming season and a person who has raced the product.
Tube, fittings, safety equipment and tooling shown at real size, with certification details on the counter.
Dealer terms, stocking programs and the new parts their customers will ask for in the spring.
Your team in Indianapolis
How Purple runs the PRI Show in Indianapolis
PRI booths come out of Purple's Fishkill, NY shop or the Las Vegas shop, whichever is closer to your other shows; a SEMA booth can stay in Las Vegas and get new racing graphics. Freight goes to the official contractor's warehouse, and the race car travels on its own carrier. A Purple project manager leads the union installers the ICC requires.
Inside PRI Show 2027
Rules that shape your PRI Show booth
Indiana Convention Center rules allow less than a quarter tank of gasoline, diesel, LP or LNG in a display vehicle, with fuel covers locked, taped or sealed. We drain and seal race cars before they leave the shop.
Vehicle electrical systems must be de-energized by removing the battery or taping disconnected cables from the end of move-in to the start of move-out. Lit displays on a car run on booth power we order.
Fueling and de-fueling must happen outside the building, and LP tanks come out of trailers before they enter. We arrange draining at the shop and keep cans off the truck that delivers the car.
The ICC uses union labor exclusively for install, dismantle and drayage, and Teamsters control dock access. Your Purple project manager orders and directs that labor and designs the booth to go up in few, light pieces.
Programs worth planning for
More than 50 seminars, breakout sessions and panels on technology, marketing and business management at the 2025 show, plus student tracks and hands-on competitions.
A dedicated space that debuted in 2025 with a Creator Networking Lounge, panels and filming and podcast setups for motorsports creators.
The PRI Show is the racing industry's own December trade show in Indianapolis; choose it over SEMA when your buyers are race teams, engine builders and fabricators ordering for next season rather than street-performance retailers. Compare PRI Show with the other automotive and transportation shows we build for →
automotive and transportation at PRI Show
The industry behind PRI Show, in pictures
02 Booths & pricing for PRI Show 2027
How much does a PRI Show 2027 booth cost?
PRI's 2027 space terms are not confirmed yet. Racing brands usually take a 10×20 or 10×30 inline with a parts bench and a counter; engine and chassis makers with a car or a running-gear display take a 20×20 island so the car sits clear of the aisle.
A parts bench with cutaway engines or shocks, a spec wall and a counter for dealer orders.
Shown: a Purple inline booth for Sedemac
See 10×20 rental booths →
Parts bench, a rolling chassis or engine on a stand and a two-seat table where a team manager can talk season pricing.
Pictured: Moorechip Technologies, a Purple inline booth
See 10×30 rental booths →
A race car on a low deck, product walls on two sides and a meeting corner for engine builders.
Above: LeadSquared, a Purple island exhibit
See 20×20 rental booths →
Two cars or a car and a hauler-side display, a media backdrop and a private room for distributor programs.
Above: Eonmetall, a Purple island exhibit
See 20×30 rental booths →In Purple's PRI Show price
- Design work and a 3D rendering, with revisions until the PRI Show layout is right
- The structure, printed graphics, counters and storage your PRI Show plan specifies
- Lighting and power distribution inside your PRI Show booth
- Installation and dismantle at the venue, with our project manager on the floor
- Show-service orders and deadlines for PRI Show, tracked on your behalf
Paid to PRI Show and its contractor
- Exhibit space (paid to Performance Racing Industry)
- Material handling (drayage) at the venue, where the space rate does not include it
- Electrical, internet and rigging orders for PRI Show
- Booth cleaning, and union labor where the venue requires it
Rates to plan with for PRI Show:
- Drayage About $135 per cwt, 200 lb minimum, Purple's 2026–27 ICC planning figure source
- Booth build 10×20 rental $7,500–$15,000; custom 20×20 $50,000–$120,000, Purple's 2026 bands source
Your proposal estimates all of these, so the total for PRI Show is on paper before you sign anything.
Each price is an all-in 2026 rental range for design, structure, graphics, installation and dismantle; we quote custom builds project by project. Want an exact number for the host city? Use the booth cost calculator or the 2026 booth cost guide.
Send us your booth size for PRI Show and what the space needs to do. Expect a reply within one business day and, usually within a week, a rendering and a fixed proposal for PRI Show. No charge.
The booth we would build for PRI Show 2027
The engine-builder's bench booth
PRI buyers build and race the cars themselves, and they trust what they can measure. This booth is a workshop more than a showroom: a long bench of parts at working height, one car or engine as proof, and a counter where next season's orders get written.
Parts bench
Waist-high, lit from above, with loose parts, cutaways and the gauges a builder would use to check them.
Proof car or engine
One race car or a running-gear display on a low deck, drained and battery out, showing the parts installed.
Season counter
A counter with lead times, dealer pricing and the order calendar for the coming season.
Tech table
A small table off the aisle where an engine builder and your engineer can open a laptop of dyno sheets and talk tolerances without the noise of the hall.
The demo
Hand a builder the part, the spec sheet and the competitor's part side by side, and let them weigh, measure and compare. Racers buy on numbers, and the bench lets them check yours in a minute.
The meetings
The 2027 meeting options are not confirmed yet. With 12 skywalk hotels next to the hall, book a suite for distributor programs and keep the counter for walk-up teams.
Built for the next green flag.
03 Built by Purple
PRI booths that sell to race teams and engine builders
Case study · KLEEMANN
KLEEMANN at an industrial technology exhibition
KLEEMANN showed real machinery to engineers who judge by the details; a PRI booth does the same for engine builders and fabricators who decide by handling the part.
Read the KLEEMANN case study All case studies →“Purple Exhibits made us look good. The booth was one of the nicest displays in our section of the convention center and generated a lot of positive comments from both customers and industry peers. Their attention to detail, professionalism, and willingness to go above and beyond made a huge difference.”
Kimberly Owens, Brand Manager, Owens Products · what other clients say
Trusted by exhibitors including
04 Designing for racing engine, chassis, safety and data brands at PRI Show
Designing a PRI Show booth for hands-on racing buyers
1Put the part in their hands
Engine builders and fabricators buy by feel and measurement. We build waist-high benches with loose parts, cutaways and calipers, and keep video to one screen behind the counter.
2Plan the car like freight
Indiana Convention Center rules want less than a quarter tank, locked fuel covers and the battery removed or its cables taped from move-in to move-out. We schedule the car's arrival, drip pan and fire-marshal checks into the install plan.
3Sell the coming season
PRI arrives in December, when teams set budgets for the year ahead. We print a removable panel with next season's lead times and order dates so the booth answers the question every team asks.
4Light for metal
Polished heads, machined billet and carbon fiber read flat under hall light. We use focused, warm spotlights on the bench and a dark back wall so the parts carry the booth.
Concept rendering
Your PRI Show proposal comes with a rendering like this
You see your PRI Show booth in 3D before we cut a single panel: layout, graphics, lighting and product positions, revised until it is right. Pictured: a Purple concept for Aeroplay Entertainment.
Start my PRI Show conceptFloor at a glance
Where you could be at PRI Show 2027
The 2027 PRI floor plan is not confirmed yet. These are the parts of the Indiana Convention Center that shape any large show there, from Purple's venue guide.
Exhibit halls
566,600 sq ft of exhibit floor across 11 halls.
Our advice Hall assignments decide dock distance, so we label every crate with hall and booth number.
Skywalk system
Enclosed bridges to 12 hotels and 4,700+ rooms; a pedestrian route, not a freight route.
Our advice Staff walk in warm; freight still goes through the Teamster-controlled docks.
05 Indianapolis, IN
PRI Show Indianapolis union labor, race cars and freight
The PRI Show fills the Indiana Convention Center, which uses union labor exclusively for install, dismantle and drayage, with Teamsters controlling the docks, a house policy that stands even though Indiana is a right-to-work state. Purple's planning figure for ICC material handling is about $135 per hundredweight with a 200-pound minimum. Twelve hotels connect to the center by skywalk, and Indianapolis International Airport is 15 to 20 minutes away. We read the PRI exhibitor kit when it posts, ship to the official contractor's warehouse, and a Purple project manager directs the union I&D hands from the first crate to the last.
What Purple handles
- Race-car placement, fuel and battery steps on the move-in plan
- Parts benches and spec walls built for hands-on buyers
- Advance warehouse freight and union labor orders at the ICC
- Graphics for next season's lead times and order dates
- Fishkill or Las Vegas build, PRI install directed by a Purple project manager
PRI Show timeline, counted back from move-in
Design sign-off for PRI Show is due by About 10 weeks before move-in.
- When PRI opens 2027 spaceSend us your booth number and size; design starts the same week.
- About 10 weeks before move-inDesign sign-off, race-car placement and spec-wall copy.
- 8 to 4 weeks before move-inBuild and print in Fishkill, NY or Las Vegas in 30 to 45 days.
- About 3 weeks before move-inFreight to the official contractor's advance warehouse; car transport booked.
- December 2027, dates not confirmed yetPRI Show 2027 in Indianapolis; your Purple project manager on call.
- After PRIDismantle with union labor; booth to storage before the spring race-season shows.
Purple's planning timeline for PRI Show. Move-in, freight target and order deadlines are set by the PRI Show exhibitor kit and your assigned schedule; we confirm them for your booth once you book.
Print the PRI Show budget & deadline sheetBefore you book PRI Show 2027
PRI move-in and Indiana Convention Center details racers learn late
Display vehicles at the Indiana Convention Center must keep the battery removed or its cables taped from the end of move-in until move-out begins, so plan any lit or moving car display on booth power from the start. source
Drivers of motorized equipment and golf carts inside the ICC must be at least 18 with a valid license, and steel-wheeled carts are banned, so pack a non-marking dolly for the race car instead. source
Loading dock access at the Indiana Convention Center is restricted to Teamsters crews, so even a hand-carried crate goes through the union at the dock; budget labor for it. source
The 2025 show debuted a RACER Creator Hub with filming and podcast setups; brands with a new part to launch can line up creator content there instead of building a stage in the booth. source
Twelve downtown hotels with 4,700+ rooms connect to the ICC by skywalk, and in December that indoor walk matters; book them early for staff who carry product in each morning. source
Who you meet on the floor
They plan the coming season's parts, safety gear and data systems while the cars are apart for the winter.
They compare components and suppliers for the engines they will build and rebuild in the off-season.
They source tube, fittings, safety equipment and tooling for new cars.
They choose lines and stock for the spring, when racers start buying.
Side by side
PRI Show vs SEMA Show vs AAPEX: 2027 at a glance
| PRI Show | SEMA Show | AAPEX | |
|---|---|---|---|
| Dates | 2027 dates not confirmed yet | November 2–5, 2027 | November 2–4, 2027 |
| Where | Not confirmed yet | Las Vegas, NV · Las Vegas Convention Center | Not confirmed yet |
| Size | 566,600 sq ft of ICC exhibit halls, Purple guide | 153,000+ attendees at the 2025 SEMA Show | 45,151 interested buyers counted by AAPEX, from 128 countries |
| Main buyers | Race teams | Repair, service and installation shop owners | Repair shops, service chains and dealer service departments |
| Booth space | Price not published | Space, members: $24.95 per sq ft for SEMA or TIA members, 2027 rules | Space, members: $34 per sq ft for Auto Care, MEMA, NARSA or PAMA members |
Figures carry the year and source shown on each show's own page.
Travel to PRI Show 2027
Getting to PRI Show 2027: airport and hotels
Fly in
Indianapolis International Airport (IND)
About 15 to 20 minutes from downtown, per Purple's venue guide
Stay
Skywalk-connected downtown hotels, including the JW Marriott Indianapolis
Travel facts from purpleexhibits.com.
PRI Show by the numbers
PRI Show year by year
How PRI Show 2027 compares with other automotive and transportation shows
The automotive and transportation shows closest to PRI Show on the calendar, with the latest size each organizer has published. Every show name links to our exhibitor guide for it.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| SEMA ShowSpecialty Equipment Market Association (SEMA) | November 2–5, 2027 | Las Vegas, NV | 2,300 exhibiting brands (2025) |
| RVDA Convention/ExpoRV Dealers Association (RVDA) | November 8–12, 2027 | Las Vegas, NV | 1,715 attendees (2025) |
| IBEXNMMA and RAI Amsterdam | December 7–9, 2027 | Tampa, FL | 7,700+ attendees · 701 exhibitors (2026) |
| LA Auto ShowLA Auto Show | 2027 dates not confirmed yet | Los Angeles, CA | – |
| CoMotion LACoMotion | 2027 dates not confirmed yet | Los Angeles, CA | 1,200+ attendees (2026) |
| American Towman ExpositionAmerican Towman Media (A.T. Expo Corp.) | 2027 dates not confirmed yet | Baltimore, MD | 260+ exhibitors (2026) |
| Pacific Marine ExpoDiversified Communications (presented by National Fisherman) | 2027 dates not confirmed yet | Seattle, WA | – |
| International WorkBoat ShowDiversified Communications | 2027 dates not confirmed yet | New Orleans, LA | – |
| MRAA Dealer WeekMarine Retailers Association of the Americas (MRAA) | 2027 dates not confirmed yet | Tampa, FL | 1,400+ industry participants, 600+ dealer participants · 180 exhibitors (2025) |
| PRI ShowPerformance Racing Industry (PRI) | 2027 dates not confirmed yet | Indianapolis, IN | – |
PRI Show exhibitor questions
PRI Show 2027 questions from racing exhibitors
When is the PRI Show 2027?
The 2027 dates are not confirmed yet. The 2026 PRI Show runs December 10–12, 2026 at the Indiana Convention Center, per the venue's event calendar.
Where is the PRI Show held?
In Indianapolis at the Indiana Convention Center for 2026, per the center's calendar; the 2027 venue is not confirmed yet. The 2025 show also ran in Indianapolis, December 11–13, per SEMA News.
Who attends the PRI Show?
Racing industry buyers: race teams, engine builders, fabricators, retailers and media, drawn from all 50 states and abroad, per SEMA News coverage of the 2025 show. The show is trade only.
How much does a booth at the PRI Show cost?
PRI's 2027 space rates are not confirmed yet. On Purple's 2026 price bands, renting a 10×20 with your own graphics costs $7,500 to $15,000, while building a 20×20 island from scratch runs $50,000 to $120,000; ICC labor and drayage are extra.
Can we bring a race car into our PRI booth?
Usually, under Indiana Convention Center rules: less than a quarter tank, fuel covers locked or taped, and the battery removed or its cables taped from move-in to move-out. Fueling happens outside the building, and drip pans may be required.
Can we set up our own booth at the Indiana Convention Center?
Only within the show's hand-carry rules. The ICC uses union labor exclusively for install, dismantle and drayage, and loading dock access is restricted to Teamsters crews, so a Purple project manager directs the union hands for anything beyond a small display.
What does drayage cost at the Indiana Convention Center?
About $135 per hundredweight with a 200-pound minimum is Purple's 2026–27 planning figure for the ICC; the PRI exhibitor kit carries the actual tariff. Consolidating crates onto one shipment avoids paying the minimum several times.
Where should PRI exhibitors stay?
Downtown, on the skywalk: 12 hotels with more than 4,700 rooms connect to the Indiana Convention Center indoors, including the JW Marriott Indianapolis. In December that keeps booth staff out of the cold between hotel and hall.
What is the difference between the PRI Show and the SEMA Show?
PRI is the racing industry's own show in Indianapolis each December; SEMA is the broader specialty aftermarket show in Las Vegas in early November, with a Racing & Performance section in Central Hall. Parts for race cars sell at PRI; street performance and accessories at SEMA.
Is the PRI Show worth it for a small racing parts maker?
Often, because the engine builders and teams who order for a whole season are in one hall for three days. Keep the footprint to a 10×20, bring parts people can handle, and book meetings with distributors before the doors open.
Can a PRI booth reuse our SEMA booth?
Yes. In 2026 PRI opens about five weeks after SEMA closes, so we can store a SEMA booth in Las Vegas, reprint the racing graphics and ship it to Indianapolis for December.
Before you sign for PRI Show
Ask any PRI Show exhibit builder these five questions:
- How will you get our race car into the Indiana Convention Center under the quarter-tank and battery rules?
- How many union labor hours does our PRI booth need, and how will you cut them?
- Will you ship to the official contractor's advance warehouse or direct, given December weather on the roads?
- Can our SEMA booth be stored, regraphed and shipped to Indianapolis in the five weeks between the shows?
- Who reads the PRI exhibitor kit and files the forms the day it posts?
What PRI Show exhibitors ask us
PRI has not posted 2027 details. Is it too early to plan? Not for design. The booth, the car plan and the bench can be drawn now and fitted to the space when PRI opens it; production needs 30 to 45 days, so starting early leaves room for a December show.
Union labor at the ICC sounds expensive. Can we keep it down? Yes, by building fewer, lighter pieces and consolidating freight into one shipment. The ICC is union-only for install, dismantle and drayage, so every hour saved in the design is money saved on the floor.
We already do SEMA. Will PRI buyers be the same people? Some, but PRI is the racing trade itself, teams and engine builders, while SEMA covers the whole specialty aftermarket. If your parts go into race cars, PRI puts you in front of the people who install them.
Get a proposal
Tell us about your PRI Show booth
What happens next
- Within one business day we write back to ask about your products, your goals for PRI Show and your footprint.
- You get a concept rendering and a fixed proposal, usually within a week. Each PRI Show fee listed upfront and in full, on paper.
- We build in 30 to 45 days, ship to the advance warehouse and have the booth installed before PRI Show opens.