Woman at the wheel of a car at night, her face lit by red cabin light as she drives

trucking, fleet and EV · Novi

Vehicle Tech Week North America 2027Novi booth costs, dates and deadlines: exhibitor guide

Rigs, sensors and cabins: Vehicle Tech Week 2027 booths in Novi

Event dates
October 26–28, 2027
Exhibit hall
October 26–28, 2027
Venue
Vibe Credit Union Showplace, Novi

4.9 star rating from clients3,000+ exhibitors10,000+ booths builtSince 2015

Barantech booth by Purple Exhibits: four staff posing in a white Barantech marine electronics booth, an example for Vehicle Tech Week North America exhibitors in Novi
Built by PurpleBarantech inline booth
Prime Video booth by Purple Exhibits: open Prime Video experiential space with a pink-to-blue gradient back wall, Purple work to compare for your Vehicle Tech Week North America booth
Built by PurplePrime Video island
  • 3,000+industry professionals, per UKi Media & Events source
  • 250+solution providers, per UKi Media & Events source
  • 3co-located expos at Vehicle Tech Week 2027 source
  • 600,000+sq ft of event space at the Novi venue source

Quick answers

Vehicle Tech Week North America 2027 in 30 seconds

Vehicle Tech Week North America is a UKi Media & Events trade fair that puts three expos on one floor: Automotive Testing Expo, Intelligent Vehicle Expo and Automotive Design & In-Cabin Expo. The 2027 edition runs October 26–28 at the Vibe Credit Union Showplace in Novi, Michigan, near Detroit. UKi counts 3,000+ industry professionals and 250+ solution providers. Visitors are OEM and Tier 1 and Tier 2 engineers, program managers and designers, and passes are free, with free conferences. Exhibitors sell test rigs, data acquisition, simulation, ADAS and interior materials, and book space through UKi's enquiry form. Purple builds heavy-hardware demo booths for it.

When is Vehicle Tech Week North America 2027?
October 26–28, 2027, at Vibe Credit Union Showplace, Novi.
When is the Vehicle Tech Week North America exhibit hall open?
October 26–28, 2027.
How big is Vehicle Tech Week North America?
First edition as Vehicle Tech Week, October 27–29 exhibitors (2026 edition).
What does a 10×20 Vehicle Tech Week North America booth cost all-in?
$7,500 – $15,000 for a Purple rental with design, graphics, lighting, install and dismantle. Space and show services are billed by Vehicle Tech Week North America.

Automotive engineering · Novi · 2027

3,000+

industry professionals, per UKi Media & Events source

The lookNovi, Michigan 2027

Measured twice, driven never yet.

Vehicle Tech Week North America 2027 runs October 26–28 at the Vibe Credit Union Showplace in Novi: three expos for testing, intelligent vehicles and cabin design, and 3,000+ professionals, per UKi Media & Events.

Close-up of a hand gripping a steering wheel in a dim car interior with a blurred street ahead
01Grip on the wheel
Lone figure standing inside a huge curved concrete tunnel lit by a single light
02Inside the giant tunnel
Pair of car headlights cutting through thick fog on a dark night road
03Headlights in the fog
Dark car cabin with a glowing instrument cluster and steering wheel, seen from the passenger side
04The cabin after dark
Black leather car seats with red stitching and ambient light along the center console
05Leather, stitch and glow

Everything about Vehicle Tech Week North America 2027 in one place

Vehicle Tech Week North America 2027 fact sheet

Vehicle Tech Week North America 2027 key facts
Official nameVehicle Tech Week North America 2027 (Automotive Testing Expo, Intelligent Vehicle Expo, Automotive Design & In-Cabin Expo)
Event datesOctober 26–28, 2027
Exhibit hall datesOctober 26–28, 2027 source
VenueVibe Credit Union Showplace
46100 Grand River Ave, Novi, MI 48374
OrganizerUKi Media & Events
Size (2026)First edition as Vehicle Tech Week, October 27–29 exhibitors source
Who attendsEngineers, program managers, technical leaders and executives from OEMs and Tier 1 and Tier 2 suppliers
Nearest airportDetroit Metropolitan Wayne County Airport (DTW)
HotelsHyatt Place attached to the Vibe Credit Union Showplace
Official websitevehicletechweek-northamerica.com

Official Vehicle Tech Week North America resources

Vehicle Tech Week North America 2027 calendar

Vehicle Tech Week North America 2027 show dates

The 2027 show days, each linked to the page that states it.

  1. Vehicle Tech Week North America 2027 opens in Novi source
  2. Final day of Vehicle Tech Week North America 2027 source

01 Purple at Vehicle Tech Week North America 2027

Rigs, sensors and cabins: Vehicle Tech Week 2027 booths in Novi

Three UKi Media expos share one Novi floor: Automotive Testing Expo, Intelligent Vehicle Expo and Automotive Design & In-Cabin Expo. The visitors are OEM and Tier 1 engineers, so we build booths that carry heavy test hardware and explain it to people who measure for a living.

  • Oct 26–28 · Novi, MI
  • 3 expos, one floor
  • 3,000+ engineers

What makes Vehicle Tech Week North America different, and how we build for it

Vehicle Tech Week North America is how UKi Media & Events joined its Novi shows: three expos on one floor at the Vibe Credit Union Showplace in Novi.Automotive Testing Expo covers testing, measurement and validation; Intelligent Vehicle Expo covers ADAS, autonomy, AI and vehicle software; Automotive Design & In-Cabin Expo covers interior and exterior design, materials and UX. Visitors register free, and the Future of Automotive Testing conference runs on all days at no charge. UKi counts 3,000+ professionals and 250+ solution providers, from dSPACE and DEWESoft to Keyence and HEAD acoustics, plus the Advanced Chassis & Powertrain Showcase.

OEM test and validation engineers

Specifications they can compare on the spot: channel counts, sample rates, load capacity and environmental ranges, from someone who has run the rig.

ADAS and software program managers

A live sensor, simulation or HIL demo, the toolchain it fits into and a clear path to a pilot on their own program.

Interior and UX designers

Materials, lighting and display samples they can touch and see under real light, plus the supply and validation story behind them.

Your team in Novi

How Purple runs Vehicle Tech Week North America 2027

Our Fishkill, NY shop builds the plinths, walls and graphics and sends them to Novi as UKi's 2027 manual directs, either to the advance warehouse or the venue dock. A Purple project manager leads the install at the Vibe Credit Union Showplace, coordinates forklift work for your machines with the labor the show requires and keeps the kit ready for SAE WCX.

Inside Vehicle Tech Week North America 2027

3,000+ industry professionals, per UKi Media & Events source250+ solution providers, per UKi Media & Events source3 co-located expos at Vehicle Tech Week 2027 source600,000+ sq ft of event space at the Novi venue source

Vehicle Tech Week North America rules that shape your booth

Booths sold by enquiry

UKi Media & Events sells Vehicle Tech Week space through its booth enquiry form, with sponsorship packages from title sponsorships to custom options. We design to the space and package UKi confirms in writing.

Organizer rule

Free passes fill the floor

The expo pass is free and includes The Future of Automotive Testing conference on all days, so the floor fills with engineers between sessions. We staff demo stations for the full three days, not only the opening.

Organizer rule

Three expos, one registration

Automotive Testing Expo, Intelligent Vehicle Expo and Automotive Design & In-Cabin Expo share one venue and visitor registration under Vehicle Tech Week. We label the booth by expo category so each audience finds it.

Organizer rule

Programs worth planning for

The Future of Automotive Testing conference

Free with the expo pass and running on all days of the event, on testing and validation topics for OEM and supplier engineers.

Official details

Intelligent Vehicle conference

The free conference of Intelligent Vehicle Expo, on ADAS, autonomous systems, AI and vehicle software.

Official details

Automotive Design & In-Cabin Conference

The free conference of Automotive Design & In-Cabin Expo, on interior and exterior design, materials and UX.

Official details

Advanced Chassis & Powertrain Showcase

A new area at Automotive Testing Expo for chassis and powertrain technology, alongside the three expos.

Official details

Vehicle Tech Week is the supplier expo of Detroit's engineering crowd; choose it over SAE WCX, held in the same Novi hall each April, when you sell test, ADAS or interior technology to engineers who come for a free expo floor rather than technical papers. See how Vehicle Tech Week North America compares with every automotive and transportation show we build for →

Who exhibits at Vehicle Tech Week North America 2026

Companies on the Automotive Testing Expo North America exhibitor list, after the 2026 show. See the full list

  • dSPACE Inc
  • DEWESoft
  • Gantner Instruments Inc
  • Ipetronik Inc
  • DATAQ INSTRUMENTS, INC.
  • Dataforth Corporation
  • Hioki USA Corporation
  • Keyence Corporation of America
  • Polytec Inc
  • Kulite Semiconductor Products Inc
  • Mensor LP
  • ACUTRONIC USA Inc.
  • Industrial Servo Hydraulics
  • Cincinnati Sub-Zero
  • Climatic Testing Systems Inc
  • HALO Wind Tunnel
  • Speedgoat GmbH
  • Typhoon HIL
  • Siemens Digital Industries Software
  • IMV America Inc

02 Booths & pricing for Vehicle Tech Week North America 2027

What does a Vehicle Tech Week North America 2027 booth cost?

UKi sells Vehicle Tech Week space through its booth enquiry form and does not publish rates; test-equipment makers bring heavy rigs and chambers, software firms take demo booths. For a first visit a 10×20 built around one live demo station is enough, and a 20×20 or larger when a rig, a chamber or a vehicle comes.

Sedemac booth by Purple Exhibits: white inline booth for Sedemac innovative controls, like the booths we plan for Vehicle Tech Week North America
Inline10×20$7,500 – $15,000all-in rental

A demo counter with a data-acquisition rack or sensor on a plinth, a screen showing live channels and a back wall with the spec table.

Above: Sedemac, a Purple inline booth

See 10×20 rental booths →
Rahman Group booth by Purple Exhibits: rahman Group safety-workwear booth with a tall lit central tower, like the booths we plan for Vehicle Tech Week North America
Inline10×30$12,000 – $22,000all-in rental

Two demo stations, for example a HIL bench and a sensor setup, and a short wall of OEM program logos you are cleared to show.

Pictured: Rahman Group, a Purple inline booth

See 10×30 rental booths →
Eagle Chemicals booth by Purple Exhibits: alternate angle of the Eagle Chemicals wood-clad island booth showing the '75, a reference for planning a Vehicle Tech Week North America booth
Island20×20$16,000 – $40,000all-in rental

An island with a shaker table, climatic chamber or dyno module on a reinforced plinth, a sign overhead and a meeting table behind.

Pictured: Eagle Chemicals, a Purple island exhibit

See 20×20 rental booths →
Pixee booth by Purple Exhibits: pixee island booth with a white cube hanging sign, an example for Vehicle Tech Week North America exhibitors in Novi
Island20×30+$25,000 – $55,000all-in rental

A full vehicle or a test cell mock-up, several demo stations and a closed meeting room for program and pricing conversations.

Above: Pixee, a Purple island exhibit

See 20×30 rental booths →

In Purple's Vehicle Tech Week North America price

  • Design work and a 3D rendering, with revisions until the Vehicle Tech Week North America layout is right
  • Structure, printed graphics, counters and storage, as specified for Vehicle Tech Week North America
  • Lighting and in-booth power distribution for Vehicle Tech Week North America
  • Install and dismantle at Vehicle Tech Week North America, led by our project manager on the floor
  • We track each show-service order and deadline for you

Billed by Vehicle Tech Week North America and its contractor

  • Your Vehicle Tech Week North America booth space, paid to the organizer
  • Material handling (drayage) at the Vibe Credit Union Showplace, where the space rate does not include it
  • Electrical service, internet and rigging at the Vibe Credit Union Showplace
  • Booth cleaning and any union labor the venue requires

Rates to plan with for Vehicle Tech Week North America:

  • Booth build 10×20 rental $7,500–$15,000; custom 20×20 $50,000–$120,000, Purple's 2026 planning range source
  • Visitor pass Free expo pass, including The Future of Automotive Testing conference source

Before you sign, your proposal already estimates each of these show charges, so the Vehicle Tech Week North America total is on paper.

The prices above are all-in 2026 rental ranges covering design, structure, graphics, installation and dismantle; custom builds for Vehicle Tech Week North America are quoted per project. Run your Vehicle Tech Week North America numbers in the booth cost calculator and the 2026 booth cost guide.

Every fee on paper upfront, in full, for your Vehicle Tech Week North America booth.
Send us your booth size for Vehicle Tech Week North America and what the space needs to do. Expect a reply within one business day and, usually within a week, a rendering and a fixed proposal for Vehicle Tech Week North America. No charge.
Get my Vehicle Tech Week proposal

The booth we would build for Vehicle Tech Week North America 2027

The live-channel test bench

Vehicle Tech Week visitors are engineers who trust a number they can watch move. This booth sets the hardware on a plinth at the aisle, runs it live, and wires its data to a screen at eye height, with the spec table beside it, so the demo answers the first three technical questions without a word.

Validate faster. Ship with proof. 01Bench plinthA reinforced plinth for the rig, sensoror acquisition rack, with clear acrylicguards where the machine moves and…02Channel wallA large screen streaming the livechannels or simulation output, and asmaller one with sample rates…03Program tableA table behind a half wall for OEM program conversations, where an engineer canshare requirements without the aisle overhearing. MAIN AISLE CROSS AISLE CROSS AISLE
Concept plan for Vehicle Tech Week North America, not to scale: zones follow the show rules on this page; your final plan is drawn to your space and the organizer's rules.
01

Bench plinth

A reinforced plinth for the rig, sensor or acquisition rack, with clear acrylic guards where the machine moves and a service path behind for forklift access.

02

Channel wall

A large screen streaming the live channels or simulation output, and a smaller one with sample rates, ranges and certifications.

03

Program table

A table behind a half wall for OEM program conversations, where an engineer can share requirements without the aisle overhearing.

The demo

Run a short, repeatable test cycle every few minutes: excitation on, data streaming, a pass or fail result against a real automotive spec, and the export into the tools the visitor already uses, such as their HIL or analysis software.

The meetings

UKi publishes no meeting system for Vehicle Tech Week, and with free passes the engineers come and go between free conference sessions. Book OEM meetings ahead by email, hold them at the program table, and use the attached Hyatt Place for anything longer.

Validate faster. Ship with proof.
What the back wall could say at Vehicle Tech Week North America

03 Built by Purple

Vehicle Tech Week booths that run live tests

KLEEMANN booth by Purple Exhibits, a project to compare for Vehicle Tech Week North America

Case study · KLEEMANN

KLEEMANN at an industrial technology exhibition

KLEEMANN's booth turned a heavy engineered product into an interactive demonstration for technical buyers, the same job a test-rig, sensor or simulation supplier has with OEM engineers in Novi.

Read the KLEEMANN case study All case studies →

“Purple Exhibits made us look good. The booth was one of the nicest displays in our section of the convention center and generated a lot of positive comments from both customers and industry peers. Their attention to detail, professionalism, and willingness to go above and beyond made a huge difference.”

Kimberly Owens, Brand Manager, Owens Products · client reviews
3,000+ exhibitors served4.9★ client rating10,000+ booths builtIn business since 2015

Trusted by exhibitors including

Philippine AirlinesKLEEMANNNantsuneEagle ChemicalsRPS GroupFIMI Group

04 Designing for test and validation, ADAS and autonomy, vehicle software and interior design suppliers to automotive engineers at Vehicle Tech Week North America

Designing a Vehicle Tech Week booth for heavy test hardware

Smiling mechanic in a red shirt crouched by a car wheel at an outdoor repair yard1

Plinths for heavy hardware

Shaker tables, chambers and dyno modules arrive on pallets and need a floor plan that a forklift can reach. We design plinths and ramps around each machine's footprint and weight, and leave a service path to the back for the move-in rigging.

Mechanic reaching up into the underbody of a car raised on a red scissor lift2

Show the data, live

Engineers at Automotive Testing Expo want to see channels moving. We wire a screen at eye height to the live acquisition or simulation output, and keep a second screen for the spec sheet so the demo never stops to answer a numbers question.

3

Light the materials honestly

At Automotive Design & In-Cabin Expo, trim, leather, plastics and ambient lighting are judged by eye. We light sample walls with neutral, high-color-rendering fixtures and add a dimmable zone to show ambient lighting the way a cabin would at night.

4

Pick the right expo label

Three expos share the floor, so a visitor arrives with one of three badges in mind. We put the expo's name and your category on the aisle-facing header, testing, intelligent vehicle or in-cabin, so the right engineer knows to stop.

Purple Exhibits concept rendering for Aeroplay Entertainment, shown for Vehicle Tech Week North America exhibitors

Concept rendering

Your Vehicle Tech Week North America proposal comes with a rendering like this

You see your Vehicle Tech Week North America booth in 3D before we cut a single panel: layout, graphics, lighting and product positions, revised until it is right. Pictured: a Purple concept for Aeroplay Entertainment.

Start my Vehicle Tech Week North America concept

Floor at a glance

Where you could be at Vehicle Tech Week North America 2027

Vehicle Tech Week fills the Vibe Credit Union Showplace with three expos. UKi Media & Events has not published the 2027 floor plan; these are the parts that shape a booth.

AAutomotive Testing Expo
BIntelligent Vehicle Expo
CAutomotive Design & In-Cabin Expo
Vibe Credit Union Showplace, NoviSchematic, not to scale
A

Automotive Testing Expo

Testing, measurement and validation suppliers, with The Future of Automotive Testing conference free on all days and the new Advanced Chassis & Powertrain Showcase.

Our advice Heavy rigs belong near a dock door; we ask UKi for a spot with forklift access when booking.

B

Intelligent Vehicle Expo

ADAS, autonomous systems, AI and vehicle software, with the Intelligent Vehicle conference; formerly the ADAS & Autonomous Vehicle Technology Expo.

Our advice Sensor and simulation demos need power and quiet screens; we plan the data path and shade the screen from hall lighting.

C

Automotive Design & In-Cabin Expo

Interior and exterior design, materials and UX, with its own free conference; formerly the Automotive Interiors Expo.

Our advice Materials sell on touch and light, so we build sample walls at hand height under high-CRI lights.

05 Vibe Credit Union Showplace · Novi

Vehicle Tech Week 2027 move-in, rigging and Novi venue notes

The Vibe Credit Union Showplace in Novi is a 600,000-plus-square-foot hall on Grand River Avenue with a Hyatt Place on site, so the team walks from hotel room to booth. UKi Media & Events has not published the 2027 exhibitor manual, contractor or move-in schedule. When it does, Purple files every form, books forklift labor for rigs and chambers, and ships crates and machines to the advance warehouse or direct to the dock as the manual sets out. Our Fishkill, NY shop builds the booth, and a Purple project manager leads the Novi install with the labor the show and the venue require.

What Purple handles

  • Plinths and ramps for rigs, chambers and dyno modules
  • Live-data demo screens wired at eye height
  • Neutral, high-CRI lighting for interior material walls
  • Forklift and rigging labor booked for heavy test hardware
  • Freight to Novi from Fishkill, NY
  • Storage between Vehicle Tech Week and SAE WCX in the same hall

Counted back from move-in

Design sign-off for Vehicle Tech Week North America is due by early August 2027.

  1. Spring 2027Space booked with UKi Media & Events through the booth enquiry form; machine weights and footprints sent to us.
  2. Early August 2027Design sign-off: plinths, demo stations, sample walls and any vehicle placement.
  3. August–September 2027Production and graphics in Fishkill, NY; contractor orders placed when the 2027 manual is out.
  4. Early October 2027Booth crates and test hardware shipped as the 2027 exhibitor manual directs.
  5. Days before October 26, 2027Move-in at the Vibe Credit Union Showplace; exact 2027 move-in times not confirmed yet.
  6. October 26–28, 2027Show days; our project manager is on site, then strike and return freight for the machines.

Purple's planning timeline for Vehicle Tech Week North America. The official Vehicle Tech Week North America move-in, freight target and order dates come from your exhibitor kit and assigned schedule; when you book, we confirm them against your booth.

Print the Vehicle Tech Week North America budget & deadline sheet

Before you book Vehicle Tech Week North America 2027

Vehicle Tech Week tips from the Novi floor

  1. Visitor passes are free and include The Future of Automotive Testing conference on all days; send OEM contacts a registration link early so they block time on your stand between sessions. source

  2. Three expos share one floor and one registration; tell UKi which expo your product belongs to when you enquire, because the listing decides which engineers walk your aisle. source

  3. The 2026 week opened with Business of Technology discussions and keynotes on day one; staff the booth fully on the opening afternoon, when policymakers and executives are in the building. source

  4. A new Advanced Chassis & Powertrain Showcase sits inside Automotive Testing Expo; chassis and powertrain suppliers should ask UKi about space beside it. source

  5. The Hyatt Place is attached to the Vibe Credit Union Showplace, so book the team there early and keep spare demo parts in a room a hallway from the booth. source

Who you meet on the floor

OEM test and validation engineers

They come to Automotive Testing Expo to compare rigs, chambers, acquisition and measurement systems for upcoming programs.

ADAS and autonomy engineers

Intelligent Vehicle Expo covers ADAS, autonomous systems, AI and vehicle software, the stack they are validating.

Interior and UX designers

Automotive Design & In-Cabin Expo brings designers choosing materials, lighting and displays for new cabins.

Tier 1 and Tier 2 program managers

UKi names Tier 1 and Tier 2 suppliers in its audience; their program managers source test partners and components.

Side by side

Vehicle Tech Week North America vs ATA MCE vs STN EXPO West: 2027 at a glance

Vehicle Tech Week North America vs ATA MCE vs STN EXPO West: 2027 at a glance
Vehicle Tech Week North AmericaATA MCESTN EXPO West
DatesOctober 26–28, 2027October 16–19, 2027July 8–14, 2027
WhereNovi, MI · Vibe Credit Union ShowplaceTampa, FL · Tampa Convention CenterReno, NV · Peppermill Resort Spa Casino
Size3,000+ industry professionals, per UKi Media & Events3,000+ attendees at MCE 2026, per ATA62,000 square feet of Tuscany Ballroom for buses, chargers and booths (2026)
Main buyersOEM test and validation engineersCarrier owners, presidents and CEOsDistrict transportation directors
Booth spacePrice not publishedPrice not publishedSTN 2026 booth rates: 10×20 $6,175; 20×20 $10,575; 20×40 $17,575; 50×50 $41,775; 10% more after the early date

Figures carry the year and source shown on each show's own page.

Travel to Vehicle Tech Week North America 2027

Getting to Vehicle Tech Week North America 2027: airport, hotels and parking

Fly in

Detroit Metropolitan Wayne County Airport (DTW)

Stay

Hyatt Place attached to the Vibe Credit Union Showplace

Park

On-site venue parking at the Showplace

Find the venue

Vibe Credit Union Showplace
46100 Grand River Ave, Novi, MI 48374

Open in Google Maps →

Travel facts from vibeshowplace.com.

Vehicle Tech Week North America by the numbers

Vehicle Tech Week North America year by year

2026
First edition as Vehicle Tech Week, October 27–29 exhibitors
Novi source
AttendeesExhibitors

How Vehicle Tech Week North America 2027 compares with other automotive and transportation shows

The automotive and transportation shows closest to Vehicle Tech Week North America on the calendar, with the latest size each organizer has published. Each name other than Vehicle Tech Week North America opens our exhibitor guide for that show.

ShowDatesCityLatest published size
ATA MCEAmerican Trucking Associations (ATA)October 16–19, 2027Tampa, FL3,000+ attendees · About 800 companies represented (2026)
Vehicle Tech Week North AmericaUKi Media & EventsOctober 26–28, 2027Novi, MIFirst edition as Vehicle Tech Week, October 27–29 exhibitors (2026)
SEMA ShowSpecialty Equipment Market Association (SEMA)November 2–5, 2027Las Vegas, NV2,300 exhibiting brands (2025)
AAPEXAuto Care Association and MEMA Aftermarket SuppliersNovember 2–4, 2027Las Vegas, NV2,500+ manufacturers and suppliers exhibitors (2026)
RVDA Convention/ExpoRV Dealers Association (RVDA)November 8–12, 2027Las Vegas, NV1,715 attendees (2025)
IBEXNMMA and RAI AmsterdamDecember 7–9, 2027Tampa, FL7,700+ attendees · 701 exhibitors (2026)
PRI ShowPerformance Racing Industry (PRI)2027 dates not confirmed yetIndianapolis, IN–
LA Auto ShowLA Auto Show2027 dates not confirmed yetLos Angeles, CA–
CoMotion LACoMotion2027 dates not confirmed yetLos Angeles, CA1,200+ attendees (2026)
American Towman ExpositionAmerican Towman Media (A.T. Expo Corp.)2027 dates not confirmed yetBaltimore, MD260+ exhibitors (2026)

Vehicle Tech Week North America exhibitor questions

Vehicle Tech Week North America 2027 questions exhibitors ask

When is Vehicle Tech Week North America 2027?

October 26–28, 2027, Tuesday to Thursday, at the Vibe Credit Union Showplace in Novi, Michigan, per the Automotive Testing Expo site. One line on the same site says October 27–29, 2027; the header and exhibit pages give October 26–28.

What is Vehicle Tech Week North America?

Three UKi Media & Events expos on one floor: Automotive Testing Expo, Intelligent Vehicle Expo and Automotive Design & In-Cabin Expo. The 2026 week ran October 27–29 in Novi with Business of Technology keynotes on the first day.

Where is Vehicle Tech Week held?

In Novi, Michigan, in the Detroit area, at the Vibe Credit Union Showplace on Grand River Avenue. The building counts more than 600,000 square feet for events, and a Hyatt Place hotel is attached.

How many people attend Vehicle Tech Week?

3,000+ industry professionals, per the Automotive Testing Expo site, with 250+ solution providers on the floor. The organizer gives no year for these figures.

Is Vehicle Tech Week free to attend?

Free for visitors: the expo pass is free and includes The Future of Automotive Testing conference on all days, per UKi Media & Events. The Intelligent Vehicle and Automotive Design & In-Cabin conferences are also free to attend.

How much does a booth at Vehicle Tech Week cost?

UKi Media & Events quotes booth space privately through its enquiry form, so 2027 rates are not confirmed yet. Purple's 2026 planning range for the build is $7,500 to $15,000 for a rented 10×20 and $50,000 to $120,000 for a custom 20×20, before hall services.

Who exhibits at Automotive Testing Expo North America?

Test, measurement and simulation suppliers such as dSPACE, DEWESoft, Gantner Instruments, Hioki, Keyence, Polytec, Cincinnati Sub-Zero, Industrial Servo Hydraulics, HEAD acoustics and Siemens Digital Industries Software, per the expo's exhibitor list.

What is the Advanced Chassis & Powertrain Showcase?

A new showcase that UKi Media & Events added to Automotive Testing Expo for chassis and powertrain technology. It sits beside the three expos and their free conferences.

Can we bring heavy test equipment into Vehicle Tech Week?

Testing suppliers on the exhibitor list include rig, chamber and dyno makers such as Industrial Servo Hydraulics, Cincinnati Sub-Zero and Dyno One. The 2027 manual, with floor-load, forklift and move-in rules, is not confirmed yet; we plan plinths and rigging labor from your machine weights and confirm them against the manual when UKi issues it.

What is the difference between Vehicle Tech Week and SAE WCX?

Format and buyers: Vehicle Tech Week is a supplier expo for test, ADAS and interior engineers with free visitor passes, while SAE WCX in April, in the same Novi venue, is SAE's technical congress with papers and sessions around its exhibits.

Which airport serves Vehicle Tech Week?

Detroit Metropolitan Wayne County Airport (DTW). Many exhibitors stay at the Hyatt Place attached to the Vibe Credit Union Showplace and walk to the booth.

Can Purple store our booth in Michigan between shows?

We store it and ship it back to Novi for SAE WCX in April or on to other engineering shows with fresh graphics, so one kit covers the whole Detroit-area season.

Is Vehicle Tech Week worth it for a small test-equipment company?

It can be, because every visitor works in vehicle engineering and passes are free, so OEM and Tier 1 engineers come in numbers: 3,000+, per UKi. A 10×20 with one live demo puts you in front of them.

Before you sign for Vehicle Tech Week North America

Five things to ask every builder quoting Vehicle Tech Week North America:

  1. How will you plinth and guard our test rig, and what forklift and rigging labor will Novi move-in need?
  2. Can you wire our live data to an eye-height screen without cables crossing the aisle?
  3. Which expo label, testing, intelligent vehicle or in-cabin, should our booth header carry?
  4. How will freight and machines reach the Vibe Credit Union Showplace dock once UKi issues the 2027 manual?
  5. Can you store the booth and reuse it for SAE WCX in the same hall in April?

What Vehicle Tech Week North America exhibitors ask us

Visitors get in free. Are they serious buyers? The free pass is how UKi fills the floor with working engineers, and its own description of the audience is engineers, program managers and technical leaders from OEMs and Tier 1 and Tier 2 suppliers. The filter is the subject: nobody else spends a day at a testing expo.

Our rig weighs several tons. Can the booth handle it? Yes, with planning: we design the plinth from the machine's footprint and weight and book forklift and rigging labor once UKi's 2027 manual sets the move-in rules. Ask for a spot near a dock door when you book.

We already exhibit at SAE WCX in the same building. Why both? WCX is a technical congress where papers lead; Vehicle Tech Week is a free expo floor for test, ADAS and interior engineers. Reusing one kit in the same Novi hall six months apart keeps the second show cheap.

Get a proposal

Tell us about your Vehicle Tech Week North America booth

Add booth details (optional)

You hear back on Vehicle Tech Week North America within one business day. Rendering and fixed proposal, usually within a week. No charge, no commitment.

Requests for Vehicle Tech Week North America go straight to Purple’s exhibit team.

What happens next

  1. We reply within one business day with questions about your products, goals and Vehicle Tech Week North America footprint.
  2. Usually within a week, you receive a concept rendering and a fixed Vehicle Tech Week North America proposal. Every Vehicle Tech Week North America fee listed upfront, in full, on paper.
  3. Production runs 30–45 days, then we ship to the advance warehouse and install before the Vehicle Tech Week North America hall opens.
Photo credits