farm equipment and field show · Kansas City
Western Farm Show 2027Booth costs, dates and deadlines: the Kansas City exhibitor guide
Dealer country under one roof: Western Farm Show 2027 booths in Kansas City
- Event dates
- February 18–20, 2027
- Exhibit hall
- February 18–20, 2027 (Thu–Fri 9 a.m.–5 p.m., Sat 9 a.m.–4 p.m.)
- Venue
- American Royal Complex, Kansas City
4.9 client rating10,000+ booths built3,000+ exhibitors servedSince 2015
Quick answers
Western Farm Show 2027 in 30 seconds
The Western Farm Show is the Midwest's largest indoor farm show, per its owner, the North American Equipment Dealers Association, held each February at the American Royal Complex in Kansas City, Missouri. The 2027 show runs February 18–20, 2027. More than 400 exhibitors fill over 400,000 square feet with equipment, livestock, grain and farm service displays for Missouri and Kansas farmers and ranchers. It is a non-direct selling show: brands that sell through dealers may not sell to attendees on site. New-exhibitor space costs $750 for 10′ × 10′. Purple builds dealer-channel booths for it.
- When is Western Farm Show 2027?
- February 18–20, 2027, at American Royal Complex, Kansas City.
- When is the Western Farm Show exhibit hall open?
- February 18–20, 2027, Thu–Fri 9 a.m.–5 p.m., Sat 9 a.m.–4 p.m.
- How big is Western Farm Show?
- 400+ exhibitors (2026 edition).
- What does booth space cost?
- 10′ × 10′ $750; 20′ × 10′ $1,500; over 200 sq. ft. on request, paid to the organizer.
- What does a 10×20 Western Farm Show booth cost all-in?
- $7,500 – $15,000 for a Purple rental in Kansas City: design, graphics, lighting, install and dismantle. Space and show services are billed by Western Farm Show.
- What is the next exhibitor deadline?
- Booth fee due in full; $100 late fee after this date: January 15, 2027.
Official Western Farm Show 2027 links: Western Farm Show 2027 hotelsWestern Farm Show 2027 booth space
Farm equipment · Kansas City · 2027
400,000 sq. ft.
of heated show floor, with room for the tallest combines source
The lookKansas City 2027
Late winter in the Royal. Combines under one roof.
The Western Farm Show returns to the American Royal Complex February 18–20, 2027, with more than 400 exhibitors on over 400,000 square feet, owned and run by the equipment dealers.
Everything about Western Farm Show 2027 in one place
Western Farm Show 2027 fact sheet
| Official name | Western Farm Show 2027 |
|---|---|
| Event dates | February 18–20, 2027 |
| Exhibit hall dates | February 18–20, 2027 (Thu–Fri 9 a.m.–5 p.m., Sat 9 a.m.–4 p.m.) source |
| Venue | American Royal Complex 1701 American Royal Ct, Kansas City, MO 64102 |
| Organizer | North American Equipment Dealers Association |
| Size (2026) | 400+ exhibitors source |
| Who attends | Missouri and Kansas farmers and ranchers, full-time and part-time, plus more than 4,500 FFA students on FFA Day |
| Next deadline | Booth fee due in full; $100 late fee after this date: January 15, 2027 source |
| Hotels | Show rates at Margaritaville Hotel, Kansas City, KS, and Hampton Inn & Suites on the Plaza; cut-off January 29, 2027 Official hotel page → |
| Official website | westernfarmshow.com |
Official Western Farm Show resources
Western Farm Show 2027 calendar
Western Farm Show 2027 dates and deadlines
Published Western Farm Show dates in order, each one linked to the organizer page that states it. We highlight the next one.
01 Purple at Western Farm Show 2027
Dealer country under one roof: Western Farm Show 2027 booths in Kansas City
The equipment dealers' own Midwest farm show packs more than 400 exhibitors into 400,000 square feet of the American Royal Complex, with room for the tallest combines. We build booths that sell through the dealer, which is how this show wants it.
- Feb 18–20 · Kansas City
- 400+ exhibitors
- 400,000 sq. ft. indoors
What makes Western Farm Show different, and how we build for it
The Western Farm Show is owned and run by the North American Equipment Dealers Association, and its rules protect the dealer.It is a non-direct selling show: manufacturers that normally sell through wholesalers or retail dealers may not sell straight to attendees, and toys, t-shirts and similar items cannot be sold from booths. The one exception is the Family Living Center on the upper level, reserved for products with only an ancillary link to agriculture. The whole show is indoors, out of the February weather, with space for the biggest and tallest combines, and FFA Day brings more than 4,500 Missouri and Kansas students on Friday.
Tractors, combines, planters and grain equipment, with the name of the local dealer who will sell and service them.
Chutes, feeders, trailers, fencing and feed, compared side by side in a heated hall in late winter.
Compact tractors, attachments and tools for small acreages, which the show calls out alongside full-time operations.
Your team in Kansas City
How Purple runs the Western Farm Show 2027 in Kansas City
Built and printed at Purple in Fishkill, NY or Las Vegas, the booth rides a truck to the American Royal Complex for the February 15–17 setup days. Our project manager has the Liberty Expo forklift and SmartCity power orders in place, builds with the labor the show requires, signs off before Thursday's 8 a.m. deadline and handles the Saturday night and Sunday morning move-out.
Inside Western Farm Show 2027
Western Farm Show rules that shape your booth
Exhibitors whose normal distribution runs through wholesalers or retail dealers may not sell directly to attendees and bypass that channel. The dealer association behind the show will not run anything that removes the retailer.
Outside the Family Living Center, exhibitors may not sell items such as toys, t-shirts or stuffed animals from their booths; the Family Living Center is reserved for products with only an ancillary link to agriculture.
Exhibitors selling tangible goods must obtain a license to sell before the show and collect sales tax, and must observe all applicable laws.
Exhibits must be fully set up by 8 a.m. on Thursday, February 18, 2027; failure may forfeit the right to exhibit at future shows, and vacant spaces are filled from the wait list.
Programs worth planning for
Friday, February 19, 2027: leadership and career sessions for Kansas and Missouri FFA members, plus the Battle of the Border food drive with a $1,000 award per state; ticket requests close February 8, 2027.
An FFA agricultural mechanics contest endorsed by the National FFA Organization, testing teams of four on identification, electrical and precision components; the top team wins $1,000.
Thursday, February 18, 2027, 9 a.m. to 4 p.m. in Wagstaff Theatre: trauma first aid, grain bin entrapment, ATV and UTV safety, and hauling livestock safely.
Primary and co-sponsor packages plus named areas: safety seminars, outdoor equipment displays at the main and south entrances, FFA Day, the National Ag Challenge, the wash bay and the exhibitor lounge.
The Western Farm Show is the dealer-owned winter show for Missouri and Kansas, indoors at the American Royal; pick it ahead of the Louisville machinery show when you sell through local dealers and want their territory's farmers. Line up Western Farm Show against every agriculture show we build for →
02 Booths & pricing for Western Farm Show 2027
Western Farm Show 2027 booth rates and what the package includes
NAEDA lists new-exhibitor space at $750 for 10′ × 10′ and $1,500 for 20′ × 10′, and quotes anything over 200 sq. ft. on request. The package includes an 8′ draped back wall with 3′ side rails, an ID sign, exhibitor badges, lounge access and a program and floor plan listing; forklifts, carpet, tables and chairs come from Liberty Expo or your own truck, and power from SmartCity. Exhibits must be fully set by 8 a.m. on opening day. Shortline and service firms take 10′ or 20′ frontage; machinery brands ask management for larger floor.
The $1,500 space: a printed back wall in the 8′ drape line, a lit product display and a counter that points visitors to their dealer.
Shown: Sedemac, a Purple inline booth
See 10×20 rental booths →
Three units in a row with a hero product in the middle, dealer locator on a screen and spec sheets at either end for walk-up questions.
Above: Kaizen Switchgear Products, a Purple island exhibit
See 10×30 rental booths →
A quoted space for one machine with graphics behind it, a counter and a carpeted corner for dealer and rancher conversations.
Pictured: Gotec, a Purple island exhibit
See 20×20 rental booths →
Demo stations plus private meetings
Shown: a Purple island exhibit for Al Sharq
See 20×30 rental booths →In Purple's Western Farm Show price
- Design work and a 3D rendering, with revisions until the Western Farm Show layout is right
- The structure, printed graphics, counters and storage your Western Farm Show plan specifies
- Lighting plus power distribution within the booth at Western Farm Show
- Installation and dismantle in Kansas City, run by our project manager on the floor
- Tracking of every show-service order and deadline
What Western Farm Show and its contractor bill
- Your Western Farm Show booth space, paid to the organizer
- Material handling at the American Royal Complex, when the space rate does not include it
- Electrical, internet and rigging orders for Western Farm Show
- Booth cleaning, and union labor where the American Royal Complex requires it
Rates to plan with for Western Farm Show:
- New exhibitor space, 2027 10′ × 10′ $750; 20′ × 10′ $1,500; over 200 sq. ft. on request source
- Late payment $100 if the booth fee is not paid in full by January 15, 2027 source
- Adult admission $10, or $7 with a dealer or online coupon; 12 and under free source
- Booth build 10×20 rental $7,500–$15,000; 10×30 rental $12,000–$22,000, Purple's 2026 planning range source
We put an estimate for each line on your proposal; the total is on paper before you sign.
All-in 2026 rental ranges: design, structure, graphics, installation and dismantle are included, and custom Western Farm Show builds are quoted per project. Get an exact number for Western Farm Show with the booth cost calculator or the 2026 booth cost guide.
Share the booth size you have at Western Farm Show and what you need the space to do. Expect a reply within one business day and, usually within a week, a rendering and a fixed proposal for Western Farm Show. No charge.
The booth we would build for Western Farm Show 2027
The find-your-dealer showroom
At a show owned by equipment dealers, the booth's job is not to close a sale but to hand a qualified farmer to the right dealer. The layout works like a showroom with a concierge desk: product up front, proof on the wall, and a counter where every conversation ends with a dealer's name and a follow-up date.
Hero machine
The tractor, implement or chute at the aisle, lit from the booth structure, with a short card naming what it does better.
Dealer map wall
A wall graphic of Missouri, Kansas and the surrounding states with dealer pins, so a farmer finds a store within his own county.
Concierge desk
A counter where a rep captures the lead and books the dealer visit, keeping the show's non-direct selling rule.
Student corner
A small hands-on station for Friday's FFA crowd, set to the side so it does not block the farmers.
The demo
Show the machine at work on a Missouri or Kansas farm in a short loop, then hand over a card with the nearest dealer and a demo date at that farm.
The meetings
NAEDA offers no appointment tool, so talks take place at the desk or in the exhibitor lounge, which comes with the space; book dealer meetings for Thursday, ahead of Friday's FFA traffic.
See it in Kansas City. Buy it from your dealer.
Your team walks into a lit, stocked Western Farm Show booth. You just show up.
03 Built by Purple
Western Farm Show booths built for the dealer channel
Case study · KLEEMANN
KLEEMANN at an industrial technology exhibition
KLEEMANN let visitors see real machines and watch them run in simulation before talking to sales. At a dealer-channel show like Kansas City, that sequence ends one step later: at the counter where a rep hands the farmer to the local dealer.
Read the KLEEMANN case study All case studies →“Itzy and his team are the real deal. If you want to wow your potential customers at your next trade show, this is the team for you. They create the best custom and portable trade show exhibits by far.”
Sherri McManus, Corporate Training, The Lou Everett Group · what other clients say
Trusted by exhibitors including
04 Designing for tractor, combine, shortline, livestock, seed, chemical and farm service brands selling through dealers to Missouri and Kansas farms and ranches at Western Farm Show
Designing a Western Farm Show booth that sells through dealers
1Sell the dealer, not the price tag
The show bans direct selling by companies that normally sell through dealers. Graphics and screens should end with where to buy: a dealer map, a QR code to the nearest store, a dealer rep at the counter.
2Use the indoor height
NAEDA says the halls have room for the biggest, tallest combines. If a big machine is your hero, light it from the booth's own structure and keep the counter low around it.
Be set by 8 a.m. Thursday
An exhibit not fully set by 8 a.m. on February 18 can cost the right to exhibit at future shows, and empty spaces go to the wait list. We schedule our final checks for Wednesday afternoon.
Plan for Friday's students
FFA Day fills the complex with more than 4,500 students on Friday. A simple hands-on station or a careers card keeps that traffic friendly without blocking the farmers behind them.
Concept rendering
Your Western Farm Show proposal comes with a rendering like this
See the Western Farm Show booth in 3D first: layout, graphics, lighting and where products sit, revised until it is right and before any panel is cut. Shown: a Purple concept for CalligoTech.
Start my Western Farm Show conceptFloor at a glance
Where you could be at Western Farm Show 2027
The Western Farm Show fills the American Royal Complex on two levels. These areas shape where you exhibit, from NAEDA's show pages.
Main hall and Hale Arena
The equipment floor, indoors and heated, with room for the biggest, tallest combines, per the show FAQ.
Our advice Machinery brands should ask management early for floor space over 200 sq. ft.
Upper Level and the Family Living Center
The Family Living Center at the south end of the upper level is the only area where direct selling is allowed.
Our advice Retail goods belong here; farm equipment brands sell through dealers on the main floor.
Wagstaff Theatre
Home of the Missouri Farm Bureau Farm Safety Seminars on Thursday and the FFA Day opening session Friday at 9:30 a.m.
Our advice Sponsoring a seminar puts your name in front of a seated room rather than a busy aisle.
05 American Royal Complex · Kansas City
Western Farm Show 2027 setup, Liberty Expo and American Royal rules
Setup at the American Royal Complex takes Monday through Wednesday, February 15–17, 2027, eight-to-five, and security covers the building through setup and move-out. Dismantle starts at the 4 p.m. close on Saturday, February 20 and runs to 8 p.m., with a final move-out window on Sunday, February 21 from 8 a.m. to noon. Forklifts, carpet, tables and chairs are rented from Liberty Expo, and electrical and internet service comes from SmartCity. Our project manager books those orders, lands the freight inside the setup days and leads the install with the labor the show requires.
What Purple handles
- Booths that send buyers to their local dealer
- Machinery displays lit from the booth structure
- Liberty Expo and SmartCity orders placed on time
- Three-day setup schedule finished before Thursday 8 a.m.
- Student-friendly stations for FFA Day traffic
- Storage and reuse for the Iowa and Nebraska Ag Expos
Your Western Farm Show timeline, from move-in back
Pay the Western Farm Show 2027 booth balance: January 15, 2027. A $100 late fee applies after this date; we can have your design signed off well before.
For Western Farm Show, we need design sign-off by mid-December 2026.
- November–December 2026Request space with the Space Request Form or renew from your online account.
- December 2026Design sign-off, with dealer-locator content for the non-direct selling rule.
- January 15, 2027Booth fee due in full; a $100 late fee applies after this date.
- January 29, 2027Hotel cut-off at the Margaritaville and Hampton Inn & Suites Plaza show rates.
- February 15–17, 2027Setup 8 a.m. to 5 p.m. each day; everything set by 8 a.m. Thursday.
- February 18–21, 2027Show days, dismantle Saturday 4–8 p.m. and final move-out Sunday 8 a.m. to noon.
Purple's planning timeline for Western Farm Show. Official move-in, freight target and order deadlines for Western Farm Show come from your exhibitor kit and assigned schedule; we confirm them against your booth when you book.
Print the Western Farm Show budget & deadline sheetBefore you book Western Farm Show 2027
What Western Farm Show exhibitors should know before Kansas City
Setup runs February 15–17 from 8 a.m. to 5 p.m., and an exhibit not fully set by 8 a.m. Thursday may cost your company its place at future shows. source
Electrical and internet service comes from SmartCity, while forklifts, carpet, tables and chairs are rented from Liberty Expo or brought in by the exhibitor. source
The show program listing deadline is in January 2027; the official program is published by Farm Talk and emailed to more than 4,000 ag businesses. source
NAEDA dealers hand out discount ticket coupons and display show posters in their stores, so tell your dealers to push them. source
The Wyoming Street ramp off the 23rd Street Viaduct is permanently closed; lots A, B, C, D and North are reached from Genessee St. off I-670 or Kansas Ave. source
Who you meet on the floor
Traditional row-crop and livestock operators come for implements, livestock equipment, seed, feed and chemicals, per the show FAQ.
Part-time owners shop compact tractors and equipment for smaller acreages, which the show highlights.
The show is owned by the dealers' association, and its members promote it in their stores.
Missouri and Kansas Young Farmers, extension agents, ag teachers and FFA students are targeted in the show's promotion.
Side by side
Western Farm Show vs Mid-South Farm & Gin Show vs NFMS: 2027 at a glance
| Western Farm Show | Mid-South Farm & Gin Show | NFMS | |
|---|---|---|---|
| Dates | February 18–20, 2027 | February 26–27, 2027 | February 10–13, 2027 |
| Where | Kansas City, MO · American Royal Complex | Memphis, TN · Renasant Convention Center | Louisville, KY · Kentucky Exposition Center |
| Size | 400,000 sq. ft. of heated show floor, with room for the tallest combines | Not published | 300,000 attendees at the 60th NFMS in 2026 |
| Main buyers | Full-time farmers | Cotton growers | Row-crop farmers |
| Booth space | New exhibitor space, 2027: 10′ × 10′ $750; 20′ × 10′ $1,500; over 200 sq. ft. on request | Price not published | Price not published |
Figures carry the year and source shown on each show's own page.
Travel to Western Farm Show 2027
Getting to Western Farm Show 2027: hotels and parking
Stay
Show rates at Margaritaville Hotel, Kansas City, KS, and Hampton Inn & Suites on the Plaza; cut-off January 29, 2027
Park
Paid city lots east and west of the American Royal; reserved and accessible parking at the south end; RV parking for a fee
Find the venue
American Royal Complex
1701 American Royal Ct, Kansas City, MO 64102
Travel facts from westernfarmshow.com.
Western Farm Show by the numbers
Western Farm Show year by year
How Western Farm Show 2027 compares with other agriculture shows
The agriculture shows closest to Western Farm Show on the calendar, with the latest size each organizer has published. Each name other than Western Farm Show opens our exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| Southern Farm ShowSouthern Shows Inc. | February 3–5, 2027 | Raleigh, NC | 415 exhibitors (2026) |
| World Ag ExpoInternational Agri-Center | February 9–11, 2027 | Tulare, CA | 100,000+ attendees · 1,179 exhibitors (2026) |
| Minnesota Pork CongressMinnesota Pork Producers Association | February 9–10, 2027 | Mankato, MN | – |
| NFMSKentucky Venues | February 10–13, 2027 | Louisville, KY | 300,000 attendees · 800+ booths exhibitors (2026) |
| Western Farm ShowNorth American Equipment Dealers Association | February 18–20, 2027 | Kansas City, MO | 400+ exhibitors (2026) |
| GEAPS ExchangeGrain Elevator and Processing Society (GEAPS) | February 20–23, 2027 | Kansas City, MO | – |
| Aquaculture AmericaWorld Aquaculture Society (WAS) | February 21–24, 2027 | Honolulu, HI | – |
| Mid-South Farm & Gin ShowSouthern Cotton Ginners Association and Foundation | February 26–27, 2027 | Memphis, TN | – |
| AASV Annual MeetingAmerican Association of Swine Veterinarians (AASV) | February 27–March 2, 2027 | Orlando, FL | – |
| Commodity ClassicCommodity Classic (American Soybean Association | March 3–5, 2027 | New Orleans, LA | 12,122 attendees · 440 exhibitors (2026) |
Western Farm Show exhibitor questions
Western Farm Show 2027 exhibitor questions
When is the Western Farm Show 2027?
February 18–20, 2027, Thursday to Saturday, at the American Royal Complex in Kansas City, Missouri, per NAEDA. Doors open at 9 a.m. daily, closing at 5 p.m. Thursday and Friday and at 4 p.m. on the Saturday.
How much is a booth at the Western Farm Show?
$750 for a 10′ × 10′ and $1,500 for a 20′ × 10′ for new exhibitors, per the general exhibitor information page; show management prices anything over 200 sq. ft. The package includes drape, an ID sign, badges and listings.
Can we sell products at the Western Farm Show?
Only within the dealer channel: companies that normally sell through wholesalers or retail dealers may not sell directly to attendees, per NAEDA. Direct selling is allowed only in the Family Living Center, and exhibitors must hold a Missouri license to sell and collect sales tax.
When is setup for the Western Farm Show 2027?
Three days, Monday through Wednesday, February 15–17, 2027, with the doors open to exhibitors 8 a.m. until 5 p.m., per NAEDA. Every exhibit must be fully set by 8 a.m. on Thursday, February 18.
When does move-out happen?
Saturday, February 20 from the 4 p.m. close until 8 p.m., and Sunday, February 21 from 8 a.m. to noon, per the exhibitor information page.
What are the payment deadlines?
A 50% deposit with the contract and the balance by January 15, 2027, per NAEDA; a $100 late fee is added after that date.
How many exhibitors are at the Western Farm Show?
More than 400 exhibitors across more than 400,000 square feet, per NAEDA's home page; the show FAQ says close to 500 exhibitors occupy the entire American Royal Complex.
Who provides forklifts, furniture and power?
Liberty Expo rents forklifts, carpet, tables, chairs and trash cans, or exhibitors bring their own, and SmartCity provides electrical and internet service, per NAEDA.
What is FFA Day at the Western Farm Show?
Friday, February 19, 2027: leadership and career sessions for Kansas and Missouri FFA members, opening at 9:30 a.m. in Wagstaff Theatre, presented with Vermeer and the Equipment Dealers Foundation. NAEDA says it attracts more than 4,500 students.
Where should exhibitors stay?
NAEDA lists show rates at Margaritaville Hotel in Kansas City, Kansas and the Hampton Inn & Suites on the Plaza, with a room cut-off of January 29, 2027.
Is everything indoors?
The exhibit area is completely indoors, sheltered from the weather, with room for the biggest, tallest combines, per the show FAQ. Outdoor equipment displays at the main and south entrances are sold as sponsorships.
How is the Western Farm Show different from the National Farm Machinery Show?
The Western Farm Show is a regional, dealer-owned show in Kansas City for Missouri and Kansas farms, with a no-direct-selling rule; the National Farm Machinery Show in Louisville is a much larger national event. Choose Kansas City for dealer-territory buyers.
Can Purple build our Western Farm Show booth?
Yes. We build in our Fishkill, NY or Las Vegas shop, design around the non-direct selling rule, book Liberty Expo and SmartCity services, and our project manager runs setup and move-out at the American Royal.
Before you sign for Western Farm Show
Ask any Western Farm Show exhibit builder these five questions:
- How will you finish setup inside February 15–17 and be fully set before 8 a.m. Thursday?
- Which Liberty Expo and SmartCity orders will you place, and by when?
- How does the design send leads to our dealers without breaking the non-direct selling rule?
- Can you light a large machine from the booth's own structure in the American Royal halls?
- What would storage cost between shows, and shipping on to the Iowa or Nebraska Ag Expo?
What Western Farm Show exhibitors ask us
If we cannot sell on site, why exhibit? Because the show is built to feed dealers: NAEDA members promote it, and buyers come ready to talk to their local store. Measure it in dealer leads and demo bookings, not show-floor sales.
Is a 10×20 enough beside full-line dealers? For shortline, livestock and service brands, yes: the $1,500 space holds a lit product display, a dealer map and a counter. Machinery brands should ask management for larger floor early.
Will FFA Day crowd out our buyers? More than 4,500 students come on Friday, mostly to sessions and contests. Book farmer and dealer meetings for Thursday and Saturday, and give students a quick station on Friday.
Get a proposal
Tell us about your Western Farm Show booth
What happens next
- We reply within one business day with questions about your products, goals and footprint.
- Usually within a week, you receive a concept rendering and a fixed Western Farm Show proposal. Every last fee for Western Farm Show, listed upfront and in full on paper.
- We build in 30 to 45 days, ship to the advance warehouse and have the booth installed before Western Farm Show opens.