Tech Hub LIVE 2027 · Budget & deadline sheet
July 19–21, 2027 · Iowa Events Center, Des Moines, IA
July 19–21, 2027 · Iowa Events Center, Des Moines, IA
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Booth space, paid to CropLife Media Group
- Material handling at the Iowa Events Center, when the space rate does not include it
- Electrical service, internet and rigging at the Iowa Events Center
- Booth cleaning and whatever union labor the Tech Hub LIVE venue requires
Published rates:
- Basic package, 2026: $2,900 per 10×10 with drape, table, chairs and two booth staff registrations
- Package upgrades, 2026: Innovator +$1,500; Visionary +$4,500 with a 10-minute Tech Talk
- Booth build: 10×20 rental $7,500–$15,000; custom 10×20 $15,000–$45,000, Purple's 2026 planning range
Key dates
- Design sign-off with Purple: April 2027
- Winter 2027: Booth space picked on the interactive floor plan with the event sales manager.
- April 2027: Design sign-off, including any Tech Talk slide that the booth graphics repeat.
- May–June 2027: Production in our Fishkill, NY or Las Vegas shop; freight booked to the contractor's warehouse once the kit is out.
- July 18, 2027: Move-in at the Iowa Events Center on the contractor's schedule, with our project manager on site.
- July 19–21, 2027: Conference, expo and Tech Talks; teardown after the expo closes.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Pick a booth on the interactive floor plan with the event sales manager
- Decide between the basic, Innovator and Visionary packages
- Apply for a Tech Talk slot if you take the Visionary package
- Book rooms at the connected Hilton once the 2027 block opens
- Order power and internet for live demos from the 2027 kit
- Send Purple the field map or report you want on the back wall
Each Tech Hub LIVE fee listed upfront and in full, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/tech-hub-live/