Western Farm Show 2027 · Budget & deadline sheet
February 18–20, 2027 · American Royal Complex, Kansas City, MO
February 18–20, 2027 · American Royal Complex, Kansas City, MO
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Your Western Farm Show booth space, paid to the organizer
- Material handling at the American Royal Complex, when the space rate does not include it
- Electrical, internet and rigging orders for Western Farm Show
- Booth cleaning, and union labor where the American Royal Complex requires it
Published rates:
- New exhibitor space, 2027: 10′ × 10′ $750; 20′ × 10′ $1,500; over 200 sq. ft. on request
- Late payment: $100 if the booth fee is not paid in full by January 15, 2027
- Adult admission: $10, or $7 with a dealer or online coupon; 12 and under free
- Booth build: 10×20 rental $7,500–$15,000; 10×30 rental $12,000–$22,000, Purple's 2026 planning range
Key dates
- Pay the Western Farm Show 2027 booth balance: January 15, 2027
- Design sign-off with Purple: Mid-December 2026
- November–December 2026: Request space with the Space Request Form or renew from your online account.
- December 2026: Design sign-off, with dealer-locator content for the non-direct selling rule.
- January 15, 2027: Booth fee due in full; a $100 late fee applies after this date.
- January 29, 2027: Hotel cut-off at the Margaritaville and Hampton Inn & Suites Plaza show rates.
- February 15–17, 2027: Setup 8 a.m. to 5 p.m. each day; everything set by 8 a.m. Thursday.
- February 18–21, 2027: Show days, dismantle Saturday 4–8 p.m. and final move-out Sunday 8 a.m. to noon.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Send the Space Request Form or renew from your online account
- Pay the balance by January 15, 2027 to avoid the $100 late fee
- Confirm your products fit the non-direct selling rule
- Order forklifts and furniture from Liberty Expo and power from SmartCity
- Book hotels before the January 29, 2027 cut-off
- Plan setup inside February 15–17 and be set by 8 a.m. Thursday
Every last fee for Western Farm Show, listed upfront and in full on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/western-farm-show/