SHRM HR-X Live! 2027 · Budget & deadline sheet
June 27–30, 2027 · McCormick Place, Chicago, IL
June 27–30, 2027 · McCormick Place, Chicago, IL
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Booth space (paid to the organizer)
- Material handling (drayage) at McCormick Place, where the space rate does not include it
- Electrical service, internet and rigging at McCormick Place
- Booth cleaning and any union labor McCormick Place requires
Published rates:
- Booth space, 10×10 inline: $7,200 (SHRM 2027 rate card)
- Booth space, 20×20: $30,200 (SHRM 2027 rate card)
- Business Appointment Suite: $17,000, 10×10 private suite on the Expo floor
- Drayage: About $210 per cwt, 200 lb minimum, Purple planning rate
Key dates
- SHRM member registration rate of $2,095 rises: November 19, 2026
- Design sign-off with Purple: Mid-April 2027
- Mid-April 2027: Design sign-off, demo list and hanging-sign drawing ready for McCormick Place rigging.
- May 2027: Production and graphics in our Fishkill, NY shop; screens tested with your live HR software.
- June 1, 2027: SHRM housing deadline for the official hotel block.
- Early June 2027: Booth ships to the advance warehouse; McCormick Place utility orders placed.
- June 24–27, 2027: Move-in days on SHRM's Expo schedule; build, cabling and demo rehearsal.
- June 27–29, 2027: SHRM Expo show days, from the Sunday opening reception to Tuesday.
- June 29–30, 2027: Move-out; booth crated for storage or the next HR show.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Send Purple your SHRM booth number, footprint and corner count
- Name the HR-X dimension each product line speaks to
- List demo screens, kiosks and the HR software you will show
- Decide on add-ons such as the Business Appointment Suite or Passport Game
- Register staff before SHRM's November 19, 2026 rate change
- Book rooms in SHRM's block before June 1, 2027
- Approve the rendering, rigging drawing and lighting plan
Every fee on paper upfront, in full, for your SHRM HR-X Live! booth. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/shrm-hr-x-live/