software and cloud · San Diego
Workday Rising 2027Exhibitor guide: booth costs, dates and deadlines
Partners only: Workday Rising 2027 sponsor booths in San Diego
- Event dates
- September 27–30, 2027
- Exhibit hall
- Not confirmed yet
- Venue
- San Diego, CAVenue not confirmed yet
4.9 star client rating10,000+ booths builtSince 20153,000+ exhibitors served
Quick answers
Workday Rising 2027 in 30 seconds
Workday Rising 2027 is Workday's own customer conference for the HR, finance and IT teams that run Workday, September 27–30, 2027 in San Diego and online; the venue is not confirmed yet. The 2026 edition in Las Vegas drew over 30,000 in-person and digital attendees and offered 400+ sessions, per Workday. Customers attend, prospects come by invitation. Only active Workday partners in good standing may sponsor, at Workday's discretion, so the expo is a partner floor of integrators, consultancies and add-on vendors; Accenture, Deloitte, KPMG and PwC were Titanium sponsors in 2026. Purple builds its partner booths in Las Vegas.
- When is Workday Rising 2027?
- September 27–30, 2027, at San Diego, CA (venue not confirmed yet).
- When does the Workday Rising exhibit hall open?
- Not confirmed yet for 2027. Workday has published the September 27–30, 2027 dates and San Diego, but no venue, partner expo days or hours.
- How big is Workday Rising?
- 30,000+ in-person and digital attendees (2026 edition).
- What is the all-in cost of a 10×20 booth at Workday Rising?
- $7,500 – $15,000 for a Purple rental in San Diego: design, graphics, lighting, install and dismantle. Workday Rising bills space and show services separately.
The lookSan Diego 2027
Your module, their tenant.
Workday Rising comes to San Diego September 27–30, 2027. HR, finance and IT teams who already run Workday walk a partner-only floor, and more than 30,000 joined in person or online in 2026.
Everything about Workday Rising 2027 in one place
Workday Rising 2027 fact sheet
| Official name | Workday Rising 2027 |
|---|---|
| Event dates | September 27–30, 2027 |
| Exhibit hall dates | Not confirmed yet Workday has published the September 27–30, 2027 dates and San Diego, but no venue, partner expo days or hours |
| Venue | San Diego, CA |
| Organizer | Workday, Inc. |
| Size (2026) | 30,000+ in-person and digital attendees source |
| Who attends | Workday customers in HR, finance and IT, prospects by invitation, sponsoring partners, analysts and accredited media |
| Nearest airport | San Diego International Airport (SAN) |
| Hotels | Workday's 2027 hotel block: not confirmed yet |
| Official website | rising.workday.com |
Official Workday Rising resources
01 Purple at Workday Rising 2027
Partners only: Workday Rising 2027 sponsor booths in San Diego
Only active Workday partners can sponsor Rising, and the customers who walk the floor already run Workday for HR, finance or IT. We build a booth that shows exactly where your add-on or service plugs in, then ship it from Las Vegas to San Diego.
- Sep 27–30 · San Diego
- Workday partners only
- 30,000+ attendees (2026)
What makes Workday Rising different, and how we build for it
Workday Rising is Workday's own customer conference, so the expo floor is a sponsor floor: Workday's FAQ says a company must be an active partner in good standing to sponsor, and annual participation is not guaranteed.The 2026 sponsor wall shows the mix, with Accenture, Deloitte, KPMG and PwC at Titanium next to ADP, AWS, Google Cloud and Strada at Platinum. Attendees come for role-based keynotes for HR, finance and IT, Product Strategy and Vision sessions, hands-on training and Braindates. Rising leaves Las Vegas for San Diego in 2027. A partner booth wins here by naming the Workday module it extends and showing the before and after on screen.
A clear view of what your add-on does inside their Workday tenant, the integration effort in weeks, and a customer of similar size they can call.
Numbers they recognize: close times, planning cycles, payroll accuracy, shown on a dashboard they can read without a sales engineer.
Security, identity and data-flow answers, the AI agent story in plain terms, and a quiet table for the architecture conversation.
Your team in San Diego
How Purple runs Workday Rising 2027 in San Diego
We build and print Rising booths at our Las Vegas shop and truck them to San Diego, to whichever dock or warehouse Workday's exhibitor kit sets out. A Purple project manager directs the labor the San Diego venue requires and checks every demo tenant before opening, then sends the kit back to Las Vegas, ready for HR Tech in October.
New at Workday Rising 2027
- Rising moves to San Diego
After Las Vegas in 2026, Workday takes Rising to San Diego for September 27–30, 2027. Freight, labor and power follow California venue rules, and we truck the booth from our Las Vegas shop. source
Inside Workday Rising 2027
Workday Rising rules that shape your booth
Workday requires sponsors to be active partners in the Workday Partner ecosystem and in good standing. We start design only after your partner manager confirms eligibility, so no budget goes into a booth that cannot be placed.
Workday grants sponsorships at its discretion and says annual participation is not guaranteed. We build Rising booths as modular kits that also fit HR Tech and SHRM, so a year without Rising does not strand the investment.
Rising welcomes existing customers, and prospects only by invitation, alongside partners, analysts and media. We design for installed-base conversations: upgrades, add-ons and integration depth rather than first-contact brand messages.
Workday's FAQ says Rising passes are not transferable from year to year. We confirm your staff count against your 2027 package early so extra passes are bought before rates change.
Workday Rising is the Workday ecosystem's own event; choose it over HR Tech when your product or service only sells to Workday customers and you hold partner status, since Rising concentrates that installed base in one place. See how Workday Rising compares with every software and cloud show we build for →
Who exhibits at Workday Rising 2026
Titanium and Platinum sponsors on Workday's 2026 sponsor wall. See the full list
- Accenture
- Cognizant
- DailyPay
- Deloitte
- KPMG
- OneSource
- PwC
- ADP
- AWS
- Google Cloud
- Infosys
- Kainos
- Strada
software and cloud at Workday Rising
The industry behind Workday Rising, in pictures
02 Booths & pricing for Workday Rising 2027
How much does a Workday Rising 2027 sponsor booth cost?
Workday sells Rising space only through its partner sponsorship tiers, so the footprint and any booth rules come with your package; Workday has not published them for 2027. In our experience at sponsor-run conferences, a mid-tier partner does well with a 10×20 holding two demo stations, while Titanium-level integrators need a 20×20 or larger with a meeting room.
Two demo stations showing your app inside a Workday screen flow, a back wall that names the module you extend and a counter for scheduling follow-ups.
Pictured: Barantech, a Purple inline booth
See 10×20 rental booths →
One bay per audience: HR on the left, finance in the middle, IT at the end, each with its own screen and a two-line promise sized for the aisle.
Pictured: data-pixel, a Purple inline booth
See 10×30 rental booths →
An island with demo pods on three sides and an enclosed meeting space for customer executives and Workday account teams.
Above: Amazon Prime Video, a Purple large-format exhibit
See 20×20 rental booths →
A small theater for customer stories, linked demo pods, two meeting rooms and a hospitality bar for partner receptions.
Shown: LeadSquared, a Purple island exhibit
See 20×30 rental booths →Included in Purple's price
- Design and a 3D rendering for Workday Rising, revised until it is right
- The structure, printed graphics, counters and storage your Workday Rising plan specifies
- Lighting and power distribution inside your Workday Rising booth
- Install and dismantle at Workday Rising, led by our project manager on the floor
- Every Workday Rising show-service order and deadline tracked for you
Billed by the organizer and the show contractor
- Booth space (paid to the organizer)
- Material handling (drayage) at San Diego, where the space rate does not include it
- Electrical service, internet and rigging at San Diego
- Booth cleaning and any union labor San Diego requires
Your proposal estimates all of these, so the total for Workday Rising is on paper before you sign anything.
All-in 2026 rental ranges: design, structure, graphics, installation and dismantle are included, and custom Workday Rising builds are quoted per project. For an exact Workday Rising figure, try the booth cost calculator; the 2026 booth cost guide has the ranges.
Send your Workday Rising booth size and what the space needs to do for your team. Expect a reply within one business day and, usually within a week, a rendering and a fixed proposal for Workday Rising. No charge.
The booth we would build for Workday Rising 2027
The installed-base upgrade bar
Everyone on the Rising floor already runs Workday or was invited to see it, so nobody needs a pitch on why the platform matters. The booth works as an upgrade bar: it names the Workday module you extend, shows the tenant before and after, and gets an HRIS or finance systems lead to a seat quickly.
Module header
A header that names the Workday area you extend, HCM, Financials, planning or payroll, in words a CHRO or controller reads from across the aisle.
Tenant screens
Two stations on a demo tenant, one for HR and one for finance, each running a single task before and after your product.
Integration wall
A lit diagram of where your product connects to Workday and what data moves, for the IT developer in the group.
Upgrade seats
A table for four where an existing customer maps the add-on to their own rollout plan.
The demo
Run one task a Workday customer does every week, such as a pay change, a requisition or a month-end reconciliation, first the way it works today and then with your product, and show the clicks or days saved on the same screen.
The meetings
Workday has not published meeting rooms or a meeting tool for Rising 2027, so the meeting space has to live inside your footprint. Invite your own customers ahead of the week, hold the table for those slots, and leave the tenant screens for walk-ups between Product Strategy and Vision sessions.
More from the Workday you already run.
The Workday Rising booth is lit and stocked before your team arrives. You just show up.
03 Built by Purple
Workday Rising partner booths that sell to the installed base
Case study · Pixee Medical
Pixee Medical at a medical technology congress
Surgery, not software, but the same job: Pixee Medical needed visitors to try augmented-reality guidance themselves, just as a Workday partner must show its add-on running inside a real HR or finance flow.
Read the Pixee Medical case study All case studies →“From start to finish, their team was professional, responsive, and incredibly easy to work with. They designed and built a beautiful trade show exhibit that exceeded my expectations and helped our company stand out. We received many compliments on our booth.”
Yossi Mouskup, Senior Insurance Broker, IGI Insurance Agency · what other clients say
Trusted by exhibitors including
04 Designing for Workday partners, consultancies and HR and finance software add-ons at Workday Rising
Designing a Workday Rising booth for customers who already run Workday
1Name the Workday module first
Rising visitors think in Workday terms: HCM, Financials, Adaptive Planning, payroll. We put the module your product extends in the headline and show your screen next to the Workday screen it connects to, so a customer sees the fit in seconds.
2Three doors for three offices
Workday runs separate keynotes for the offices of HR, finance and IT. We split the booth so each office has its own screen, headline and staff member, and visitors fresh from their keynote find their door without asking.
3Agents need a live demo
Workday's 2026 program put AI agents doing real work at the center. If your product touches agents or the Sana experience, we wire a hardline demo station with a recorded fallback, because a stalled agent demo costs more credibility than none.
4Fit the package, then add
Sponsor packages at vendor-run events fix the footprint and often the shell. We read your Workday sponsorship terms first, then design graphics, counters, screens and lighting that sit inside them, and build custom only where the package allows.
Concept rendering
Every Workday Rising proposal includes a rendering like this
Before we cut a single panel, you see the booth in 3D (layout, graphics, lighting and product positions) and we revise it until it is right. Pictured: a Purple concept for sensei.
Start my Workday Rising concept05 San Diego, CA
Workday Rising 2027 San Diego freight, venue and labor plan
Workday names San Diego but not the 2027 venue, so the freight plan waits on two documents: Workday's sponsor agreement and the exhibitor kit from its contractor. Our side does not change: we build and print the booth at our Las Vegas shop, an easy truck run to San Diego, test every screen with your live Workday-connected demo, and file the contractor, power, internet and rigging orders the kit lists. San Diego International Airport sits close to downtown. In San Diego your Purple project manager directs whatever labor the venue's rules call for, and afterwards the booth goes back to storage or on to HR Tech in Las Vegas a month later.
What Purple handles
- Booth plan fitted to your Workday sponsorship package
- Exhibitor kit forms and contractor orders once the venue is set
- Demo stations tested with your Workday-connected product
- Build and print in our Las Vegas shop, trucked to San Diego
- Install and teardown run by your Purple project manager in San Diego
Workday Rising timeline, counted back from move-in
For Workday Rising, we need design sign-off by mid-July 2027.
- Spring 2027Confirm your Workday sponsorship tier and footprint; Purple starts concepts.
- Mid-July 2027Design sign-off and demo list; orders placed once the exhibitor kit names the venue.
- August 2027Production in our Las Vegas shop; screens tested with your Workday demo tenant.
- Early September 2027Booth trucks to San Diego for the advance warehouse or direct delivery.
- September 27–30, 2027Workday Rising 2027; your Purple project manager on site through the event.
- After Rising closesDismantle; booth to storage or on to HR Tech at Mandalay Bay, October 26–28.
Purple's planning timeline for Workday Rising. Move-in, freight target and order deadlines are set by the Workday Rising exhibitor kit and your assigned schedule; we confirm them for your booth once you book.
Printable budget & deadline sheetBefore you book Workday Rising 2027
Workday Rising pass and sponsor details partners miss
Rising passes do not carry over from year to year and credits from earlier years cannot be used, so 2027 booth staff need new passes through your sponsorship or registration. source
Group passes go on one invoice through the Workday Rising Group Pass Portal, but all qualifying passes must be bought in a single transaction, and wire or check payment adds a $150 fee per invoice. source
Sponsorship requests go through your Workday Partner Account Manager or the Rising Sponsorship Team, and annual participation is not guaranteed, so ask early in the year and plan the booth as a kit that also fits other HR shows. source
Workday's free Global Digital Essentials Pass includes sponsor content alongside the keynotes, so a sponsor video made for the booth can also reach the online audience. source
Workday lists CHROs, HRIS managers, CFOs, controllers, finance analysts, CIOs and IT developers as the target roles, so staff the booth with someone who can answer each side, not only HR. source
Who you meet on the floor
They run Workday HCM and look for partners who extend it without breaking the next release.
They come to the finance keynotes and Product Strategy and Vision sessions and compare tools that speed up the close.
They own integrations and security and ask exactly where a partner product touches the tenant.
Workday brings prospects by invitation to see the platform, and they meet the partners who would implement it.
Travel to Workday Rising 2027
Getting to Workday Rising 2027: airport and hotels
Fly in
San Diego International Airport (SAN)
Stay
Workday's 2027 hotel block: not confirmed yet
Travel facts from rising.workday.com.
Workday Rising by the numbers
Workday Rising year by year
How Workday Rising 2027 compares with other software and cloud shows
The software and cloud shows closest to Workday Rising on the calendar, with the latest size each organizer has published. Each name other than Workday Rising opens our exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| UNBOUNDHubSpot | September 8–10, 2027 | Boston, MA | – |
| FinovateFallFinovate | September 13–15, 2027 | New York, NY | 61 sponsors exhibitors (2026) |
| DreamforceSalesforce | September 21–23, 2027 | San Francisco, CA | – |
| Workday RisingWorkday | September 27–30, 2027 | San Diego, CA | 30,000+ in-person and digital attendees (2026) |
| DevLearnThe Learning Guild | October 4–8, 2027 | Las Vegas, NV | 175+ exhibitors (2026) |
| Shoptalk FallShoptalk | October 5–7, 2027 | Nashville, TN | 3,500+ attendees · 350+ exhibitors (2026) |
| PyTorch ConferenceThe Linux Foundation and PyTorch Foundation | October 6–7, 2027 | San Jose, CA | 3,500+ attendees (2026) |
| Oracle AI WorldOracle | October 18–21, 2027 | Las Vegas, NV | – |
| Gartner IT Symposium/XpoGartner | October 18–21, 2027 | Orlando, FL | 180 providers exhibitors (2026) |
| Money20/20 USAMoney20/20 (Ascential | October 19–21, 2027 | Las Vegas, NV | 11,000 attendees · 450 sponsors exhibitors (2026) |
Workday Rising exhibitor questions
Workday Rising 2027 questions sponsors ask
When is Workday Rising 2027?
Workday Rising 2027 runs September 27–30, 2027 in San Diego and online, per Workday's Rising FAQ. That is about two weeks earlier in the year than the 2026 edition, which ran October 12–15 in Las Vegas.
Where is Workday Rising 2027 held?
In San Diego; the venue is not confirmed yet. Workday's site names only the city for 2027. We plan freight and labor around the venue as soon as Workday or its contractor publishes it.
How do we become a Workday Rising sponsor?
Join the Workday Partner ecosystem first: your company must be an active partner in good standing, and Workday grants sponsorships at its discretion, with annual participation not guaranteed. Requests go through your Workday Partner Account Manager or the Rising Sponsorship Team.
Can any vendor buy a booth at Workday Rising?
Not as an open booth sale. Space comes with a Workday partner sponsorship, so companies outside the partner program cannot buy a booth. Non-partners who want to meet Workday customers usually look at HR Tech or SHRM HR-X Live! instead.
Who attends Workday Rising?
Workday customers first, then prospects by invitation, sponsoring partners, financial and industry analysts and accredited media. Workday names CHROs, HRIS managers, CFOs, controllers, finance analysts, CIOs and IT developers among the target roles.
How many people attend Workday Rising?
Over 30,000 in-person and digital attendees, per Workday's July 2026 announcement, from HR, finance and IT, with more than 400 sessions in 2026. Workday has not split the in-person number.
How much does a booth at Workday Rising cost?
Workday does not publish sponsorship prices, so the space cost comes from your partner manager. For the build, a 10×20 rental with custom graphics runs $7,500 to $15,000 and a custom 20×20 island $50,000 to $120,000; package rules set what fits.
Which partners sponsored Workday Rising 2026?
Thirteen top-tier names: Titanium sponsors Accenture, Cognizant, DailyPay, Deloitte, KPMG, OneSource and PwC, and Platinum sponsors ADP, AWS, Google Cloud, Infosys, Kainos and Strada, per Workday's 2026 sponsor wall.
When are the Workday Rising 2027 expo hours?
Not published yet: Workday has not posted the 2027 partner expo days or hours. Our schedule has the booth standing, wired and rehearsed ahead of the opening keynote on September 27.
Can we reuse a Workday Rising booth at other shows?
Yes, and the HR calendar helps: HR Tech runs October 26–28, 2027 at Mandalay Bay, four weeks after Rising, and SHRM HR-X Live! is in June. We store the booth in Las Vegas and swap graphics between events.
Can last year's Workday Rising pass be used in 2027?
No. Workday's FAQ says Rising passes do not transfer from year to year. Booth staff need 2027 passes through your sponsorship or registration.
When should we start a Workday Rising 2027 booth?
Lock your sponsorship tier in spring 2027 and sign off the design by mid-July. That leaves our Las Vegas shop its 30 to 45 days of production and still time to file orders once the venue and exhibitor kit are out.
Can we watch Workday Rising online?
Yes. Workday's Global Digital Essentials Pass is free and covers keynotes, Product Strategy and Vision sessions and sponsor content, and the $299 All-Access Pass adds all breakout sessions, per Workday.
What is the difference between Workday Rising and HR Tech?
Rising is Workday's own event, where only Workday partners exhibit to Workday customers; HR Tech is an independent expo at Mandalay Bay, October 26–28, 2027, open to any HR solution provider. Partners selling only to Workday customers get a denser audience at Rising.
Before you sign for Workday Rising
Five questions to ask any exhibit builder for Workday Rising:
- How will you plan our Workday Rising 2027 booth before Workday names the San Diego venue, and what waits for the exhibitor kit?
- Can you truck the booth from Las Vegas to San Diego and file the contractor, power and internet orders the kit lists?
- Will the booth reconfigure for HR Tech at Mandalay Bay four weeks later, and can you store it in between?
- Can you set two demo tenants on hardline internet and test them before the September 27 opening keynote?
- What labor will the San Diego venue require for our footprint, and who directs it on the floor?
What Workday Rising exhibitors ask us
Workday has not named the San Diego venue. When can we start? Now, on the design. The footprint comes from your sponsorship, so we draw to it in spring and set freight, power and labor once Workday or its contractor publishes the venue and exhibitor kit. Our Las Vegas shop is an easy truck run to San Diego.
We might not be approved every year. Is a custom build a risk? Only if it fits Rising alone. Workday says participation is not guaranteed, so we build modular kits that reconfigure for HR Tech in Las Vegas four weeks later and for SHRM HR-X Live! in June.
Our competitors are the big integrators. Can a mid-tier partner be seen? Yes, by being specific. The Titanium tier in 2026 was firms like Accenture, Deloitte, KPMG and PwC; a smaller partner wins by naming one module and one task and proving it on a live tenant.
Get a proposal
Tell us about your Workday Rising booth
What happens next
- We reply within one business day with questions about your products, goals and Workday Rising footprint.
- Your Workday Rising concept rendering and fixed proposal usually arrive within a week. Each Workday Rising fee listed upfront and in full, on paper.
- The build takes 30–45 days; we ship to the advance warehouse and install before the hall opens at San Diego.