Snowflake Summit 2027 · Budget & deadline sheet
June 7–10, 2027 · Moscone Center, San Francisco, CA
June 7–10, 2027 · Moscone Center, San Francisco, CA
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Your Snowflake Summit booth space, paid to the organizer
- Material handling / drayage, where the space rate does not include it
- Electrical service, internet and rigging at the Moscone Center
- Booth cleaning and any union labor the Moscone Center requires
Published rates:
- Drayage: About $180 per cwt, 200 lb minimum, Purple Moscone planning rate 2026–2027
- Speaker pass: Free full conference pass for accepted Summit 27 speakers
Key dates
- Summit 27 call for papers closes: January 22, 2027
- Design sign-off with Purple: Late March 2027
- When your partner tier is signed: Send us the tier, footprint and booth rules from the Snowflake contract so the design fits the package.
- Late March 2027: Design sign-off: demo screens, short-talk corner, storage and any hanging-sign drawing.
- April 2027: Production and print in our Fishkill shop over 30 to 45 days, with demos tested on the shipped screens.
- Mid-May 2027: Freight to the advance warehouse, labelled with hall and booth; utility and labor orders placed at early rates.
- Move-in days before June 7, 2027: Install with Moscone union crews; 2027 move-in days not confirmed yet. Full demo rehearsal before opening.
- June 7–10, 2027, then dismantle: Four Summit days with your project manager on call, then teardown and freight to storage or your next show.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Send Purple your Snowflake partner tier, footprint and booth rules
- Pick the one connector or workload your staff demo every time
- Ask a joint customer to submit a session before January 22, 2027
- List the laptops and screens you will ship and the ones Purple supplies
- Assign one person to own the demo Snowflake environment and its accounts
- Register booth staff when Summit registration opens in mid-January
- Approve the concept rendering and screen plan by late March
No fee left off: every Snowflake Summit cost is listed upfront, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/snowflake-summit/