Older man with a gray beard and fedora gazing at the camera, the steady look of a carrier owner

trucking, fleet and EV · Las Vegas

Truckload 2027Las Vegas booth costs, dates and deadlines: exhibitor guide

Carrier owners in one room: Truckload 2027 booths at Caesars Forum, Las Vegas

Event dates
February 28–March 3, 2027
Exhibit hall
March 1–3, 2027 (Mon 4:15 p.m. reception; Tue 7–8 a.m., 3–5 p.m.; Wed 7–8 a.m., noon–2 p.m.)
Venue
Caesars Forum, Las Vegas

4.9 client rating3,000+ exhibitors10,000+ booths builtSince 2015

Barantech booth by Purple Exhibits: four staff posing in a white Barantech marine electronics booth, the kind of booth we build for Truckload
Built by PurpleBarantech inline booth
Prime Video booth by Purple Exhibits: open Prime Video experiential space with a pink-to-blue gradient back wall, one of our builds to compare for Truckload
Built by PurplePrime Video island
  • 1,600+leaders and decision makers, per TCA source
  • 8hoursof dedicated exhibit time in 2027 source
  • $3,300member Standard 10×10 rate, 2027 source

Quick answers

Truckload 2027 in 30 seconds

Truckload 2027: Las Vegas is the annual convention of the Truckload Carriers Association (TCA), the trade group of for-hire truckload carriers. It runs February 28 to March 3, 2027 at Caesars Forum, with the exhibit hall open March 1 to 3 around receptions, breakfasts and a lunch. TCA counts more than 1,600 leaders, decision makers and innovators. Exhibitors sell equipment, technology, insurance and services to carrier owners and executives, and TCA sells booths as Standard, Premium or Diamond packages from $3,300 for a member's smallest Standard booth. Purple builds compact booths and islands for it from its Las Vegas shop.

When is Truckload 2027?
February 28–March 3, 2027, at Caesars Forum, Las Vegas.
When is the hall open at Truckload?
March 1–3, 2027, Mon 4:15 p.m. reception; Tue 7–8 a.m., 3–5 p.m.; Wed 7–8 a.m., noon–2 p.m.
What does a 10×20 booth cost all-in at Truckload?
$7,500 – $15,000 for a Purple rental at Truckload with design, graphics, lighting, install and dismantle. Space and show services are billed by Truckload.
At Truckload, what is the next exhibitor deadline?
Last day to cancel booth space for a partial refund, 5 p.m. Eastern: January 1, 2027.

Trucking & fleet · Las Vegas · 2027

1,600+

truckload carrier leaders at TCA's convention, per TCA source

The lookLas Vegas 2027

Carrier owners, one convention hall.

Truckload 2027, the Truckload Carriers Association convention, runs February 28 to March 3 at Caesars Forum. TCA counts more than 1,600 leaders and opens its exhibit hall around breakfasts, a reception and a lunch.

Bearded man in glasses facing the camera under pink and teal city lights at night
01Glasses, city glow
Executive in a dark suit and red tie, hand at his chin, thinking in low light
02Hand on chin, deciding
Man in a dark suit and patterned tie with arms folded, a formal portrait in warm light
03Suit, tie, arms folded
Semi truck crossing a wide desert valley beneath a mesa and heavy clouds
04Desert crossing, one rig
Long exposure of a curving highway at night, gold and red light ribbons on black
05Light ribbons on black
Highway at night in long exposure, white headlights and red taillights in parallel streams
06Two streams of light

Everything about Truckload 2027 in one place

Truckload 2027 fact sheet

Truckload 2027 key facts
Official nameTruckload 2027: Las Vegas, the TCA Annual Convention
Event datesFebruary 28–March 3, 2027
Exhibit hall datesMarch 1–3, 2027 (Mon 4:15 p.m. reception; Tue 7–8 a.m., 3–5 p.m.; Wed 7–8 a.m., noon–2 p.m.) source
VenueCaesars Forum
3911 Koval Lane, Las Vegas, NV
OrganizerTruckload Carriers Association (TCA)
Who attendsTruckload carrier owners and executives, safety and operations leaders, TCA members and their drivers of the year
Next deadlineLast day to cancel booth space for a partial refund, 5 p.m. Eastern: January 1, 2027 source
Nearest airportHarry Reid International Airport (LAS)
Las Vegas's airport, south of the Strip
HotelsHarrah's ($234, primary host hotel) and The LINQ ($214), both connected to Caesars Forum; Caesars Palace ($264)
Official hotel page →
Official websitetcaconvention.com

Official Truckload resources

Truckload 2027 calendar

Truckload 2027 dates and deadlines

Every date the organizer has published for Truckload, in order, with a link to the page that states it. We highlight the next one.

  1. Last day to cancel booth space for a partial refund, 5 p.m. Eastern source
  2. Invoices issued from this date are payable by credit card only source
  3. Full booth payment due before this date, or TCA charges the card on file source
  4. Truckload 2027 opens with the TCA Opening Party source
  5. Exhibit Hall Opening Reception from 4:15 p.m. source
  6. Last exhibit hall lunch and closing banquet source

01 Purple at Truckload 2027

Carrier owners in one room: Truckload 2027 booths at Caesars Forum, Las Vegas

Truckload is the Truckload Carriers Association's convention, where carrier owners and executives meet suppliers over breakfasts, lunches and receptions in the exhibit hall. We build compact booths that work in eight hours of exhibit time, from our Las Vegas shop in the same city as Caesars Forum.

  • Feb 28–Mar 3 · Caesars Forum
  • 1,600+ carrier leaders
  • Member 10×10 from $3,300

What makes Truckload different, and how we build for it

Truckload 2027 is the Truckload Carriers Association's annual convention, not an open trade show: TCA controls who enters the exhibit hall, and every person staffing a booth must be a registered attendee.The hall runs on meals and receptions, from Monday's Exhibit Hall Opening Reception, where Highway Angels and Professional Drivers of the Year get a special welcome, to Wednesday's lunch in the hall. TCA counts more than 1,600 leaders. Its committees on highway policy, independent contractors and regulation meet the same days, and Wednesday night's banquet presents the TCA Elite Fleet Awards and Professional Drivers of the Year.

Truckload carrier owners and CEOs

A short, direct conversation about cost per mile, driver retention or insurance, with someone senior enough to talk terms.

Safety and operations leaders

Proof in numbers: crash rates, CSA scores, detention time or fuel, shown on one screen while they eat breakfast in the hall.

Driver recruiting and retention managers

Ideas they can take home: driver pay programs, cab technology and recognition, tied to the drivers TCA honors that week.

Your team in Las Vegas

How Purple runs Truckload 2027 at Caesars Forum

Truckload is a home game for our Las Vegas shop: we build and print there, deliver through TCA's decorator per the service manual, and keep spare graphics close by. Our project manager oversees setup with the hands Caesars Forum assigns, aims to finish well before the two-hour cutoff on Monday, and sends the booth back to our Las Vegas warehouse once the hall closes.

Inside Truckload 2027

1,600+ leaders and decision makers, per TCA source8 hours of dedicated exhibit time in 2027 source$3,300 member Standard 10×10 rate, 2027 source

Truckload rules that shape your booth

8 feet back, 4 feet front

Inline displays may reach 8 feet within 5 feet of the back drape and 4 feet beyond that; 20×20 and larger islands may use the full cube to 20 feet with signage. We draw to those lines from the first sketch.

Organizer rule

Every staffer registered

All booth personnel must be registered attendees on a complimentary or paid registration; TCA sells no booth-only badges. We plan booth staffing with the registrations your footprint includes.

Organizer rule

No handouts outside the booth

TCA prohibits distributing materials in the hall or hotel outside your booth and confiscates anything left on tables or chairs. We put literature and QR codes inside the booth footprint.

Organizer rule

Ready two hours early

Booths must be erected two hours before the announced opening or by TCA's inspection time, and TCA may hire labor at your cost if you fall behind. We schedule the install to finish well ahead of Monday's reception.

Organizer rule

Food only with consent

TCA and Caesars Forum hold the exclusive right to serve food, drinks and alcohol in the hall; exhibitors need prior consent to hand out any. We design a counter without a bar unless TCA approves one.

Organizer rule

Programs worth planning for

Highway Angels of the Year

TCA's Highway Angels are welcomed at Monday's Exhibit Hall Opening Reception and the Highway Angels of the Year are named at Tuesday's luncheon with the Fleet Safety Awards.

Official details

Elite Fleet Awards and Professional Drivers of the Year

Presented at the closing banquet on Wednesday, March 3, 2027, 5:30 to 9 p.m.

Official details

New Member and First-Time Attendee Reception

Sunday, February 28, 4 to 5 p.m., before the TCA Opening Party; open to first-time attendees and new members.

Official details

Truckload is the carrier owners' convention of U.S. trucking; choose it over MATS when your buyer is the truckload carrier executive, and over the NPTC conference when you sell to for-hire carriers rather than private shipper fleets. Every automotive and transportation show we build for, side by side →

automotive and transportation at Truckload

The industry behind Truckload, in pictures

Close-up of a printed road map with highways and route lines in red and blue
Routes on paper
Overhead view of semi trucks and trailers parked in angled rows in a truck lot
Rigs parked in rows
Businesswoman in a black double-breasted suit standing confidently in a gray studio
Black suit, steady stance
Road curving through colorful Nevada sandstone and dry desert hills outside Las Vegas
Nevada curve ahead
Road winding through red rock desert mountains at Red Rock Canyon outside Las Vegas
Red Rock Canyon road

02 Booths & pricing for Truckload 2027

How much is a booth at Truckload 2027 in Las Vegas?

TCA sells booths as packages in Standard, Premium and Diamond positions, from 10×10 to a Diamond 20×30, with islands at 20×20 and up. Most suppliers take a 10×10 or 10×20. For a first Truckload our pick is a 10×20 built around one counter and a full-height lit wall, and a Diamond 20×20 island when a tractor, trailer or a big brand presence is the goal.

Sedemac booth by Purple Exhibits: white inline booth for Sedemac innovative controls, a reference for planning a Truckload booth
Inline10×20$7,500 – $15,000all-in rental

Full-height graphics in the rear 5 feet, a low counter up front that respects TCA's 4-foot limit and a screen with a carrier dashboard.

Pictured: Sedemac, a Purple inline booth

See 10×20 rental booths →
NIMS Food booth by Purple Exhibits: nIMS Food inline booth with dark green NIMS logo counter, glass showcase tower, a reference for planning a Truckload booth
Inline10×30$12,000 – $22,000all-in rental

Three panels: a product story, a carrier testimonial wall and a standing table for owners who stop between breakfast and the general session.

Shown: NIMS Food, a Purple inline booth

See 10×30 rental booths →
SMOXH booth by Purple Exhibits: frontal view of the SMOXH Cutting Tools booth with green header, white walls, Purple work to compare for your Truckload booth
Island20×20$16,000 – $40,000all-in rental

An island that may use its whole cube up to 20 feet including signage, with a counter on each aisle and a small seating area.

Shown: SMOXH, a Purple island exhibit

See 20×20 rental booths →
SHC Heavy Industry booth by Purple Exhibits: wide view of the SHC Heavy Industry booth showing the yellow header, a reference for planning a Truckload booth
Island20×30+$25,000 – $55,000all-in rental

A Diamond 20×30, TCA's largest listed size, built around a product display with room for a private conversation corner.

Above: SHC Heavy Industry, a Purple island exhibit

See 20×30 rental booths →

In Purple's Truckload price

  • Design work and a 3D rendering, with revisions until the Truckload layout is right
  • Structure, printed graphics, counters and storage, as specified for Truckload
  • Lighting plus power distribution within the booth at Truckload
  • Setup and teardown, with our project manager on the Truckload floor
  • Show-service orders and deadlines for Truckload, tracked on your behalf

Billed by the organizer and the show contractor

  • Booth space, paid to Truckload Carriers Association
  • Material handling (drayage) at the Caesars Forum, where the space rate does not include it
  • Electrical service, internet and rigging at the Caesars Forum
  • Booth cleaning and any union labor the venue requires

Rates to plan with for Truckload:

  • Member booths, 2027 10×10 $3,300–$4,100; 10×20 $6,600–$8,200; 20×20 $15,000–$15,500; Diamond 20×30 $22,000 source
  • Non-member booths, 2027 10×10 $5,800–$6,600; 10×20 $9,100–$10,700; 20×20 $17,500–$18,000; Diamond 20×30 $24,500 source
  • Cancellation fee, 2027 $5 per sq. ft. withheld on cancellations before January 1, 2027 at 5 p.m. Eastern source
  • Booth build 10×20 rental $7,500–$15,000; custom 20×20 island $50,000–$120,000, Purple's 2026 planning range source

Every one of these is estimated on your proposal, so you see the full Truckload total on paper before you sign.

Each price is an all-in 2026 rental range for design, structure, graphics, installation and dismantle; we quote custom builds project by project. Want an exact number for Las Vegas? Use the booth cost calculator or the 2026 booth cost guide.

Each Truckload fee listed upfront and in full, on paper.
Tell us your Truckload booth size and what the space has to do. We reply within one business day and send a rendering and a fixed proposal, usually within a week. No charge.
Get my Truckload proposal

The booth we would build for Truckload 2027

The breakfast-counter booth for carrier owners

Truckload's exhibit hours come wrapped around meals: breakfast, a reception, a lunch. Carrier owners arrive with a plate and ten minutes, so the booth is a counter people can stand at, one clear claim on the back wall and a screen with a carrier's numbers.

Keep drivers longer. Keep trucks moving. 01Stand-up counterA 4-foot counter along the aisle withroom for plates and coffee, the pointwhere an owner stops and asks…02Proof wallThe full 8-foot back wall with oneresult from a named carrier customer:fewer crashes, lower turnover…03Numbers screenA screen showing a carrier dashboard with cost per mile, detention or safety scores,running without sound so it never competes with the breakfast crowd or the nexttable's conversation. MAIN AISLE CROSS AISLE CROSS AISLE
Concept plan for Truckload, not to scale: zones follow the show rules on this page; your final plan is drawn to your space and the organizer's rules.
01

Stand-up counter

A 4-foot counter along the aisle with room for plates and coffee, the point where an owner stops and asks one question.

02

Proof wall

The full 8-foot back wall with one result from a named carrier customer: fewer crashes, lower turnover, lower insurance cost. One number, large enough to read from the buffet line, does more here than a list of features.

03

Numbers screen

A screen showing a carrier dashboard with cost per mile, detention or safety scores, running without sound so it never competes with the breakfast crowd or the next table's conversation.

The demo

Show a carrier owner their own kind of fleet: pick fleet size and lane type on the screen and show cost per mile before and after, in the time it takes to finish a breakfast plate.

The meetings

TCA routes exhibitor-hosted meetings, receptions and hospitality events through its meetings director, Sunny Roberts. A booth that sets the appointment, then a cleared suite at Harrah's or The LINQ, connected to Caesars Forum, is where the longer talk happens.

Keep drivers longer. Keep trucks moving.
What the back wall could say at Truckload

03 Built by Purple

Truckload 2027 booths built for carrier owners

SpecialtyRx booth by Purple Exhibits, one of our case studies for Truckload planning

Case study · SpecialtyRx

SpecialtyRx at a healthcare trade show

The SpecialtyRx island at a healthcare meeting was drawn to pull steady traffic through every open hour; Truckload's short meal-time exhibit windows reward that same design goal: a booth carrier owners read from across the hall and walk straight into.

Read the SpecialtyRx case study All case studies →

“Purple Exhibits made us look good. The booth was one of the nicest displays in our section of the convention center and generated a lot of positive comments from both customers and industry peers. Their attention to detail, professionalism, and willingness to go above and beyond made a huge difference.”

Kimberly Owens, Brand Manager, Owens Products · what other clients say
3,000+ exhibitors10,000+ booths built4.9★ client ratingSince 2015

Trusted by exhibitors including

Philippine AirlinesKLEEMANNNantsuneEagle ChemicalsRPS GroupFIMI Group

04 Designing for equipment, technology, insurance and service suppliers to truckload carriers at Truckload

Designing a Truckload booth to TCA's height rules

Aerial view of dozens of truck cabs lined up in tight rows at a depot1

Built for eight exhibit hours

TCA's booth package counts 8 hours of dedicated exhibit time, spread across an opening reception, two breakfasts, an afternoon block and a Wednesday lunch. We design for a fast read and a counter where a carrier owner can put down a coffee.

Conference attendee in a navy jacket photographing a session on his phone among seated peers2

Respect the 8-foot and 4-foot lines

TCA limits displays to 8 feet within 5 feet of the back drape and 4 feet in the rest of an inline booth, while 20×20 islands may go to 20 feet. We draw the back wall to the full 8 feet and keep counters low.

Business people striding across a polished glass-walled hall in black and white3

Keep it inside the booth

TCA bans distributing materials outside your booth and confiscates anything left on tables or chairs. We build a literature holder and a QR panel into the counter, so materials stay in the booth and still reach the hall.

Silhouettes of people crossing a bright lobby in black and white4

Hosting? Ask TCA first

Exhibitor-hosted meetings, receptions or hospitality events during Truckload go through TCA's meetings director. We print matching graphics for a Harrah's or LINQ suite once TCA has approved the event.

3D booth concept by Purple Exhibits for sensei, like the renderings in a Truckload proposal

Concept rendering

Your proposal for Truckload includes a rendering like this one

Before we cut a single panel, you see the booth in 3D (layout, graphics, lighting and product positions) and we revise it until it is right. Pictured: a Purple concept for sensei.

Start my Truckload concept

Floor at a glance

Where you could be at Truckload 2027

TCA uses Caesars Forum for the exhibit hall, the general sessions and the meals, with its host hotels connected next door. These are the parts that shape an exhibitor's week, from TCA's 2027 pages.

AExhibit hall
BGeneral session and luncheons
CHarrah's and The LINQ
Caesars Forum, Las VegasSchematic, not to scale
A

Exhibit hall

Opening reception Monday, breakfasts Tuesday and Wednesday, an afternoon block Tuesday and lunch Wednesday: 8 hours of dedicated exhibit time.

Our advice Staff heaviest for the Monday reception, when Highway Angels and Professional Drivers of the Year are welcomed.

B

General session and luncheons

Tuesday and Wednesday general sessions and the Tuesday luncheon with the Fleet Safety Awards and Highway Angels of the Year.

Our advice Brief your team on the award winners; carriers like to be congratulated at the booth.

C

Harrah's and The LINQ

TCA's primary host hotel and its second connected hotel, at $234 and $214 a night in 2027.

Our advice For a client suite, clear the event with TCA first, then we brand it.

05 Caesars Forum · Las Vegas

Truckload 2027 setup, rules and Caesars Forum logistics

TCA routes shipping, delivery and storage through its official decorator and drayage company, named in the exhibitor service manual, and requires booths to be finished two hours before the hall opens or by TCA's inspection time. Caesars Forum connects to Harrah's and The LINQ, and our Las Vegas shop is in the same city, so we build, print and stage locally and run any late graphic changes overnight. On site, our project manager directs whichever labor Caesars Forum and TCA's decorator assign to the booth. Your certificate of insurance, naming TCA as additional insured, goes in at least 14 business days before February 28, 2027.

What Purple handles

  • 10×20 and island booths drawn to TCA's 8-foot and 4-foot height lines
  • Local build and print in our Las Vegas shop
  • Literature and QR panels that keep materials inside the booth
  • Matching graphics for TCA-approved suites at Harrah's or The LINQ
  • Install timed to finish two hours before opening
  • Storage in Las Vegas between Truckload and ACT Expo

Truckload timeline, counted back from move-in

Last day to cancel Truckload 2027 booth space for a refund: January 1, 2027. After 5 p.m. Eastern on January 1 the space is paid for in full, so we lock the design before then.

We need your Truckload design signed off by mid-January 2027.

  1. Mid-December 2026Booth request through TCA's Exhibitor Registration Portal, then the Exhibit Contract and card form to confirm the space.
  2. January 2027Design sign-off; production in our Las Vegas shop; any cancellation in writing before January 1 at 5 p.m. Eastern.
  3. Early February 2027Certificate of insurance filed 14 business days ahead; full payment before February 15.
  4. Late February 2027Freight to TCA's decorator per the service manual; booth finished two hours before the Monday opening.
  5. March 1–3, 2027Exhibit hall days; our project manager is on site from the opening reception to the last lunch.
  6. After March 3, 2027Dismantle after the hall closes; the booth returns to our Las Vegas warehouse.

Purple's planning timeline for Truckload. Move-in, freight target and order deadlines are set by the Truckload exhibitor kit and your assigned schedule; we confirm them for your booth once you book.

Printable Truckload budget & deadline sheet

Before you book Truckload 2027

What Truckload 2027 exhibitors should know about TCA's rules

  1. Only Featured Exhibitors receive attendee email addresses; every other exhibitor gets name, title and company, and TCA bars uploading the list to mass mailing tools. source

  2. Book Harrah's, TCA's primary host hotel, or The LINQ: both connect to Caesars Forum indoors, while Caesars Palace is about a 20-minute outdoor walk. source

  3. Invoices issued on or after February 1, 2027 can be paid by credit card only, so settle earlier invoices by check or ACH if your finance team needs that. source

  4. Exhibitors cover their own music licensing fees for any live or recorded music in the booth, and TCA can remove anything it judges too loud for neighbors. source

  5. Bring first-time staff to Sunday's New Member and First-Time Attendee Reception, 4 to 5 p.m., before the TCA Opening Party; it is the easiest place to meet carrier members. source

Who you meet on the floor

Truckload carrier owners and CEOs

TCA's convention brings carrier leadership to its committees, general sessions and the Chairman's receptions, and they walk the hall between them.

Safety directors

The TCA Fleet Safety Awards are presented at Tuesday's luncheon, and a Wednesday panel covers safety excellence across every fleet size.

Policy and operations leaders

Highway Policy, Independent Contractor Practices and Regulatory Policy committees meet on Monday, before the hall opens.

Award-winning professional drivers

Highway Angels and Professional Drivers of the Year are welcomed at Monday's hall reception, alongside the carriers that employ them.

Side by side

Truckload vs TMC Annual Meeting vs MATS: 2027 at a glance

Truckload vs TMC Annual Meeting vs MATS: 2027 at a glance
TruckloadTMC Annual MeetingMATS
DatesFebruary 28–March 3, 2027March 8–11, 2027March 18–20, 2027
WhereLas Vegas, NV · Caesars ForumOrlando, FL · Orange County Convention CenterLouisville, KY · Kentucky Exposition Center
SizeNot published350,000 square feet of exhibits in 202653,507 attendees at MATS 2026
Main buyersTruckload carrier owners and CEOsVice presidents of maintenance and equipmentOwner-operators
Booth spaceMember booths, 2027: 10×10 $3,300–$4,100; 10×20 $6,600–$8,200; 20×20 $15,000–$15,500; Diamond 20×30 $22,000Price not publishedIndoor space, 2027: $14.50 per sq. ft. (100–1,500, +$100 per corner), $13.50, $12.50, $11.50 (2,901+)

Figures carry the year and source shown on each show's own page.

Travel to Truckload 2027

Getting to Truckload 2027: airport, hotels and parking

Fly in

Harry Reid International Airport (LAS)

Las Vegas's airport, south of the Strip

Stay

Harrah's ($234, primary host hotel) and The LINQ ($214), both connected to Caesars Forum; Caesars Palace ($264)

Official Truckload hotels →

Park

Reservation links arrive after Truckload 2027 registration, per TCA

Find the venue

Caesars Forum
3911 Koval Lane, Las Vegas, NV

Open in Google Maps →

Travel facts from tcaconvention.com.

Truckload by the numbers

Truckload year by year

2026

Held in Orlando

source
AttendeesExhibitors

How Truckload 2027 compares with other automotive and transportation shows

The automotive and transportation shows closest to Truckload on the calendar, with the latest size each organizer has published. Every show name links to our exhibitor guide for it.

ShowDatesCityLatest published size
Miami International Boat ShowNMMAFebruary 10–14, 2027Miami Beach, FL100,000+ attendees · 1,000+ brands (2026)
Chicago Auto ShowChicago Automobile Trade Association (CATA)February 13–21, 2027Chicago, ILHundreds of thousands, per the show attendees · More than two dozen manufacturers exhibitors (2026)
AFSA Vehicle Finance Conference & ExpoAmerican Financial Services Association (AFSA)February 14–17, 2027Orlando, FL650+, per AFSA attendees · Booths and kiosks exhibitors (2026)
NADA ShowNational Automobile Dealers Association (NADA)February 17–20, 2027Orlando, FLTens of thousands of automotive retail professionals, per NADA · 628 exhibitors (2026)
Keystone BIG ShowKeystone Automotive OperationsFebruary 19–20, 2027Aurora, CO4 hours for exhibitor setup, Friday 7–11 a.m., 2027
SCWA Convention & EXPOSouthwest Car Wash Association (SCWA)February 24–26, 2027Fort Worth, TX–
TruckloadTruckload Carriers Association (TCA)February 28–March 3, 2027Las Vegas, NV–
AIMExpoMotorcycle Industry Council (MIC)March 3–5, 2027Orlando, FL–
VISION Hi-Tech Training & ExpoMidwest Auto Care Alliance (MWACA)March 4–7, 2027Overland Park, KS3,500+ (exhibitor page); 3,800+ (about page) · 140+ sponsors and exhibitors (2026)
TMC Annual MeetingTechnology & Maintenance Council (TMC) of the American Trucking AssociationsMarch 8–11, 2027Orlando, FLAbout 375 vendors on 350,000 sq. ft., sold out exhibitors (2026)

Truckload exhibitor questions

Truckload 2027 questions exhibitors ask TCA and Purple

When is Truckload 2027?

February 28 to March 3, 2027, Sunday to Wednesday, at Caesars Forum in Las Vegas, per TCA's 2027 exhibitor rates and rules. The exhibit hall opens Monday, March 1 with a reception from 4:15 p.m. and closes after lunch on Wednesday, March 3.

Where is the TCA convention in 2027?

Caesars Forum, 3911 Koval Lane, Las Vegas. TCA names Harrah's ($234 a night) as its primary host hotel and The LINQ ($214), both connected to Caesars Forum, with Caesars Palace ($264) about a 20-minute outdoor walk away.

How much is a booth at Truckload 2027?

$3,300 for a member Standard 10×10, up to $22,000 for a Diamond 20×30; non-members pay $2,500 more at each size, from $5,800 to $24,500, per TCA. A member Standard 10×20 is $6,600 and a Premium 20×20 island $15,000.

What are the Truckload 2027 exhibit hall hours?

Monday, March 1, opening reception from 4:15 p.m.; Tuesday, March 2, breakfast 7 to 8 a.m. and the hall 3 to 5 p.m.; Wednesday, March 3, breakfast 7 to 8 a.m. and lunch noon to 2 p.m., per TCA. TCA counts 8 hours of dedicated exhibit time.

What does a TCA booth include?

One full conference registration per 100 square feet, up to 10; pipe and drape; a 44×7 inch two-line sign; pre- and post-show attendee lists with name, title and company; and an app listing, per TCA. Only Featured Exhibitors receive attendee email addresses.

How tall can a booth be at Truckload?

8 feet within 5 feet of the back drape and 4 feet elsewhere in an inline booth, per TCA's rules. Islands of 20×20 and larger may use the whole space up to 20 feet from the floor, signage included.

Do booth staff need to register for Truckload?

Every person staffing a booth must be a registered attendee, either on a complimentary registration (one per 100 square feet, up to 10) or a paid one. TCA offers no booth-personnel-only or partial registrations.

What is the cancellation deadline for Truckload 2027 booths?

January 1, 2027 at 5 p.m. Eastern, in writing, for a refund minus $5 per square foot; after that there is no refund. If full payment has not arrived before February 15, 2027, TCA charges the card on file, per its 2027 rules.

Can we serve food or drinks in our Truckload booth?

Only with prior consent from TCA and Caesars Forum, which reserve the exclusive right to serve food, beverages and alcohol in the exhibit hall. TCA already serves breakfasts, a lunch and receptions there.

Can Purple build our Truckload booth in Las Vegas?

Yes. We build, print and store the booth in our Las Vegas shop, in the same city as Caesars Forum. Purple's project manager stays at the booth through setup, using the labor that Caesars Forum and the TCA decorator supply.

Which awards are presented at Truckload 2027?

The TCA Fleet Safety Awards and Highway Angels of the Year at Tuesday's luncheon, and the TCA Elite Fleet Awards and Professional Drivers of the Year at Wednesday's closing banquet, per TCA's 2027 agenda.

How is Truckload different from the Mid-America Trucking Show?

Truckload gathers about 1,600 carrier leaders around a compact members' hall, while the Louisville show drew 53,507 people in 2026, most of them drivers, owner-operators and fleet staff. Choose Truckload to meet carrier owners in person and MATS to reach drivers at scale.

Before you sign for Truckload

Ask any Truckload exhibit builder these five questions:

  1. Is our back wall drawn to TCA's 8-foot limit within 5 feet of the drape, with everything else under 4 feet?
  2. Will the booth be finished two hours before the Monday 4:15 p.m. reception, or before TCA's inspection time if earlier?
  3. Can your Las Vegas shop store the booth after Truckload and bring it back for ACT Expo or another Las Vegas show?
  4. How will you handle our insurance certificate naming TCA, due 14 business days before February 28, 2027?
  5. For TCA's smallest booth size, which graphics, counter and lighting can you supply within its height rules?

What Truckload exhibitors ask us

We only bought TCA's smallest booth. Can Purple help with that? Purple's own booths start at 10×20, but inside TCA's smallest package we supply printed back-wall graphics, a counter, a screen and lighting within the 8-foot rule. If you want a built booth, a member Standard 10×20 at $6,600 is the step up.

Is Premium or Diamond placement worth it? A member 10×20 costs $6,600 Standard, $7,200 Premium and $8,200 Diamond. In a hall that opens around meals, a position on the path to the food and the general session matters, so we ask TCA for the floor plan before you choose.

We already go to MATS. Why add Truckload? MATS reaches drivers and fleets in volume; Truckload puts you in the same room as about 1,600 carrier leaders for four days. Different buyers, so many suppliers do both.

Get a proposal

Tell us about your Truckload booth

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We reply to Truckload requests within one business day. Your Truckload rendering and fixed proposal, usually within a week. No charge, no commitment.

Requests for Truckload go straight to Purple’s exhibit team.

What happens next

  1. Within one business day we write back to ask about your products, your goals for Truckload and your footprint.
  2. You get a concept rendering and a fixed proposal for Truckload, usually within a week. Every last fee for Truckload, listed upfront and in full on paper.
  3. We build in 30 to 45 days, ship to the advance warehouse and have the booth installed before Truckload opens.
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