software and cloud · Las Vegas
ServiceNow Knowledge 2027Las Vegas exhibitor guide: booth costs, dates and deadlines
Twenty years of Knowledge: ServiceNow partner booths for Las Vegas 2027
- Event dates
- May 4–6, 2027
- Exhibit hall
- Not confirmed yet
- Venue
- Las Vegas (venue not confirmed yet), Las Vegas
4.9 client rating3,000+ exhibitorsIn business since 201510,000+ booths built
Quick answers
ServiceNow Knowledge 2027 in 30 seconds
ServiceNow Knowledge 2027 is ServiceNow's annual customer and partner conference, May 4–6, 2027 in Las Vegas, and its 20th edition; the venue is not confirmed yet. Knowledge 2026 drew 20,000+ attendees from 74 countries to the Venetian Expo and Wynn, with 807 sessions, demos and roundtables, per ServiceNow. Exhibitors are ServiceNow partners, consultancies and app builders who sell to IT, HR and customer service teams on the Now Platform. Expo space comes inside sponsorship packages sold by ServiceNow, and partners gather in a Partner Zone on the floor. Purple builds live-instance demo booths for it from Las Vegas.
- When is ServiceNow Knowledge 2027?
- May 4–6, 2027, at Las Vegas (venue not confirmed yet), Las Vegas.
- When does the ServiceNow Knowledge exhibit hall open?
- Not confirmed yet for 2027. In 2026 the Expo ran May 5–7 on Level 2 of the Venetian Expo: 9 a.m.–6 p.m., 9 a.m.–5 p.m., then 9 a.m.–3 p.m.
- How big is ServiceNow Knowledge?
- 20,000+ attendees (2026 edition).
- What does a 10×20 booth cost all-in?
- $7,500 – $15,000 for a Purple rental in Las Vegas: design, graphics, lighting, install and dismantle. ServiceNow Knowledge bills space and show services separately.
The lookLas Vegas 2027
Twenty years of tickets closed.
Knowledge 2027 runs May 4–6 in Las Vegas and marks the conference's 20th year. In 2026, 20,000+ attendees from 74 countries walked the Expo, where the Partner Zone is the place customers come to pick the partner who runs their next workflow.
Everything about ServiceNow Knowledge 2027 in one place
ServiceNow Knowledge 2027 fact sheet
| Official name | ServiceNow Knowledge 2027 |
|---|---|
| Event dates | May 4–6, 2027 |
| Exhibit hall dates | Not confirmed yet In 2026 the Expo ran May 5–7 on Level 2 of the Venetian Expo: 9 a.m.–6 p.m., 9 a.m.–5 p.m., then 9 a.m.–3 p.m. |
| Venue | Las Vegas (venue not confirmed yet) Las Vegas, NV |
| Organizer | ServiceNow |
| Size (2026) | 20,000+ attendees source |
| Who attends | IT service, operations, HR service delivery, customer service and platform owners, developers and ServiceNow partners |
| Nearest airport | Harry Reid International Airport (LAS) |
| Hotels | ServiceNow's 2027 hotel block: not confirmed yet |
| Official website | servicenow.com |
Official ServiceNow Knowledge resources
01 Purple at ServiceNow Knowledge 2027
Twenty years of Knowledge: ServiceNow partner booths for Las Vegas 2027
Customers walk the Knowledge Expo to find the partner who will run their next workflow on the Now Platform, so your booth names the process you fix and proves it on a live instance. Our Las Vegas shop builds and prints a short drive from every Strip venue.
- May 4–6, 2027 · Las Vegas
- 20,000+ attendees in 2026
- Knowledge turns 20
What makes ServiceNow Knowledge different, and how we build for it
Knowledge is ServiceNow's own customer and partner conference, and 2027 marks its 20th year, May 4–6 in Las Vegas.The 2026 edition drew 20,000+ attendees from 74 countries to the Venetian Expo and Wynn, with 807 sessions, AI demos and roundtables, and 2,771 apps built in the Vibe Code Lounge, per ServiceNow. On the Expo floor, the Partner Zone is where customers look for their best-fit partner, beside Expo Theaters, the Knowledge Store and a Sponsors Evening. Partner Day opens the week. Sponsorship is sold by ServiceNow through its Sponsor Interest page, so space comes inside a package rather than by the square foot.
Your app or service running on a real instance, the upgrade and governance story, and a straight answer on how it behaves after the next family release.
One workflow they recognise, before and after, in numbers they can repeat to a CIO, and a seat to talk about their own backlog.
A hands-on station with a sandbox, the code or flow on screen, and someone technical who can talk about integration points and the Store.
Your team in Las Vegas
How Purple runs Knowledge 2027 in Las Vegas
Knowledge stays in Las Vegas, so the build and print work happens at our Las Vegas shop a short drive from the Strip, and crates go direct to the venue or to the advance warehouse, as the 2027 exhibitor kit directs. On the floor, a Purple project manager directs the labor that venue requires, cables each demo station and runs every live instance end to end before the Expo opens.
New at ServiceNow Knowledge 2027
- The 20th Knowledge
ServiceNow says the May 4–6, 2027 edition celebrates 20 years of Knowledge, a Tuesday-to-Thursday run that starts the week of May 3 in the calendar. source
Inside ServiceNow Knowledge 2027
ServiceNow Knowledge rules that shape your booth
ServiceNow sells Knowledge exhibit space through sponsorship, starting from the Sponsor Interest form linked in its FAQ. We design to the package you sign, so the build matches the footprint and benefits ServiceNow assigns.
ServiceNow places partners in a Partner Zone on the Expo floor, built for customers choosing a partner. We write the back wall for that moment: your workflow, your industry and the customers you already serve.
In 2026 the Expo closed at 3 p.m. on its last day, after 9 a.m.–6 p.m. and 9 a.m.–5 p.m. days. We schedule dismantle labor from the published close so your team is not paying for idle hours.
Programs worth planning for
ServiceNow's partner program that opens Knowledge week, followed by partner-focused sessions and networking; in 2026 it ran on the Monday before the main days. 2027 details not confirmed yet.
A meeting-first lounge for partners through Knowledge week, with a Partner Knowledge desk and executive access, per ServiceNow's 2026 partner page.
Short presentations on the Expo floor; in 2026 they started at midday on day one and late morning on days two and three, drawing traffic into the Expo between sessions.
Knowledge is ServiceNow's own platform conference; choose it over Atlassian Team when your service or app runs on the Now Platform and your buyers are IT, HR and customer service leaders rather than Jira admins. See how ServiceNow Knowledge compares with every software and cloud show we build for →
software and cloud at ServiceNow Knowledge
The industry behind ServiceNow Knowledge, in pictures
02 Booths & pricing for ServiceNow Knowledge 2027
What does a ServiceNow Knowledge 2027 booth cost to build?
ServiceNow sells Knowledge space inside sponsor packages, and the 2027 tiers and sizes are not confirmed yet. A partner new to Knowledge gets the most from a 10×20 built around one live-instance counter and a stool for the platform owner; firms with several practices step up to a 20×20 island with a closed room.
A live-instance demo counter, the workflow you fix named on the back wall, and a stool where a platform owner can ask about upgrades.
Shown: a Purple inline booth for data-pixel
See 10×20 rental booths →
Three bays in a row: an ITSM or HR workflow demo, a developer sandbox station, and a seated end for the services conversation.
Pictured: Easy Shopper, a Purple inline booth
See 10×30 rental booths →
An island with demo stations on two faces, a closed meeting room for account planning and a hanging sign where the venue permits.
Pictured: Amazon Prime Video, a Purple large-format exhibit
See 20×20 rental booths →
A seated mini theater for customer stories, several workflow pods, two meeting rooms and a hospitality counter for the Sponsors Evening.
Above: Apartment List, a Purple island exhibit
See 20×30 rental booths →In Purple's ServiceNow Knowledge price
- Design and a 3D rendering for ServiceNow Knowledge, revised until it is right
- Structure, printed graphics, counters and storage, as specified for ServiceNow Knowledge
- Lighting plus power distribution within the booth at ServiceNow Knowledge
- Setup and teardown, with our project manager on the ServiceNow Knowledge floor
- Every ServiceNow Knowledge show-service order and deadline tracked for you
What ServiceNow Knowledge and its contractor bill
- Booth space, paid to ServiceNow
- Material handling at the Las Vegas (venue not confirmed yet), when the space rate does not include it
- Electrical, internet and rigging orders for ServiceNow Knowledge
- Booth cleaning, and union labor where the Las Vegas (venue not confirmed yet) requires it
Before you sign, your proposal already estimates each of these show charges, so the ServiceNow Knowledge total is on paper.
Ranges shown are all-in 2026 rental prices for design, structure, graphics, installation and dismantle at ServiceNow Knowledge; custom builds get their own quote. The booth cost calculator gives an exact number for your ServiceNow Knowledge booth; the 2026 booth cost guide has the 2026 ranges.
Send your ServiceNow Knowledge booth size and what the space needs to do for your team. We reply within one business day and send a rendering and a fixed proposal, usually within a week. No charge.
The booth we would build for ServiceNow Knowledge 2027
The live-instance workflow counter
Customers walk the Knowledge Expo to choose the partner who runs their next workflow, and the Partner Zone exists for that choice. So the booth is built around one live instance and one named process, with a quiet seat for the platform owner who has to defend the choice back home.
Workflow counter
A counter with two screens on a live instance, each running one process start to finish: an IT incident, an HR case or a customer service request.
Industry wall
A lit wall naming the industries and the ServiceNow products your practice delivers, the first filter a customer applies in the Partner Zone.
Builder stool
A high table with a sandbox where a developer can see the flow or code behind the demo, for visitors coming from the Vibe Code Lounge.
Backlog corner
Two chairs and a screen where a platform owner can show their own backlog and leave with a scoped next step.
The demo
Take one ticket from intake to closure in front of the visitor, with the AI step and the hand-off between teams visible, then show the hours saved per month in a number an IT director can repeat to a CIO.
The meetings
ServiceNow runs a Partner Lounge with a Partner Knowledge desk through the week for partner meetings, and Partner Day opens the program. Use the lounge for ServiceNow alliance talks and keep the backlog corner for customers, so neither conversation waits on the other.
Your next workflow, live on the Now Platform.
Your team walks into a lit, stocked booth. You just show up.
03 Built by Purple
ServiceNow Knowledge booths that win the Partner Zone
Case study · Amazon
Amazon at ESSENCE Festival of Culture, New Orleans
Different product, same task: Amazon's ESSENCE build turned Prime Video and Alexa into things people tried themselves, as a Knowledge partner must make a workflow visible on a live instance.
Read the Amazon case study All case studies →“They handle everything end to end so clients can really just show up and not worry about anything. Doesn’t get any better than that.”
Tess Bockes, Exit King Realty · more reviews from Purple clients
Trusted by exhibitors including
04 Designing for ServiceNow partners, consultancies and Now Platform app builders at ServiceNow Knowledge
Designing a ServiceNow Knowledge booth around one workflow
1Name the workflow, not the platform
Every booth in the Partner Zone is on ServiceNow. We put the process you fix, employee onboarding, incident to resolution, field service dispatch, on the back wall in large type, so a customer scanning the aisle sees their own problem first.
2A live instance, with a recorded spare
Knowledge visitors know the product and will ask you to click. We build counters around a live instance on wired internet, give the presenter a private screen for logins, and keep a recorded run on the main display in case the connection drops.
3Built for the 20th edition crowd
The 2026 Expo ran three days with Expo Theaters from midday, so traffic peaks around talks. We plan staff zones and a quick-reset demo so your booth handles bursts of visitors after each theater session.
4Room for account planning
Partners at Knowledge close next-phase work with existing customers as much as they find new ones. A small closed room or screened table lets your team review a customer's roadmap away from the aisle.
Concept rendering
A rendering like this comes with every proposal
See the ServiceNow Knowledge booth in 3D first: layout, graphics, lighting and where products sit, revised until it is right and before any panel is cut. Above: a Purple concept for CalligoTech.
Start my ServiceNow Knowledge concept05 Las Vegas (venue not confirmed yet) · Las Vegas
ServiceNow Knowledge 2027 Las Vegas freight, power and labor
ServiceNow has named Las Vegas for May 4–6, 2027 but not the venue; in 2026 the Expo sat on Level 2 of the Venetian Expo with sessions also at Wynn Las Vegas. We plan your booth for whichever hall ServiceNow confirms, read its exhibitor kit when it opens, file the general contractor and venue orders for power, internet and rigging, and ship to the advance warehouse on the target date. Our Las Vegas shop builds and prints close to every Strip convention center, which keeps late graphic changes and spare parts a short drive away. On site, your Purple project manager directs the labor that venue requires, cables every station and runs each demo end to end before doors open.
What Purple handles
- Sponsor package specs turned into a booth plan once ServiceNow confirms the hall
- Live-instance demo counters with wired internet and a recorded fallback
- General contractor and venue orders for power, data and rigging
- Build, print and late changes at our Las Vegas shop
- A Purple project manager on site from first crate to last, including a demo dry run
Timeline, counted back from move-in
For ServiceNow Knowledge, we need design sign-off by late February 2027.
- January 2027Sponsor package confirmed with ServiceNow; concept and demo plan signed off with Purple.
- February to March 2027Production in our Las Vegas shop; screens and demo stations tested with your instance.
- March 2027Exhibitor kit orders filed once ServiceNow names the venue: power, wired internet, rigging and labor.
- Mid-April 2027Booth to the advance warehouse or straight from our Las Vegas shop on the assigned target.
- Days before May 4, 2027Move-in and demo rehearsal; 2027 move-in days not confirmed yet.
- May 4–6, 2027Knowledge week with your Purple project manager on call, then dismantle and storage in Las Vegas.
Purple's planning timeline for ServiceNow Knowledge. Official move-in, freight target and order deadlines come from your exhibitor kit and assigned schedule; we confirm them against your booth when you book.
Print the ServiceNow Knowledge budget & deadline sheetBefore you book ServiceNow Knowledge 2027
ServiceNow Knowledge Expo habits partners should plan for
The Expo closed at 3 p.m. on the last day of Knowledge 2026, after 6 p.m. and 5 p.m. closes on the first two days; book flights home after the 3 p.m. close and dismantle labor from that hour. source
In 2026 the Expo Theaters started at midday on day one and late morning after that, pulling people into the Expo between sessions; put your best demo staff on the floor for those windows. source
Partner Day opened Knowledge 2026 on the Monday before the main days, so partner teams should land a day early and use it for ServiceNow alliance meetings before customers arrive. source
The Partner Lounge and its Partner Knowledge desk run all week for partner meetings and executive access, a free place to hold a ServiceNow conversation away from your booth. source
ServiceNow sells Expo space only through the Sponsor Interest page linked in its Knowledge FAQ, so the package, not a size you pick, sets your footprint; start that form before you brief a designer. source
Who you meet on the floor
They run the instance and look for partners whose work survives the next family release and fits their governance.
They bring a backlog and compare partners in the Partner Zone for the one who can take a workflow off their hands.
They extend the platform beyond IT and want one process they recognise, shown before and after.
In 2026 they built 2,771 apps in the Vibe Code Lounge, per ServiceNow, and they ask about integration points and the Store.
Travel to ServiceNow Knowledge 2027
Getting to ServiceNow Knowledge 2027: airport and hotels
Fly in
Harry Reid International Airport (LAS)
Stay
ServiceNow's 2027 hotel block: not confirmed yet
Travel facts from servicenow.com.
ServiceNow Knowledge by the numbers
ServiceNow Knowledge year by year
How ServiceNow Knowledge 2027 compares with other software and cloud shows
The software and cloud shows closest to ServiceNow Knowledge on the calendar, with the latest size each organizer has published. Each name other than ServiceNow Knowledge opens our exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| TRANSACTTRANSACT | April 19–21, 2027 | Las Vegas, NV | – |
| Atlassian TeamAtlassian | April 20–22, 2027 | San Francisco, CA | 3,440+ attendees (2026) |
| VMware ExploreBroadcom (VMware) | May 3–6, 2027 | Las Vegas, NV | – |
| FinovateSpringFinovate | May 3–5, 2027 | San Diego, CA | 1,200+ senior-level attendees (2026) |
| ServiceNow KnowledgeServiceNow | May 4–6, 2027 | Las Vegas, NV | 20,000+ attendees (2026) |
| AFCEA TechNet CyberAFCEA International | May 11–13, 2027 | Baltimore, MD | 335 exhibitors (2026) |
| SaaStr AI AnnualSaaStr | May 11–12, 2027 | San Mateo, CA | 10,000+ attendees, per SaaStr (2027) |
| ATDAssociation for Talent Development (ATD) | May 16–19, 2027 | Boston, MA | 10K+ attendees · 300+ exhibitors (2026) |
| Red Hat SummitRed Hat | May 24–27, 2027 | Boston, MA | 6,650+ attendees · 75 sponsors exhibitors (2026) |
| SAP Sapphire OrlandoSAP with ASUG (Americas' SAP Users' Group) | May 24–26, 2027 | Orlando, FL | – |
ServiceNow Knowledge exhibitor questions
ServiceNow Knowledge 2027 questions partners ask
When is ServiceNow Knowledge 2027?
Knowledge 2027 runs May 4–6, 2027 in Las Vegas, and ServiceNow says it will mark 20 years of the conference. Knowledge 2026 ran May 5–7, 2026, also in Las Vegas, with Partner Day on the Monday before the main days.
Where is Knowledge 2027 held?
Knowledge 2027 is in Las Vegas; the venue is not confirmed yet. In 2026 the Expo was on Level 2 of the Venetian Expo, and some sessions ran at Wynn Las Vegas. We plan freight and labor once ServiceNow names the hall.
How many people attend ServiceNow Knowledge?
ServiceNow reports 20,000+ attendees from 74 countries at Knowledge 2026, with 807 sessions, AI demos and roundtables, and 2,771 apps built in the Vibe Code Lounge. No 2027 attendance figure is published.
How do we get a booth at Knowledge?
Through a Knowledge sponsorship: Expo space comes with a package sold by ServiceNow through the Sponsor Interest page linked from its FAQ. The 2027 tiers, prices and booth sizes are not confirmed yet; we start design once your package and footprint are set.
What are the Knowledge Expo hours?
No 2027 hours are posted yet, so plan from 2026, when the Expo and Knowledge Store opened 9 a.m.–6 p.m. on day one, 9 a.m.–5 p.m. on day two and 9 a.m.–3 p.m. on day three, with Expo Theaters from late morning.
What is the Partner Zone at Knowledge?
It is the part of the Expo where customers find their best-fit partner, per ServiceNow. In 2026 it opened on Partner Day, Monday, May 4, alongside a Partner Lounge for meetings through the week.
How much does a 20×20 booth at Knowledge cost to build?
Plan $50,000 to $120,000 for a custom 20×20 island with design, build, graphics and install, or $16,000 to $40,000 to rent one, on top of ServiceNow's sponsor package. Demo stations, LED walls and a meeting room move the number most.
Can you install at the Venetian Expo or another Las Vegas hall?
Yes. We install in every major Las Vegas convention venue, with our project manager directing the labor each building requires. Our Las Vegas shop builds and prints nearby, so last-minute graphics and spare parts arrive the same day.
When should we start a Knowledge 2027 booth?
Plan to approve the design by late February 2027: that covers a 30 to 45 day build, exhibitor kit orders at early rates and freight in mid-April. A March start still works with a rental frame and custom graphics.
Can we rent a booth for ServiceNow Knowledge?
Yes. A 10×20 rental with your graphics runs $7,500 to $15,000, and a hybrid adds custom demo counters to a rental frame. Many partners rent for a first Knowledge and invest in custom pieces once they see their traffic.
Where should booth staff stay for Knowledge?
Near the venue ServiceNow confirms; its 2027 hotel block is not confirmed yet. In 2026 the event used the Venetian and Wynn properties, so staff stayed along the north Strip, and we book our project manager the same way.
Is ServiceNow Knowledge open to the public?
No. Knowledge is a registered conference for ServiceNow customers, partners and industry professionals, with paid passes sold by ServiceNow. The Expo is part of the conference, not a separate public show.
Can we reuse a Knowledge booth at other shows?
Usually, if it is modular: a Knowledge kit fits other enterprise events in Las Vegas, such as Google Cloud Next in April and Cisco Live in June. Between shows it waits in Purple storage near the Strip, ready for new graphics.
What is the difference between ServiceNow Knowledge and Atlassian Team?
Knowledge is for the Now Platform and Team is for Jira and Confluence. Knowledge 2026 drew 20,000+ people from IT, HR and customer service, while Team '26 drew 3,440+ admins and developers, and Team sells only turnkey booths.
Before you sign for ServiceNow Knowledge
Ask any ServiceNow Knowledge exhibit builder these five questions:
- How will you plan our Knowledge 2027 booth before ServiceNow names the venue, and what changes once the exhibitor kit opens?
- Can you wire two live-instance demo stations with hardline internet and test them end to end before the Expo opens?
- How close is your shop to the Las Vegas venue if a graphic or a monitor mount needs replacing overnight?
- Will you book dismantle labor from the published Expo close, which was 3 p.m. on the last day in 2026?
- Can the same modular kit go on to Google Cloud Next or Cisco Live in Las Vegas with new graphics?
What ServiceNow Knowledge exhibitors ask us
The 2027 Knowledge venue is not named. Can we start the booth now? Yes. The design depends on your package footprint, not the hall, so we draw it now and set freight, power and labor once ServiceNow names the venue and its exhibitor kit opens. Our Las Vegas shop is a short drive from every Strip convention center.
Every partner in the Partner Zone says they do ServiceNow. How do we stand apart? Name one workflow and one industry on the back wall and run it on a live instance. Customers in the Partner Zone are choosing a partner for a specific job, so a booth that proves one job beats one that lists ten.
Is a Knowledge booth worth it if most attendees are in sessions? Knowledge 2026 had 807 sessions, so plan around the gaps: Expo Theater times, lunch and the last afternoon before the 3 p.m. close in 2026. A short demo and a booked meeting slot capture people between talks.
Get a proposal
Tell us about your ServiceNow Knowledge booth
What happens next
- You get a reply within one business day, asking about your products, goals and footprint at ServiceNow Knowledge.
- You get a concept rendering and a fixed proposal for ServiceNow Knowledge, usually within a week. All fees listed upfront, in full, on paper, before ServiceNow Knowledge.
- We build in 30 to 45 days, ship to the advance warehouse and have the booth installed before ServiceNow Knowledge opens.