World Dairy Expo 2027 · Budget & deadline sheet
September 28–October 1, 2027 · Alliant Energy Center, Madison, WI
September 28–October 1, 2027 · Alliant Energy Center, Madison, WI
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Your World Dairy Expo booth space, paid to the organizer
- Material handling / drayage, if the World Dairy Expo space rate leaves it out
- Electrical service, internet and rigging
- Booth cleaning and whatever union labor the World Dairy Expo venue requires
Published rates:
- Indoor space, 2026: Exhibition Hall $22.50 per sq. ft.; Trade Center $20.50; $200 per corner
- Outdoor and Coliseum, 2026: Outdoor Trade Mall $2.50 per sq. ft.; Coliseum 8×10 $2,050; non-profit tabletop $300
- Sponsor levels, 2026: Star Sponsor tiers from $1,000 (One Star) to $25,000 and up (Five Star)
- Booth build: 10×20 rental $7,500–$15,000; custom 20×30 island $75,000–$175,000, Purple's 2026 planning range
Key dates
- World Dairy Expo 2027 opens in Madison: September 28, 2027
- Design sign-off with Purple: June 2027
- Spring 2027: Booth confirmation through World Dairy Expo's Personify Exhibitor Hub; design brief and floor-plan review.
- June 2027: Design sign-off, with hanging sign, lighting and multi-story drawings ready for the Expo's summer deadlines.
- July–August 2027: Production in our Fishkill, NY or Las Vegas shop; graphics proofed for producers and international visitors.
- Mid-September 2027: Freight lands in Madison for your assigned move-in target; 2027 target days not confirmed yet.
- September 28–October 1, 2027: Trade Show days; our project manager is on site, and dismantle starts after the Friday close.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Pick the location: Exhibition Hall, Trade Center, Coliseum or Outdoor Trade Mall
- Confirm booth space through the Personify Exhibitor Hub
- List equipment with dimensions, weights and any moving parts
- Plan a hanging sign only if the booth is in the main Exhibition Hall
- Book Madison rooms with a World Dairy Expo preferred hotel partner
- Schedule staff for every show hour; booths must be staffed
No fee left off: every World Dairy Expo cost is listed upfront, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/world-dairy-expo/