SCWA Convention & EXPO 2027 · Budget & deadline sheet
February 24–26, 2027 · Fort Worth Convention Center, Fort Worth, TX
February 24–26, 2027 · Fort Worth Convention Center, Fort Worth, TX
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Booth space (paid to the organizer)
- Drayage, or material handling, when it is not in the SCWA Convention & EXPO space rate
- Electrical, internet and rigging orders for SCWA Convention & EXPO
- Booth cleaning and whatever union labor the SCWA Convention & EXPO venue requires
Published rates:
- Booth build: 10×20 rental $7,500–$15,000; custom 20×20 island $50,000–$120,000, Purple's 2026 planning range
- Material handling: About $90 per hundredweight where a contractor handles freight in Fort Worth, Purple's 2026 planning figure
- Cancellation: 50% of booth cost plus fees up to 90 days out; 100% after, per the SCWA exhibitor agreement
Key dates
- SCWA exhibitor-appointed contractor form due: December 11, 2026
- Design sign-off with Purple: Mid-December 2026
- December 1, 2026: Written notice to SCWA of any contiguous wall of 20 feet or longer.
- December 11, 2026: SCWA exhibitor-appointed contractor form and certificate filed for Purple.
- January 2027: Production in Fishkill, NY or Las Vegas; Freeman orders placed before the January 26 discount deadline.
- January 25 – February 16, 2027: Freight to the Freeman advance warehouse in Dallas without a late charge.
- February 23–24, 2027: Move-in Tuesday from 7 a.m. for 20×20 and larger, noon for all; floor clear by 11 a.m. Wednesday.
- February 24–26, 2027: EXPO afternoons Wednesday and Thursday; move-out Thursday night and Friday until 11 a.m.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Pick four booth choices on the SCWA interactive floor plan and pay to set your selection time
- Tell SCWA in writing by December 1, 2026 about any wall of 20 feet or longer
- File the EAC form by December 11, 2026
- Place Freeman orders, including flooring, by January 26, 2027
- Ship to the Dallas warehouse between January 25 and February 16
- Book hotels before the February 5 cutoff
All fees listed upfront, in full, on paper, before SCWA Convention & EXPO. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/scwa-convention/