SHRM HR-X Live! 2027Exhibitor guide for Chicago: booth costs, key dates, deadlines

HR-X Live! runs June 27–30, 2027 in Chicago. The SHRM Expo show days are June 27–29, with move-in June 24–27 and move-out June 29–30, according to SHRM's exhibit page. Wednesday is a half day of Capstone Labs and the closing General Session.

At McCormick Place, 2301 S. Martin Luther King Drive, Chicago. Some credential sessions and events also run in two neighboring hotels, the Marriott Marquis Chicago and Hyatt Regency McCormick Place, which SHRM treats as one connected campus.

SHRM's 2027 rate card starts at $7,200 for a 10×10 inline and runs to $13,200–$15,200 for a 10×20, $30,200 for a 20×20 and $171,200 for a 50×50. That buys space only; design, build, freight and install come on top, and we quote those as one fixed proposal.

Space, drape, passes and a listing. Per 10×10, SHRM includes one Full Conference pass, four Expo-only passes, an 8-foot draped back wall with 3-foot draped sidewalls, a 50-word listing in the Exhibitor & Sponsor Resource Guide and the app, and 24-hour perimeter security. Carpet, furniture, power and internet are ordered separately.

No, it replaces it. SHRM says HR-X Live! builds on the legacy of its Annual Conference but is organized around four HR maturity dimensions, each led by a Dean, with an HR-X Credential and 30 PDCs for attendees. The SHRM Expo continues alongside it.

About 20,000. SHRM's exhibit page lists 20K+ attendees and 550+ exhibiting companies, without a year, and for SHRM26 in Orlando, June 16–19, 2026, SHRM's press release said the Orange County Convention Center would welcome nearly 20,000 HR professionals, executives and students.

Yes, if they are full-time employees of six months or more: they may build and dismantle a booth of any size with their own tools and ladders. Contractors cannot use that right, freight still moves by Teamster drayage, and lifts and forklifts stay with the building's crews.

Purple's McCormick Place planning figure is about $210 per hundredweight with a 200-pound minimum, among the highest in the country; SHRM's service kit carries the actual 2027 tariff. We keep crate weight down and put the estimate on your proposal.

A 10×20 rental with custom graphics runs $7,500 to $15,000 and a 20×20 island rental $16,000 to $40,000. Rentals suit a first year in the new format; we can add a custom demo counter and keep the frame for SHRM's later events.

Four stand out: a 10×10 Business Appointment Suite on the Expo floor for $17,000, one of 15 Passport Game spots for $15,000, the Grand Prize Drawing in the Expo Hall for $45,000 and the Spotlight Stage for $65,000. We brand the suite and tie its graphics to the booth.

Yes. SHRM bans solicitation in aisles and any space not leased to exhibitors, and in the mobile app and attendee portal; violators are removed. Recording, drones and professional camera gear need SHRM's written consent, so we plan booth content capture with SHRM first.

By mid-April 2027 for design sign-off, which leaves time for a 30 to 45 day build and early utility orders before the June 24 move-in. SHRM's member registration rate of $2,095 rises after November 19, 2026, so book staff passes beyond your booth allotment early.

In SHRM's housing block, which closes June 1, 2027, with shuttles from select hotels to McCormick Place. Chicago Midway is about 8.7 miles from the venue and O'Hare about 19.4 miles, roughly 20 and 45 minutes, per SHRM.

HR-X Live! is SHRM's conference for HR generalists and leaders earning a credential, in Chicago in June; HR Tech is an independent October expo in Las Vegas where HR technology and HRIS buyers compare 400+ providers. Many HR vendors exhibit at both.