crops, agtech and grain · Des Moines
Tech Hub LIVE 2027Des Moines exhibitor guide: booth costs, dates and deadlines
Agronomists with budgets: Tech Hub LIVE 2027 booths in Des Moines
- Event dates
- July 19–21, 2027
- Exhibit hall
- Not confirmed yet
- Venue
- Iowa Events Center, Des Moines
4.9 star rating from clients10,000+ booths built3,000+ exhibitors servedSince 2015
Quick answers
Tech Hub LIVE 2027 in 30 seconds
Tech Hub LIVE is a conference and expo on agricultural technology for the ag retail channel, run by the CropLife Media Group of Meister Media Worldwide. The 2027 event runs July 19–21, 2027 in Des Moines, Iowa, at the Iowa Events Center. Attendees are ag retailers, co-op agronomists, dealers, applicators and growers who earn CCA credits. Exhibitors are precision ag, software, imagery, soil lab and drone companies; the 2026 floor plan listed 56 of them on 80 spaces, sold as packages from $2,900. Exhibitors give 10-minute Tech Talks on the floor. Purple builds 10×20 demo booths and package graphics there.
- When is Tech Hub LIVE 2027?
- July 19–21, 2027, at Iowa Events Center, Des Moines.
- When is the Tech Hub LIVE exhibit hall open?
- Not confirmed yet for 2027. In 2026 the conference and expo ran July 20–22 at the Iowa Events Center.
- How big is Tech Hub LIVE?
- 56 exhibitors on an 80-space floor plan, July 20–22 (2026 edition).
- How much is a 10×20 booth at Tech Hub LIVE, all-in?
- $7,500 – $15,000, all-in, for a Purple rental with design, graphics, lighting, install and dismantle. Space and show services are billed by Tech Hub LIVE.
Official Tech Hub LIVE 2027 links: Tech Hub LIVE 2027 floor planTech Hub LIVE 2027 exhibitor listTech Hub LIVE 2027 hotelsTech Hub LIVE 2027 booth space
The lookDes Moines 2027
Data in the field, deals in the hall.
Tech Hub LIVE 2027 brings ag retailers, co-op agronomists and precision specialists to the Iowa Events Center July 19–21, after a 2026 floor of 56 exhibitors and 10-minute Tech Talks.
Everything about Tech Hub LIVE 2027 in one place
Tech Hub LIVE 2027 fact sheet
| Official name | Tech Hub LIVE Conference & Expo 2027 |
|---|---|
| Event dates | July 19–21, 2027 |
| Exhibit hall dates | Not confirmed yet In 2026 the conference and expo ran July 20–22 at the Iowa Events Center |
| Venue | Iowa Events Center Iowa Events Center, Des Moines, IA (connected to the Hilton Des Moines Downtown, 435 Park St) |
| Organizer | CropLife Media Group, Meister Media Worldwide |
| Size (2026) | 56 exhibitors on an 80-space floor plan, July 20–22 source |
| Who attends | Ag retailers, co-ops, dealers, applicators, seed partners and progressive growers |
| Nearest airport | Des Moines International Airport (DSM) |
| Hotels | Hilton Des Moines Downtown, connected to the Iowa Events Center; 2027 block rate coming soon Official hotel page → |
| Official website | techhublive.com |
Official Tech Hub LIVE resources
01 Purple at Tech Hub LIVE 2027
Agronomists with budgets: Tech Hub LIVE 2027 booths in Des Moines
Tech Hub LIVE is where ag retailers and co-op agronomists pick the software, sensors and services they will sell to growers. We build booths that turn a field map or a soil report into a decision a retailer can take home.
- Jul 19–21, 2027 · Des Moines
- Built for ag retail
- Tech Talks on the floor
What makes Tech Hub LIVE different, and how we build for it
Tech Hub LIVE, run by the CropLife Media Group with the Global AgTech Initiative and AgriBusiness Global brands, is built for the ag retail channel: the agronomists and precision specialists at co-ops and dealerships who choose which technology their growers use. Exhibitors give 10-minute Tech Talks in a pavilion on the show floor, keynotes include the Purdue/CropLife Precision Agriculture Dealership Survey, and attendees earn CCA credits. The 2026 floor plan held 80 booth spaces, mostly 10×10, and 56 exhibitors.
Co-op and dealership staff who run precision programs and want data platforms, imagery and VRA tools that work with what they already sell.
Trusted grower advisers looking for market-tested tools to recommend this season, with CCA credits on the side.
Retail leaders who weigh technology investment and interoperability for the whole business.
Your team in Des Moines
How Purple runs Tech Hub LIVE in Des Moines
We print graphics and build counters and 10×20 frames in Fishkill, NY or Las Vegas, then send them to the contractor's warehouse named in the 2027 kit or direct to the Iowa Events Center dock. Our project manager sets the booth with the labor the show requires and tests every demo screen before doors open.
Inside Tech Hub LIVE 2027
Tech Hub LIVE rules that shape your booth
Booths are reserved on the interactive floor plan or through the Meister Media event sales manager. We hold the design until your space is confirmed, since doubles and the island are scarce.
The 2026 basic package came with 8-foot black drape and 3-foot side rails. We size back wall graphics and counters to sit inside that drape line.
In 2026 the 10-minute Tech Talk was part of the Visionary package upgrade, not the basic booth. We plan the talk and the booth graphics together when you take it.
The Executive Forum on retail strategy is open to qualified attendees only, per the organizer's 2026 notes. Sales teams plan their executive meetings at the booth or receptions.
Programs worth planning for
10-minute exhibitor presentations in the Tech Talks Pavilion on the show floor, included in the Visionary package in 2026.
A meeting within Tech Hub LIVE for women in agricultural technology, with its own agenda and sponsorships.
A forum on retail strategy and leadership for qualified attendees, added in 2026.
The organizer takes speaker submissions for the conference program.
Tech Hub LIVE is the summer precision ag meeting for the ag retail channel: pick it over TFI's Agronomy Conference & Expo when your product is software, imagery or data that retailers resell. Line up Tech Hub LIVE against every agriculture show we build for →
Who exhibits at Tech Hub LIVE 2026
Exhibitors on the Tech Hub LIVE 2026 floor plan. See the full list
- Raven Industries
- Taranis
- Ever.Ag
- AGDATA
- EarthDaily
- Agworld
- Ward Laboratories, Inc.
- Midwest Laboratories
- Waypoint Analytical
- AgVend
- Intelinair
- Sentinel Ag
- Satshot Technologies
- Agri Spray Drones
- Continuum Ag
- InnerPlant
- Goanna Ag
- Arva
agriculture at Tech Hub LIVE
The industry behind Tech Hub LIVE, in pictures
02 Booths & pricing for Tech Hub LIVE 2027
How much does a booth at Tech Hub LIVE 2027 cost?
This is a conference-led expo: the 2026 floor plan sold 74 spaces of 10×10, five 10×20 and one 20×20, booked through the events sales team. Most exhibitors take the basic package. Purple's smallest build is a 10×20, which fits the floor's double spaces; for single-space exhibitors we supply graphics, a counter, a monitor stand and lighting that fit the package booth.
One of the floor's double spaces: a back wall with a field map, a 55-inch screen for a live platform demo and a counter for retailer logins.
Shown: a Purple inline booth for Sedemac
See 10×20 rental booths →
Combined spaces with a demo screen at each end, a lab sample or sensor display in the middle and a two-stool table for co-op managers.
Pictured: Kaizen Switchgear Products, a Purple island exhibit
See 10×30 rental booths →
The floor's single island (one 20×20 on the 2026 plan): four sides open, a hanging sign, two demo stations and a small meeting table.
Above: egebant, a Purple island exhibit
See 20×20 rental booths →
Demo stations plus private meetings
Pictured: Nature's Touch, a Purple island exhibit
See 20×30 rental booths →In Purple's Tech Hub LIVE price
- A 3D rendering of your Tech Hub LIVE booth, revised until you approve it
- The structure, printed graphics, counters and storage your Tech Hub LIVE plan specifies
- Lighting and in-booth power distribution for Tech Hub LIVE
- Setup and teardown, with our project manager on the Tech Hub LIVE floor
- Every Tech Hub LIVE show-service order and deadline tracked for you
Billed separately by the show and its contractor
- Booth space, paid to CropLife Media Group
- Material handling at the Iowa Events Center, when the space rate does not include it
- Electrical service, internet and rigging at the Iowa Events Center
- Booth cleaning and whatever union labor the Tech Hub LIVE venue requires
Rates to plan with for Tech Hub LIVE:
- Basic package, 2026 $2,900 per 10×10 with drape, table, chairs and two booth staff registrations source
- Package upgrades, 2026 Innovator +$1,500; Visionary +$4,500 with a 10-minute Tech Talk source
- Booth build 10×20 rental $7,500–$15,000; custom 10×20 $15,000–$45,000, Purple's 2026 planning range source
We estimate every one of these on your proposal, so the total is on paper before you sign.
Each price is an all-in 2026 rental range for design, structure, graphics, installation and dismantle; we quote custom builds project by project. For an exact Tech Hub LIVE figure, try the booth cost calculator; the 2026 booth cost guide has the ranges.
Share the booth size you have at Tech Hub LIVE and what you need the space to do. Expect a reply within one business day and, usually within a week, a rendering and a fixed proposal for Tech Hub LIVE. No charge.
The booth we would build for Tech Hub LIVE 2027
The retailer's desk booth, one field on screen
Tech Hub LIVE visitors resell technology to growers, so the booth works like a retail agronomist's desk: one screen with a real field, a printed report they could hand a grower, and a clear line on how the retailer earns from it. On an 80-space floor, one strong demo beats three weak ones.
Field screen
A large monitor at standing height showing a Midwest field from imagery to prescription, with your platform's buttons visible.
Report rack
Printed sample reports, soil tests or prescriptions, the paper a retailer actually puts in front of a grower.
Channel wall
The back wall states what the retailer gets: margin, workflow, grower retention.
Login counter
A counter where a precision manager can open their own account or a trial.
The demo
Ask the visitor for a county or a field type, load it, and walk from imagery to a VRA prescription in under four minutes. End with the printed report they would give a grower.
The meetings
No meeting system is published, so meetings form at the booth after Tech Talks and around the receptions; a booth near the Tech Talks Pavilion catches people as talks end.
Your agronomists, better answers. Your growers, better acres.
At Tech Hub LIVE, your team walks into a lit, stocked booth. You just show up.
03 Built by Purple
Tech Hub LIVE booths that sell to ag retailers
Case study · Pixee Medical
Pixee Medical at a medical technology congress
Pixee Medical needed a stand where anyone passing could put their hands on the product without stopping the aisle; a software demo on Tech Hub LIVE's compact floor works the same way: one screen, one field, a retailer at the controls.
Read the Pixee Medical case study All case studies →“We were very happy with the experience and with the support provided throughout the project. The booth looked great, the coordination process was smooth, and everything was handled professionally, which made the event much easier for our team.”
Miriam Valdes, Communications Manager, INdermal · read more client reviews
Trusted by exhibitors including
04 Designing for precision ag, agronomy software, soil labs, imagery, automation, drone and ag retail data companies at Tech Hub LIVE
Designing a Tech Hub LIVE booth for a compact ag tech floor
1Speak to the retailer, not the grower
Visitors resell your product. We put the retailer's margin, workflow and grower story on the back wall, so an agronomist sees how your tool fits their program.
2Feed the Tech Talk
The Visionary package adds a 10-minute Tech Talk in the Tech Talks Pavilion on the show floor. We repeat the talk's one key chart on the booth so people walking over from the pavilion recognize it.
3Demo on real fields
Agronomists judge imagery and prescriptions on fields they know. We build a screen station sized for a laptop handoff, so your team can open a visitor's own field or a Midwest test plot.
4Small floor, short walks
The 2026 hall had 80 spaces, so the whole floor is walked several times. We favor one clear headline and one product over many messages that compete at close range.
Concept rendering
Every Tech Hub LIVE proposal includes a rendering like this
The 3D view shows layout, graphics, lighting and product positions before we cut a panel, and we revise it until the Tech Hub LIVE booth is right. Above: a Purple concept for B&H.
Start my Tech Hub LIVE conceptFloor at a glance
Where you could be at Tech Hub LIVE 2027
Tech Hub LIVE fits its program and expo into the Iowa Events Center. These are the parts that shape a booth, from the organizer's 2026 pages.
Expo floor
80 booth spaces on the 2026 plan, almost all 10×10, with five 10×20 and one 20×20.
Our advice Ask early for a double space or the island; there are very few.
Tech Talks Pavilion
On the show floor; 10-minute exhibitor talks ran through the day in 2026.
Our advice A booth near the pavilion catches the audience as each talk ends.
Hilton Des Moines Downtown
The event hotel, connected to the Iowa Events Center.
Our advice Staff can carry demo gear between room and booth without going outside.
05 Iowa Events Center · Des Moines
Tech Hub LIVE 2027 move-in, hotel and Iowa Events Center notes
Tech Hub LIVE uses the Iowa Events Center in downtown Des Moines, with the Hilton Des Moines Downtown connected to it; the 2027 room block rate was listed as coming soon. Booths are reserved through the event sales manager at Meister Media Worldwide on an interactive floor plan. The 2027 exhibitor kit, service contractor and move-in times are not posted yet; the 2026 basic package included drape, a skirted table, two chairs and two booth staff registrations, so we ship graphics and furniture to match the package.
What Purple handles
- 10×20 and larger booths for ag software, imagery and lab companies
- Graphics, counters and monitor stands for package booths
- Screen stations for live field and prescription demos
- Graphics that match your Tech Talks Pavilion slot
- Freight to the Iowa Events Center and teardown
- Storage and reuse for ARA, Commodity Classic or the Agronomy Conference & Expo
Tech Hub LIVE timeline, counted back from move-in
For Tech Hub LIVE, we need design sign-off by April 2027.
- Winter 2027Booth space picked on the interactive floor plan with the event sales manager.
- April 2027Design sign-off, including any Tech Talk slide that the booth graphics repeat.
- May–June 2027Production in our Fishkill, NY or Las Vegas shop; freight booked to the contractor's warehouse once the kit is out.
- July 18, 2027Move-in at the Iowa Events Center on the contractor's schedule, with our project manager on site.
- July 19–21, 2027Conference, expo and Tech Talks; teardown after the expo closes.
Purple's planning timeline for Tech Hub LIVE. The official Tech Hub LIVE move-in, freight target and order dates come from your exhibitor kit and assigned schedule; when you book, we confirm them against your booth.
Printable Tech Hub LIVE budget & deadline sheetBefore you book Tech Hub LIVE 2027
Tech Hub LIVE exhibitor notes from the 2026 floor plan
The 2026 basic package covered two booth staff registrations with meals and receptions; extra staff need their own registrations, so count people early. source
Only the Visionary upgrade (+$4,500 in 2026) included a 10-minute Tech Talk in the pavilion on the show floor, so pick the package before the talk schedule fills. source
Doubles are scarce: the 2026 plan had five 10×20 spaces and one 20×20 among 80, so request a larger space as soon as booking opens. source
The Hilton Des Moines Downtown is connected to the Iowa Events Center, and the 2027 room block rate was listed as coming soon; watch the home page for it. source
The Purdue/CropLife Precision Agriculture Dealership Survey is presented as a keynote; its adoption numbers are what retail visitors will quote at your booth. source
Who you meet on the floor
They run the retail precision programs that Tech Hub LIVE is built around and pick the tools their agronomists use.
Trusted grower advisers who come for market-tested solutions to share with growers this season, and CCA credits.
Added to the audience in 2026 per the organizer, they look for application and data tools that fit their customers.
Growers who adopt technology early and attend the expanded education program.
Side by side
Tech Hub LIVE vs Agronomy Conference & Expo vs IAOM Annual Conference & Expo: 2027 at a glance
| Tech Hub LIVE | Agronomy Conference & Expo | IAOM Annual Conference & Expo | |
|---|---|---|---|
| Dates | July 19–21, 2027 | August 9–11, 2027 | April 27–29, 2027 |
| Where | Des Moines, IA · Iowa Events Center | Indianapolis, IN · JW Marriott Indianapolis | Schaumburg, IL · Renaissance Schaumburg Convention Center Hotel |
| Size | 56 exhibitors on the 2026 floor plan | 30 exhibitors at most: TFI's 2025 cap to keep agronomists ahead of vendors | 140+ exhibiting companies, typically, per IAOM |
| Main buyers | Precision ag managers at co-ops and dealerships | Retail agronomy leaders | Head millers |
| Booth space | Package upgrades, 2026: Innovator +$1,500; Visionary +$4,500 with a 10-minute Tech Talk | Price not published | Price not published |
Figures carry the year and source shown on each show's own page.
Travel to Tech Hub LIVE 2027
Getting to Tech Hub LIVE 2027: airport and hotels
Fly in
Des Moines International Airport (DSM)
Stay
Hilton Des Moines Downtown, connected to the Iowa Events Center; 2027 block rate coming soon
Find the venue
Iowa Events Center
Iowa Events Center, Des Moines, IA (connected to the Hilton Des Moines Downtown, 435 Park St)
Travel facts from techhublive.com.
Tech Hub LIVE by the numbers
Tech Hub LIVE year by year
How Tech Hub LIVE 2027 compares with other agriculture shows
The agriculture shows closest to Tech Hub LIVE on the calendar, with the latest size each organizer has published. Each name other than Tech Hub LIVE opens our exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| World Pork ExpoNational Pork Producers Council (NPPC) | June 9–10, 2027 | Des Moines, IA | 10,000+ (each year, per NPPC) attendees · Nearly 400 exhibitors (2026) |
| Tech Hub LIVECropLife Media Group | July 19–21, 2027 | Des Moines, IA | 56 exhibitors on an 80-space floor plan, July 20–22 (2026) |
| FarmfestIDEAg Group | August 3–5, 2027 | Morgan, MN | – |
| Citrus & Specialty Crop ExpoAgNet Media (Citrus Industry magazine) | August 4–5, 2027 | Fort Myers, FL | – |
| Agronomy Conference & ExpoThe Fertilizer Institute (TFI) | August 9–11, 2027 | Indianapolis, IN | Expo limited to 30 companies, JW Marriott Indianapolis, August 4–6 (2025) |
| Ag Progress DaysPenn State College of Agricultural Sciences | August 10–12, 2027 | Pennsylvania Furnace, PA | 40,000+ (show manager's estimate) attendees (2026) |
| DakotafestIDEAg Group | August 17–19, 2027 | Mitchell, SD | 400+ exhibitors (2026) |
| Farm Progress ShowFarm Progress (Informa Markets) | August 31 – September 2, 2027 | Decatur, IL | Nearly 600 exhibitors (2026) |
| Husker Harvest DaysFarm Progress (Informa Markets) | September 14–16, 2027 | Grand Island, NE | 2,220 average acres farmed by attendees (2025) |
| CEA Summit EastIndoor Ag-Con and the CEA Innovation Center (Virginia Tech and IALR) | September 14–15, 2027 | Danville, VA | – |
Tech Hub LIVE exhibitor questions
Tech Hub LIVE 2027 questions from ag tech exhibitors
When is Tech Hub LIVE 2027?
July 19–21, 2027, at the Iowa Events Center in Des Moines, Iowa, per Tech Hub LIVE. The 2026 event ran July 20–22 in the same venue.
How much does a booth at Tech Hub LIVE cost?
The 2026 basic package was $2,900 per 10×10 on the interactive floor plan, with Innovator (+$1,500) and Visionary (+$4,500) upgrades. 2027 rates are not confirmed yet; Purple's 10×20 rental build typically runs $7,500 to $15,000.
What does the Tech Hub LIVE basic exhibit package include?
In 2026: one 10×10 booth, 8-foot black drape with 3-foot side rails, a placard, a 6-foot skirted table, two chairs, a wastebasket, two booth staff registrations with meals and receptions, and a company profile and app listing.
What is a Tech Talk at Tech Hub LIVE?
A 10-minute exhibitor presentation on the show floor in the Tech Talks Pavilion. The Visionary package included one in 2026, along with extra registration and spotlight recognition.
Who attends Tech Hub LIVE?
Ag retailers, co-ops, dealers, applicators, seed partners and progressive growers, per the organizer's 2026 audience list. The event is built for the retail agronomy channel that advises growers on technology.
How big is the Tech Hub LIVE expo floor?
The 2026 floor plan had 80 booth spaces: 74 of 10×10, five of 10×20 and one 20×20, with 56 exhibitors listed. That makes it a compact floor where every booth is passed several times.
Where should Tech Hub LIVE exhibitors stay?
The Hilton Des Moines Downtown at 435 Park St, connected to the Iowa Events Center, is the event hotel; the 2027 discounted room block rate was listed as coming soon.
Do attendees earn credits at Tech Hub LIVE?
Attendees earn accredited CCA credits, per the organizer, which is one reason retail agronomists put the event on their summer calendar.
Who organizes Tech Hub LIVE?
The CropLife Media Group, in collaboration with the Global AgTech Initiative and AgriBusiness Global brands, powered by Meister Media Worldwide. Booth and sponsor sales run through Meister Media's event sales manager.
Is Tech Hub LIVE worth it for an ag tech start-up?
It fits start-ups that sell through retailers: the room is the co-op and dealer staff who decide what reaches growers, and a basic package booth started at $2,900 in 2026.
What is the difference between Tech Hub LIVE and the Agronomy Conference & Expo?
Both serve retail agronomy. Tech Hub LIVE in Des Moines centers on precision ag and data tools with an 80-space floor in 2026; TFI's Agronomy Conference & Expo in Indianapolis centers on nutrient stewardship and limited its 2025 floor to 30 exhibitors.
Before you sign for Tech Hub LIVE
Ask any Tech Hub LIVE exhibit builder these five questions:
- Will our back wall and counter fit inside the package booth's 8-foot drape so nothing is trimmed on site?
- Can you build a 10×20 that works on the floor's few double spaces and still ships as compact crates?
- Will you set up a monitor and power plan for a live demo once the 2027 kit lists internet and electrical?
- Can our booth graphics repeat our Tech Talk chart so pavilion visitors find us?
- Can you store the booth between Tech Hub LIVE and the Agronomy Conference & Expo in August?
What Tech Hub LIVE exhibitors ask us
Almost every exhibitor takes a single package space. Is a bigger booth worth it? On a floor of 80 spaces with only five doubles and one island in 2026, a 10×20 stands out on its own. If budget is tight, a dressed package booth with one demo screen still wins over plain drape.
Our buyers are growers. Does a retailer event make sense? If retailers or co-ops sell or support your product, yes: Tech Hub LIVE gathers the advisers who recommend technology to growers. If you sell direct, a farm show fits better.
Is the Visionary upgrade worth $4,500? It added a 10-minute Tech Talk on the show floor in 2026, plus spotlight recognition. For a new platform, a talk the audience sees on stage and then at the booth is the strongest pairing on this floor.
Get a proposal
Tell us about your Tech Hub LIVE booth
What happens next
- Our reply comes within one business day, with questions on your products, goals and footprint.
- Usually within a week, you receive a concept rendering and a fixed Tech Hub LIVE proposal. All fees listed upfront, in full, on paper, before Tech Hub LIVE.
- We build in 30 to 45 days, ship to the advance warehouse and have the booth installed before Tech Hub LIVE opens.