Smiling senior couple in sunglasses sit together on a sunny day trip and look at the camera

trucking, fleet and EV · San Antonio

UMA Motorcoach EXPO 2027Exhibitor guide: booth costs, dates and deadlines in San Antonio

The Bus Show rolls in: UMA Motorcoach EXPO 2027 booths in San Antonio

Event dates
January 17–20, 2027
Exhibit hall
January 18–20, 2027 (Mon 3:30–5:30 p.m. preview, Tue 11 a.m.–5 p.m., Wed 9 a.m.–noon)
Venue
Henry B. González Convention Center, San Antonio

4.9 star client rating10,000+ booths builtSince 20153,000+ exhibitors served

Kaizen Switchgear Products booth by Purple Exhibits: red and white Kaizen Switchgear Products booth, a Purple build like the booths we plan for UMA Motorcoach EXPO
Built by PurpleKaizen Switchgear Products island
Barantech booth by Purple Exhibits: four staff posing in a white Barantech marine electronics booth, a reference for planning a UMA Motorcoach EXPO booth
Built by PurpleBarantech inline booth
  • 1,200+attendees, per UMA's 2027 prospectus source
  • 80%owners, operators and executives, per UMA source
  • 100+exhibitors, per UMA's 2027 prospectus source
  • 56%say EXPO made or shaped a purchase (2026) source

Quick answers

UMA Motorcoach EXPO 2027 in 30 seconds

UMA Motorcoach EXPO, known as The Bus Show, is the annual trade show and convention of the United Motorcoach Association for private coach, tour and charter operators. The 2027 EXPO runs January 17–20 at the Henry B. González Convention Center in San Antonio, Texas, with the exhibit hall open January 18–20. UMA counts 1,200+ attendees, 80% of them owners, operators and executives, and 100+ exhibitors. Exhibitors sell coaches, parts, maintenance equipment, technology, insurance and destination services, with coaches on display. Booths start at $3,200 for members. Purple builds booths that frame coaches.

When is UMA Motorcoach EXPO 2027?
January 17–20, 2027, at Henry B. González Convention Center, San Antonio.
When is the hall open at UMA Motorcoach EXPO?
January 18–20, 2027, Mon 3:30–5:30 p.m. preview, Tue 11 a.m.–5 p.m., Wed 9 a.m.–noon.
What does UMA Motorcoach EXPO booth space cost?
10×10 $3,200 member early to $4,500 non-member; 10×20 inline $6,400–$8,000; end cap $6,900–$8,500, paid to the organizer.
What does a 10×20 UMA Motorcoach EXPO booth cost all-in?
$7,500 – $15,000 for a Purple rental in San Antonio: design, graphics, lighting, install and dismantle. Space and show services are billed by UMA Motorcoach EXPO.
At UMA Motorcoach EXPO, what is the next exhibitor deadline?
Hotel block cutoff for UMA EXPO rooms: December 27, 2026.

Trucking & fleet · San Antonio · 2027

1,200+

attendees, per UMA's 2027 prospectus source

The lookSan Antonio 2027

Coach doors open, River Walk lights.

The Bus Show returns to San Antonio January 17–20, 2027, with coaches parked in Hall 2 of the Henry B. González Convention Center and 1,200+ attendees, 80% of them owners, operators and executives, per UMA.

Two mechanics in navy coveralls work on a large vehicle wheel beside a white coach body
01Wheel work by the coach
Couple sits in the back of a bus looking out over a foggy landscape
02Fog outside the window
Passengers ride in rows of blue seats down the aisle of an intercity coach
03The long aisle
Friends talk on the top deck of an open sightseeing bus
04Talk on the upper deck

Everything about UMA Motorcoach EXPO 2027 in one place

UMA Motorcoach EXPO 2027 fact sheet

UMA Motorcoach EXPO 2027 key facts
Official nameUMA Motorcoach EXPO 2027
Event datesJanuary 17–20, 2027
Exhibit hall datesJanuary 18–20, 2027 (Mon 3:30–5:30 p.m. preview, Tue 11 a.m.–5 p.m., Wed 9 a.m.–noon) source
VenueHenry B. González Convention Center
900 E. Market Street, San Antonio, TX 78205
OrganizerUnited Motorcoach Association (UMA)
Who attends1,200+ attendees, 80% owners, operators and executives, per UMA's 2027 prospectus
Booth space10×10 $3,200 member early to $4,500 non-member; 10×20 inline $6,400–$8,000; end cap $6,900–$8,500 source
Next deadlineHotel block cutoff for UMA EXPO rooms: December 27, 2026 source
Nearest airportSan Antonio International Airport (SAT)
Airport transfer details for UMA EXPO not confirmed yet
HotelsUMA blocks at the Hyatt Regency Riverwalk, Hilton Palacio del Rio and Marriott Rivercenter, cutoff December 27
Official hotel page →
Official websitemotorcoachexpo.com

Official UMA Motorcoach EXPO resources

UMA Motorcoach EXPO 2027 calendar

UMA Motorcoach EXPO 2027 dates and deadlines

The UMA Motorcoach EXPO dates the organizer has published, in order, each linked to the page that states it. The next one is highlighted.

  1. Hotel block cutoff for UMA EXPO rooms source
  2. Coach move-in 8–10 a.m.; exhibitor move-in from 10 a.m. source
  3. Sneak Preview, exhibit hall open 3:30–5:30 p.m. source
  4. Exhibit hall open 11 a.m.–5 p.m.; Awards Gala in the evening source
  5. Exhibit hall open 9 a.m.–noon; move-out from noon source

01 Purple at UMA Motorcoach EXPO 2027

The Bus Show rolls in: UMA Motorcoach EXPO 2027 booths in San Antonio

UMA's Motorcoach EXPO, The Bus Show, brings private coach, tour and charter operators to the Henry B. González Convention Center in January 2027. We build booths that sit well beside a parked coach and ship them before the holidays, so they are ready for a mid-January move-in.

  • Jan 17–20 · San Antonio
  • 1,200+ attendees
  • 80% owners and execs

What makes UMA Motorcoach EXPO different, and how we build for it

The UMA Motorcoach EXPO, known in the industry as The Bus Show, is the United Motorcoach Association's yearly gathering of private coach, tour and charter operators, and it changes host city from year to year; San Antonio last hosted in 2018. For 2027 it returns to San Antonio, January 17–20, with coaches driven into Hall 2 on Sunday morning and the floor opening with a Monday Sneak Preview. UMA's International Driver Competition, the Maintenance Interchange and Maintenance Competition, a State Association Summit and the Awards Gala with the UMA Vision Awards run around the hall. UMA says 80% of its 1,200+ attendees are owners, operators and executives, so booths talk to the people who sign for coaches.

Motorcoach owners and operators

A walk-through of the coach or the product with total cost, financing and service support explained, and time to sit and talk.

Maintenance managers and technicians

Parts, lifts, HVAC and diagnostic products they can handle, with someone who can answer a shop question in detail.

Safety and operations staff

Driver training, compliance, routing and onboard technology shown on a screen in a few minutes.

Your team in San Antonio

How Purple runs UMA Motorcoach EXPO 2027

San Antonio booths are built in Las Vegas or Fishkill, NY, finished before the December holidays and shipped to arrive for the January 17 move-in. A Purple project manager waits for the coach to park, then sets the booth around it with the labor the show requires, ready for the Monday Sneak Preview.

New at UMA Motorcoach EXPO 2027

  1. Show Me demo stage

    A new demonstration stage in the hall for vendors paid in full, which gives a small booth a stage moment without a bigger space. source

  2. New food placement for traffic

    UMA is moving food service on the floor to improve traffic flow, which changes which aisles see lunch and brunch crowds. source

  3. Enhanced app and lead retrieval

    Lead retrieval and the event app return in an enhanced version, so plan to scan badges rather than collect cards. source

Inside UMA Motorcoach EXPO 2027

1,200+ attendees, per UMA's 2027 prospectus source80% owners, operators and executives, per UMA source100+ exhibitors, per UMA's 2027 prospectus source56% say EXPO made or shaped a purchase (2026) source

UMA Motorcoach EXPO rules that shape your booth

Coaches move in first

Coaches move in Sunday, January 17 from 8 to 10 a.m., before other exhibitors start at 10 a.m. We place the booth structure after the coach is parked so nothing blocks its doors.

Organizer rule

Demo stage for paid-in-full vendors

UMA's new Show Me demo stage is available only to vendors paid in full. We prepare a portable demo kit so you can use your slot without stripping the booth.

Organizer rule

Registrations scale with booth size

Complimentary exhibitor registrations follow UMA's size table, from 2 for small booths to 16 for members above 4,800 sq ft. We size the booth staffing plan to the registrations you receive.

Organizer rule

Two non-exhibiting suppliers at most

Supplier companies that do not exhibit may register only two people, at one rate with no day passes. Suppliers who want a full sales team on the floor buy a booth.

Organizer rule

Programs worth planning for

UMA International Driver Competition

A written exam and driving course that tests motorcoach drivers' skill and safety; the 2027 competition runs Tuesday morning, January 19.

Official details

UMA Maintenance Interchange and Competition

The Interchange meets Monday, January 18, and the Maintenance Competition runs Tuesday morning at Booth #963 in the hall.

Official details

UMA Awards Gala and Vision Awards

Tuesday evening, January 19, in the Stars at Night Ballroom: the UMA Vision Awards, Environmental Leadership Award and other industry honors.

Official details

Show Me demo stage

New for 2027: a demonstration stage in the exhibit hall, available to vendors paid in full.

Official details

UMA Motorcoach EXPO is the private motorcoach industry's Bus Show; choose it over the STN EXPO shows when your buyers run charter, tour and coach companies rather than school bus fleets. Line up UMA Motorcoach EXPO against every automotive and transportation show we build for →

02 Booths & pricing for UMA Motorcoach EXPO 2027

How much is a booth at UMA Motorcoach EXPO 2027?

UMA's 2027 prospectus prices a 10×10 at $3,200 for members booking early, up to $4,500 for non-members, and a 10×20 inline at $6,400 to $8,000, with other sizes priced by EXPO sales. Coach builders take large spaces with coaches on display; parts, technology and service suppliers take 10×10 and 10×20 inlines. Our builds begin at 10×20; for an operator-facing 10×10 we send printed graphics, a demo counter, lights and a screen.

Sedemac booth by Purple Exhibits: white inline booth for Sedemac innovative controls, one of our builds to compare for UMA Motorcoach EXPO
Inline10×20$7,500 – $15,000all-in rental

A parts or technology display with a screen for the operator's dashboard, a back wall naming the cost it saves and a counter for quotes.

Pictured: Sedemac, a Purple inline booth

See 10×20 rental booths →
Easy Shopper booth by Purple Exhibits: lime-green Easy Shopper backlit wall with stats graphics, shown for UMA Motorcoach EXPO exhibitors
Inline10×30$12,000 – $22,000all-in rental

A maintenance product on a stand at one end, a seated table in the middle and a destination or service story at the other end.

Shown: Easy Shopper, a Purple inline booth

See 10×30 rental booths →
Eonmetall booth by Purple Exhibits: portrait view of the Eonmetall island booth showing the ring-lit circular header, Purple work to compare for your UMA Motorcoach EXPO booth
Island20×20$16,000 – $40,000all-in rental

A lounge space for operator meetings with a screen, or the setting beside a coach parked in an adjoining space.

Pictured: Eonmetall, a Purple island exhibit

See 20×20 rental booths →
Waaree booth by Purple Exhibits: corner angle of the Waaree solar island booth showing 710Wp, a reference for planning a UMA Motorcoach EXPO booth
Island20×30+$25,000 – $55,000all-in rental

A coach on display with a welcome counter, a seating area for fleet owners and graphics kept clear of the coach doors and windows.

Shown: Waaree, a Purple island exhibit

See 20×30 rental booths →

In Purple's UMA Motorcoach EXPO price

  • Your design and 3D rendering, revised until it is right for UMA Motorcoach EXPO
  • The structure, printed graphics, counters and storage your UMA Motorcoach EXPO plan specifies
  • Lighting plus power distribution within the booth at UMA Motorcoach EXPO
  • Our project manager on the floor for installation and dismantle
  • Tracking of every show-service order and deadline

Paid to UMA Motorcoach EXPO and its contractor

  • Booth space (paid to the organizer)
  • Material handling / drayage, if the UMA Motorcoach EXPO space rate leaves it out
  • Electrical, internet and rigging orders for UMA Motorcoach EXPO
  • Booth cleaning and whatever union labor the UMA Motorcoach EXPO venue requires

Rates to plan with for UMA Motorcoach EXPO:

  • Booth space (2027) 10×10 $3,200 member early to $4,500 non-member; 10×20 inline $6,400–$8,000; end cap $6,900–$8,500 source
  • Booth build 10×20 rental $7,500–$15,000; custom 20×20 $50,000–$120,000, Purple's 2026 planning range source
  • Material handling About $95 per hundredweight where a contractor handles freight in San Antonio, Purple's 2026 planning figure source

Before you sign, your proposal already estimates each of these show charges, so the UMA Motorcoach EXPO total is on paper.

All-in 2026 rental ranges: design, structure, graphics, installation and dismantle are included, and custom UMA Motorcoach EXPO builds are quoted per project. For an exact UMA Motorcoach EXPO figure, try the booth cost calculator; the 2026 booth cost guide has the ranges.

No fee left off: every UMA Motorcoach EXPO cost is listed upfront, on paper.
Tell us your UMA Motorcoach EXPO booth size and what the space has to do. A reply within one business day, then a UMA Motorcoach EXPO rendering and fixed proposal, usually within a week. No charge.
Get my UMA EXPO proposal

The booth we would build for UMA Motorcoach EXPO 2027

The coach-side sales lounge

UMA EXPO buyers are mostly owners and executives, and the hall is open only about ten hours. This booth puts a seated lounge right beside the coach door, so an operator steps off the coach and sits down to talk cost, financing and delivery.

More seats sold. Fewer miles lost to the shop. 01Coach entryThe coach parked with its door to theaisle, a short lit carpet runner to thestep and a sign naming the…02Operator loungeFour chairs and a low table beside thecoach with a screen for specs, cost permile and financing scenarios.03Parts and servicewallA low wall with the parts, warranty andservice network map, for the…04Demo kitA rolling stand with a screen andproduct sample that moves to the Show Mestage for your slot and back. MAIN AISLE CROSS AISLE CROSS AISLE
Concept plan for UMA Motorcoach EXPO, not to scale: zones follow the show rules on this page; your final plan is drawn to your space and the organizer's rules.
01

Coach entry

The coach parked with its door to the aisle, a short lit carpet runner to the step and a sign naming the model's seating and range.

02

Operator lounge

Four chairs and a low table beside the coach with a screen for specs, cost per mile and financing scenarios.

03

Parts and service wall

A low wall with the parts, warranty and service network map, for the maintenance manager walking with the owner.

04

Demo kit

A rolling stand with a screen and product sample that moves to the Show Me stage for your slot and back.

The demo

Walk the operator through the coach in five minutes: entry and accessibility, driver's station, seating and onboard technology, then sit down to the operating-cost figures on the lounge screen.

The meetings

UMA has no booked-meeting system, but its schedule leaves mornings for sessions and evenings for the Welcome Celebration and Awards Gala. Invite owners to the lounge during the Monday Sneak Preview, before Tuesday's lunch crowd.

More seats sold. Fewer miles lost to the shop.
What the back wall could say at UMA Motorcoach EXPO
Prime Video booth by Purple Exhibits: open Prime Video experiential space with a pink-to-blue gradient back wall, shown for UMA Motorcoach EXPO exhibitors

Your team walks into a lit, stocked UMA Motorcoach EXPO booth. You just show up.

Prime Video island: designed, built and installed by Purple Exhibits

03 Built by Purple

UMA EXPO booths that turn coach walk-throughs into orders

KLEEMANN booth by Purple Exhibits, a project to compare for UMA Motorcoach EXPO

Case study · KLEEMANN

KLEEMANN at an industrial technology exhibition

KLEEMANN guided visitors through large, technical equipment from first step to last, which is how a coach builder's booth has to walk an operator from the coach door to the sales table at UMA EXPO.

Read the KLEEMANN case study All case studies →

“Purple Exhibits made us look good. The booth was one of the nicest displays in our section of the convention center and generated a lot of positive comments from both customers and industry peers. Their attention to detail, professionalism, and willingness to go above and beyond made a huge difference.”

Kimberly Owens, Brand Manager, Owens Products · read more client reviews
Since 201510,000+ booths built3,000+ exhibitors served4.9★ client rating

Trusted by exhibitors including

Philippine AirlinesKLEEMANNNantsuneEagle ChemicalsRPS GroupFIMI Group

04 Designing for motorcoach builders, coach parts, onboard technology and operator service brands at UMA Motorcoach EXPO

Designing a UMA Motorcoach EXPO booth around a coach

Tower Life Building rises over downtown San Antonio under a bright sky1

Ship before the holidays

Coaches move in on Sunday, January 17, and exhibitors set that day and Monday morning. Working back from mid-January means design approval in November and freight leaving before the December holidays, so we schedule production to finish early.

Aerial view of the San Antonio skyline at sunset with highways below2

Frame the coach, don't hide it

A coach on the floor is the biggest thing in the hall. We keep booth structures low around it, light the entry door and the seating, and place a counter where an operator can step off the coach and talk numbers.

3

Use the Show Me demo stage

UMA adds a Show Me demo stage for 2027, open to vendors paid in full. We build a portable demo kit, a screen and product on a rolling stand, that moves from the booth to the stage and back.

4

Plan for short hall hours

The hall is open about ten hours across three days: a two-hour Monday preview, Tuesday 11 a.m. to 5 p.m. with lunch on the floor, and Wednesday morning with brunch. We design for quick conversations and a clear way to book a follow-up call.

Purple Exhibits concept rendering for CalligoTech, shown for UMA Motorcoach EXPO exhibitors

Concept rendering

Every UMA Motorcoach EXPO proposal includes a rendering like this

The 3D view shows layout, graphics, lighting and product positions before we cut a panel, and we revise it until the UMA Motorcoach EXPO booth is right. Shown: a Purple concept for CalligoTech.

Start my UMA Motorcoach EXPO concept

Floor at a glance

Where you could be at UMA Motorcoach EXPO 2027

UMA EXPO 2027 uses Hall 2 of the Henry B. González Convention Center, with sessions in the 300-level meeting rooms and the Stars at Night Ballroom, per UMA's schedule and Purple's venue guide.

AHall 2
BStars at Night Ballroom
CBooth #963
Henry B. González Convention Center, San AntonioSchematic, not to scale
A

Hall 2

The 2027 exhibit hall; Purple's Henry B. González notes put the ceilings at 35 feet across the connected halls.

Our advice Coaches fit easily under this ceiling; hanging signs over a coach need planning with the coach's height.

B

Stars at Night Ballroom

Host of the UMA General Session and the Awards Gala; Purple's venue notes call it the biggest ballroom in Texas.

Our advice Gala sponsors can carry booth graphics into the ballroom the same night.

C

Booth #963

Site of the UMA Maintenance Competition on Tuesday morning and a Wednesday education session, per the 2027 schedule.

Our advice Maintenance suppliers near that booth catch technicians coming off the competition.

05 Henry B. González Convention Center · San Antonio

UMA EXPO 2027 coach move-in, freight and Henry B. González rules

The Henry B. González Convention Center offers five connected halls and a 35-foot clear height, according to Purple's venue notes, and its loading docks are on the HemisFair side, away from the River Walk. Texas is right-to-work, so exhibitor staff may build their own booth with hand tools, while material handling runs through the show's designated contractor and electrical, rigging and internet stay with the center or its providers. UMA has not published its 2027 general contractor or freight deadlines, so those are not confirmed yet. Purple builds in Las Vegas or Fishkill, NY, ships ahead of the holidays, and our project manager runs the Sunday and Monday install with the labor the show requires.

Hall rules, drayage estimates and freight deadlines for the building that hosts UMA Motorcoach EXPO are in our Henry B. González Convention Center exhibitor guide.

What Purple handles

  • Low booths that frame a coach on display
  • Portable demo kits for UMA's new Show Me stage
  • Holiday-proof production and freight schedules
  • Graphics for UMA sponsorships and the Awards Gala
  • Freight from our Las Vegas or Fishkill, NY shop
  • Storage between EXPO years
Henry B. González Convention Center in San Antonio
Henry B. González Convention Center in San Antonio

UMA Motorcoach EXPO timeline, counted back from move-in

UMA EXPO hotel block cutoff: December 27, 2026.

We need your UMA Motorcoach EXPO design signed off by November 2026.

  1. November 2026Design sign-off; coach placement and booth layout agreed with UMA EXPO sales.
  2. Early December 2026Production in Las Vegas or Fishkill, NY, finished before the holidays.
  3. December 27, 2026Hotel cutoff for UMA's San Antonio room blocks.
  4. Late December – early JanuaryFreight to the show's warehouse or the convention center, per the 2027 exhibitor kit.
  5. January 17–18, 2027Coach move-in Sunday 8–10 a.m., exhibitor move-in Sunday 10 a.m.–5 p.m. and Monday 8 a.m.–2 p.m.
  6. January 18–20, 2027Hall open Monday preview through Wednesday noon; move-out from noon Wednesday.

Purple's planning timeline for UMA Motorcoach EXPO. Move-in, freight target and order deadlines are set by the UMA Motorcoach EXPO exhibitor kit and your assigned schedule; we confirm them for your booth once you book.

Printable UMA Motorcoach EXPO budget & deadline sheet

Before you book UMA Motorcoach EXPO 2027

UMA Motorcoach EXPO details coach exhibitors miss

  1. Pay your booth in full: UMA's new Show Me demo stage in 2027 is open only to vendors who have paid in full. source

  2. Book rooms before December 27: UMA's San Antonio blocks close then, and the Marriott Riverwalk block was already sold out on UMA's hotel page. source

  3. Coaches move in Sunday, January 17 from 8 to 10 a.m. only, so the driver and coach must be in San Antonio the night before. source

  4. UMA warns that third parties are calling members to book EXPO hotels; book only through UMA's hotel page or the hotels directly. source

  5. Station a maintenance expert near Booth #963 on Tuesday morning: the UMA Maintenance Competition runs there from 10 a.m. to noon. source

Who you meet on the floor

Motorcoach owners and company executives

UMA says over half of its operator attendees are the owner or president of their company, there to find products that grow their business.

Purchasing and maintenance professionals

They attend the Maintenance Interchange and Competition and compare parts, lifts, HVAC and shop equipment on the floor.

Safety and operations staff

UMA's education covers risk reduction, safety and regulatory updates, and its Driver Competition draws safety-minded operators.

Tour and destination partners

CVBs, attractions and hospitality partners exhibit and meet operators who plan group travel.

Side by side

UMA Motorcoach EXPO vs HDAW vs TRB Annual Meeting: 2027 at a glance

UMA Motorcoach EXPO vs HDAW vs TRB Annual Meeting: 2027 at a glance
UMA Motorcoach EXPOHDAWTRB Annual Meeting
DatesJanuary 17–20, 2027January 18–21, 2027January 10–14, 2027
WhereSan Antonio, TX · Henry B. González Convention CenterGrapevine, TX · Gaylord Texan Resort & Convention CenterWashington, DC · Walter E. Washington Convention Center and Marriott Marquis
Size1,200+ attendees, per UMA's 2027 prospectusNot published10,500+ attendees at the 2026 TRB Annual Meeting
Main buyersMotorcoach owners and company executivesIndependent heavy-duty parts distributorsState DOT engineers and managers
Booth spaceBooth space (2027): 10×10 $3,200 member early to $4,500 non-member; 10×20 inline $6,400–$8,000; end cap $6,900–$8,500Space, 2027: $41.90 per sq. ft. members, $73.90 non-members; island +$2,465, peninsula +$1,365, corner +$850TRB 2027 exhibit space: $46 per sq ft, $250 per corner; large-vehicle booths $36 (600–799 sq ft) or $32 (800+ sq ft)

Figures carry the year and source shown on each show's own page.

Travel to UMA Motorcoach EXPO 2027

Getting to UMA Motorcoach EXPO 2027: airport, hotels and parking

Fly in

San Antonio International Airport (SAT)

Airport transfer details for UMA EXPO not confirmed yet

Stay

UMA blocks at the Hyatt Regency Riverwalk, Hilton Palacio del Rio and Marriott Rivercenter, cutoff December 27

Official UMA Motorcoach EXPO hotels →

Park

Transportation provided from the Hyatt Regency Riverwalk, a nine-minute walk, per UMA

Find the venue

Henry B. González Convention Center
900 E. Market Street, San Antonio, TX 78205

Open in Google Maps →

Travel facts from motorcoachexpo.com.

UMA Motorcoach EXPO by the numbers

UMA Motorcoach EXPO year by year

2026

Held in Birmingham

source
2025

Held in Oklahoma City

source
2018

Held in San Antonio

source
AttendeesExhibitors

How UMA Motorcoach EXPO 2027 compares with other automotive and transportation shows

The automotive and transportation shows closest to UMA Motorcoach EXPO on the calendar, with the latest size each organizer has published. Each name opens our exhibitor guide for that show.

ShowDatesCityLatest published size
TRB Annual MeetingTransportation Research Board (TRB)January 10–14, 2027Washington, DC10,500+ attendees (2026)
Detroit Auto ShowDADA Inc.January 14–24, 2027Detroit, MI40+ vehicle brands (2026)
UMA Motorcoach EXPOUnited Motorcoach Association (UMA)January 17–20, 2027San Antonio, TX1,200+ attendees, per UMA's 2027 prospectus
HDAWHDAW (Auto Care AssociationJanuary 18–21, 2027Grapevine, TXProduct Expo floor sold out, per HDAW exhibitors (2026)
Miami International Boat ShowNMMAFebruary 10–14, 2027Miami Beach, FL100,000+ attendees · 1,000+ brands (2026)
Chicago Auto ShowChicago Automobile Trade Association (CATA)February 13–21, 2027Chicago, ILHundreds of thousands, per the show attendees · More than two dozen manufacturers exhibitors (2026)
AFSA Vehicle Finance Conference & ExpoAmerican Financial Services Association (AFSA)February 14–17, 2027Orlando, FL650+, per AFSA attendees · Booths and kiosks exhibitors (2026)
NADA ShowNational Automobile Dealers Association (NADA)February 17–20, 2027Orlando, FLTens of thousands of automotive retail professionals, per NADA · 628 exhibitors (2026)
Keystone BIG ShowKeystone Automotive OperationsFebruary 19–20, 2027Aurora, CO4 hours for exhibitor setup, Friday 7–11 a.m., 2027
SCWA Convention & EXPOSouthwest Car Wash Association (SCWA)February 24–26, 2027Fort Worth, TX–

UMA Motorcoach EXPO exhibitor questions

UMA Motorcoach EXPO 2027 questions

When is UMA Motorcoach EXPO 2027?

January 17–20, 2027, per UMA. Hall 2 opens with a Monday Sneak Preview on January 18 from 3:30 to 5:30 p.m., stays open Tuesday from 11 in the morning until 5, and closes at noon Wednesday after a 9 a.m. start.

Where is UMA Motorcoach EXPO 2027?

Downtown San Antonio, beside the River Walk: the EXPO hall is Hall 2 of the Henry B. González complex, per UMA. The 2026 EXPO was held in Birmingham, Alabama.

How much is a booth at UMA Motorcoach EXPO 2027?

$3,200 for a 10×10 at the member early rate, $3,500 member late and $4,500 non-member. A 10×20 inline runs $6,400 to $8,000 and a 10×20 end cap $6,900 to $8,500. Other sizes are priced by EXPO sales.

What comes with a UMA EXPO booth?

Exhibit space, a listing in the event app or online directory, a spot on the interactive floor plan, complimentary registrations by booth size, access to networking events, standard pipe and drape, and the attendee list, per UMA.

How many people attend UMA Motorcoach EXPO?

1,200+ attendees, 80% of them owners, operators and executives, with 100+ exhibitors, per UMA's 2027 prospectus. In UMA's 2026 survey, 56% of attendees said a purchase was made or influenced by attending.

When is move-in at UMA Motorcoach EXPO 2027?

Coaches roll in Sunday, January 17 between 8 and 10 a.m. Everyone else sets up from 10 that Sunday morning until 5 p.m., and again Monday from 8 until 2 in the afternoon. Teardown begins at noon on Wednesday, January 20.

What is new at UMA EXPO 2027?

A Show Me demo stage for vendors paid in full, an enhanced app and lead retrieval, more sponsorship options and a new food placement on the floor to help traffic flow, per UMA.

Which hotels are near the San Antonio convention center for UMA EXPO?

UMA's blocks include the Hyatt Regency San Antonio Riverwalk at $249, the Hilton Palacio del Rio at $219 and the San Antonio Marriott Rivercenter at $254, all with a December 27 cutoff.

How many registrations come with a booth?

It depends on size and membership: 2 for booths of 100 to 399 sq ft, 4 for 400 sq ft for members, 5 for 401 to 900 sq ft and up to 16 for more than 4,800 sq ft, per UMA's 2027 table.

Can a supplier attend without exhibiting?

Up to two people per non-exhibiting supplier company may register, at one rate with no day passes, per UMA's EXPO FAQ.

What events run alongside the UMA EXPO hall?

The UMA Welcome Celebration, the International Driver Competition, the Maintenance Interchange and Maintenance Competition, education sessions, a State Association Summit and the Awards Gala with the UMA Vision Awards.

Is UMA EXPO worth it for a parts supplier?

For motorcoach parts, UMA's numbers favor it: 80% of attendees are owners, operators and executives, and maintenance professionals attend the Maintenance Interchange. A 10×20 inline puts you in front of them without a coach on display.

Before you sign for UMA Motorcoach EXPO

Ask any UMA Motorcoach EXPO exhibit builder these five questions:

  1. Can you finish production before the December holidays and hold the booth until the January 17 move-in?
  2. How will you place our booth around a coach that moves in Sunday from 8 to 10 a.m.?
  3. Can you build a portable demo kit for UMA's Show Me stage?
  4. Do you know the Henry B. González docks on the HemisFair side and the convention center's exclusive services?
  5. Who from your company runs the install on Sunday and Monday, and with what labor?

What UMA Motorcoach EXPO exhibitors ask us

January is tight after the holidays. Can a custom booth be ready? Yes, if the design is approved in November and production finishes before the holidays. Freight then waits for the mid-January move-in, so the holiday break costs nothing.

We are a small supplier. Is a 10×20 enough next to coaches? It is, if it is lit and clear: most visitors are owners and executives with short hall hours, and a focused booth with a screen and one product reads well beside a coach.

The show moves city every year. Is a custom build wasted? No. A modular booth travels to the next EXPO city, 2028 on February 12–15 with the city still to be announced, and to other bus and coach shows in between.

Get a proposal

Tell us about your UMA Motorcoach EXPO booth

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We reply to UMA Motorcoach EXPO requests within one business day. Your UMA Motorcoach EXPO rendering and fixed proposal, usually within a week. No charge, no commitment.

Your UMA Motorcoach EXPO request goes straight to Purple’s exhibit team.

What happens next

  1. Within one business day we write back to ask about your products, your goals for UMA Motorcoach EXPO and your footprint.
  2. You get a concept rendering and a fixed proposal for UMA Motorcoach EXPO, usually within a week. Every last fee for UMA Motorcoach EXPO, listed upfront and in full on paper.
  3. We build in 30–45 days, ship to the UMA Motorcoach EXPO advance warehouse and install before the hall opens.
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