Workday Rising 2027 · Budget & deadline sheet
September 27–30, 2027 · San Diego, CA
September 27–30, 2027 · San Diego, CA
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Booth space (paid to the organizer)
- Material handling (drayage) at San Diego, where the space rate does not include it
- Electrical service, internet and rigging at San Diego
- Booth cleaning and any union labor San Diego requires
Key dates
- Design sign-off with Purple: Mid-July 2027
- Spring 2027: Confirm your Workday sponsorship tier and footprint; Purple starts concepts.
- Mid-July 2027: Design sign-off and demo list; orders placed once the exhibitor kit names the venue.
- August 2027: Production in our Las Vegas shop; screens tested with your Workday demo tenant.
- Early September 2027: Booth trucks to San Diego for the advance warehouse or direct delivery.
- September 27–30, 2027: Workday Rising 2027; your Purple project manager on site through the event.
- After Rising closes: Dismantle; booth to storage or on to HR Tech at Mandalay Bay, October 26–28.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Confirm your Workday partner status and sponsorship tier
- Send Purple the package terms: footprint, shell, signage limits
- Pick the Workday modules and offices (HR, finance, IT) you will target
- Prepare a demo tenant with clean sample data and a reset
- List customers willing to meet at the booth
- Plan the reuse of the booth at HR Tech in October
Every Workday Rising fee listed upfront, in full, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/workday-rising/