Truckload 2027 · Budget & deadline sheet
February 28–March 3, 2027 · Caesars Forum, Las Vegas, NV
February 28–March 3, 2027 · Caesars Forum, Las Vegas, NV
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Booth space, paid to Truckload Carriers Association
- Material handling (drayage) at the Caesars Forum, where the space rate does not include it
- Electrical service, internet and rigging at the Caesars Forum
- Booth cleaning and any union labor the venue requires
Published rates:
- Member booths, 2027: 10×10 $3,300–$4,100; 10×20 $6,600–$8,200; 20×20 $15,000–$15,500; Diamond 20×30 $22,000
- Non-member booths, 2027: 10×10 $5,800–$6,600; 10×20 $9,100–$10,700; 20×20 $17,500–$18,000; Diamond 20×30 $24,500
- Cancellation fee, 2027: $5 per sq. ft. withheld on cancellations before January 1, 2027 at 5 p.m. Eastern
- Booth build: 10×20 rental $7,500–$15,000; custom 20×20 island $50,000–$120,000, Purple's 2026 planning range
Key dates
- Last day to cancel Truckload 2027 booth space for a refund: January 1, 2027
- Design sign-off with Purple: Mid-January 2027
- Mid-December 2026: Booth request through TCA's Exhibitor Registration Portal, then the Exhibit Contract and card form to confirm the space.
- January 2027: Design sign-off; production in our Las Vegas shop; any cancellation in writing before January 1 at 5 p.m. Eastern.
- Early February 2027: Certificate of insurance filed 14 business days ahead; full payment before February 15.
- Late February 2027: Freight to TCA's decorator per the service manual; booth finished two hours before the Monday opening.
- March 1–3, 2027: Exhibit hall days; our project manager is on site from the opening reception to the last lunch.
- After March 3, 2027: Dismantle after the hall closes; the booth returns to our Las Vegas warehouse.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Request a booth through TCA's Exhibitor Registration Portal and sign the Exhibit Contract
- Choose Standard, Premium or Diamond placement
- Decide by January 1, 2027 whether to keep the space
- Register every booth staffer as a full attendee
- File the insurance certificate naming TCA 14 business days ahead
- Book rooms at Harrah's or The LINQ through the TCA link
Every Truckload fee listed upfront, in full, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/tca-truckload/