Detailer in a navy sweater wipes a dark car with an orange towel and looks toward the camera under red light

aftermarket, collision and dealer · Fort Worth

SCWA Convention & EXPO 2027Exhibitor guide: booth costs, dates and deadlines in Fort Worth

Tunnels, towels and terms: SCWA EXPO 2027 booths in Fort Worth

Event dates
February 24–26, 2027
Exhibit hall
February 24–25, 2027 (Wed 1–6 p.m., Thu 1–5 p.m.)
Venue
Fort Worth Convention Center, Fort Worth

4.9 star client rating10,000+ booths built3,000+ exhibitors servedSince 2015

Kaizen Switchgear Products booth by Purple Exhibits: red and white Kaizen Switchgear Products booth, Purple work to compare for your SCWA Convention & EXPO booth
Built by PurpleKaizen Switchgear Products island
Barantech booth by Purple Exhibits: four staff posing in a white Barantech marine electronics booth, Purple work to compare for your SCWA Convention & EXPO booth
Built by PurpleBarantech inline booth
  • 9hoursof EXPO hall time over two days in 2027 source
  • 20ftwall length that needs SCWA approval (2027) source
  • 4,500lbheaviest single piece Freeman's warehouse takes source

Quick answers

SCWA Convention & EXPO 2027 in 30 seconds

The SCWA Convention & EXPO is the annual convention and trade show of the Southwest Car Wash Association, based in Austin, Texas. The 2027 edition runs February 24–26 at the Fort Worth Convention Center, with the EXPO hall open Wednesday and Thursday afternoons only. Attendance and booth rates for 2027 are not confirmed yet. Exhibitors are car wash equipment, chemistry, payment, software and site development suppliers. Booths are sold online, with selection order set by payment date and sponsorship level, and Freeman is the contractor. The floor is bare concrete, so most exhibitors bring flooring. Purple builds equipment and chemistry demo booths for it.

When is SCWA Convention & EXPO 2027?
February 24–26, 2027, at Fort Worth Convention Center, Fort Worth.
When does the SCWA Convention & EXPO exhibit hall open?
February 24–25, 2027, Wed 1–6 p.m., Thu 1–5 p.m.
How much is a 10×20 booth at SCWA Convention & EXPO, all-in?
$7,500 – $15,000 for a Purple rental with design, graphics, lighting, install and dismantle. SCWA Convention & EXPO bills space and show services separately.
At SCWA Convention & EXPO, what is the next exhibitor deadline?
Written notice of walls of 20 feet or longer due to SCWA: December 1, 2026.

Collision, service & car care · Fort Worth · 2027

9 hours

of EXPO hall time over two days in 2027 source

The lookFort Worth 2027

Foam first, deals by five.

The Southwest Car Wash Association opens its EXPO at the Fort Worth Convention Center on February 24, 2027, for two afternoons only: 1 to 6 p.m. Wednesday and 1 to 5 p.m. Thursday.

Man in black pressure-washes a white SUV in a bright tiled wash bay
01Pressure wash, tiled bay
Macro of purple, silver and green soap foam bubbles on a glossy surface
02Foam in three colors
Black and white photo of a man in a cap blasting a pickup truck with a pressure wand
03Wand on a pickup
Hand pulls a squeegee across the wet side window of a red car outdoors
04Squeegee on the glass

Everything about SCWA Convention & EXPO 2027 in one place

SCWA Convention & EXPO 2027 fact sheet

SCWA Convention & EXPO 2027 key facts
Official nameSCWA Convention & EXPO 2027
Event datesFebruary 24–26, 2027
Exhibit hall datesFebruary 24–25, 2027 (Wed 1–6 p.m., Thu 1–5 p.m.) source
VenueFort Worth Convention Center
1201 Houston Street, Fort Worth, TX 76102
OrganizerSouthwest Car Wash Association (SCWA)
Next deadlineWritten notice of walls of 20 feet or longer due to SCWA: December 1, 2026 source
Nearest airportDallas Fort Worth International Airport (DFW)
About 25 to 30 minutes from downtown Fort Worth, per Purple's Fort Worth guide
HotelsSCWA group rates at eight downtown Fort Worth hotels until Friday, February 5 or sell-out
Official hotel page →
Official websiteswcarwash.org

Official SCWA Convention & EXPO resources

SCWA Convention & EXPO 2027 calendar

SCWA Convention & EXPO 2027 dates and deadlines

These are the dates the organizer has published for SCWA Convention & EXPO, listed in order and linked to the pages that state them. The next one is highlighted.

  1. Written notice of walls of 20 feet or longer due to SCWA source
  2. Exhibitor-appointed contractor form due source
  3. Freeman Dallas warehouse starts receiving freight source
  4. Freeman advance discount deadline source
  5. Last warehouse arrival without a late charge source
  6. Move-in begins, 7 a.m. for 20×20 and larger source
  7. EXPO hall opens at 1 p.m. source

01 Purple at SCWA Convention & EXPO 2027

Tunnels, towels and terms: SCWA EXPO 2027 booths in Fort Worth

The Southwest Car Wash Association brings wash owners and investors to the Fort Worth Convention Center for two afternoon EXPO sessions. We build booths that show equipment and chemistry working, inside SCWA's rules on walls, end caps and hanging signs, and get the freight to Freeman on time.

  • Feb 24–26 · Fort Worth
  • EXPO two afternoons
  • Freeman, Dallas warehouse

What makes SCWA Convention & EXPO different, and how we build for it

The SCWA Convention & EXPO is the Southwest Car Wash Association's yearly meeting of wash operators, and its EXPO runs only in the afternoons: Wednesday 1 to 6 p.m.and Thursday 1 to 5 p.m. in 2027, so every visitor arrives at once. SCWA sells booths by payment date and sponsorship level under its Booth Selection Policy, asks to hear about any wall of 20 feet or more by December 1, 2026, and sets backdrop height limits on end caps and peninsulas. The hall floor is bare concrete with tuxedo carpet only in the aisles. For a supplier selling tunnels, dryers, chemistry or payment systems to Texas and Southwest washes, this is the season's first big room.

Car wash owners and operators

Equipment they can see running, chemistry they can see on a panel, and a supplier with service coverage in Texas and the Southwest.

Investors and multi-site groups

A quiet seat to discuss site development, financing and payback, and numbers on a screen rather than a brochure.

Site managers and wash staff

Hands-on time with pay stations, vacuums, towels and dryers they will run every day.

Your team in Fort Worth

How Purple runs SCWA 2027

For Fort Worth the booth comes from whichever Purple shop is the shorter haul, Fishkill, NY or Las Vegas, crated for Freeman's Dallas warehouse ahead of the February 16 late-charge date. A Purple project manager files the EAC form, leads the Tuesday move-in with the labor the show requires and has the booth finished before the Wednesday 11 a.m. cutoff.

Inside SCWA Convention & EXPO 2027

9 hours of EXPO hall time over two days in 2027 source20 ft wall length that needs SCWA approval (2027) source4,500 lb heaviest single piece Freeman's warehouse takes source

Rules that shape your SCWA Convention & EXPO booth

Walls of 20 feet need notice

SCWA must be told in writing by December 1, 2026 about any contiguous wall of 20 feet or longer, or it will not be approved on the floor. We send the notice with your booth plan.

Organizer rule

Set by 11 a.m. Wednesday

All booths must be set and the floor clear of containers by 11 a.m. on February 24, 2027, with no setup allowed after. We land larger booths Tuesday morning and use Wednesday only for finishing.

Organizer rule

Two rigging forms by weight

Signs of 150 pounds or less go on the Freeman hanging-sign form; heavier, motorized or lit rigs use the INSPIRE rigging form. We weigh the sign in the shop and file the right one.

Organizer rule

EAC form by December 11

An exhibitor-appointed contractor files SCWA's form by December 11, 2026 with insurance naming SCWA, the Fort Worth Convention Center and the City of Fort Worth. Purple's paperwork goes in with yours.

Organizer rule

No minors during setup

Families may walk the EXPO during show hours, but the exhibitor agreement keeps anyone under 18 off the floor during setup and teardown times. We brief your staff before move-in.

Organizer rule

Programs worth planning for

SCWA sponsorship levels

Sponsorship level, together with payment date, sets when an exhibitor chooses a booth under the 2027 Booth Selection Policy; sponsorships are limited to contracted exhibitors.

Official details

Heartland Express shipping program

A Heartland Carwash Association program with ABF that moves a display from the Southwest show to the Heartland show and on to a third spring show, warehousing it between shows.

Official details

SCWA is the Southwest's regional car wash floor, about ten weeks before The Car Wash Show; choose it when your buyers are Texas and Southwest operators you want to meet before the national show in Las Vegas. Line up SCWA Convention & EXPO against every automotive and transportation show we build for →

02 Booths & pricing for SCWA Convention & EXPO 2027

How much does an SCWA EXPO 2027 booth cost?

SCWA sells booth space online with up to four location choices, assigning spaces by the date payment is received and the sponsorship level under its 2027 Booth Selection Policy. Every space comes with pipe and drape, a table and chairs. Equipment makers take islands and long contiguous walls (which need SCWA's approval); chemistry, payment and software suppliers take inlines. We suggest a 10×20 for a first SCWA and a 20×20 island for a running equipment demo.

Sedemac booth by Purple Exhibits: white inline booth for Sedemac innovative controls, a reference for planning a SCWA Convention & EXPO booth
Inline10×20$7,500 – $15,000all-in rental

A pay station or chemistry demo at the front, a back wall with the wash result, and a counter for quotes, inside SCWA's pipe-and-drape package.

Shown: Sedemac, a Purple inline booth

See 10×20 rental booths →
Rahman Group booth by Purple Exhibits: rahman Group safety-workwear booth with a tall lit central tower, a Purple build like the booths we plan for SCWA Convention & EXPO
Inline10×30$12,000 – $22,000all-in rental

Chemistry panels at one end, a payment kiosk at the other and a shared counter; a wall this long stays under SCWA's 20-foot notice rule.

Shown: a Purple inline booth for Rahman Group

See 10×30 rental booths →
dimi booth by Purple Exhibits: dimi industrial UV inkjet printer booth with a circular white hanging sign, shown for SCWA Convention & EXPO exhibitors
Island20×20$16,000 – $40,000all-in rental

An island around a dryer, brush or arch section with flooring under it, since the hall is bare concrete, and space for a group to watch.

Shown: a Purple island exhibit for dimi

See 20×20 rental booths →
Tesla Transformers (India) Ltd. booth by Purple Exhibits: large white and blue island booth for Tesla Transformers India, an example for SCWA Convention & EXPO exhibitors in Fort Worth
Island20×30+$25,000 – $55,000all-in rental

A full equipment line with a demo arch, a seated area for investors and a hanging sign filed on the right Freeman or INSPIRE form.

Shown: a Purple island exhibit for Tesla Transformers (India) Ltd.

See 20×30 rental booths →

In Purple's price

  • Design work and a 3D rendering, with revisions until the SCWA Convention & EXPO layout is right
  • Structure, printed graphics, counters and storage, as specified for SCWA Convention & EXPO
  • Lighting and power distribution inside your SCWA Convention & EXPO booth
  • Installation and dismantle at the Fort Worth Convention Center, with our project manager on the floor
  • Show-service orders and deadlines for SCWA Convention & EXPO, tracked on your behalf

What SCWA Convention & EXPO and its contractor bill

  • Booth space (paid to the organizer)
  • Drayage, or material handling, when it is not in the SCWA Convention & EXPO space rate
  • Electrical, internet and rigging orders for SCWA Convention & EXPO
  • Booth cleaning and whatever union labor the SCWA Convention & EXPO venue requires

Rates to plan with for SCWA Convention & EXPO:

  • Booth build 10×20 rental $7,500–$15,000; custom 20×20 island $50,000–$120,000, Purple's 2026 planning range source
  • Material handling About $90 per hundredweight where a contractor handles freight in Fort Worth, Purple's 2026 planning figure source
  • Cancellation 50% of booth cost plus fees up to 90 days out; 100% after, per the SCWA exhibitor agreement source

We estimate each of these on your SCWA Convention & EXPO proposal, so the total is on paper before you sign.

Ranges shown are all-in 2026 rental prices for design, structure, graphics, installation and dismantle at SCWA Convention & EXPO; custom builds get their own quote. Run your SCWA Convention & EXPO numbers in the booth cost calculator and the 2026 booth cost guide.

Every fee on paper upfront, in full, for your SCWA Convention & EXPO booth.
Share the booth size you have at SCWA Convention & EXPO and what you need the space to do. A reply within one business day, then a SCWA Convention & EXPO rendering and fixed proposal, usually within a week. No charge.
Get my SCWA EXPO proposal

The booth we would build for SCWA Convention & EXPO 2027

The wet-look bay with an investor bench

SCWA's EXPO runs nine afternoon hours over two days, and the hall floor is bare concrete. This booth brings its own glossy floor and lights so equipment and chemistry look like a working wash bay, with a bench at the back for the owner or investor who wants the payback math.

More cars per hour. Fewer gallons per car. 01Bay floor and archA vinyl floor that reads as a clean washbay, with the dryer, brush or archsection on it and lighting from…02Chemistry panel wallPainted panels showing foam, wax andprotectant results under the same light,so an operator can compare finishes…03Pay and membercounterA counter with the pay station ormembership software running live…04Investor benchA short bench and a screen withthroughput, water use and paybackfigures for multi-site owners… MAIN AISLE CROSS AISLE CROSS AISLE
Concept plan for SCWA Convention & EXPO, not to scale: zones follow the show rules on this page; your final plan is drawn to your space and the organizer's rules.
01

Bay floor and arch

A vinyl floor that reads as a clean wash bay, with the dryer, brush or arch section on it and lighting from above, so the equipment looks the way it does on site.

02

Chemistry panel wall

Painted panels showing foam, wax and protectant results under the same light, so an operator can compare finishes side by side.

03

Pay and member counter

A counter with the pay station or membership software running live, where site managers try the screen a customer will see.

04

Investor bench

A short bench and a screen with throughput, water use and payback figures for multi-site owners and investors.

The demo

Run the customer's minute at the wash: pay at the kiosk, see the package sold, then watch the chemistry and dryer step on a looped clip beside the real equipment, with cars-per-hour and cost-per-car on screen.

The meetings

SCWA has no booked-meeting system and the EXPO runs only in the afternoons, so mornings are free for meetings. Invite key owners to the bench at 1 p.m. sharp, before the aisles fill, or book them in the morning around the convention program.

More cars per hour. Fewer gallons per car.
What the back wall could say at SCWA Convention & EXPO
Prime Video booth by Purple Exhibits: open Prime Video experiential space with a pink-to-blue gradient back wall, Purple work to compare for your SCWA Convention & EXPO booth

The SCWA Convention & EXPO booth is lit and stocked before your team arrives. You just show up.

Prime Video island, a Purple Exhibits design, build and install

03 Built by Purple

SCWA EXPO booths that turn wash demos into orders

KLEEMANN booth designed and built by Purple Exhibits, shown on the SCWA Convention & EXPO guide

Case study · KLEEMANN

KLEEMANN at an industrial technology exhibition

KLEEMANN had to show large machines working while keeping visitors safe and informed, the same task a car wash dryer or arch section has on the SCWA EXPO floor.

Read the KLEEMANN case study All case studies →

“Purple Exhibits made us look good. The booth was one of the nicest displays in our section of the convention center and generated a lot of positive comments from both customers and industry peers. Their attention to detail, professionalism, and willingness to go above and beyond made a huge difference.”

Kimberly Owens, Brand Manager, Owens Products · more client reviews
10,000+ booths built3,000+ exhibitors served4.9★ client ratingSince 2015

Trusted by exhibitors including

Philippine AirlinesKLEEMANNNantsuneEagle ChemicalsRPS GroupFIMI Group

04 Designing for car wash equipment, chemistry, payment and site development suppliers at SCWA Convention & EXPO

Designing an SCWA Convention & EXPO booth for car wash operators

Downtown Fort Worth at night with lit towers and a glass skybridge over the street1

Bring your own floor

The Fort Worth hall is not carpeted for SCWA; only the aisles get tuxedo carpet. Flooring is recommended but not required, so we lay a vinyl or rubber floor that suits wet-look equipment demos and makes the booth read as a clean wash bay.

Gold multi-spoke wheel and blue brake caliper on a lowered white car2

File long walls by December 1

SCWA must be told in writing by December 1, 2026 about any contiguous wall of 20 feet or longer, or the wall will not be allowed on the floor. We draw the plan early so the notice goes in with the booth reservation.

3

Pick the right rigging form

Hanging signs of 150 pounds or less use the Freeman labor form; heavier, motorized or lit rigs with truss, video or audio use the INSPIRE rigging form. We size the sign and file the right one so it goes up during the Tuesday move-in.

4

Be set by 11 a.m. Wednesday

Every booth must be finished and the floor clear of containers by 11 a.m. on Wednesday, February 24, with no setup after that. We land 20×20 and larger booths in the Tuesday morning window and test power and demos that afternoon.

Purple Exhibits 3D booth concept for precise LED, the kind of rendering we make for SCWA Convention & EXPO

Concept rendering

Your proposal for SCWA Convention & EXPO includes a rendering like this one

Layout, graphics, lighting and product positions are all in the 3D view, revised until right, before a single panel is cut for SCWA Convention & EXPO. This one is a Purple concept for precise LED.

Start my SCWA Convention & EXPO concept

Floor at a glance

Where you could be at SCWA Convention & EXPO 2027

SCWA has not named the 2027 hall inside the Fort Worth Convention Center. These are the floor conditions SCWA and Purple's venue guide describe.

AEXPO floor
BEnd caps and peninsulas
CConvention center services
Fort Worth Convention Center, Fort WorthSchematic, not to scale
A

EXPO floor

Concrete floor with tuxedo carpet in the aisles only, per SCWA's 2027 Quick Facts.

Our advice Budget flooring for every booth; it also protects the slab under wet equipment demos.

B

End caps and peninsulas

Special backdrop height limits apply, and booths near islands may face adjacent wall installations, per SCWA.

Our advice Ask for the End Cap and Peninsula Restrictions sheet before choosing those spaces.

C

Convention center services

Electrical, rigging, internet, cleaning and catering are exclusive to the center or its providers, per Purple's Fort Worth guide.

Our advice Electrical for SCWA runs through Edlen; order early for the discount.

05 Fort Worth Convention Center · Fort Worth

SCWA 2027 move-in, Freeman freight and Fort Worth Convention Center rules

Freeman is the general contractor for SCWA 2027. Its advance warehouse at 5130 Cash Road in Dallas accepts crated freight from January 25, 2027, with an extra charge after February 16, and it refuses uncrated loads, single pieces over 4,500 pounds or larger than 108 by 93 by 144 inches. Direct shipments reach the Fort Worth Convention Center from February 23. Purple's Fort Worth guide notes Texas right-to-work rules, so exhibitor employees can assemble a booth of any size with hand tools, while electrical, rigging and internet stay exclusive to the center or its providers. We file SCWA's exhibitor-appointed contractor form by December 11, 2026, and our project manager leads the Fort Worth install with whatever labor SCWA and the center require.

This building's hall rules, drayage estimates and freight deadlines for SCWA Convention & EXPO exhibitors are in our Fort Worth Convention Center exhibitor guide.

What Purple handles

  • Equipment and chemistry demo booths for car wash buyers
  • Flooring for a bare-concrete hall
  • Wall and end-cap plans filed under SCWA's height rules
  • Freeman warehouse freight and the January 26 discount orders
  • EAC form and certificate naming SCWA and the City of Fort Worth
  • Booth storage and reuse for spring car wash shows
Round arena wing of the Fort Worth Convention Center seen across Commerce Street and East 9th Street
Fort Worth Convention Center arena from Commerce Street

Counted back from move-in

SCWA exhibitor-appointed contractor form due: December 11, 2026.

We need your SCWA Convention & EXPO design signed off by mid-December 2026.

  1. December 1, 2026Written notice to SCWA of any contiguous wall of 20 feet or longer.
  2. December 11, 2026SCWA exhibitor-appointed contractor form and certificate filed for Purple.
  3. January 2027Production in Fishkill, NY or Las Vegas; Freeman orders placed before the January 26 discount deadline.
  4. January 25 – February 16, 2027Freight to the Freeman advance warehouse in Dallas without a late charge.
  5. February 23–24, 2027Move-in Tuesday from 7 a.m. for 20×20 and larger, noon for all; floor clear by 11 a.m. Wednesday.
  6. February 24–26, 2027EXPO afternoons Wednesday and Thursday; move-out Thursday night and Friday until 11 a.m.

Our planning timeline. We confirm the official move-in, freight target and order deadlines for the Fort Worth Convention Center against your booth when you book; they come from your exhibitor kit and assigned schedule.

Printable SCWA Convention & EXPO budget & deadline sheet

Before you book SCWA Convention & EXPO 2027

SCWA EXPO deadlines and floor rules exhibitors miss

  1. If your booth has a contiguous wall of 20 feet or longer, tell SCWA in writing by December 1, 2026; without the notice the wall will not be allowed on the floor. source

  2. Don't enter one booth number for every choice on the reservation: SCWA says that can delay processing. Give four genuinely different locations. source

  3. Freeman's Dallas warehouse refuses uncrated or pad-wrapped freight, un-skidded machinery and pieces over 4,500 pounds; crate equipment before it leaves your plant. source

  4. Have your carrier check in by 9 a.m. on Friday, February 26: all freight must be out by 11 a.m., and Freeman can re-route freight left by a no-show carrier. source

  5. Exhibiting at Heartland in March too? The Heartland Express program with ABF picks your exhibit up in Fort Worth after the EXPO, holds it in its warehouse, then delivers it to Tinley Park in March. source

Who you meet on the floor

Wash owners and operators from Texas and the Southwest

SCWA's own members and their peers, who come to the EXPO to compare equipment, chemistry and services for their sites.

Multi-site groups and investors

Operators building or buying washes, looking at site development, financing and equipment packages.

Site managers

The people who run pay stations, vacuums and tunnels day to day and test them at the booth.

Side by side

SCWA Convention & EXPO vs Keystone BIG Show vs NADA Show: 2027 at a glance

SCWA Convention & EXPO vs Keystone BIG Show vs NADA Show: 2027 at a glance
SCWA Convention & EXPOKeystone BIG ShowNADA Show
DatesFebruary 24–26, 2027February 19–20, 2027February 17–20, 2027
WhereFort Worth, TX · Fort Worth Convention CenterAurora, CO · Gaylord Rockies Resort & Convention CenterOrlando, FL · Orange County Convention Center, West Concourse
SizeNot publishedNot published628 exhibitors at NADA Show 2026, a record for the show
Main buyersWash owners and operators from Texas and the SouthwestDealer owners and buyersDealer principals and dealer group executives
Booth spacePrice not publishedPrice not publishedBooth space (2027): $42 per sq ft, 50% deposit, balance due November 18, 2026, per NADA

Figures carry the year and source shown on each show's own page.

Travel to SCWA Convention & EXPO 2027

Getting to SCWA Convention & EXPO 2027: airport, hotels and parking

Fly in

Dallas Fort Worth International Airport (DFW)

About 25 to 30 minutes from downtown Fort Worth, per Purple's Fort Worth guide

Stay

SCWA group rates at eight downtown Fort Worth hotels until Friday, February 5 or sell-out

Official SCWA Convention & EXPO hotels →

Park

Parking details for 2027 not confirmed yet

Find the venue

Fort Worth Convention Center
1201 Houston Street, Fort Worth, TX 76102

Open in Google Maps →

Travel facts from swcarwash.org.

SCWA Convention & EXPO by the numbers

SCWA Convention & EXPO year by year

2026

Held in Fort Worth

source
AttendeesExhibitors

How SCWA Convention & EXPO 2027 compares with other automotive and transportation shows

The automotive and transportation shows closest to SCWA Convention & EXPO on the calendar, with the latest size each organizer has published. Each show name opens our automotive and transportation exhibitor guide for that show.

ShowDatesCityLatest published size
Miami International Boat ShowNMMAFebruary 10–14, 2027Miami Beach, FL100,000+ attendees · 1,000+ brands (2026)
Chicago Auto ShowChicago Automobile Trade Association (CATA)February 13–21, 2027Chicago, ILHundreds of thousands, per the show attendees · More than two dozen manufacturers exhibitors (2026)
AFSA Vehicle Finance Conference & ExpoAmerican Financial Services Association (AFSA)February 14–17, 2027Orlando, FL650+, per AFSA attendees · Booths and kiosks exhibitors (2026)
NADA ShowNational Automobile Dealers Association (NADA)February 17–20, 2027Orlando, FLTens of thousands of automotive retail professionals, per NADA · 628 exhibitors (2026)
Keystone BIG ShowKeystone Automotive OperationsFebruary 19–20, 2027Aurora, CO4 hours for exhibitor setup, Friday 7–11 a.m., 2027
SCWA Convention & EXPOSouthwest Car Wash Association (SCWA)February 24–26, 2027Fort Worth, TX–
TruckloadTruckload Carriers Association (TCA)February 28–March 3, 2027Las Vegas, NV–
AIMExpoMotorcycle Industry Council (MIC)March 3–5, 2027Orlando, FL–
VISION Hi-Tech Training & ExpoMidwest Auto Care Alliance (MWACA)March 4–7, 2027Overland Park, KS3,500+ (exhibitor page); 3,800+ (about page) · 140+ sponsors and exhibitors (2026)
TMC Annual MeetingTechnology & Maintenance Council (TMC) of the American Trucking AssociationsMarch 8–11, 2027Orlando, FLAbout 375 vendors on 350,000 sq. ft., sold out exhibitors (2026)

SCWA Convention & EXPO exhibitor questions

SCWA Convention & EXPO 2027 questions

When is the SCWA Convention & EXPO 2027?

February 24–26, 2027, per the Southwest Car Wash Association. The EXPO hall is open Wednesday, February 24 from 1 to 6 p.m. and Thursday, February 25 from 1 to 5 p.m.

Where is SCWA 2027 held?

At the Fort Worth Convention Center, 1201 Houston Street, Fort Worth, Texas. SCWA lists the Sheraton, Hilton, Kimpton Harper, Embassy Suites, AC Hotel, Hampton, Courtyard and Fairfield in downtown Fort Worth for its group rates.

How do I book a booth at SCWA?

Online, in three steps per SCWA: choose four location choices on the interactive floor plan, choose a sponsorship level, then complete the reservation. Spaces are assigned by the date payment is received and by sponsorship level under the 2027 Booth Selection Policy.

What comes with an SCWA booth?

SCWA supplies the basics through Edlen: blue and white pipe and drape (an eight-foot backdrop with three-foot sides), a draped six-foot table, two Limerick chairs, a wastebasket and one 5-amp outlet per company. Spaces of 300 square feet or less also get an identification sign.

When is move-in for SCWA 2027?

Tuesday, February 23, 7 a.m. to noon for 20×20 and larger spaces, then noon to 6 p.m. for all; Wednesday, February 24, 7 to 11 a.m. All booths must be set and the floor clear of containers by 11 a.m. Wednesday.

Who is the general contractor for SCWA 2027?

Freeman. Its advance warehouse at 5130 Cash Road, Dallas, accepts freight from January 25, 2027, and orders placed by January 26 get advance discount rates.

Can we use our own exhibit house at SCWA?

Yes, through the SCWA exhibitor-appointed contractor form, due December 11, 2026. The contractor must send a certificate of insurance naming SCWA, the Fort Worth Convention Center and the City of Fort Worth as additional insureds.

Is the SCWA EXPO hall carpeted?

No: only the aisles are carpeted, in tuxedo. Flooring in the booth is recommended but not required, and exhibitors may bring their own or rent carpet, vinyl or custom flooring from Freeman.

What is the SCWA cancellation policy?

50% of the booth cost plus processing fees if SCWA receives a written cancellation or downsize request up to 90 days before the EXPO opens; 100% plus fees after that, per the exhibitor agreement.

When is the SCWA hotel cutoff?

Friday, February 5, or when the group blocks sell out, per SCWA's hotel page. Blocks of more than three rooms are booked with the hotel directly.

Can we run a raffle or drawing in the SCWA booth?

Only as far as local law allows and with SCWA's written approval, per the exhibitor agreement; games of chance and lottery devices need that approval first.

How does SCWA compare with The Car Wash Show?

SCWA is the regional Southwest show in February; The Car Wash Show in Las Vegas in May is the national floor. SCWA reaches Texas and Southwest operators first in the season, at regional booth scale.

Before you sign for SCWA Convention & EXPO

Ask any SCWA Convention & EXPO exhibit builder these five questions:

  1. Will you send SCWA the written notice for our 20-foot wall before December 1, 2026?
  2. Can you file SCWA's EAC form by December 11 with insurance naming SCWA, the convention center and the City of Fort Worth?
  3. What flooring will you bring for a bare-concrete hall, and is it safe under wet demos?
  4. Will our freight reach Freeman's Dallas warehouse between January 25 and February 16, crated to their limits?
  5. How will you finish setup before SCWA's 11 a.m. Wednesday cutoff?

What SCWA Convention & EXPO exhibitors ask us

We go to The Car Wash Show in May. Why add SCWA? SCWA is about ten weeks earlier and puts you in front of Southwest operators in their own region. The same booth can ship to both, and the Heartland Express program can carry it on to Heartland in March.

The EXPO is only open two afternoons. Is it enough time? It is nine hours of concentrated traffic. Use the mornings for scheduled owner meetings and keep the afternoon demo short and repeatable.

Our equipment is heavy. Can it go in a booth here? Yes, if it is crated and under Freeman's limits: 4,500 pounds per piece and 108 by 93 by 144 inches at the warehouse. Bigger pieces ship direct to the convention center from February 23.

Get a proposal

Tell us about your SCWA Convention & EXPO booth

Add booth details (optional)

A reply about SCWA Convention & EXPO within one business day. Your SCWA Convention & EXPO rendering and fixed proposal, usually within a week. No charge, no commitment.

Your request about SCWA Convention & EXPO reaches Purple’s exhibit team directly.

What happens next

  1. You get a reply within one business day, asking about your products, goals and footprint at SCWA Convention & EXPO.
  2. You get a concept rendering and a fixed proposal for SCWA Convention & EXPO, usually within a week. Every last fee for SCWA Convention & EXPO, listed upfront and in full on paper.
  3. We build in 30 to 45 days, ship to the advance warehouse and have the booth installed before SCWA Convention & EXPO opens.
Photo credits