SaaStr AI Annual 2027 · Budget & deadline sheet
May 11–12, 2027 · San Mateo County Event Center, San Mateo, CA
May 11–12, 2027 · San Mateo County Event Center, San Mateo, CA
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Your SaaStr AI Annual booth space, paid to the organizer
- Drayage, or material handling, when it is not in the SaaStr AI Annual space rate
- Electrical service, internet and rigging at the San Mateo County Event Center
- Booth cleaning and whatever union labor the SaaStr AI Annual venue requires
Key dates
- Design sign-off with Purple: Early March 2027
- Early March 2027: Design sign-off, demo plan and sponsor tier details from SaaStr.
- March to mid-April 2027: Production and print in our Las Vegas shop; demo devices tested on the booth screens.
- Late April 2027: Freight to San Mateo once SaaStr's kit sets the delivery window.
- Days before May 11, 2027: Move-in on the schedule SaaStr assigns; 2027 move-in times not confirmed yet.
- May 11–12, 2027: Two days of SaaStr AI Annual; your project manager on call.
- After May 12, 2027: Teardown and freight home or to the next show.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Send Purple your SaaStr sponsor tier, space size and placement
- Pick the one task your two-minute demo will show
- List demo devices and screens to bring or rent
- Confirm whether your space is in a hangar or outdoors
- Request parking passes and plan staff arrival before screening
- Approve the design by early March 2027
- Set up your team in the Who Do You Want to Meet app early
All fees listed upfront, in full, on paper, before SaaStr AI Annual. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/saastr-ai-annual/