ServiceNow Knowledge 2027 · Budget & deadline sheet
May 4–6, 2027 · Las Vegas (venue not confirmed yet), Las Vegas, NV
May 4–6, 2027 · Las Vegas (venue not confirmed yet), Las Vegas, NV
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Booth space, paid to ServiceNow
- Material handling at the Las Vegas (venue not confirmed yet), when the space rate does not include it
- Electrical, internet and rigging orders for ServiceNow Knowledge
- Booth cleaning, and union labor where the Las Vegas (venue not confirmed yet) requires it
Key dates
- Design sign-off with Purple: Late February 2027
- January 2027: Sponsor package confirmed with ServiceNow; concept and demo plan signed off with Purple.
- February to March 2027: Production in our Las Vegas shop; screens and demo stations tested with your instance.
- March 2027: Exhibitor kit orders filed once ServiceNow names the venue: power, wired internet, rigging and labor.
- Mid-April 2027: Booth to the advance warehouse or straight from our Las Vegas shop on the assigned target.
- Days before May 4, 2027: Move-in and demo rehearsal; 2027 move-in days not confirmed yet.
- May 4–6, 2027: Knowledge week with your Purple project manager on call, then dismantle and storage in Las Vegas.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Send Purple your Knowledge sponsor package and booth size once ServiceNow confirms it
- Choose the workflow your booth names first
- Prepare a demo instance, sample data and a reset routine
- List screens, kiosks and devices to rent or ship
- Book staff passes and hotels when ServiceNow opens 2027 registration
- Plan meetings with existing customers in a closed room
- Decide what to do at the Sponsors Evening if your package includes it
No fee left off: every ServiceNow Knowledge cost is listed upfront, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/servicenow-knowledge/