UNLEASH America 2027Exhibitor guide: booth costs, dates and deadlines in Miami
Booths for buyers who come as a team: UNLEASH 2027 in Miami
- Event dates
- April 13–15, 2027
- Exhibit hall
- Not confirmed yet
- Venue
- Miami Beach Convention Center, Miami
4.9 star client rating3,000+ exhibitors servedBuilding since 201510,000+ booths built
Quick answers
UNLEASH America 2027 in 30 seconds
UNLEASH America is the American edition of UNLEASH, an independent HR leadership conference and expo run by UNLEASH Group. In 2027 it becomes UNLEASH Miami, April 13–15 at Miami Beach Convention Center, after the March 17–19, 2026 edition at Caesars Forum in Las Vegas. UNLEASH cites 4,000+ attendees from 60+ countries, 70% of them attending as a team. Exhibitors are HR technology suites, payroll and workforce platforms, and startups, with partner places curated by category. Space is sold as exhibition and sponsorship packages quoted by UNLEASH. Purple builds team-sized demo booths for it.
- When is UNLEASH America 2027?
- April 13–15, 2027, at Miami Beach Convention Center, Miami.
- When does the UNLEASH America exhibit hall open?
- Not confirmed yet for 2027. UNLEASH lists a three-day Miami event with an expo but has not posted expo days or hours for 2027.
- How big is UNLEASH America?
- 4,200+ expected attendees (2026 edition).
- What is the all-in cost of a 10×20 booth at UNLEASH America?
- $7,500 – $15,000 for a Purple rental at UNLEASH America with design, graphics, lighting, install and dismantle. Space and show services are billed by UNLEASH America.
Official UNLEASH America 2027 links: UNLEASH America 2027 registrationUNLEASH America 2027 booth space
The lookMiami Beach 2027
HR comes as a team.
UNLEASH moves its American edition to Miami Beach Convention Center for April 13–15, 2027. Per UNLEASH, 4,000+ HR leaders from 60+ countries attend, seven in ten with their colleagues, and global HR suites share the expo with startups.
Everything about UNLEASH America 2027 in one place
UNLEASH America 2027 fact sheet
| Official name | UNLEASH Miami 2027 (UNLEASH America) |
|---|---|
| Event dates | April 13–15, 2027 |
| Exhibit hall dates | Not confirmed yet UNLEASH lists a three-day Miami event with an expo but has not posted expo days or hours for 2027 |
| Venue | Miami Beach Convention Center 1901 Convention Center Dr, Miami Beach, FL 33139 |
| Organizer | UNLEASH Group |
| Size (2026) | 4,200+ expected attendees source |
| Who attends | CHROs, CPOs, VPs of HR, talent, total rewards, payroll, HRIS and people analytics leaders, plus finance and IT partners |
| Nearest airport | Miami International Airport (MIA) About 30 minutes on a normal day, per Purple's venue guide |
| Hotels | UNLEASH's 2027 hotel block: not confirmed yet |
| Official website | unleash.ai |
Official UNLEASH America resources
UNLEASH America 2027 calendar
UNLEASH America 2027 show dates
Each 2027 UNLEASH America show day, linked to the page that states it.
01 Purple at UNLEASH America 2027
Booths for buyers who come as a team: UNLEASH 2027 in Miami
Seven in ten UNLEASH visitors arrive as a team, so the booth has to hold a CHRO, a payroll lead and an HRIS owner in one conversation. Miami Beach Convention Center keeps rigging, power and internet with its own providers, and we file those orders early.
- Apr 13–15 · Miami Beach CC
- 4,000+ attendees, per UNLEASH
- 70% attend as a team
What makes UNLEASH America different, and how we build for it
UNLEASH is an independent HR conference and exhibition run by UNLEASH Group, and its American edition leaves Las Vegas for Miami Beach Convention Center on April 13–15, 2027, billed as the place where North America, Latin America and Europe meet. UNLEASH calls the expo more than an exhibition: global HR suites sit beside startups that apply through their own route, with partner places curated by category. Buyers come in groups, 70% as a team per UNLEASH, and the agenda gives them a 30, 60 and 90-day plan to take home. Speakers already named for Miami include Josh Bersin, Peter Hinssen and Gary Bolles.
A clear business case in one screen: the workforce outcome, the cost line it moves and a customer of their size, followed by a seat away from the aisle.
A hands-on run through the daily task your product removes, using a realistic org chart or pay cycle, and a specialist who can answer compliance questions.
The integration map to their HR suite, a data-security answer they can forward, and a demo login for a technical follow-up after Miami.
Your team in Miami
How Purple runs UNLEASH Miami 2027
We build and print the booth at the Fishkill, NY shop, then truck it south to the advance warehouse named in the UNLEASH exhibitor kit, with time for the off-island marshaling yard before the causeway. A Purple project manager runs setup at Miami Beach Convention Center with the labor the show requires and files the center's in-house power, internet and rigging orders.
New at UNLEASH America 2027
- Las Vegas to Miami Beach
UNLEASH America ran at Caesars Forum in Las Vegas in 2026; the 2027 edition is UNLEASH Miami at Miami Beach Convention Center, so freight plans change to off-island marshaling and Florida right-to-work rules. source
- April instead of March
The 2026 event ran March 17–19; Miami runs April 13–15, 2027, which moves the production schedule about four weeks later. source
- Pitched to three continents
UNLEASH bills Miami as the place where North America, Latin America and Europe meet, so bilingual graphics and demos are worth planning. source
Inside UNLEASH America 2027
Rules that shape your UNLEASH America booth
UNLEASH's terms ban solicitation of business or distribution of materials by non-exhibitors, ban canvassing, and allow it to refuse tickets to vendor staff. Your conversations happen in the booth, so we design it to hold them.
Exhibitors must carry public and employee liability insurance, insure rented screens and furniture on an all-risk basis and pay for damage or loss. We list every rented item on the proposal so the cover matches.
Rigging, power, data, cleaning and food service at this building go only through its in-house vendors. We file those orders first and lay out the booth around the power and data drops we bought.
The city of Miami Beach checks any stand with a roof or a second level through its fire prevention office before the show opens. If your design has a ceiling or a covered meeting room, we draw and submit that package.
Programs worth planning for
UNLEASH's route for early-stage HR tech companies to meet enterprise buyers, investors, analysts and media at the Miami event; terms are quoted on application.
UNLEASH takes speaker applications for Miami alongside its named headliners, including Josh Bersin, Peter Hinssen and Gary Bolles.
Exhibitors and sponsors can request analyst briefings and research access through UNLEASH's analyst program for the Miami event.
UNLEASH is an HR leadership conference with a curated expo; choose it over HR Tech when your buyers are CHROs and HR teams who travel together, and HR Tech when you want the larger open expo floor in Las Vegas. Compare all the software and cloud shows we build for →
software and cloud at UNLEASH America
The industry behind UNLEASH America, in pictures
02 Booths & pricing for UNLEASH America 2027
How much is a booth at UNLEASH Miami 2027?
UNLEASH quotes expo packages directly and publishes no rate card or size list, so the footprint comes from your talk with its sales team. For a first UNLEASH we suggest a 10×20 built around a shared demo screen and a seated corner; HR suites meeting whole buying teams get more from a 20×20 island with a closed room.
A demo counter with two screens, the HR outcome in large type on the back wall, and a small table where a visiting HR team can sit together.
Pictured: Easy Shopper, a Purple inline booth
See 10×20 rental booths →
Three zones in a row: a product demo, a payroll or analytics deep-dive station, and a seated end bay for the CHRO conversation.
Pictured: data-pixel, a Purple inline booth
See 10×30 rental booths →
An island with a closed meeting room for HR team visits, demo stations on two faces and a hanging sign where the hall allows it.
Shown: Apartment List, a Purple island exhibit
See 20×20 rental booths →
A small presentation theater for customer stories, several product pods, two meeting rooms and a hospitality counter for scheduled buyer groups.
Pictured: Optipak, a Purple island exhibit
See 20×30 rental booths →In Purple's UNLEASH America price
- A 3D rendering of your UNLEASH America booth, revised until you approve it
- The structure, printed graphics, counters and storage your UNLEASH America plan specifies
- Lighting and power distribution inside your UNLEASH America booth
- Setup and teardown, with our project manager on the UNLEASH America floor
- We track each show-service order and deadline for you
Paid to UNLEASH America and its contractor
- Booth space, paid to UNLEASH Group
- Material handling (drayage) at the Miami Beach Convention Center, where the space rate does not include it
- Electrical service, internet and rigging at the Miami Beach Convention Center
- Booth cleaning and any union labor the Miami Beach Convention Center requires
Rates to plan with for UNLEASH America:
- Drayage planning rate About $170 per cwt, 2026 planning figure source
Your proposal estimates all of these, so the total for UNLEASH America is on paper before you sign anything.
Ranges shown are all-in 2026 rental prices for design, structure, graphics, installation and dismantle at UNLEASH America; custom builds get their own quote. For an exact UNLEASH America figure, try the booth cost calculator; the 2026 booth cost guide has the ranges.
Share the booth size you have at UNLEASH America and what you need the space to do. A reply within one business day, then a UNLEASH America rendering and fixed proposal, usually within a week. No charge.
The booth we would build for UNLEASH America 2027
The buying-team table with an evaluation bar
Seven in ten UNLEASH attendees come with colleagues, so this booth seats a CHRO, a payroll lead and an HRIS owner around one screen instead of serving one visitor at a counter. UNLEASH's EVALUATE format puts solutions side by side, so the booth shows one measurable outcome a team can compare across three stands in an hour.
Team table
A table for six with a shared screen at reading height, so a whole HR team watches the same demo and debates it inside your booth.
Evaluation bar
A fast-reset demo counter with two presenters and a lead station, built for the pace of the exhibitor who ran over 400 demos on day one.
Outcome wall
The workforce result in large type, onboarding hours, turnover or pay errors, with a Spanish panel for visitors from Latin America.
Quiet corner
A screened seat where a senior leader can talk budget and timing away from the aisle.
The demo
Follow one hire across roles: offer to onboarding to first payroll, with the CHRO's metric, the payroll lead's error count and the HRIS owner's integration step on the same screen, because this team decides together.
The meetings
UNLEASH curates partner places by category and says meeting quality matters more than badge-scan volume, so book meetings with buying teams before April. A seated table inside the booth holds a team of four without blocking the aisle.
Hire, pay and keep people. One system, one team.
At UNLEASH America, your team walks into a lit, stocked booth. You just show up.
03 Built by Purple
UNLEASH Miami 2027 booths for HR buying teams
Case study · Amazon
Amazon at ESSENCE Festival of Culture, New Orleans
Different audience, same job: Amazon's ESSENCE environment let crowds try Prime Video and Alexa for themselves, the way an HR tech booth must let a whole HR team try the product together.
Read the Amazon case study All case studies →“We were very happy with the experience and with the support provided throughout the project. The booth looked great, the coordination process was smooth, and everything was handled professionally, which made the event much easier for our team.”
Miriam Valdes, Communications Manager, INdermal · read more client reviews
Trusted by exhibitors including
04 Designing for HR technology, talent and workforce software brands at UNLEASH America
Designing an UNLEASH Miami booth for teams that buy together
1Seat the buying team together
UNLEASH says 70% of attendees come as a team, so a CHRO arrives with payroll, talent and HRIS colleagues. We design a table for four to six and a shared screen they can all read, instead of a counter built for one visitor at a time.
2Show the workforce outcome first
Every HR suite on the floor claims AI. We put the measurable result, hours saved on onboarding, turnover cut, pay errors removed, in aisle-reading type, and keep the feature list on a second panel for the follow-up conversation.
3Plan for 400 demos a day
One exhibitor quoted on UNLEASH's sponsor page says its team ran over 400 demos on the first day. We build demo counters with a fast reset, two presenters' worth of screens and a lead scanner station so a busy aisle never stalls.
4Built for a beach-side hall
Miami Beach Convention Center trucks arrive over the causeways from off-island marshaling, so we pack the booth to unload in one dock slot and send crates to the advance warehouse with margin for causeway traffic.
Concept rendering
Your UNLEASH America proposal comes with a rendering like this
You see your UNLEASH America booth in 3D before we cut a single panel: layout, graphics, lighting and product positions, revised until it is right. Pictured: a Purple concept for Withsystem.
Start my UNLEASH America conceptFloor at a glance
Where you could be at UNLEASH America 2027
UNLEASH has not said which halls its Miami expo uses. These are the spaces Miami Beach Convention Center offers, from Purple's venue guide, and what each means for an HR tech booth.
Halls A–D
Roughly half a million square feet across four joined halls on a single floor, loaded from the west side of the building.
Our advice Islands, hanging signs and forklifts are normal in these halls; we read the clear height of the hall UNLEASH assigns before sizing a sign.
Grand Ballroom
A 60,000-square-foot ballroom on the upper level used for general sessions and galas.
Our advice Carpet rules mean floor protection and light builds, so any stage-side display is made to carry by hand.
Terraces and Pride Park
Open-air terraces plus a six-acre park on the north edge of the campus, booked for receptions and brand events.
Our advice An outdoor customer reception needs venue and city permits and a weather-rated build; we prepare both.
05 Miami Beach Convention Center · Miami
UNLEASH Miami 2027 move-in at Miami Beach Convention Center
UNLEASH Miami uses Miami Beach Convention Center, whose four halls, A to D, give roughly half a million square feet on a single floor, loaded from the west docks on Convention Center Drive. Under Florida's right-to-work law your own employees may unpack and assemble light pieces with hand tools; any paid labor is booked through the show contractor or through Purple filed as your EAC. The center keeps rigging, power, internet and cleaning with its own providers, and the city's fire prevention office reviews any covered or two-level stand. Trucks wait at an off-island marshaling yard before crossing a causeway, and we plan drayage near $170 a hundredweight. Your Purple project manager leads setup and teardown with the labor the show calls for.
What Purple handles
- Booth design around team buying: shared screens and seated tables
- Venue orders for rigging, power and internet with Miami Beach Convention Center's providers
- Fire review drawings for covered or two-level exhibits
- Freight timed for off-island marshaling and the causeways
- Install, demo check and dismantle led by your Purple project manager
Your UNLEASH America timeline, from move-in back
We need your UNLEASH America design signed off by early January 2027.
- Early January 2027Footprint agreed with UNLEASH; concept and demo plan signed off with Purple.
- January to February 2027Production in our Fishkill shop; screens and demo counters tested with your product.
- February 2027Exhibitor forms, venue power, internet and rigging orders filed; fire review package for any covered structure.
- Mid-March 2027Booth ships to the advance warehouse with margin for off-island marshaling and causeway traffic.
- Days before April 13, 2027Move-in on the target the show assigns; 2027 move-in days not confirmed yet. Demo rehearsal before opening.
- April 13–15, 2027Three days of UNLEASH with your Purple project manager on call, then dismantle and freight to storage.
Purple's planning timeline for UNLEASH America. Official move-in, freight target and order deadlines for UNLEASH America come from your exhibitor kit and assigned schedule; we confirm them against your booth when you book.
Print the UNLEASH America budget & deadline sheetBefore you book UNLEASH America 2027
UNLEASH Miami 2027 venue and rule tips for HR tech exhibitors
UNLEASH curates partner places by category, from skills platforms to payroll and global employment; name your category clearly when you talk to the team, since buyers and partners are matched by it. source
Miami Beach Convention Center allows sampling only of products the exhibitor makes or distributes, in 2 oz food and 3 oz drink portions, so a coffee bar for an HR tech booth goes through the center's caterer, Sodexo Live!. source
UNLEASH's terms let it refuse tickets to vendor staff and ban solicitation by non-exhibitors, so every colleague who plans to sell on site needs an exhibitor badge from your package. source
The Miami agenda is built around five decisions, including AI and automation governance and reward and pay; tie your back wall to one of them so a team leaving that track recognizes you. source
The center lists its 800-room Grand Hyatt Miami Beach as coming soon, so book staff rooms early from the center's meeting-hotel list. source
Who you meet on the floor
They lead the colleagues who travel with them and come for decisions on operating model, skills and AI governance, the agenda's headline areas.
They compare pay and payroll tools side by side, with reward and pay one of the five decision areas UNLEASH builds the agenda on.
They judge integration and data quality, the 'data, trust and people infrastructure' decision on the Miami agenda.
UNLEASH counts them in the buying team; they test cost, security and contract terms before the HR leaders sign.
Travel to UNLEASH America 2027
Getting to UNLEASH America 2027: airport, hotels and parking
Fly in
Miami International Airport (MIA)
About 30 minutes on a normal day, per Purple's venue guide
Stay
UNLEASH's 2027 hotel block: not confirmed yet
Park
The Loews Miami Beach is a 12-minute walk; the campus Grand Hyatt opens in November 2027.
Find the venue
Miami Beach Convention Center
1901 Convention Center Dr, Miami Beach, FL 33139
Travel facts from purpleexhibits.com.
UNLEASH America by the numbers
UNLEASH America year by year
How UNLEASH America 2027 compares with other software and cloud shows
The software and cloud shows closest to UNLEASH America on the calendar, with the latest size each organizer has published. Each name opens our exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| Adobe SummitAdobe | March 22–25, 2027 | Las Vegas, NV | – |
| RSACRSA Conference LLC | April 5–8, 2027 | San Francisco, CA | 44,000 attendees · 600+ exhibitors (2026) |
| Smarter Faster PaymentsNacha | April 11–14, 2027 | National Harbor, MD | 2,350 anticipated attendees (2026) |
| Google Cloud NextGoogle Cloud | April 13–15, 2027 | Las Vegas, NV | – |
| UNLEASH AmericaUNLEASH Group | April 13–15, 2027 | Miami, FL | 4,200+ expected attendees (2026) |
| TRANSACTTRANSACT | April 19–21, 2027 | Las Vegas, NV | – |
| Atlassian TeamAtlassian | April 20–22, 2027 | San Francisco, CA | 3,440+ attendees (2026) |
| VMware ExploreBroadcom (VMware) | May 3–6, 2027 | Las Vegas, NV | – |
| FinovateSpringFinovate | May 3–5, 2027 | San Diego, CA | 1,200+ senior-level attendees (2026) |
| ServiceNow KnowledgeServiceNow | May 4–6, 2027 | Las Vegas, NV | 20,000+ attendees (2026) |
UNLEASH America exhibitor questions
UNLEASH Miami 2027 questions HR tech exhibitors ask
When is UNLEASH America 2027?
April 13–15, 2027, under the new name UNLEASH Miami. It replaces the March dates of recent years: UNLEASH America 2026 ran March 17–19 at Caesars Forum in Las Vegas. UNLEASH Paris follows on October 19–21, 2027.
Where is UNLEASH 2027 in Miami held?
At Miami Beach Convention Center, 1901 Convention Center Drive, per UNLEASH, for April 13–15, 2027. The center sits on Miami Beach, across the causeways from downtown Miami, with its exhibit halls on one level and docks on the west side.
How many people attend UNLEASH?
4,000+ attendees, 150+ speakers and 60+ countries, per UNLEASH, with 70% attending as a team; the page does not tie those figures to a year. Its 2026 media kit expected 4,200+ HR leaders in Las Vegas.
How much does a booth at UNLEASH cost?
The build runs $15,000 to $45,000 for a custom 10×20 or $7,500 to $15,000 rented, and $50,000 to $120,000 for a custom 20×20 island. UNLEASH quotes exhibition and sponsorship packages through its team and publishes no rate card.
How do startups exhibit at UNLEASH Miami?
Through UNLEASH's separate apply-as-a-startup route for young HR tech companies that want to meet enterprise buyers, investors, analysts and media early. Startups share the expo with global providers, so a compact, well-lit counter with one sharp demo works well.
Who attends UNLEASH as a buyer?
CHROs, CPOs and VPs of HR head UNLEASH's list, with talent acquisition and talent management leaders, total rewards, payroll and HR operations leaders, HRIS and people analytics leaders, and finance, IT, procurement and operations partners.
Can vendors attend UNLEASH without exhibiting?
Not reliably. UNLEASH's event terms let it refuse tickets to staff of software, services or solution vendors to keep its enterprise-to-vendor ratio, and they ban solicitation or handing out material by non-exhibitors. Vendors who want floor time should book exhibit space.
Can our staff set up the booth at Miami Beach Convention Center?
Yes, for light parts. Florida is a right-to-work state, so people on your payroll may unpack and assemble light parts with hand tools inside the show's limits. The center reserves rigging, power, internet and cleaning for its in-house vendors; we order those services and supply labor for anything heavier.
What does drayage cost at Miami Beach Convention Center?
About $170 per hundredweight is Purple's planning figure, roughly 10 to 15 percent above Orlando. The bigger cost is time, because trucks marshal off the island; the official rate is in the show kit and goes on your proposal.
Where should exhibitors stay for UNLEASH Miami?
No 2027 hotel block is named yet. The 800-room Grand Hyatt on the convention campus opens in November 2027, after the show, so the Loews Miami Beach and the Fontainebleau carry the large blocks near the center. Miami International is the nearest major airport.
Does UNLEASH share attendee data with exhibitors?
Exhibitors can scan attendee badges, which passes the contact details from registration for follow-up. We build a scanner point into the demo counter so every conversation ends with a scan.
What insurance does UNLEASH require from exhibitors?
Public liability, employee liability and other insurance, per UNLEASH's event terms, plus all-risk cover for rented equipment. We send our certificate for the build and install work.
Can we reuse an UNLEASH booth at other HR shows?
Built modular, an UNLEASH booth can go on to HR Tech in Las Vegas in the fall and to SHRM's HR-X Live in Chicago. Between events it sits in Purple storage, and we print new graphics for each crowd.
What is the difference between UNLEASH and HR Tech?
Format and buyer. UNLEASH Miami is an HR leadership conference with a curated expo, where CHROs and their teams travel together; HR Tech in Las Vegas has the larger open expo floor. Pick UNLEASH for team buying decisions, HR Tech for floor volume.
Before you sign for UNLEASH America
Five questions to ask any exhibit builder for UNLEASH America:
- How will you time our trucks through the off-island marshaling yard and the causeway to Miami Beach Convention Center?
- Which booth pieces can our own staff assemble under Florida right-to-work rules, and which need the show contractor?
- Will a covered meeting area need a Miami Beach fire prevention review, and will you file it for us?
- Can you print the outcome wall in English and Spanish for UNLEASH's Latin American visitors?
- Can the demo counter reset fast enough for hundreds of demos a day, with a lead station built in?
What UNLEASH America exhibitors ask us
We exhibited at Caesars Forum in 2026. What changes in Miami Beach? Freight and labor. Trucks marshal off the island before crossing a causeway, Florida is right-to-work so your staff can place light pieces with hand tools, and power, rigging and internet go through the center's own providers; we rebuild the plan around those three.
We are a startup. Can we hold our own next to the global HR suites? Yes, with focus. UNLEASH runs a separate startup application route to put young companies in front of enterprise buyers, investors, analysts and media, and a compact lit counter with one sharp demo and a clear category reads well beside a suite's island.
UNLEASH plays down badge-scan volume. Is a booth worth the spend? Yes, because buyers arrive as teams. UNLEASH says meeting quality matters more than scan counts, and one team visit can cover the CHRO, payroll and IT at once, which is the meeting a booth with a team table is built to hold.
Get a proposal
Tell us about your UNLEASH America booth
What happens next
- Within one business day we write back to ask about your products, your goals for UNLEASH America and your footprint.
- Your UNLEASH America concept rendering and fixed proposal usually arrive within a week. All fees listed upfront, in full, on paper, before UNLEASH America.
- We build in 30 to 45 days, ship to the advance warehouse and have the booth installed before UNLEASH America opens.