Vehicle Tech Week North America 2027 · Budget & deadline sheet
October 26–28, 2027 · Vibe Credit Union Showplace, Novi, MI
October 26–28, 2027 · Vibe Credit Union Showplace, Novi, MI
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Your Vehicle Tech Week North America booth space, paid to the organizer
- Material handling (drayage) at the Vibe Credit Union Showplace, where the space rate does not include it
- Electrical service, internet and rigging at the Vibe Credit Union Showplace
- Booth cleaning and any union labor the venue requires
Published rates:
- Booth build: 10×20 rental $7,500–$15,000; custom 20×20 $50,000–$120,000, Purple's 2026 planning range
- Visitor pass: Free expo pass, including The Future of Automotive Testing conference
Key dates
- Design sign-off with Purple: Early August 2027
- Spring 2027: Space booked with UKi Media & Events through the booth enquiry form; machine weights and footprints sent to us.
- Early August 2027: Design sign-off: plinths, demo stations, sample walls and any vehicle placement.
- August–September 2027: Production and graphics in Fishkill, NY; contractor orders placed when the 2027 manual is out.
- Early October 2027: Booth crates and test hardware shipped as the 2027 exhibitor manual directs.
- Days before October 26, 2027: Move-in at the Vibe Credit Union Showplace; exact 2027 move-in times not confirmed yet.
- October 26–28, 2027: Show days; our project manager is on site, then strike and return freight for the machines.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Pick your expo: Automotive Testing, Intelligent Vehicle or Automotive Design & In-Cabin
- Request a booth through UKi Media & Events' enquiry form
- Send Purple machine weights, footprints and power needs
- Approve the design by early August 2027
- Order forklift, rigging and power when the 2027 manual is out
- Book rooms at the Hyatt Place attached to the venue
- Plan a free conference talk or showcase slot if UKi offers one
Each Vehicle Tech Week North America fee listed upfront and in full, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/vehicle-tech-week-na/