software and cloud · San Mateo
SaaStr AI Annual 2027Exhibitor guide: booth costs, dates and deadlines in San Mateo
Founders walk fast: SaaStr AI Annual 2027 booths in San Mateo
- Event dates
- May 11–12, 2027
- Exhibit hall
- Not confirmed yet
- Venue
- San Mateo County Event Center, San Mateo
4.9 star rating from clients10,000+ booths builtSince 20153,000+ exhibitors served
Quick answers
SaaStr AI Annual 2027 in 30 seconds
SaaStr AI Annual, formerly SaaStr Annual, is the B2B software community's conference run by Jason Lemkin's SaaStr. The 2027 edition runs May 11–12 at the San Mateo County Event Center, 1346 Saratoga Drive, San Mateo, about 15 minutes from SFO. SaaStr lists 10,000+ attendees, 200+ speakers, 3,000+ scheduled one-on-one meetings and 100+ workshops; the buyers are founders, CROs, CMOs, CCOs and venture investors. Sponsors buy tiers from Diamond to Silver, and 80 filled the 2026 directory. The campus mixes hangar halls with outdoor lounges. Purple builds sponsor booths that work indoors or out.
- When is SaaStr AI Annual 2027?
- May 11–12, 2027, at San Mateo County Event Center, San Mateo.
- When is the hall open at SaaStr AI Annual?
- Not confirmed yet for 2027. In 2026 doors opened Tuesday at 12:30 p.m. and Wednesday and Thursday at 8 a.m., with the last day ending around 3 to 4 p.m.
- What does a 10×20 booth cost all-in at SaaStr AI Annual?
- $7,500 – $15,000 for a Purple rental with design, graphics, lighting, install and dismantle. SaaStr AI Annual bills space and show services separately.
Official SaaStr AI Annual 2027 links: SaaStr AI Annual 2027 exhibitor listSaaStr AI Annual 2027 registrationSaaStr AI Annual 2027 hotels
Marketing & commerce tech · San Mateo · 2027
3,000+
one-on-one meetings scheduled through SaaStr's app for SaaStr AI Annual 2027, per SaaStr source
The lookSan Mateo 2027
Founders in the hangar. Deals in the garden.
SaaStr AI Annual takes the San Mateo County Event Center May 11–12, 2027. SaaStr counts 10,000+ founders, revenue leaders and investors and 3,000+ booked meetings, split between hangar stages and outdoor lounges.
Everything about SaaStr AI Annual 2027 in one place
SaaStr AI Annual 2027 fact sheet
| Official name | SaaStr AI Annual 2027 (formerly SaaStr Annual) |
|---|---|
| Event dates | May 11–12, 2027 |
| Exhibit hall dates | Not confirmed yet In 2026 doors opened Tuesday at 12:30 p.m. and Wednesday and Thursday at 8 a.m., with the last day ending around 3 to 4 p.m. |
| Venue | San Mateo County Event Center 1346 Saratoga Drive, San Mateo, CA |
| Organizer | SaaStr |
| Who attends | Founders, CROs, CMOs, CCOs and venture capitalists; 10,000+ attendees, per SaaStr |
| Nearest airport | San Francisco International Airport (SFO) About 15 minutes from the venue, per SaaStr |
| Hotels | SaaStr's 2027 hotel partners: not confirmed yet Official hotel page → |
| Official website | saastrannual.com |
Official SaaStr AI Annual resources
01 Purple at SaaStr AI Annual 2027
Founders walk fast: SaaStr AI Annual 2027 booths in San Mateo
SaaStr's crowd is founders, CROs and VCs moving between hangars, workshops and booked meetings, so your booth has to say what it fixes for revenue before they pass. The event center's campus spreads across hangars and outdoor lounges, so we plan power, freight and weather for each.
- May 11–12 · San Mateo
- 10,000+ attendees, per SaaStr
- 3,000+ booked meetings
What makes SaaStr AI Annual different, and how we build for it
SaaStr AI Annual is the B2B software community's own conference, run by Jason Lemkin's SaaStr, and the sponsor floor exists to serve it.In 2026 the San Mateo County Event Center campus put two big AI stages, the Summit Stage and the Deploy Stage, in Hangar West, with lounges, a beer garden and a demo stage outdoors. Sponsors bought tiers from Diamond to Silver, and 80 companies filled the 2026 directory. SaaStr counts 10,000+ attendees, 3,000+ booked meetings and 100+ workshops for 2027, and the CMO, CRO and CCO Summits pull senior buyers. A booth works when a founder can test the AI tool in two minutes.
One sentence on what the tool does for revenue, a demo they can drive themselves and pricing that fits a growing company.
Proof from a company at their stage, a look at the workflow inside their CRM or stack, and a meeting booked through the SaaStr app.
A short story of traction and customers, a founder to talk to and a place to sit away from the stage noise.
Your team in San Mateo
How Purple runs SaaStr AI Annual 2027
The booth is framed and printed in Las Vegas, then trucked to San Mateo, either direct to the event center or through the warehouse SaaStr's kit names. A Purple project manager runs set-up with the labor the event center requires, checks every power drop and packs tools in cases that clear SaaStr's screening before the two show days begin.
New at SaaStr AI Annual 2027
- Two days instead of three
The 2027 edition runs May 11–12 after a three-day 2026 show, so set-up and staffing compress; we finish the booth before day one. source
Inside SaaStr AI Annual 2027
Rules that shape your booth
In 2026 SaaStr screened every entry daily with metal detectors and bag checks, laptops out of bags, and required photo ID matched to the badge. We get staff in early and pack tools in cases that clear screening.
SaaStr's 2026 rules banned scissors, drones and sharp objects. Booth repairs use tools that stay with the Purple project manager at move-in, and demos avoid drone gear.
In 2026 SaaStr reserved costumes for sponsors. If your activation uses a mascot or costumed staff, we check it against your sponsor terms and plan a changing space behind the booth wall.
Programs worth planning for
SaaStr's on-stage startup pitch contest; in 2026 Google partnered on it. Entry terms for 2027 are on SaaStr's pitch page.
Executive summits inside SaaStr AI Annual; access is added to a regular ticket once an application is approved, which concentrates senior buyers at set times.
SaaStr's program linking founders with venture investors during the event.
SaaStr AI Annual is the founder and go-to-market leader conference of B2B software; choose it over Dreamforce when your buyers are SaaS founders and revenue leaders rather than Salesforce admins and enterprise IT. Compare all the software and cloud shows we build for →
Who exhibits at SaaStr AI Annual 2026
Companies in the SaaStr AI Annual 2026 sponsor directory, 80 in all. See the full list
- Google Cloud
- Salesforce
- Replit
- Vercel
- Artisan
- Firebolt
- G2
- HappyFox
- Gamma
- Lovable
- Revolut Business
- Booking.com
- DuploCloud
- Justworks
- Papaya Global
- Qualified
02 Booths & pricing for SaaStr AI Annual 2027
How much is a sponsor booth at SaaStr AI Annual 2027?
SaaStr sells its sponsor floor as tiers, from Diamond and Platinum down to Gold and Silver, and has not published booth sizes. For sponsors whose tier includes a 10×20 or larger space we build a demo counter, a bold one-line header and a meeting seat; inside smaller tier units we supply graphics, screens and lighting.
Two demo stations at standing height, a back wall that names the revenue problem you solve and a lit header readable across a hangar.
Pictured: Barantech, a Purple inline booth
See 10×20 rental booths →
A demo bar for walk-up founders, a seated corner for booked meetings from the app and a screen loop of customer results.
Pictured: Easy Shopper, a Purple inline booth
See 10×30 rental booths →
An island with four demo pods, a small stage for scheduled ten-minute talks and a closed meeting room for CRO conversations.
Shown: a Purple large-format exhibit for Amazon Prime Video
See 20×20 rental booths →
A Diamond-level hub with a lounge, a demo theater, several pods and branded seating that doubles as a meeting spot for investors.
Pictured: Olon S.p.A., a Purple large-format exhibit
See 20×30 rental booths →In Purple's SaaStr AI Annual price
- Design and a 3D rendering for SaaStr AI Annual, revised until it is right
- Structure, graphics printed for SaaStr AI Annual, counters and storage as specified
- Lighting and power distribution inside your SaaStr AI Annual booth
- Installation and dismantle in San Mateo, run by our project manager on the floor
- Each service order and deadline in the SaaStr AI Annual exhibitor kit, tracked for you
What SaaStr AI Annual and its contractor bill
- Your SaaStr AI Annual booth space, paid to the organizer
- Drayage, or material handling, when it is not in the SaaStr AI Annual space rate
- Electrical service, internet and rigging at the San Mateo County Event Center
- Booth cleaning and whatever union labor the SaaStr AI Annual venue requires
Your proposal estimates all of these, so the total for SaaStr AI Annual is on paper before you sign anything.
Ranges shown are all-in 2026 rental prices for design, structure, graphics, installation and dismantle at SaaStr AI Annual; custom builds get their own quote. Get an exact number for SaaStr AI Annual with the booth cost calculator or the 2026 booth cost guide.
Send your SaaStr AI Annual booth size and what the space needs to do for your team. A reply within one business day, then a SaaStr AI Annual rendering and fixed proposal, usually within a week. No charge.
The booth we would build for SaaStr AI Annual 2027
The two-minute agent bar for hangar or garden
SaaStr's floor is founders and revenue leaders moving between hangar stages, workshops and app-booked meetings, and most stop for less time than a keynote break. The play is a bar of demo seats where a founder runs your AI tool on one real task in two minutes, built on weighted frames so the same kit works in Hangar West or an outdoor lounge.
Agent bar
Three stools at a counter, each with a screen running one task end to end, such as booking a meeting or drafting a renewal quote.
Result screen
A second screen showing what the task changed in the CRM or billing system the visitor already runs.
Meeting table
A table marked at eye level, where contacts booked in the app find your team without sending a text.
Weather kit
Wind-safe fabric, covered screens and ballast for a lawn or patio slot if SaaStr places you outside.
The demo
Pick one job a CRO counts every week, pipeline created, meetings booked or churn caught, and let the visitor run it on sample data in two minutes, then show the before and after number.
The meetings
The Who Do You Want to Meet app books the 3,000+ meetings, and most people cap out around five, per SaaStr, so every slot counts. Keep the table visible from the aisle and staff around the CMO, CRO and CCO Summits, which pull senior buyers off the floor at set times.
Your agent books the meeting. Your rep closes it.
At SaaStr AI Annual, your team walks into a lit, stocked booth. You just show up.
03 Built by Purple
SaaStr AI Annual booths where founders try the product
Case study · Amazon
Amazon at ESSENCE Festival of Culture, New Orleans
Different crowd, same challenge: Amazon's Prime Video activations made a digital product clear to passers-by in seconds, the job a SaaStr booth does for an AI tool.
Read the Amazon case study All case studies →“Itzy and his team are the real deal. If you want to wow your potential customers at your next trade show, this is the team for you. They create the best custom and portable trade show exhibits by far.”
Sherri McManus, Corporate Training, The Lou Everett Group · more reviews from Purple clients
Trusted by exhibitors including
04 Designing for sales, marketing, revenue, finance and AI tools for B2B software companies at SaaStr AI Annual
Designing a SaaStr AI Annual booth for hangars and lawns
1Two-minute AI demo
SaaStr's 2026 floor was full of AI agents and copilots. We build the booth around one task a founder can run in two minutes, with a second screen showing the result in the CRM or dashboard they already use, and a reset between visitors.
2Hangar or open air
The 2026 campus mixed indoor hangars with outdoor lounges and a beer garden. We design one kit that works in either: weighted bases, wind-safe fabric frames and covered screens if SaaStr places you outside.
3Meetings come from the app
SaaStr's Who Do You Want to Meet app books 3,000+ meetings, and most people cap out around five each, per SaaStr. We put a visible meeting table in the booth so a booked contact finds your team without a phone call.
4Security lines shape the day
In 2026 every entry passed metal detectors and bag checks, with laptops out of bags. We schedule staff arrival ahead of doors and keep booth tools inside sealed cases that clear screening without delays.
Concept rendering
Your SaaStr AI Annual proposal comes with a rendering like this
The 3D view shows layout, graphics, lighting and product positions before we cut a panel, and we revise it until the SaaStr AI Annual booth is right. Shown: a Purple concept for CalligoTech.
Start my SaaStr AI Annual conceptFloor at a glance
Where you could be at SaaStr AI Annual 2027
SaaStr has not published its 2027 layout. In 2026 the campus used these spaces, per SaaStr; placement for 2027 is not confirmed yet.
Hangar West
Home of the two big AI stages in 2026, the Summit Stage and the Deploy Stage, inside one of the two main hangars.
Our advice Booths near the stages catch crowds between keynotes; we plan quick demos for those ten-minute waves.
Outdoor lounges
In 2026 the Vibe Coding Lounge, beer garden, Deep Diving Demo Stage and networking lounge sat outdoors.
Our advice Outdoor space needs weighted frames, covered screens and graphics that handle wind and May sun.
05 San Mateo County Event Center · San Mateo
SaaStr AI Annual 2027 San Mateo freight, gates and security
The San Mateo County Event Center is a fairground campus with hangar-style halls and outdoor space, a short drive from SFO. SaaStr has not published a 2027 exhibitor kit, general contractor or freight schedule, so those are not confirmed yet; we read the kit when it arrives and plan deliveries around the event center's gates and the security screening SaaStr ran in 2026. The booth is built and printed at our Las Vegas shop and trucked to San Mateo, with lighter crates that roll across fairground asphalt. Your Purple project manager directs set-up with the labor the event center requires and checks every power drop before doors open.
What Purple handles
- Booth or tier-unit design built around a two-minute demo
- Indoor and outdoor-ready frames, weights and screen covers
- Freight from our Las Vegas shop to San Mateo on SaaStr's window
- Power and internet orders once the kit names the provider
- Set-up and teardown led by your Purple project manager
Your SaaStr AI Annual timeline, from move-in back
For SaaStr AI Annual, we need design sign-off by early March 2027.
- Early March 2027Design sign-off, demo plan and sponsor tier details from SaaStr.
- March to mid-April 2027Production and print in our Las Vegas shop; demo devices tested on the booth screens.
- Late April 2027Freight to San Mateo once SaaStr's kit sets the delivery window.
- Days before May 11, 2027Move-in on the schedule SaaStr assigns; 2027 move-in times not confirmed yet.
- May 11–12, 2027Two days of SaaStr AI Annual; your project manager on call.
- After May 12, 2027Teardown and freight home or to the next show.
Purple's planning timeline for SaaStr AI Annual. The official SaaStr AI Annual move-in, freight target and order dates come from your exhibitor kit and assigned schedule; when you book, we confirm them against your booth.
Print the SaaStr AI Annual budget & deadline sheetBefore you book SaaStr AI Annual 2027
SaaStr AI Annual 2027 floor notes for sponsors
Every 2026 entry went through metal detectors and bag checks, laptops out, with a photo ID matched to the badge each day; send booth staff ahead of doors so they reach the demo before the first wave. source
SaaStr banned scissors, drones and sharp objects in 2026, so plan the repair kit and any activation around that list before anything ships to San Mateo. source
The CMO, CRO and CCO Summits are application-only add-ons to a regular ticket; SaaStr's 2026 FAQ set them at typically $20M+, $50M+ and $30M+ ARR, so those buyers leave the floor in set blocks. source
In 2026 parking was free with a pass requested through the attendee portal, and a Hampton Inn shuttle ran to the campus; request passes for booth staff early. source
The event center spans 48 acres with seven buildings and three large lots; event parking enters from 1346 Saratoga Drive or 2701 S. Delaware Street, so give drivers and staff the right gate. source
Who you meet on the floor
They come for the 200+ operator speakers and to shortlist the tools their next hires will use; SaaStr counts 10,000+ attendees.
The CRO Summit draws revenue leaders from larger companies, who test pipeline and sales AI tools between sessions.
They attend the CMO Summit and the AI workshop tracks, then compare marketing AI tools on the floor.
Meet a VC links founders and investors in pre-scheduled one-on-ones, and investors walk the floor to see which tools their portfolio companies buy.
Travel to SaaStr AI Annual 2027
Getting to SaaStr AI Annual 2027: airport, hotels and parking
Fly in
San Francisco International Airport (SFO)
About 15 minutes from the venue, per SaaStr
Park
Free with a parking pass from the attendee portal in 2026
Travel facts from saastrannual.com.
SaaStr AI Annual by the numbers
SaaStr AI Annual year by year
How SaaStr AI Annual 2027 compares with other software and cloud shows
The software and cloud shows closest to SaaStr AI Annual on the calendar, with the latest size each organizer has published. Each name other than SaaStr AI Annual opens our exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| TRANSACTTRANSACT | April 19–21, 2027 | Las Vegas, NV | – |
| Atlassian TeamAtlassian | April 20–22, 2027 | San Francisco, CA | 3,440+ attendees (2026) |
| VMware ExploreBroadcom (VMware) | May 3–6, 2027 | Las Vegas, NV | – |
| FinovateSpringFinovate | May 3–5, 2027 | San Diego, CA | 1,200+ senior-level attendees (2026) |
| ServiceNow KnowledgeServiceNow | May 4–6, 2027 | Las Vegas, NV | 20,000+ attendees (2026) |
| AFCEA TechNet CyberAFCEA International | May 11–13, 2027 | Baltimore, MD | 335 exhibitors (2026) |
| SaaStr AI AnnualSaaStr | May 11–12, 2027 | San Mateo, CA | 10,000+ attendees, per SaaStr (2027) |
| ATDAssociation for Talent Development (ATD) | May 16–19, 2027 | Boston, MA | 10K+ attendees · 300+ exhibitors (2026) |
| Red Hat SummitRed Hat | May 24–27, 2027 | Boston, MA | 6,650+ attendees · 75 sponsors exhibitors (2026) |
| SAP Sapphire OrlandoSAP with ASUG (Americas' SAP Users' Group) | May 24–26, 2027 | Orlando, FL | – |
SaaStr AI Annual exhibitor questions
SaaStr AI Annual 2027 sponsor questions
When is SaaStr AI Annual 2027?
SaaStr AI Annual 2027 runs May 11–12, 2027. The 2026 edition ran three days, May 12–14, so the 2027 show is one day shorter.
Where is SaaStr AI Annual 2027?
It is at the San Mateo County Event Center, 1346 Saratoga Drive, San Mateo, in the San Francisco Bay Area. SaaStr puts the venue about 15 minutes from SFO and 25 minutes from downtown San Francisco.
How many people attend SaaStr AI Annual?
SaaStr lists 10,000+ attendees for 2027, with 200+ speakers, 3,000+ scheduled one-on-one meetings and 100+ workshops. Its audience is founders, CROs, CMOs, CCOs and venture capitalists.
How do we get a booth at SaaStr AI Annual?
Floor space comes through SaaStr's sponsor tiers; the 2026 directory ran from Diamond and Platinum to Super Gold and beyond. SaaStr does not publish prices, so start with its sponsor team, then send us the tier and space.
How much does a SaaStr booth cost to build?
Our build side runs $7,500 to $15,000 to rent a 10×20 with graphics and $50,000 to $120,000 for a custom 20×20 island; outdoor placement and demo stations shift the figure. SaaStr's sponsor fees are separate and unpublished.
Who sponsored SaaStr AI Annual 2026?
The 2026 directory lists 80 sponsors, including Google Cloud, Salesforce, Replit, Vercel, G2, Gamma, Lovable and Qualified. Most sell AI, sales, marketing or finance tools to B2B software teams.
What are the SaaStr expo hours?
The 2027 hours are not confirmed yet. In 2026 doors opened at 12:30 p.m. on Tuesday and at 8 a.m. on Wednesday and Thursday, with the last day ending around 3 to 4 p.m.
Is SaaStr AI Annual indoors?
Partly. In 2026 the two main stages sat in Hangar West, while the Vibe Coding Lounge, beer garden, Deep Diving Demo Stage and networking lounge were outdoors, so we plan kits for both.
What security rules apply at SaaStr?
Daily screening: in 2026 SaaStr ran metal detectors and bag checks and required a valid photo ID each day. Scissors, drones and sharp objects were banned, which matters for booth tools.
Is parking free at SaaStr AI Annual?
It was in 2026: parking was free with a pass requested through the attendee portal, and a Hampton Inn shuttle ran to the campus. The 2027 parking plan is not confirmed yet.
When should we start our SaaStr 2027 booth?
By early March 2027. Design sign-off then gives a 30 to 45 day build in Las Vegas and freight to San Mateo by late April. Sponsors who join later can rent.
Can you install at the San Mateo County Event Center?
We can. Your Purple project manager runs set-up with the labor the event center requires, plans freight around its gates and security, and adapts the booth for a hangar or an outdoor lounge.
Is SaaStr Annual now SaaStr AI Annual?
Yes. SaaStr now brands the May conference SaaStr AI Annual, and the 2027 edition carries that name. It is the same event at the same San Mateo venue.
Is SaaStr AI Annual worth it for an early-stage startup?
Yes, if you sell to SaaS founders or revenue teams: SaaStr lists 10,000+ attendees, runs a Pitch Competition on stage and links founders with investors through Meet a VC. A smaller sponsor tier and a rental kit keep the first year affordable.
Before you sign for SaaStr AI Annual
Five questions to ask any exhibit builder for SaaStr AI Annual:
- How will the booth handle a hangar floor or an outdoor lawn if SaaStr moves us between floor-plan drafts?
- Which San Mateo County Event Center gate will our freight use, and how do drivers clear SaaStr's security?
- How long is the truck run from your Las Vegas shop to San Mateo, and on what day must the booth leave?
- Can you pack every tool in cases that pass metal detectors and bag checks, with banned items kept off the campus?
- What labor does the event center require for set-up, and who orders power for three demo screens?
What SaaStr AI Annual exhibitors ask us
SaaStr is only two days in 2027. Is the build worth it? Two days means less floor time, not fewer buyers: SaaStr still lists 10,000+ attendees and 3,000+ booked meetings. A rental frame with custom graphics and a demo bar keeps the cost in line, and the kit goes on to your fall shows.
What if SaaStr places us outdoors? Then the booth needs ballast, wind-safe fabric and shaded screens, which we build into the same kit. In 2026 SaaStr put its Deep Diving Demo Stage, beer garden and networking lounge outside, so we plan for both until the floor plan arrives.
Every booth here demos an AI agent. How do we stand out? Show the outcome, not the agent. A header with the one number your tool moves, and a demo that ends on that number in the visitor's own CRM, reads differently from one more chat window on a screen.
Get a proposal
Tell us about your SaaStr AI Annual booth
What happens next
- You get a reply within one business day, asking about your products, goals and footprint at SaaStr AI Annual.
- You get a concept rendering and a fixed proposal for SaaStr AI Annual, usually within a week. No fee left off: every SaaStr AI Annual cost is listed upfront, on paper.
- We build in 30 to 45 days, ship to the advance warehouse and have the booth installed before SaaStr AI Annual opens.