UNLEASH America 2027 · Budget & deadline sheet
April 13–15, 2027 · Miami Beach Convention Center, Miami, FL
April 13–15, 2027 · Miami Beach Convention Center, Miami, FL
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Booth space, paid to UNLEASH Group
- Material handling (drayage) at the Miami Beach Convention Center, where the space rate does not include it
- Electrical service, internet and rigging at the Miami Beach Convention Center
- Booth cleaning and any union labor the Miami Beach Convention Center requires
Published rates:
- Drayage planning rate: About $170 per cwt, 2026 planning figure
Key dates
- Design sign-off with Purple: Early January 2027
- Early January 2027: Footprint agreed with UNLEASH; concept and demo plan signed off with Purple.
- January to February 2027: Production in our Fishkill shop; screens and demo counters tested with your product.
- February 2027: Exhibitor forms, venue power, internet and rigging orders filed; fire review package for any covered structure.
- Mid-March 2027: Booth ships to the advance warehouse with margin for off-island marshaling and causeway traffic.
- Days before April 13, 2027: Move-in on the target the show assigns; 2027 move-in days not confirmed yet. Demo rehearsal before opening.
- April 13–15, 2027: Three days of UNLEASH with your Purple project manager on call, then dismantle and freight to storage.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Agree your package and footprint with UNLEASH's sales team
- Name the HR roles your booth must serve: CHRO, payroll, talent, HRIS
- Pick the two demos your staff will run on every visit
- Send Purple your floor position and any startup or sponsor package specs
- Book hotels near Miami Beach Convention Center early
- Prepare insurance certificates for the event terms
- Plan badge scanning and lead follow-up for team visits
Every UNLEASH America fee listed upfront, in full, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/unleash-america/