software and cloud · San Francisco
Snowflake Summit 2027The exhibitor guide: booth costs, dates and deadlines
Prove it in the Data Cloud: Snowflake Summit 2027 booths in San Francisco
- Event dates
- June 7–10, 2027
- Exhibit hall
- Not confirmed yet
- Venue
- Moscone Center, San Francisco
4.9 star client ratingSince 201510,000+ booths built3,000+ exhibitors
Quick answers
Snowflake Summit 2027 in 30 seconds
Snowflake Summit is Snowflake Inc.'s own user conference for the data engineers, developers and analytics and AI leaders who work on its platform. Summit 27 fills Moscone Center in San Francisco June 7–10, 2027, with 500+ sessions, hands-on labs, training and certification, per Snowflake; attendance for 2027 is not confirmed yet. Exhibitors are Snowflake partners, and expo space comes with a partner sponsorship tier, named after ski runs such as Heli-Ski and Double Black Diamond in 2025. Partners cannot submit their own sessions, so the booth is where they speak. Purple builds partner booths and demo counters for it.
- When is Snowflake Summit 2027?
- June 7–10, 2027, at Moscone Center, San Francisco.
- When does the Snowflake Summit exhibit hall open?
- Not confirmed yet for 2027. Snowflake lists 500+ sessions, hands-on labs, training and certification for Summit 27 but has not posted partner expo days or hours.
- How much is a 10×20 booth at Snowflake Summit, all-in?
- A Purple rental runs $7,500 – $15,000 with design, graphics, lighting, install and dismantle included. Space and show services are billed by Snowflake Summit.
- For Snowflake Summit, what is the next exhibitor deadline?
- Call for papers closes: January 22, 2027.
The lookSan Francisco 2027
Queries in the fog. Answers by Thursday.
Snowflake Summit 27 brings more than 500 sessions, hands-on labs and certification to Moscone Center June 7–10, 2027. Partners cannot pitch from the stage, so the expo booth is where they show the data working.
Everything about Snowflake Summit 2027 in one place
Snowflake Summit 2027 fact sheet
| Official name | Snowflake Summit 27, Snowflake's data and AI user conference |
|---|---|
| Event dates | June 7–10, 2027 |
| Exhibit hall dates | Not confirmed yet Snowflake lists 500+ sessions, hands-on labs, training and certification for Summit 27 but has not posted partner expo days or hours |
| Venue | Moscone Center 747 Howard St, San Francisco, CA 94103 |
| Organizer | Snowflake Inc. |
| Who attends | Data engineers, data scientists, developers, analytics and AI leaders, CDOs and technology executives who use Snowflake |
| Next deadline | Call for papers closes: January 22, 2027 source |
| Nearest airport | San Francisco International Airport (SFO), about 25 to 40 minutes; Oakland is an alternative |
| Hotels | Snowflake's 2027 hotel block: not confirmed yet |
| Official website | snowflake.com |
Official Snowflake Summit resources
Snowflake Summit 2027 calendar
Snowflake Summit 2027 dates and deadlines
These are the dates the organizer has published for Snowflake Summit, listed in order and linked to the pages that state them. The next date is highlighted.
01 Purple at Snowflake Summit 2027
Prove it in the Data Cloud: Snowflake Summit 2027 booths in San Francisco
Every partner at Summit sells to people who already run Snowflake, so the booth has to show your product working on their account, with the query or pipeline in plain view. Moscone is a union house, and freight moves on a booked dock slot.
- Jun 7–10 · Moscone Center
- 500+ sessions at Summit 27
- Papers due Jan 22, 2027
What makes Snowflake Summit different, and how we build for it
Snowflake Summit is Snowflake's own user conference, so the keynote sets the product news and partners spend the week showing how they fit around it.Summit 27 runs four days at Moscone Center with more than 500 sessions, hands-on labs and on-site certification. Partners cannot submit their own talks; Snowflake asks them to put forward a joint customer instead, which makes the expo booth the main place a partner speaks for itself. Snowflake names its partner tiers after ski runs: the 2025 partner list opened with Heli-Ski and Double Black Diamond. Session topics for 2027 range from AI governance and data engineering to cost optimization and platform migrations.
A pipeline, connector or app they can watch run against Snowflake, the SQL or Python on a second screen, and someone who can answer how it handles cost and scale.
A customer outcome stated in numbers, a governance and security answer, and a quiet seat to plan a proof of concept after the keynote.
A clear picture of where your product sits next to Snowflake features, so they can bring the right account to your booth during the week.
Your team in San Francisco
How Purple runs Snowflake Summit 27
Fishkill, NY or Las Vegas builds the booth and prints the graphics, chosen by your spring show route. Crates labeled with hall and booth number go to the advance warehouse in the Summit 27 kit for Moscone's timed dock slots. Your Purple project manager oversees Moscone's union crews and runs the live demo end to end before Snowflake opens the doors.
Inside Snowflake Summit 2027
Snowflake Summit rules that shape your booth
Snowflake is not taking Summit 27 sessions straight from partners; a joint customer must submit a customer-focused session instead. We build a short-talk corner at the booth so that customer can tell the story again on the floor.
Accepted Summit speakers must sign Snowflake's speaker release form shortly after acceptance. If a customer speaker also appears at your booth, we plan the booth talk and its graphics around what that release allows.
Moscone's floor is union under its contractor agreements, from uncrating to repacking. Your project manager orders those crews and keeps the booth light so labor hours stay low.
Programs worth planning for
Customers, practitioners and executives submit 45-minute breakouts or 20-minute theater sessions by January 22, 2027; acceptance by March 11. Partners take part through joint customers.
Snowflake lists hands-on labs, training and certification opportunities as part of the four-day Summit 27 program at Moscone.
Snowflake Summit is a vendor-run user conference with a partner expo; choose it over Data + AI Summit when your product runs on or alongside Snowflake and your buyers are its data and analytics teams rather than Databricks lakehouse users. Line up Snowflake Summit against every software and cloud show we build for →
software and cloud at Snowflake Summit
The industry behind Snowflake Summit, in pictures
02 Booths & pricing for Snowflake Summit 2027
What does a Snowflake Summit 2027 partner booth cost?
Summit's expo is sold as Snowflake partner sponsorship tiers, and Snowflake does not publish the package sizes or prices. Whatever the tier, we design to the footprint and rules in your contract: graphics and a demo counter inside an organizer-built unit, or a custom 10×20 to island build where the package allows.
A demo counter with two screens, one running your product live on a Snowflake account and one showing the query, plus a stool for the architect who stays.
Above: data-pixel, a Purple inline booth
See 10×20 rental booths →
Three stops along the aisle: the business result on a presenter screen, the hands-on connector demo in the middle, and a seat for the integration question.
Shown: Barantech, a Purple inline booth
See 10×30 rental booths →
An island with demo pods facing each aisle, a rigged sign so Snowflake's field team can find you, and a small closed room for account meetings.
Above: Amazon Prime Video, a Purple large-format exhibit
See 20×20 rental booths →
A short-talk theater for joint-customer stories, linked demo pods, a meeting suite and storage for laptops and handouts across four days.
Above: LeadSquared, a Purple island exhibit
See 20×30 rental booths →In Purple's Snowflake Summit price
- A 3D rendering of your Snowflake Summit booth, revised until you approve it
- Structure, graphics printed for Snowflake Summit, counters and storage as specified
- Lighting plus power distribution within the booth at Snowflake Summit
- Installation and dismantle in San Francisco, run by our project manager on the floor
- Show-service orders and deadlines for Snowflake Summit, tracked on your behalf
What Snowflake Summit and its contractor bill
- Your Snowflake Summit booth space, paid to the organizer
- Material handling / drayage, where the space rate does not include it
- Electrical service, internet and rigging at the Moscone Center
- Booth cleaning and any union labor the Moscone Center requires
Rates to plan with for Snowflake Summit:
- Drayage About $180 per cwt, 200 lb minimum, Purple Moscone planning rate 2026–2027 source
- Speaker pass Free full conference pass for accepted Summit 27 speakers source
Your proposal estimates all of these, so the total for Snowflake Summit is on paper before you sign anything.
These are all-in 2026 rental ranges (design, structure, graphics, installation and dismantle). A custom build is quoted per project. For an exact Snowflake Summit figure, try the booth cost calculator; the 2026 booth cost guide has the ranges.
Send your Snowflake Summit booth size and what the space needs to do for your team. A reply within one business day, then a Snowflake Summit rendering and fixed proposal, usually within a week. No charge.
The booth we would build for Snowflake Summit 2027
The partner booth where the customer tells the story
Snowflake takes no sessions straight from partners and asks for joint customer talks instead, so the expo booth is the one place a partner speaks for itself, and its strongest voice is a customer. This booth is built around a short-talk corner and a demo of your product working on Snowflake, sized to the footprint your partner tier allows.
Fits-with header
A header naming the Snowflake workload your product plugs into, because visitors walk the expo straight from the keynote product news.
Live account counter
Two screens running your product against a Snowflake account, one for walk-ups and one for a seated deep dive.
Customer talk corner
A standing area with a screen where your joint customer retells the session story in ten minutes, within what the speaker release allows.
Lab hand-off desk
A small desk where engineers leaving the hands-on labs pick up a quickstart to try your integration that night.
The demo
Take a cost or governance problem the keynote just raised and solve it live on a Snowflake account: the query goes in, your product does its step, and credits used and time saved appear on screen, all in four minutes.
The meetings
Summit 27 packs 500+ sessions into four days, so partner meetings are short and booked around the keynote and labs. A seated table inside the booth, next to the customer corner, lets your account team pick up those talks without leaving the floor.
Built for your Snowflake account. Live in a day.
Your team walks into a lit, stocked Snowflake Summit booth. You just show up.
03 Built by Purple
Snowflake Summit partner booths that show the integration
Case study · Amazon
Amazon at ESSENCE Festival of Culture, New Orleans
Prime Video and Alexa are not data platforms, but Amazon's ESSENCE environment shared the core job: make an invisible service visible and testable in a few minutes on a busy floor.
Read the Amazon case study All case studies →“From start to finish, their team was professional, responsive, and incredibly easy to work with. They designed and built a beautiful trade show exhibit that exceeded my expectations and helped our company stand out. We received many compliments on our booth.”
Yossi Mouskup, Senior Insurance Broker, IGI Insurance Agency · more reviews from Purple clients
Trusted by exhibitors including
04 Designing for data integration, BI, governance, observability and AI partners of Snowflake at Snowflake Summit
Designing a Snowflake Summit 27 booth when partners cannot take the stage
1Show the Snowflake side of the demo
Attendees here know Snowflake well and ask how your product touches it: the connector, the warehouse it runs on, what it costs in credits. We give each demo a second screen for that view, so the answer sits next to the result instead of in a slide.
2Let the customer tell it
Snowflake does not take sessions straight from partners, only from joint customers. We design a short-talk corner with a screen and four stools where a customer can repeat their Summit session at the booth, and a printed case summary they can hand over.
3Four days need a reset plan
A four-day Summit wears out demo accounts and staff. We build lockable storage for spare laptops, a one-touch reset on every hands-on station and a back-of-booth spot for staff to change shifts without leaving the floor.
4Ready for the keynote news
Snowflake announces product changes from the main stage, and attendees walk the expo asking which partner already supports them. A swappable front panel lets your team name the feature you support on the same day it is announced.
Concept rendering
Your proposal for Snowflake Summit includes a rendering like this one
See the Snowflake Summit booth in 3D first: layout, graphics, lighting and where products sit, revised until it is right and before any panel is cut. This one is a Purple concept for precise LED.
Start my Snowflake Summit conceptFloor at a glance
Where you could be at Snowflake Summit 2027
Snowflake names Moscone Center but not the halls for its 2027 expo. These are the Moscone buildings, from Purple's venue guide, and what each means for a partner booth.
Moscone North and South
The two large exhibit buildings lie beneath Yerba Buena Gardens and connect, including by a rooftop terrace added in the 2018 expansion.
Our advice Traffic moves between the two all day, so an island gets your product name on every open side.
Moscone West
A separate building across 4th Street, reached on foot rather than through an underground link.
Our advice If sessions run in West, attendees cross the street to reach the expo; signage that reads from the hall entrance catches them.
Advance warehouse and docks
Crates come in from the advance warehouse on timed dock appointments, each one tagged for its hall and booth.
Our advice We print a hall and booth label on every crate so nothing stalls at the dock during move-in.
05 Moscone Center · San Francisco
Snowflake Summit 2027 at Moscone: freight, drayage and union labor
Summit fills Moscone Center: two linked buildings below the Yerba Buena park and a third, West, on the far side of 4th Street. Booth labor there is union by contract, from the first crate opened to the last one closed, and Purple budgets about $180 per hundredweight for drayage, with a 200-pound minimum. Every crate needs the hall and booth number on its label, because freight goes through the advance warehouse and timed dock slots. We file the contractor and utility orders from the Summit kit, ship crated demo furniture from our Fishkill shop, and your Purple project manager runs install and a demo rehearsal with the Moscone crews before Snowflake opens the doors.
This building's hall rules, drayage estimates and freight deadlines for Snowflake Summit exhibitors are in our Moscone Center exhibitor guide.
What Purple handles
- Snowflake partner package rules translated into a buildable design
- Moscone contractor, labor and utility orders filed from the Summit kit
- Two-screen demo counters tested with your live Snowflake account
- Freight labelled by hall and booth through the advance warehouse
- Install, rehearsal and dismantle led by your Purple project manager
Snowflake Summit timeline, counted back from move-in
Summit 27 call for papers closes: January 22, 2027. Partners cannot submit sessions themselves, so a joint customer must file by this date if you want a customer story on the Summit agenda.
For Snowflake Summit, we need design sign-off by late March 2027.
- When your partner tier is signedSend us the tier, footprint and booth rules from the Snowflake contract so the design fits the package.
- Late March 2027Design sign-off: demo screens, short-talk corner, storage and any hanging-sign drawing.
- April 2027Production and print in our Fishkill shop over 30 to 45 days, with demos tested on the shipped screens.
- Mid-May 2027Freight to the advance warehouse, labelled with hall and booth; utility and labor orders placed at early rates.
- Move-in days before June 7, 2027Install with Moscone union crews; 2027 move-in days not confirmed yet. Full demo rehearsal before opening.
- June 7–10, 2027, then dismantleFour Summit days with your project manager on call, then teardown and freight to storage or your next show.
Purple's planning timeline for Snowflake Summit. Official move-in, freight target and order deadlines for Snowflake Summit come from your exhibitor kit and assigned schedule; we confirm them against your booth when you book.
Print the Snowflake Summit budget & deadline sheetBefore you book Snowflake Summit 2027
Snowflake Summit 27 partner deadlines worth knowing
Snowflake will not take Summit 27 sessions straight from partners; get a joint customer to submit a customer-focused session before January 22, 2027. source
Accepted speakers hear by March 11, 2027 and receive a free full conference pass, so a customer speaker does not use one of your package badges. source
Registration opens in mid-January 2027, and Snowflake refunds a pass if its holder is later accepted as a speaker, so speakers can book early with no risk. source
Accepted speakers sign Snowflake's speaker release shortly after acceptance; agree with your customer what can be reused at the booth before they sign it. source
Snowflake builds hands-on labs, training and certification into the four Summit 27 days, so engineers on your booth team can sit an exam during a quiet block. source
Who you meet on the floor
They come for the labs and the data engineering and migration sessions, then check whether a partner tool works on their own account.
Summit 27 topics include AI governance and cost optimization, the budget questions they bring to partner booths.
Snowflake counts developers in its audience; they want code and a live demo, not slides.
They hear the keynote product news and look for partners who fill the gaps around it.
Travel to Snowflake Summit 2027
Getting to Snowflake Summit 2027: airport, hotels and parking
Fly in
San Francisco International Airport (SFO), about 25 to 40 minutes; Oakland is an alternative
Stay
Snowflake's 2027 hotel block: not confirmed yet
Park
BART and Muni stop within a few blocks; Union Square and SoMa hotels are a 10–15 minute walk.
Travel facts from purpleexhibits.com.
Snowflake Summit by the numbers
Snowflake Summit year by year
How Snowflake Summit 2027 compares with other software and cloud shows
The software and cloud shows closest to Snowflake Summit on the calendar, with the latest size each organizer has published. Each show name opens our software and cloud exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| Red Hat SummitRed Hat | May 24–27, 2027 | Boston, MA | 6,650+ attendees · 75 sponsors exhibitors (2026) |
| Cisco LiveCisco Systems | June 6–10, 2027 | Las Vegas, NV | 21+ minimum age for every Cisco Live 2027 attendee |
| Gartner Marketing Symposium/XpoGartner | June 7–9, 2027 | Aurora, CO | – |
| Snowflake SummitSnowflake Inc. | June 7–10, 2027 | San Francisco, CA | – |
| CommerceNextCommerceNext | June 8–9, 2027 | New York, NY | – |
| Insurtech Insights USAInsurtech Insights | June 9–10, 2027 | New York, NY | 6,000+ attendees · 180+ exhibitors (2026) |
| Gartner Cybersecurity & Risk Management SummitGartner | June 14–16, 2027 | National Harbor, MD | – |
| CCW Las VegasCustomer Management Practice (CMP) | June 14–17, 2027 | Las Vegas, NV | – |
| DASH by DatadogDatadog | June 15–16, 2027 | New York, NY | 4,000+ attendees (2026) |
| AI & Big Data Expo North AmericaTechEx Events Ltd | June 16–17, 2027 | San Jose, CA | – |
Snowflake Summit exhibitor questions
Snowflake Summit 2027 partner and exhibitor FAQ
When is Snowflake Summit 2027?
Snowflake Summit 27 runs June 7–10, 2027 in San Francisco. Snowflake says registration opens in mid-January 2027. Snowflake has not yet posted when the 2027 partner expo opens, so expo hours are not confirmed yet.
Where is Snowflake Summit 2027 held?
At Moscone Center, 747 Howard Street, San Francisco, CA 94103, per Snowflake's call-for-papers page. The North and South buildings lie under the Yerba Buena park, with West a short walk away; Snowflake has not said which buildings the expo uses.
How do we exhibit at Snowflake Summit?
Through a Snowflake partner sponsorship, which includes the booth space; Snowflake directs partner questions to its summit partners team. Tier names follow ski runs, and the 2025 partner list was headed by Heli-Ski and Double Black Diamond sponsors. Our designers begin once the tier and booth size are on paper.
How much does a booth at Snowflake Summit cost?
Snowflake does not publish its sponsorship prices, so the package fee comes from your Snowflake contract. Purple's build is quoted separately: about $7,500 to $15,000 to rent a 10×20, or $50,000 to $120,000 for a custom 20×20 island, plus Moscone labor and drayage.
Can a Snowflake partner present a session at Summit?
Not directly. Snowflake is not accepting Summit 27 sessions from partners; a partner with a joint customer can have that customer submit a session about their own story before the January 22, 2027 deadline.
What is the Snowflake Summit 2027 call for papers deadline?
Session submissions close January 22, 2027, and Snowflake notifies accepted speakers by March 11, 2027. Formats are 45-minute breakouts and 20-minute theater sessions, and accepted speakers receive a free full conference pass.
What does drayage cost at Moscone for Snowflake Summit?
Roughly $180 a hundredweight, with a 200-pound minimum, is what Purple budgets at Moscone for 2026 and 2027; the Summit exhibitor kit sets the actual tariff. We cut weight with aluminum frames and fabric graphics and put the estimate on your proposal.
Can we set up our own booth at Moscone Center?
No. Moscone's contractor agreements give booth setup and teardown to union crews, so exhibitor staff stay hands-off; your Purple project manager books and supervises those crews, checks every connection and runs the demos before Summit opens.
When does Snowflake Summit 2027 registration open?
Snowflake says registration for Summit 27 opens in mid-January 2027. If someone buys a pass at opening and their session is later accepted, Snowflake refunds the pass cost, so speakers can register early.
Who attends Snowflake Summit?
Data and AI practitioners, developers, technology executives and business leaders who work with Snowflake. The 2027 session topics run from data engineering and analytics to AI governance, cost optimization and platform migrations.
Where should booth staff stay for Snowflake Summit?
Close to Moscone: Summit teams look at the Marriott Marquis on 4th Street or the Hilton San Francisco Union Square, with more Union Square and SoMa hotels 10 to 15 minutes away on foot. Snowflake's 2027 hotel block is not confirmed yet.
Can we reuse our Snowflake Summit booth at Data + AI Summit?
Yes, and many data partners do. Data + AI Summit returns to Moscone two weeks later, June 21–24, 2027; we store the booth in the Bay Area between shows and swap the graphics that name each platform.
What is the difference between Snowflake Summit and Data + AI Summit?
They are rival vendors' conferences in the same building. Snowflake Summit is Snowflake's user conference, June 7–10, 2027; Data + AI Summit is Databricks' event, June 21–24, 2027. Partners choose by the platform their buyers run, and many attend both.
Before you sign for Snowflake Summit
Ask any Snowflake Summit exhibit builder these five questions:
- Which Moscone building, North, South or West, holds our Summit 27 space, and how does that change the dock plan?
- How will you keep our drayage weight down at Moscone's planning rate of about $180 per hundredweight?
- Can the booth host a ten-minute customer talk that stays inside Snowflake's speaker release terms?
- Who wires and tests the live Snowflake demo under Moscone's union labor rules before the expo opens?
- Can the same frame be stored in the Bay Area and re-skinned for Data + AI Summit two weeks later?
What Snowflake Summit exhibitors ask us
We cannot speak on stage. Why exhibit at all? Because the booth is the partner's stage at Summit. Snowflake routes partner content through joint customers, so a booth with a talk corner and a live integration is the only place your own team presents.
Snowflake Summit and Data + AI Summit are two weeks apart at Moscone. One booth or two? Usually one modular booth. Summit 27 runs June 7–10 and Data + AI Summit June 21–24, 2027; we hold the frame in the Bay Area and swap the headers and demo panels that name each platform.
Expo hours and move-in are not posted. When do we start? Now, on design. Lock the tier and the story this winter, sign off about 10 weeks before move-in, and we set freight and labor dates the day the Summit 27 exhibitor kit arrives.
Get a proposal
Tell us about your Snowflake Summit booth
What happens next
- Within one business day, we reply with questions about your products, goals and footprint.
- You get a concept rendering and a fixed proposal for Snowflake Summit, usually within a week. No fee left off: every Snowflake Summit cost is listed upfront, on paper.
- The build takes 30–45 days; we ship to the advance warehouse and install before the hall opens at the Moscone Center.