WIN Expo 2027 · Budget & deadline sheet
December 2027, dates not confirmed yet · Venue for 2027 not confirmed yet (2026: Sonoma County Fairgrounds), Santa Rosa, CA
December 2027, dates not confirmed yet · Venue for 2027 not confirmed yet (2026: Sonoma County Fairgrounds), Santa Rosa, CA
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Booth space, paid to Wine Industry Network
- Material handling / drayage, if the WIN Expo space rate leaves it out
- Electrical service, internet and rigging at the venue
- Booth cleaning and whatever union labor the WIN Expo venue requires
Published rates:
- Booth space, 2026: From $2,500 per 10 ft. space; $2,000 for WIN members
- Exhibitor insurance, 2026: $65 group policy through Brandt Insurance, or own coverage of $1M per occurrence and $2M aggregate
- Booth build: 10×20 rental $7,500–$15,000; custom 10×30 $25,000–$65,000, Purple's 2026 planning range
Key dates
- Design sign-off with Purple: About 10 weeks before the show
- December 3, 2026: WIN Expo 2026 in Santa Rosa, the most recent edition; walk the floor and mark the spaces you want for 2027.
- When 2027 booth sales open: Reserve spaces; for 2026 sales opened April 1 with a 50% deposit and the balance due June 30.
- About 10 weeks before the show: Design sign-off, kept inside the 4 ft. front zone and end-cap height rules.
- 8 to 4 weeks before the show: Production in Las Vegas or Fishkill, NY within 30 to 45 days; Colt orders placed by the discount date.
- Up to 30 days before move-in: Crates delivered to Colt Expositions' warehouse, which takes freight from 30 days out on weekdays.
- Show week: Large equipment first, then booth setup the day before; our project manager has the booth ready before the WIN walkthrough.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Watch for 2027 booth sales and reserve two or more adjoining spaces
- Choose indoor (Grace Pavilion or Hall of Flowers) or an outdoor space
- Send Purple equipment sizes, weights and fuel or battery details
- Order carpet, power and freight from Colt Expositions by the discount date
- Buy event liability insurance ($1M/$2M) or use WIN's $65 Brandt policy
- Pre-register booth staff, up to six per space
Every fee on paper upfront, in full, for your WIN Expo booth. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/win-expo/