UMA Motorcoach EXPO 2027 · Budget & deadline sheet
January 17–20, 2027 · Henry B. González Convention Center, San Antonio, TX
January 17–20, 2027 · Henry B. González Convention Center, San Antonio, TX
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Booth space (paid to the organizer)
- Material handling / drayage, if the UMA Motorcoach EXPO space rate leaves it out
- Electrical, internet and rigging orders for UMA Motorcoach EXPO
- Booth cleaning and whatever union labor the UMA Motorcoach EXPO venue requires
Published rates:
- Booth space (2027): 10×10 $3,200 member early to $4,500 non-member; 10×20 inline $6,400–$8,000; end cap $6,900–$8,500
- Booth build: 10×20 rental $7,500–$15,000; custom 20×20 $50,000–$120,000, Purple's 2026 planning range
- Material handling: About $95 per hundredweight where a contractor handles freight in San Antonio, Purple's 2026 planning figure
Key dates
- UMA EXPO hotel block cutoff: December 27, 2026
- Design sign-off with Purple: November 2026
- November 2026: Design sign-off; coach placement and booth layout agreed with UMA EXPO sales.
- Early December 2026: Production in Las Vegas or Fishkill, NY, finished before the holidays.
- December 27, 2026: Hotel cutoff for UMA's San Antonio room blocks.
- Late December – early January: Freight to the show's warehouse or the convention center, per the 2027 exhibitor kit.
- January 17–18, 2027: Coach move-in Sunday 8–10 a.m., exhibitor move-in Sunday 10 a.m.–5 p.m. and Monday 8 a.m.–2 p.m.
- January 18–20, 2027: Hall open Monday preview through Wednesday noon; move-out from noon Wednesday.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Contact UMA EXPO sales for the size you need beyond the listed 10×10 and 10×20 prices
- Pay in full to qualify for the Show Me demo stage
- Plan coach move-in for Sunday, January 17, 8 to 10 a.m.
- Book hotels before the December 27 cutoff
- Approve the design in November so freight leaves before the holidays
- Choose sponsorships tied to the Awards Gala or Driver Competition
Every last fee for UMA Motorcoach EXPO, listed upfront and in full on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/uma-motorcoach-expo/