Harvest crew hand-sorting dark grapes along a long sorting table at a winery crush pad

specialty crops and greenhouse · 2027 location not confirmed yet

WIN Expo 2027The exhibitor guide: booth costs, dates and deadlines

Seven hours, four counties: WIN Expo 2027 booths in Santa Rosa

Event dates
December 2027, dates not confirmed yet
Exhibit hall
Not confirmed yet
Venue
Not confirmed yetLast edition: Santa Rosa, CA

4.9 client rating3,000+ exhibitors10,000+ booths builtSince 2015

Han Song booth by Purple Exhibits: wide view of a red, white and grey Han Song island booth with a tall header fascia, the kind of booth we build for WIN Expo
Built by PurpleHan Song island
Kaizen Switchgear Products booth by Purple Exhibits: red and white Kaizen Switchgear Products booth, a Purple build like the booths we plan for WIN Expo
Built by PurpleKaizen Switchgear Products island
  • 2,000+wine professionals each year, per WIN source
  • 250+exhibiting companies each year, per WIN source
  • 315+booth spaces on the 2026 floor source
  • 4conference tracks beside the floor source

Quick answers

WIN Expo 2027 in 30 seconds

WIN Expo, the North Coast Wine Industry Expo, is a one-day trade show and conference for wineries and vineyards in Napa, Sonoma, Mendocino and Lake counties, run by Wine Industry Network since 2012. The 2027 date is not confirmed yet; the 14th show runs December 3, 2026 at the Sonoma County Fairgrounds in Santa Rosa. WIN counts more than 2,000 wine professionals and 250+ exhibitors each year. Space sells as 10-foot booth spaces from $2,500 in 2026, plus outdoor lots, with a four-track conference beside the floor. Purple builds multi-space booths, end-caps and outdoor displays for it.

When is WIN Expo 2027?
The 2027 dates and location are not confirmed yet. The last edition was in Santa Rosa, CA.
When does the WIN Expo exhibit hall open?
Not confirmed yet for 2027. In 2026 the trade show floor is open Thursday, December 3, from 9 a.m. to 4 p.m., in Grace Pavilion, the Hall of Flowers and the outdoor exhibit area.
How big is WIN Expo?
2,000+ each year attendees, 250+ exhibitors (2026 edition).
What does booth space cost at WIN Expo?
From $2,500 per 10 ft. space; $2,000 for WIN members, paid to the organizer.
What does a 10×20 booth cost all-in?
$7,500 – $15,000 for a Purple rental, including design, graphics, lighting, install and dismantle. WIN Expo bills space and show services separately.

Specialty crops & growing · Santa Rosa · 2027

1 day

Napa, Sonoma, Mendocino and Lake counties on one floor, 9 a.m. to 4 p.m. source

The lookSonoma County 2027

One December day. Four wine counties.

Wine Industry Network has run WIN Expo since 2012; more than 2,000 wine professionals and 250+ exhibitors meet at the Sonoma County Fairgrounds, and the 2026 show is December 3. The 2027 date is not confirmed yet.

Dark-haired man looking into the camera in the low amber light of a winery cellar
01Quiet hours in the cellar
Vineyard rows in Calistoga, California glowing at sunset with the hills turning orange
02Calistoga rows at sundown
Bare grapevines on wires in a Northern California valley with green hills behind
03Dormant vines, green hills
Vineyard worker bent over the vines among tall posts in hazy morning light
04Morning haze on the posts
Large cream fermentation tanks under small ceiling lights in a dim modern cellar
05Tanks in a dim cellar
Long rows of oak barrels in a dark cellar lit by a few overhead lamps
06Barrel rows under lamps
Steel harvest bin heaped with freshly picked dark grapes at the crush pad
07A bin of fresh-picked fruit
Gnarled old grapevines in winter with a twisting trunk in the foreground
08Old vines in winter
Red plastic harvest crates full of red and green grapes in the back of a vineyard truck
09Crates of grapes on the truck

Everything about WIN Expo 2027 in one place

WIN Expo 2027 fact sheet

WIN Expo 2027 key facts
Official nameNorth Coast Wine Industry Expo (WIN Expo) 2027
Event datesDecember 2027, dates not confirmed yet
Exhibit hall datesNot confirmed yet
In 2026 the trade show floor is open Thursday, December 3, from 9 a.m. to 4 p.m., in Grace Pavilion, the Hall of Flowers and the outdoor exhibit area
VenueVenue for 2027 not confirmed yet (2026: Sonoma County Fairgrounds)
2027 venue not confirmed yet; the 2026 show is at the Sonoma County Fairgrounds, 1350 Bennett Valley Rd., Santa Rosa, CA 95404
OrganizerWine Industry Network
Size (2026)2,000+ each year attendees · 250+ exhibitors source
Who attendsWinery and vineyard owners, winemakers, vineyard managers and wine business staff from the North Coast counties
Booth spaceFrom $2,500 per 10 ft. space; $2,000 for WIN members source
HotelsWIN lists official hotel partners and warns that unaffiliated housing companies may pose as show vendors; 2027 housing not confirmed yet
Official hotel page →
Official websitewineindustryexpo.com

Official WIN Expo resources

WIN Expo 2027 calendar

WIN Expo 2027 dates and deadlines

The WIN Expo dates the organizer has published, in order, each linked to the page that states it. The next date is highlighted.

  1. WIN Expo 2026 in Santa Rosa, the most recent edition; 2027 dates not confirmed yet source

01 Purple at WIN Expo 2027

Seven hours, four counties: WIN Expo 2027 booths in Santa Rosa

WIN Expo puts winemakers, vineyard managers and winery owners from Napa, Sonoma, Mendocino and Lake counties on one fairgrounds floor for a single December day. We build booths that fit its 10-foot grid, read in a crowded aisle and go up in an afternoon.

  • 2027 dates not confirmed yet
  • 2,000+ wine pros each year
  • 250+ exhibitors

What makes WIN Expo different, and how we build for it

WIN Expo is the largest trade show and conference focused on Napa, Sonoma, Mendocino and Lake counties, run since 2012 by Wine Industry Network, which calls it the second largest wine industry show in North America.Everything happens in one day: more than 250 exhibitors fill Grace Pavilion, the Hall of Flowers and the outdoor exhibit lots at the Sonoma County Fairgrounds while a four-track conference (Winemaking & Production, Sales & Marketing, Strategy & Leadership, Vineyard & Growers) runs beside the floor. Exhibitors post #ExpoDeals before the show, and the WINnovation Awards honor supplier innovation.

Winemakers and cellar managers

Presses, tanks, barrels, closures, analysis and gases they can see up close and compare before the next vintage.

Vineyard managers and growers

Equipment, monitoring, nursery stock and services for North Coast vineyards, explained by someone who knows the region.

Owners and wine business staff

Compliance, finance, labor, packaging and sales services with a clear price, in a single day away from the winery.

Your team in Santa Rosa

How Purple runs WIN Expo in Santa Rosa

Las Vegas is our nearest shop to Santa Rosa, so we build and print there and route crates through Colt Expositions' warehouse, the only way freight reaches the fairgrounds early. Our project manager takes the setup afternoon with the labor WIN requires, and the booth is signed off ahead of WIN's walkthrough.

Inside WIN Expo 2027

2,000+ wine professionals each year, per WIN source250+ exhibiting companies each year, per WIN source315+ booth spaces on the 2026 floor source4 conference tracks beside the floor source

Rules that shape your WIN Expo booth

Height kept to the back five feet

Display fixtures over 4 ft. must sit within 5 ft. of the back line, and end-caps may reach 8 ft. only in the center 10 ft. of the back wall. We design the back wall to those lines and pass WIN's walkthrough the day before.

Organizer rule

Alcohol through WIN staff only

Exhibitors may not bring alcohol onto the fairgrounds; pouring is reserved through WIN and served by its staff, and display bottles must be labeled not for consumption with no drinkware. We plan displays that need no pour.

Organizer rule

Engines drained, batteries off

Per the Sonoma County Fire Marshal, gasoline or diesel engines shown indoors must have tanks emptied and batteries disconnected; compressed flammable gases, smoke machines and candles are banned. We prepare equipment to that standard before it ships.

Organizer rule

Forklift limits

Show forklifts lift items up to 2,000 lb on a skid or with lift points and no taller than 10 ft. when raised; anything heavier or unusual goes to Colt Expositions. We crate to those limits.

Organizer rule

Insurance required

Every exhibitor carries general liability of $1 million per occurrence and $2 million aggregate; WIN arranges a $65 policy through Brandt Insurance. We send our own certificate for the install team.

Organizer rule

Programs worth planning for

WINnovation Awards

Wine Industry Network's award for innovative suppliers, open to WIN Expo exhibitors, sponsors and WIN clients; the 2026 entry deadline was September 4.

Official details

#ExpoDeals

Free online listings where exhibitors post show-day offers ahead of the expo; the 2026 listing deadline was November 20.

Official details

Exhibit Hall Trial Tastings

A limited sponsorship add-on in the Hall of Flowers where a host runs a one-hour trial showing how a product or method changes the finished wine.

Official details

WIN Expo is the one-day December show for North Coast wineries; choose it over Unified Wine & Grape Symposium when your buyers are in Napa, Sonoma, Mendocino and Lake counties and a 10-foot grid fits your display. Compare all the agriculture shows we build for →

Who exhibits at WIN Expo 2026

Exhibiting companies named on the 2026 WIN Expo site and exhibitor kit. See the full list

  • Clevertech North America
  • DH Wine Compliance
  • Willmes & Armbruster
  • Steric Systems
  • Garratt-Callahan
  • Admeo
  • Wine Compliance Alliance
  • Carle, Mackie, Power & Ross
  • PCC Wine Caves
  • Carlsen and Associates

agriculture at WIN Expo

The industry behind WIN Expo, in pictures

Stacked oak barrels glowing amber under a hanging lantern in a stone cellar
Barrels under a lantern
Close view of rows of oak barrels with red-stained middles stacked in a cellar
Red-stained barrel heads
California vineyards and farmhouses spread across a valley under a deep blue sky
California vineyard country

02 Booths & pricing for WIN Expo 2027

What does a WIN Expo 2027 booth space cost?

WIN sells the floor as 10 ft. by 10 ft. spaces, 315+ of them in 2026, from $2,500 each, plus outdoor exhibit spaces lettered A to O. Most exhibitors take one space; equipment and packaging suppliers combine two or three into a 10×20 or 10×30, or take an end-cap or an outdoor space. Purple builds from two spaces up and adds graphics and counters inside single spaces.

Sedemac booth by Purple Exhibits: white inline booth for Sedemac innovative controls, one of our builds to compare for WIN Expo
Inline10×20$7,500 – $15,000all-in rental

Two spaces side by side: a printed back wall under the 8 ft. drape line, a product counter and one machine or display kept to the back five feet.

Pictured: Sedemac, a Purple inline booth

See 10×20 rental booths →
Al Sharq booth by Purple Exhibits: al Sharq Flexible Packaging Factories white back wall with orange, an example for WIN Expo exhibitors in the host city
Inline10×30$12,000 – $22,000all-in rental

Three spaces for a press, filler or tank line: equipment along the back, a low counter at the front and a screen with cellar footage.

Pictured: Al Sharq, a Purple inline booth

See 10×30 rental booths →
Golden Boy booth by Purple Exhibits: tall mint-green backlit Golden Boy pillar featuring a bowl of dried fruit, Purple work to compare for your WIN Expo booth
Island20×20$16,000 – $40,000all-in rental

Hanging sign, open floor plan, lounge

Shown: a Purple island exhibit for Golden Boy

See 20×20 rental booths →
Eonmetall booth by Purple Exhibits: navy-and-white island booth for Eonmetall with a large illuminated circular header, Purple work to compare for your WIN Expo booth
Island20×30+$25,000 – $55,000all-in rental

Demo stations plus private meetings

Above: Eonmetall, a Purple island exhibit

See 20×30 rental booths →

In Purple's WIN Expo price

  • Design and a 3D rendering for WIN Expo, revised until it is right
  • Structure, printed graphics, counters and storage as specified
  • Lighting plus power distribution within the booth at WIN Expo
  • Setup and teardown, with our project manager on the WIN Expo floor
  • Each service order and deadline in the WIN Expo exhibitor kit, tracked for you

Billed by WIN Expo and its contractor

  • Booth space, paid to Wine Industry Network
  • Material handling / drayage, if the WIN Expo space rate leaves it out
  • Electrical service, internet and rigging at the venue
  • Booth cleaning and whatever union labor the WIN Expo venue requires

Rates to plan with for WIN Expo:

  • Booth space, 2026 From $2,500 per 10 ft. space; $2,000 for WIN members source
  • Exhibitor insurance, 2026 $65 group policy through Brandt Insurance, or own coverage of $1M per occurrence and $2M aggregate source
  • Booth build 10×20 rental $7,500–$15,000; custom 10×30 $25,000–$65,000, Purple's 2026 planning range source

Your proposal estimates all of these, so the total for WIN Expo is on paper before you sign anything.

The prices above are all-in 2026 rental ranges covering design, structure, graphics, installation and dismantle; custom builds for WIN Expo are quoted per project. For an exact WIN Expo figure, try the booth cost calculator; the 2026 booth cost guide has the ranges.

Every fee on paper upfront, in full, for your WIN Expo booth.
Send us your booth size for WIN Expo and what the space needs to do. We reply within one business day and send a rendering and a fixed proposal, usually within a week. No charge.
Get my WIN Expo proposal

The booth we would build for WIN Expo 2027

The two-space cellar wall

WIN gives a supplier seven hours and a 10-foot grid where anything tall must hug the back line. The play is two adjoining spaces with all the height on one lit back wall, a low open front, and a story told through equipment and vineyard data rather than a pour.

Your next vintage, handled before harvest. 01Back wallA 20 ft. printed and lit wall inside theback five feet: the product in use in aNorth Coast cellar or vineyard…02Low frontA 3 ft. counter and product plinthsunder 4 ft., so the booth reads open andthe neighbors keep their sightline.03Proof shelfClosures, sensor heads, filter media orbarrel staves on a lit shelf wherewinemakers can pick them up and compare.04Deal cornerA tablet and two stools for #ExpoDealsorders and harvest-season bookings takenon the spot. MAIN AISLE CROSS AISLE CROSS AISLE
Concept plan for WIN Expo, not to scale: zones follow the show rules on this page; your final plan is drawn to your space and the organizer's rules.
01

Back wall

A 20 ft. printed and lit wall inside the back five feet: the product in use in a North Coast cellar or vineyard, one claim, one number.

02

Low front

A 3 ft. counter and product plinths under 4 ft., so the booth reads open and the neighbors keep their sightline.

03

Proof shelf

Closures, sensor heads, filter media or barrel staves on a lit shelf where winemakers can pick them up and compare.

04

Deal corner

A tablet and two stools for #ExpoDeals orders and harvest-season bookings taken on the spot.

The demo

Show the equipment working on a vintage problem: lab readings before and after, a press cycle on screen, a soil moisture map of a Sonoma block. Keep wine itself to WIN's reserved program.

The meetings

There is no meeting system and only one day, so book meetings with customers ahead using the exhibitor's own promo code, which gives guests free floor entry, and hold them in the first two hours.

Your next vintage, handled before harvest.
What the back wall could say at WIN Expo
Waaree booth by Purple Exhibits: green and white Waaree solar booth, a Purple build like the booths we plan for WIN Expo

The WIN Expo booth is lit and stocked before your team arrives. You just show up.

Waaree island: designed, built and installed by Purple Exhibits

03 Built by Purple

WIN Expo booths for North Coast winery suppliers

LUZI booth by Purple Exhibits, a project to compare for WIN Expo

Case study · LUZI

LUZI at a fragrance industry exhibition

LUZI's stand turned a sensory product into architecture visitors understood on approach, the same job a closure, label, glass or barrel supplier has on WIN Expo's 10-foot grid, where the booth must explain the product before anyone opens a bottle.

Read the LUZI case study All case studies →

“Itzy and his team are the real deal. If you want to wow your potential customers at your next trade show, this is the team for you. They create the best custom and portable trade show exhibits by far.”

Sherri McManus, Corporate Training, The Lou Everett Group · client reviews
3,000+ exhibitors10,000+ booths built4.9★ client ratingSince 2015

Trusted by exhibitors including

KLEEMANNNantsuneEagle ChemicalsRPS GroupFIMI GroupJainex Steel

04 Designing for winemaking, vineyard, bottling, packaging, compliance and winery service suppliers at WIN Expo

Designing a WIN Expo booth inside the 10-foot grid

Older man smiling as he cuts bunches of grapes from an overhead pergola1

Respect the five-foot line

WIN's rules confine anything over 4 ft. high to the back five feet of a standard booth, so neighbors keep a sightline. Height, lighting and the brand go on the rear wall; the aisle side stays low and open.

Man in rubber boots pruning dormant grapevines in a leafless winter vineyard2

Win the morning

The 2026 floor runs 9 a.m. to 4 p.m. with no second day. We schedule the booth's best demo for the first two hours, before conference sessions pull winemakers off the floor, and staff accordingly.

Gloved hands cutting a bunch of dark grapes from the vine in warm sunlight3

Bring carpet and power

Indoor spaces come with drape, a skirted table, two chairs, a sign, WiFi and a 500 watt outlet, but no carpet. We order flooring and any 220V power from Colt Expositions and design lighting inside that load.

Harvester in a straw hat carrying a basket of dark grapes on his shoulder down a vineyard path4

Show the cellar, not the glass

Wine may be poured only through WIN's reserved program, and display bottles must be labeled not for consumption and kept out of drinkware. We build product stories around equipment, data and vineyard footage instead.

3D booth concept by Purple Exhibits for Aeroplay Entertainment, like the renderings in a WIN Expo proposal

Concept rendering

Every WIN Expo proposal includes a rendering like this

See the WIN Expo booth in 3D first: layout, graphics, lighting and where products sit, revised until it is right and before any panel is cut. This one is a Purple concept for Aeroplay Entertainment.

Start my WIN Expo concept

Floor at a glance

Where you could be at WIN Expo 2027

In 2026 WIN Expo uses two halls and an outdoor lot at the Sonoma County Fairgrounds. These are the areas that shape a booth, from the exhibitor kit.

AGrace Pavilion (booths 099–499)
BHall of Flowers (booths 500–899)
COutdoor exhibits (spaces A–O)
Venue for 2027 not confirmed yet (2026: Sonoma County Fairgrounds), Santa RosaSchematic, not to scale
A

Grace Pavilion (booths 099–499)

Loads from the west side off Bennett Valley Road; Exhibitor Services and badge printing sit here, between booths 127 and 129.

Our advice Vehicles can reach its dock on show morning; heavier displays belong here.

B

Hall of Flowers (booths 500–899)

Loads from the east side off Brookwood Avenue and hosts the Exhibit Hall Trial Tastings at booths 614 and 714.

Our advice After 8:30 a.m. on show day, items must be hand-trucked in from the Grace Pavilion dock.

C

Outdoor exhibits (spaces A–O)

Reached around Grace Pavilion; WiFi only, with power and extras ordered from Colt Expositions.

Our advice Plan for December weather: weighted bases and a covered counter.

05 Venue for 2027 not confirmed yet (2026: Sonoma County Fairgrounds) · Santa Rosa

WIN Expo freight, Colt Expositions and fairgrounds move-in

Colt Expositions handles freight and booth services for WIN Expo, and the fairgrounds do not accept exhibitor freight in advance: Colt's warehouse receives crates from 30 days before move-in, weekdays only. In 2026 large equipment that must be placed before pipe and drape loads in Tuesday, December 1 at 8 a.m.; standard booths set Wednesday 11 a.m. to 4 p.m. and Thursday 7 to 8:30 a.m., and must be finished 30 minutes before opening. Forklifts are on call for items up to 2,000 lb on skids. We book Colt and lead the install with the labor the show requires.

What Purple handles

  • Multi-space inline and end-cap booths built to WIN's height rules
  • Outdoor exhibit displays for vineyard equipment
  • Colt Expositions freight, carpet and power orders
  • Graphics that tell a cellar or vineyard story without pouring
  • Fast single-day setup and teardown
  • Storage and reuse for Unified and the Oregon Wine Symposium

Timeline, counted back from move-in

Design sign-off for WIN Expo is due by About 10 weeks before the show.

  1. December 3, 2026WIN Expo 2026 in Santa Rosa, the most recent edition; walk the floor and mark the spaces you want for 2027.
  2. When 2027 booth sales openReserve spaces; for 2026 sales opened April 1 with a 50% deposit and the balance due June 30.
  3. About 10 weeks before the showDesign sign-off, kept inside the 4 ft. front zone and end-cap height rules.
  4. 8 to 4 weeks before the showProduction in Las Vegas or Fishkill, NY within 30 to 45 days; Colt orders placed by the discount date.
  5. Up to 30 days before move-inCrates delivered to Colt Expositions' warehouse, which takes freight from 30 days out on weekdays.
  6. Show weekLarge equipment first, then booth setup the day before; our project manager has the booth ready before the WIN walkthrough.

Purple's planning timeline for WIN Expo. Move-in, freight target and order deadlines are set by the WIN Expo exhibitor kit and your assigned schedule; we confirm them for your booth once you book.

Print the WIN Expo budget & deadline sheet

Before you book WIN Expo 2027

Things WIN Expo exhibitors wish they knew in Santa Rosa

  1. Each exhibitor gets a personal promo code that makes the expo floor pass free for guests and takes $30 off any ticket; WIN ranks exhibitors on a leaderboard by registrations. source

  2. After 8:30 a.m. on show day, no exhibitor vehicles pass the Grace Pavilion loading area, so Hall of Flowers items arriving late are hand-trucked across. source

  3. Indoor spaces are not carpeted; order carpet from Colt Expositions, whose 2026 discount deadline was November 6. source

  4. Large equipment that must be placed before pipe and drape and carpet aisles arrives on its own morning, Tuesday 8 a.m. in 2026, two days before the show. source

  5. Friday-morning pickup of large exhibits is allowed only if pre-reserved and the items are moved into Grace Pavilion for the night. source

Who you meet on the floor

Winemakers

They come for the Winemaking & Production track and to see presses, tanks, closures and analysis tools before the next vintage.

Vineyard managers

The Vineyard & Growers track draws them to the floor for equipment, monitoring, nursery and labor services.

Winery owners and executives

The Strategy & Leadership track brings owners who sign off on compliance, finance and packaging spending.

Sales and marketing staff

The Sales & Marketing track brings DTC and wholesale teams looking at labels, e-commerce and tasting room services.

Side by side

WIN Expo vs Oregon Wine Symposium vs Eastern Winery Exposition: 2027 at a glance

WIN Expo vs Oregon Wine Symposium vs Eastern Winery Exposition: 2027 at a glance
WIN ExpoOregon Wine SymposiumEastern Winery Exposition
DatesDecember 2027, dates not confirmed yetFebruary 2–3, 2027March 9–11, 2027
WhereNot confirmed yetPortland, OR · Oregon Convention Center, Halls D and ELancaster, PA · Lancaster County Convention Center
Size2,000+ wine professionals each year, per WINNot publishedNot published
Main buyersWinemakersGrowersWinery owners
Booth spaceBooth space, 2026: From $2,500 per 10 ft. space; $2,000 for WIN membersPrice not publishedBooth space, 2027: 8×10 $2,360; 10×10 $2,540; 10% off above 151 sq. ft.

Figures carry the year and source shown on each show's own page.

Travel to WIN Expo 2027

Getting to WIN Expo 2027: hotels and parking

Stay

WIN lists official hotel partners and warns that unaffiliated housing companies may pose as show vendors; 2027 housing not confirmed yet

Official WIN Expo hotels →

Park

Free parking at the fairgrounds in 2026, with a shuttle from Brookwood Parking Lot D when lots fill; violators are towed

Find the venue

Venue for 2027 not confirmed yet (2026: Sonoma County Fairgrounds)
2027 venue not confirmed yet; the 2026 show is at the Sonoma County Fairgrounds, 1350 Bennett Valley Rd., Santa Rosa, CA 95404

Open in Google Maps →

Travel facts from wineindustryexpo.com.

WIN Expo by the numbers

WIN Expo year by year

2026
2,000+ each year attendees
250+ exhibitors
Santa Rosa source
2012

Held in

source
AttendeesExhibitors

How WIN Expo 2027 compares with other agriculture shows

The agriculture shows closest to WIN Expo on the calendar, with the latest size each organizer has published. Open any name for our exhibitor guide to that show.

ShowDatesCityLatest published size
Nebraska Ag ExpoIowa-Nebraska Equipment Dealers Association (INEDA)2027 dates not confirmed yetLincoln, NENearly 760 exhibitors (2026)
Amarillo Farm & Ranch ShowIDEAg Group2027 dates not confirmed yetAmarillo, TX400+ exhibitors (2026)
Tulsa Farm ShowMidwest Shows2027 dates not confirmed yetTulsa, OK350+ exhibitors (2026)
ARA Conference & ExpoAgricultural Retailers Association (ARA)2027 dates not confirmed yetAustin, TX600+ expected attendees (2026)
ASTA Field Crop Seed ConventionAmerican Seed Trade Association (ASTA)2027 dates not confirmed yetChicago, IL–
MCPR Trade ShowMinnesota Crop Production Retailers (MCPR)2027 dates not confirmed yetMinneapolis, MN56 on the posted list exhibitors (2026)
USA Rice Outlook ConferenceUSA Rice Federation2027 dates not confirmed yetNashville, TN18,000+ sq ft hall at the Omni Nashville, about 53 booth spaces on the floor plan exhibitors (2026)
WSTFA Annual Meeting & NW Hort ExpoWashington State Tree Fruit Association2027 dates not confirmed yetKennewick, WA–
The Almond ConferenceAlmond Board of CaliforniaDecember 2027, dates not confirmed yetSacramento, CA3,592 attendees · 212 exhibitors (2025)
WIN ExpoWine Industry NetworkDecember 2027, dates not confirmed yetSanta Rosa, CA2,000+ each year attendees · 250+ exhibitors (2026)

WIN Expo exhibitor questions

North Coast Wine Industry Expo questions from exhibitors

When is WIN Expo 2027?

Not confirmed yet. WIN Expo is held one day each December, and the 2026 show runs Thursday, December 3, 2026, from 9 a.m. to 4 p.m. at the Sonoma County Fairgrounds in Santa Rosa. We start the 2027 design once dates are posted.

How much does a booth at WIN Expo cost?

From $2,500 per 10 ft. by 10 ft. space in 2026, or $2,000 for WIN members, per Wine Industry Network. A 50% deposit is due at booking and the balance by June 30. Carpet, extra power and freight are ordered separately.

How many people attend WIN Expo?

More than 2,000 wine professionals each year, per Wine Industry Network, with 250+ exhibiting companies across 315+ booth spaces in Grace Pavilion, the Hall of Flowers and outdoor exhibits.

What comes with a WIN Expo booth space?

Each indoor space includes 8 ft. flame-resistant backdrop, 3 ft. siderails, a 6 ft. skirted table, two chairs, a trash bin, an ID sign, a 500 watt 110V outlet and WiFi. Spaces are not carpeted; outdoor spaces get WiFi only.

What are the booth height rules at WIN Expo?

Anything over 4 ft. tall must stay within 5 ft. of the back line, and end-caps may reach 8 ft. only in the center 10 ft. of the back wall, per the exhibitor kit. Booths are checked from 4 p.m. the day before the show.

Can we pour wine in our booth?

Only through WIN's reserved wine pouring program, ordered by November 13 for 2026; alcohol must be delivered to and served by WIN staff. Display-only bottles must be labeled not for consumption and kept out of glasses or cups.

Who handles freight at WIN Expo?

Colt Expositions. The fairgrounds will not take exhibitor freight in advance; Colt's warehouse receives shipments from 30 days before move-in, weekdays only, and delivers to the booth before setup. Show-site freight is accepted only during install hours.

Can we bring a tractor or engine indoors?

Engines displayed indoors must have all fuel removed and batteries disconnected, per the Sonoma County Fire Marshal rules in the kit. Smoke machines, candles and compressed flammable gases are banned indoors. Large items load in the morning of December 1.

What is the WINnovation Award?

Wine Industry Network's annual award for supplier innovation, open to WIN Expo exhibitors and sponsors and to WIN clients. 2026 entries closed September 4; winners are listed on the WINnovation page.

Is WIN Expo worth it for a supplier outside California?

It is when North Coast wineries are the target: WIN counts 2,000+ attendees from Napa, Sonoma, Mendocino and Lake counties in one day. For a statewide or national grape audience, Unified in Sacramento each January is the larger floor.

Can Purple build our WIN Expo booth?

Purple builds two-space and larger booths, end-caps and outdoor displays for WIN Expo, and graphics and counters for single spaces. Our project manager coordinates Colt and the fairgrounds rules and finishes setup before the walkthrough.

Before you sign for WIN Expo

Five questions to ask any exhibit builder for WIN Expo:

  1. How will your design keep everything over 4 ft. inside the back five feet, and pass WIN's walkthrough?
  2. Will our crates reach Colt Expositions' warehouse inside its 30-day weekday window?
  3. How will you get our equipment in on the large-equipment morning, drained and with batteries disconnected?
  4. What carpet, lighting and power will you order, within a 500 watt indoor outlet?
  5. Can the same booth go on to Unified in Sacramento in January, and what does storage cost?

What WIN Expo exhibitors ask us

It is one day. Is a custom booth worth shipping? For a 20 or 30 ft. run, yes, if it travels on to Unified in January: one build, two shows, and the setup at WIN takes an afternoon. For a single space, graphics and a counter do the job.

We sell equipment. Indoor or outdoor? Indoor booths get WiFi and a 500 watt outlet; outdoor spaces get WiFi only. Machines that need to run or are too big for a hand truck usually go outdoors, with power ordered from Colt Expositions.

Can our booth be taller than the drape? Only in the back five feet, and end-caps top out at 8 ft. in the center. We get height from the back wall and lighting rather than towers.

Get a proposal

Tell us about your WIN Expo booth

Add booth details (optional)

We reply to WIN Expo requests within one business day. Usually within a week: a rendering and a fixed WIN Expo proposal. No charge, no commitment.

Requests for WIN Expo go straight to Purple’s exhibit team.

What happens next

  1. You get a reply within one business day, asking about your products, goals and footprint at WIN Expo.
  2. You get a concept rendering and a fixed proposal for WIN Expo, usually within a week. No fee left off: every WIN Expo cost is listed upfront, on paper.
  3. We build in 30–45 days, ship to the advance warehouse and install before the hall opens.
Photo credits