World Dairy Expo 2027Exhibitor guide: booth costs, dates and deadlines
Robots, rations and colored shavings: World Dairy Expo 2027 booths in Madison
- Event dates
- September 28–October 1, 2027
- Exhibit hall
- September 28–October 1, 2027
- Venue
- Alliant Energy Center, Madison
4.9 star rating from clients10,000+ booths built3,000+ exhibitors servedSince 2015
Quick answers
World Dairy Expo 2027 in 30 seconds
World Dairy Expo is the world's largest dairy-focused trade show, run by the nonprofit World Dairy Expo at the Alliant Energy Center in Madison, Wisconsin, since 1967. The 2027 Expo runs September 28 to October 1, 2027, with the Dairy Cattle Show from September 26. In 2026 more than 468 trade show companies came from 39 states and 19 countries, per World Dairy Expo, selling milking systems, robotics, barns, feed, genetics and animal health to dairy farmers. Space is sold per square foot in the Exhibition Hall and Trade Center, in Coliseum 8×10s and on the Outdoor Trade Mall. Purple builds hall islands, inlines and outdoor displays for it.
- When is World Dairy Expo 2027?
- September 28–October 1, 2027, at Alliant Energy Center, Madison.
- When is the hall open at World Dairy Expo?
- September 28–October 1, 2027.
- How big is World Dairy Expo?
- 468+ exhibitors (2026 edition).
- How much is booth space at World Dairy Expo?
- Exhibition Hall $22.50 per sq. ft.; Trade Center $20.50; $200 per corner, paid to the organizer.
- What is the all-in cost of a 10×20 booth at World Dairy Expo?
- $7,500 – $15,000 for a Purple rental at World Dairy Expo with design, graphics, lighting, install and dismantle. Space and show services are billed separately by World Dairy Expo.
- For World Dairy Expo, what is the next exhibitor deadline?
- Dairy Cattle Show begins in the New Holland Pavilions and Coliseum: September 26, 2027.
Official World Dairy Expo 2027 links: World Dairy Expo 2027 hotelsWorld Dairy Expo 2027 booth space
Livestock & dairy · Madison · 2027
4 locations
Exhibition Hall, Trade Center, Coliseum and Outdoor Trade Mall, one 164-acre campus source
The lookMadison 2027
Colored shavings. A world of dairy buyers.
World Dairy Expo returns to the Alliant Energy Center September 28 to October 1, 2027. In 2026 more than 468 trade show companies came from 39 states and 19 countries, per World Dairy Expo.
Everything about World Dairy Expo 2027 in one place
World Dairy Expo 2027 fact sheet
| Official name | World Dairy Expo 2027 |
|---|---|
| Event dates | September 28–October 1, 2027 |
| Exhibit hall dates | September 28–October 1, 2027 source |
| Venue | Alliant Energy Center 1919 Alliant Energy Center Way, Madison, WI 53713 |
| Organizer | World Dairy Expo |
| Size (2026) | 468+ exhibitors source |
| Who attends | Dairy farmers, herd managers, breeders, veterinarians, nutritionists and allied industry from more than 80 countries |
| Next deadline | Dairy Cattle Show begins in the New Holland Pavilions and Coliseum: September 26, 2027 source |
| Nearest airport | Dane County Regional Airport (MSN), Madison Madison's commercial airport; World Dairy Expo has an International Attendees page for overseas visitors |
| Hotels | World Dairy Expo lists preferred hotel partners across Madison, from downtown to East Towne and Middleton Official hotel page → |
| Official website | worlddairyexpo.com |
Official World Dairy Expo resources
World Dairy Expo 2027 calendar
World Dairy Expo 2027 dates and deadlines
Every date the organizer has published for World Dairy Expo, in order, with a link to the page that states it. The next date is highlighted.
01 Purple at World Dairy Expo 2027
Robots, rations and colored shavings: World Dairy Expo 2027 booths in Madison
World Dairy Expo puts the largest dairy-focused trade show on Earth beside North America's top dairy cattle show. We build Exhibition Hall islands, Trade Center inlines and Outdoor Trade Mall lots that hold up next to a milking robot and a Holstein.
- Sep 28–Oct 1 · Madison
- 468+ companies in 2026
- Visitors from 83 countries
What makes World Dairy Expo different, and how we build for it
World Dairy Expo has gathered the global dairy industry in Madison since 1967, and it runs the largest dairy-focused trade show in the world alongside the Dairy Cattle Show on the colored shavings of the Coliseum.Space is spread across four places on the Alliant Energy Center campus: the 130,000 sq. ft. Exhibition Hall, the glass-walled Trade Center that also houses the World Forage Analysis Superbowl, the Coliseum ring and the Outdoor Trade Mall, where machinery stands without height limits. Knowledge Nook Sessions, Virtual Farm Tours, Expo en Español and The Tanbark give buyers reasons to stay all week.
A close look at milking systems, robots, barn equipment and feed tools, with a person who can talk cows per hour and payback.
Sires, embryos and genomic data they can compare between the show ring and the booth.
Research, animal health products and an easy place to sit, often with a translator or a colleague from home.
Your team in Madison
How Purple runs World Dairy Expo 2027 in Madison
Our Fishkill, NY or Las Vegas shop fabricates the booth; we register as your Exhibitor Appointed Contractor and time the freight to the move-in target World Dairy Expo assigns your booth size. The Purple project manager runs the install in the Exhibition Hall, Trade Center or Outdoor Trade Mall with the labor the Expo and the Alliant Energy Center require, and books dismantle for after the Friday close.
Inside World Dairy Expo 2027
Rules that shape your World Dairy Expo booth
Nothing over four feet may stand within three feet of an indoor aisle without written permission, and banner stands count. We keep the front zone to low counters and product and move height to the back wall.
Dairy equipment may rise past the booth's height limit if the part above the limit carries no signage or logo, and it must fit inside the space. We plan brand graphics below the line on tall machines.
Display vehicles need disconnected and taped batteries, no more than a quarter tank or 10 gallons of fuel, and sealed caps; charging indoors is banned. We schedule spotting and fuel checks into the move-in plan.
Any exhibit above 12 feet, including double-deckers, needs Expo and Alliant Energy Center approval and usually a city building permit from a licensed architect's or engineer's drawings. We start that file at design sign-off.
No part of an exhibit may be packed or removed before 4 p.m. on Friday, and booths must be staffed all show hours. Our project manager books dismantle labor for the close, not before.
Programs worth planning for
Booth awards in Best New Exhibitor, Best Outdoor Space, Showstopper, Most Interactive and Best of Show, judged by two industry experts and a Commercial Exhibitor Committee member.
Stage time in the Exhibition Hall for an exhibitor's expert or research partner to present a new product, service or research; first come, first served, with the 2027 application coming soon.
Farm tours hosted by an exhibitor's customer and shown to producers on the grounds and online all year, with four time slots; the 2027 application is coming soon.
World Dairy Expo is the global dairy trade show; choose it over Central Plains Dairy Expo or Western Dairy Management when you sell to dairies worldwide and need a big hall, outdoor lots and the genetics crowd of the cattle show. Compare all the agriculture shows we build for →
agriculture at World Dairy Expo
The industry behind World Dairy Expo, in pictures
02 Booths & pricing for World Dairy Expo 2027
World Dairy Expo 2027 booth costs by building
Most Exhibition Hall and Trade Center inlines are sold in 10-foot modules at $22.50 and $20.50 per sq. ft. (2026), with islands and peninsulas from 20×20, and machinery on the Outdoor Trade Mall at $2.50. We recommend a 10×20 inline in the Trade Center for a first Expo and a 20×30 or larger island in the Exhibition Hall when a robot or parlor is on display.
A lit back wall at the 10-foot limit, a feed or health product counter and a screen with farm results, low at the aisle.
Pictured: Sedemac, a Purple inline booth
See 10×20 rental booths →
Room for one working component, such as a teat-prep unit or sensor collar, a counter for herd data and two stools for a farm family.
Pictured: Kaizen Switchgear Products, a Purple island exhibit
See 10×30 rental booths →
A peninsula or island around one milking unit or calf feeder, with the full 16-foot cubic height and a hanging sign in the Exhibition Hall.
Shown: a Purple island exhibit for ACI Workwear
See 20×20 rental booths →
A robot or rotary demo bay with barriers, a herd-data lounge and a quiet table for the dairy that milks thousands of cows.
Pictured: Pixee, a Purple island exhibit
See 20×30 rental booths →In Purple's World Dairy Expo price
- Your design and 3D rendering, revised until it is right for World Dairy Expo
- The structure, printed graphics, counters and storage your World Dairy Expo plan specifies
- In-booth lighting and power distribution
- Install and dismantle at World Dairy Expo, led by our project manager on the floor
- Tracking of every show-service order and deadline
Billed by World Dairy Expo and its contractor
- Your World Dairy Expo booth space, paid to the organizer
- Material handling / drayage, if the World Dairy Expo space rate leaves it out
- Electrical service, internet and rigging
- Booth cleaning and whatever union labor the World Dairy Expo venue requires
Rates to plan with for World Dairy Expo:
- Indoor space, 2026 Exhibition Hall $22.50 per sq. ft.; Trade Center $20.50; $200 per corner source
- Outdoor and Coliseum, 2026 Outdoor Trade Mall $2.50 per sq. ft.; Coliseum 8×10 $2,050; non-profit tabletop $300 source
- Sponsor levels, 2026 Star Sponsor tiers from $1,000 (One Star) to $25,000 and up (Five Star) source
- Booth build 10×20 rental $7,500–$15,000; custom 20×30 island $75,000–$175,000, Purple's 2026 planning range source
We estimate each of these on your World Dairy Expo proposal, so the total is on paper before you sign.
The prices above are all-in 2026 rental ranges covering design, structure, graphics, installation and dismantle; custom builds for World Dairy Expo are quoted per project. The booth cost calculator gives an exact number for your World Dairy Expo booth; the 2026 booth cost guide has the 2026 ranges.
Send us your booth size for World Dairy Expo and what the space needs to do. You hear back within one business day, and a rendering with a fixed World Dairy Expo proposal usually follows within a week. No charge.
The booth we would build for World Dairy Expo 2027
The herd-results island beside the robot
Dairy farmers at World Dairy Expo walk in from the cattle barns comparing machines by cows milked, feed saved and labor hours. The booth puts one real machine at the center with its numbers around it, keeps the aisle edge under four feet, and lets height and the hanging sign do the long-range work from the back of the space.
Machine bay
The robot, parlor unit or feeder on a raised platform behind a three-foot set-back rail, lit from inside the booth so it reads from across the Exhibition Hall.
Results wall
Back wall to the 16-foot island limit with herd results from real farms: milk per cow, somatic cell counts, hours saved, in metric and imperial for the international crowd.
Low front counter
Counters under four feet at the aisle with sensors, collars or feed samples in clear boxes, so the line of sight rule never trips you.
Farm table
A table for six at the back for a family dairy and its dealer, out of the traffic from the Coliseum.
The demo
Run the machine on a quiet loop with a cow-side video beside it, then hand the farmer a printout of what it would mean for their herd size. Keep the sound low enough that the booth across the aisle cannot hear it, as the Expo requires.
The meetings
World Dairy Expo rents meeting rooms and hospitality tents on the grounds, and exhibitors may hold press events in their booth from 7:30 to 9 a.m., Tuesday to Friday. The Tanbark serves as the evening hub for customer dinners.
More milk per hour. More hours for the family.
Your people arrive at the Alliant Energy Center to a lit, stocked booth. You just show up.
03 Built by Purple
World Dairy Expo booths built for dairy buyers from 83 countries
Case study · KLEEMANN
KLEEMANN at an industrial technology exhibition
KLEEMANN paired real equipment with digital simulations and a floor plan that walked visitors through the product, which is what a milking robot, parlor or feeding system booth at World Dairy Expo needs when the machine is too big to run and the herd results live on a screen.
Read the KLEEMANN case study All case studies →“If you’re looking for a trade show booth expert who shows up and gets the job done right, Purple Exhibits is the real deal.”
Magdalena Kulisz, Service Manager, Miss Immigrant USA · more Purple client reviews
Trusted by exhibitors including
04 Designing for milking system, robotics, barn, feed, forage, genetics and animal health companies selling to dairy farms at World Dairy Expo
Designing a World Dairy Expo booth under the four-foot aisle rule
1Respect the four-foot aisle rule
Nothing over four feet may stand in the three feet nearest an indoor aisle, and World Dairy Expo enforces it strictly. We keep counters and products low at the front and push height to the back wall, where standard booths reach 9 or 10 feet and islands 16.
2Demo machines behind a set-back
Equipment with moving parts needs a three-foot set-back or a barrier, and a neighbor should not hear your demo across the aisle. We design robot and parlor bays with a rail line, quiet video loops and a raised viewing step.
3Plan for the Trade Center climate
The Trade Center is a temporary structure with glass walls, temporary flooring and ceiling fans, and it is not temperature controlled. We pick laminates, lighting and graphics that keep their look through a warm September afternoon and a cold Madison morning.
4Wrap the hay, skip the stickers
Hay, straw and feed in a display must be fully contained, so bales are wrapped or boxed. Adhesives are banned, with a $1,000 fine per sticker removed, so we mount every graphic mechanically and leave the floor clean.
Concept rendering
Every proposal comes with a rendering like this
Layout, graphics, lighting and product positions are all in the 3D view, revised until right, before a single panel is cut for World Dairy Expo. Shown: a Purple concept for Scarlet Tech.
Start my World Dairy Expo conceptFloor at a glance
Where you could be at World Dairy Expo 2027
World Dairy Expo sells space in four places on the Alliant Energy Center campus. This is how each one shapes a booth, from World Dairy Expo's 2026 guide and display rules.
Exhibition Hall
130,000 sq. ft. of exhibit space at $22.50 per sq. ft. in 2026, home of Knowledge Nook Sessions, Expo en Español and the International Lounge.
Our advice The only building where hanging signs are allowed, up to 18 feet over islands and wide perimeter booths.
Trade Center
A temporary glass-walled structure at $20.50 per sq. ft. in 2026, with the World Forage Analysis Superbowl and Dairy Forage Seminars.
Our advice Not temperature controlled and no hanging signs: we light the booth from its own structure.
Coliseum
Ringside 8×10 booths at $2,050 and non-profit tabletops at $300 in 2026, around the Dairy Cattle Show's showring.
Our advice Circular rows mean approximate dimensions; we measure on site before final graphics.
Outdoor Trade Mall
Outdoor lots at $2.50 per sq. ft. between the Exhibition Hall and Trade Center, near the New Holland Pavilions and The Tanbark.
Our advice No height limits, but tell the Expo at booking if you need a water line.
05 Alliant Energy Center · Madison
World Dairy Expo 2027 move-in targets, outdoor lots and Alliant Energy Center rules
World Dairy Expo moves exhibitors in by target: in 2026 the Outdoor Trade Mall opened Monday, September 21, booths of 800 sq. ft. and up started Thursday, and every indoor booth had Friday to Monday, 7 a.m. to 5 p.m. A wristband is required in the Exhibition Hall and Trade Center during move-in, no skid steers run indoors, and hanging signs are rigged through the Alliant Energy Center's own ordering system. World Dairy Expo publishes an Exhibitor Appointed Contractor Form, so our project manager is registered before move-in and runs the install with the labor the Expo and the Center require.
What Purple handles
- Exhibition Hall islands and peninsulas to the 16-foot limit
- Trade Center inlines built for an unheated, glass-walled hall
- Outdoor Trade Mall displays for milking and feed equipment
- Hanging sign, lighting and Exhibitor Appointed Contractor forms
- Demo bays with set-backs and barriers for moving equipment
- Storage and reuse for Central Plains Dairy Expo or World Ag Expo
Your World Dairy Expo timeline, from move-in back
World Dairy Expo 2027 opens in Madison: September 28, 2027. Hanging sign, lighting and tower drawings were due September 1 in 2026; we plan the design so those drawings are ready by early summer.
Design sign-off for World Dairy Expo is due by June 2027.
- Spring 2027Booth confirmation through World Dairy Expo's Personify Exhibitor Hub; design brief and floor-plan review.
- June 2027Design sign-off, with hanging sign, lighting and multi-story drawings ready for the Expo's summer deadlines.
- July–August 2027Production in our Fishkill, NY or Las Vegas shop; graphics proofed for producers and international visitors.
- Mid-September 2027Freight lands in Madison for your assigned move-in target; 2027 target days not confirmed yet.
- September 28–October 1, 2027Trade Show days; our project manager is on site, and dismantle starts after the Friday close.
Purple's planning timeline for World Dairy Expo. Official move-in, freight target and order deadlines for World Dairy Expo come from your exhibitor kit and assigned schedule; we confirm them against your booth when you book.
Print the World Dairy Expo budget & deadline sheetBefore you book World Dairy Expo 2027
What World Dairy Expo exhibitors plan before Madison
In 2026 move-in ran by target: Outdoor Trade Mall from September 21, booths of 800 sq. ft. and larger from Thursday, everyone else Friday to Monday. Ask for your 2027 target early and plan freight to it. source
A 10×20 or smaller booth that sets up in an hour can request late move-in on opening Tuesday; in 2026 the Late Booth Setup Request Form was due September 16. source
Exhibitor forklifts may not run until 5:30 p.m. on the final Friday, and Alliant Energy Center forklifts bring crates only after 5 p.m., so book flights home for Saturday. source
A one-person team can file the Booth Staffing Flexibility Form by September 1 to step away for breaks or meetings; otherwise booths left empty over an hour risk penalties for future shows. source
Food Export-Midwest ran a Value-Added Feed Ingredients Buyers Mission at the 2026 Expo and reimbursed 50% of booth costs for products over 50% U.S. ag content; watch for a 2027 round. source
Who you meet on the floor
They come to Madison to compare milking systems, robotics, barns and feed equipment in one place, per World Dairy Expo.
The Dairy Cattle Show brings more than 1,800 cattle exhibitors to the New Holland Pavilions and Cattle Tents, and they walk the Trade Show between classes.
2,451 international attendees came in 2025, per World Dairy Expo, many through the International Lounge in the Exhibition Hall.
University and USDA forage experts present at the Dairy Forage Seminars in the Trade Center beside the World Forage Analysis Superbowl.
Side by side
World Dairy Expo vs AABP Annual Conference vs World Pork Expo: 2027 at a glance
| World Dairy Expo | AABP Annual Conference | World Pork Expo | |
|---|---|---|---|
| Dates | September 28–October 1, 2027 | September 16–18, 2027 | June 9–10, 2027 |
| Where | Madison, WI · Alliant Energy Center | Louisville, KY · Kentucky International Convention Center | Des Moines, IA · Iowa State Fairgrounds |
| Size | 468+ trade show companies at the 2026 Expo | 1,594 total attendance, Minneapolis 2026 | 300,000+ sq ft of exhibit space expected for 2026 |
| Main buyers | Dairy owners and herd managers | Dairy cattle practitioners | Pork producers |
| Booth space | Indoor space, 2026: Exhibition Hall $22.50 per sq. ft.; Trade Center $20.50; $200 per corner | Booth fees, 2027: Commercial $2,350 ($3,000 late) · educational $850 ($1,000 late) | Price not published |
Figures carry the year and source shown on each show's own page.
Travel to World Dairy Expo 2027
Getting to World Dairy Expo 2027: airport, hotels and parking
Fly in
Dane County Regional Airport (MSN), Madison
Madison's commercial airport; World Dairy Expo has an International Attendees page for overseas visitors
Stay
World Dairy Expo lists preferred hotel partners across Madison, from downtown to East Towne and Middleton
Park
Entrance gates and parking details are on World Dairy Expo's Entrance Gates and Parking page
Find the venue
Alliant Energy Center
1919 Alliant Energy Center Way, Madison, WI 53713
Travel facts from worlddairyexpo.com.
World Dairy Expo by the numbers
World Dairy Expo year by year
How World Dairy Expo 2027 compares with other agriculture shows
The agriculture shows closest to World Dairy Expo on the calendar, with the latest size each organizer has published. Each name other than World Dairy Expo opens our exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| DakotafestIDEAg Group | August 17–19, 2027 | Mitchell, SD | 400+ exhibitors (2026) |
| Farm Progress ShowFarm Progress (Informa Markets) | August 31 – September 2, 2027 | Decatur, IL | Nearly 600 exhibitors (2026) |
| Husker Harvest DaysFarm Progress (Informa Markets) | September 14–16, 2027 | Grand Island, NE | 2,220 average acres farmed by attendees (2025) |
| CEA Summit EastIndoor Ag-Con and the CEA Innovation Center (Virginia Tech and IALR) | September 14–15, 2027 | Danville, VA | – |
| AABP Annual ConferenceAmerican Association of Bovine Practitioners (AABP) | September 16–18, 2027 | Louisville, KY | 1,594 total attendance, Minneapolis 2026 |
| Farm Science ReviewThe Ohio State University | September 21–23, 2027 | London, OH | 112,000 attendees · 600+ exhibitors (2026) |
| World Dairy ExpoWorld Dairy Expo | September 28–October 1, 2027 | Madison, WI | 468+ exhibitors (2026) |
| Sunbelt Ag ExpoSunbelt Agricultural Exposition | October 19–21, 2027 | Moultrie, GA | 850+ companies per year (2026) |
| NAAA Ag Aviation ExpoNational Agricultural Aviation Association (NAAA) | November 15–17, 2027 | Oklahoma City, OK | 140+ exhibitors; sold out with a wait list (2026) |
| Irrigation ShowIrrigation Association | November 15–18, 2027 | San Antonio, TX | – |
World Dairy Expo exhibitor questions
World Dairy Expo 2027 questions exhibitors ask
When is World Dairy Expo 2027?
September 28 to October 1, 2027, Tuesday to Friday, at the Alliant Energy Center in Madison, Wisconsin, per World Dairy Expo. The Dairy Cattle Show begins September 26, and the 2028 Expo is set for October 3–6.
How much does a booth at World Dairy Expo cost?
$22.50 per square foot in the Exhibition Hall and $20.50 in the Trade Center were the 2026 rates, plus $200 per corner, per World Dairy Expo. A 10×20 inline in the Exhibition Hall was $4,500 in space before the build. The Outdoor Trade Mall was $2.50 per sq. ft. and Coliseum 8×10 spaces $2,050; 2027 rates are not confirmed yet.
How many people attend World Dairy Expo?
More than 50,000 dairy people come to Madison each fall from over 80 countries, per World Dairy Expo. The 2025 Expo counted attendees from 83 countries, 2,451 of them international visitors, and 461 exhibiting companies.
How many exhibitors are at World Dairy Expo?
More than 468 companies showed at the 2026 Trade Show, with representatives from 39 states and 19 countries, per World Dairy Expo. They sell milking systems, robotics, barns, feed and forage equipment, genetics and animal health.
What is the booth height limit at World Dairy Expo?
9 feet for 10×8 and 10×10 standard booths and 10 feet for 10×20 and larger, with a 4-foot limit in the three feet nearest the aisle. Perimeter booths reach 12 feet, and islands, peninsulas and split islands use the full space up to 16 feet.
Can we hang a sign at World Dairy Expo?
Only in the main Exhibition Hall, on islands, peninsulas, split islands or perimeter booths at least 30 feet wide, to an 18-foot maximum. Hanging signs are not allowed in the Coliseum or Trade Center, and in 2026 the form was due September 1, with rigging ordered from the Alliant Energy Center.
What is the Outdoor Trade Mall at World Dairy Expo?
The outdoor exhibit area between the Exhibition Hall and Trade Center, in front of the New Holland Pavilions and outside The Tanbark, at $2.50 per sq. ft. in 2026. Booths there have no height limits or product placement rules, hardline internet is not offered, and water lines are by approval.
When is move-in for World Dairy Expo?
2027 move-in days are not confirmed yet. In 2026 the Outdoor Trade Mall moved in from Monday, September 21, booths of 20×20 and up from Thursday, September 24, and all indoor booths Friday to Monday, 7 a.m. to 5 p.m., before the Tuesday opening.
Can we show a tractor or truck indoors at World Dairy Expo?
Display vehicles are allowed with batteries unhooked and taped, alarm systems switched off, fuel at a quarter tank or 10 gallons, whichever is less, and the filler cap locked or sealed. No battery charging is allowed inside, and vehicles cannot be moved once placed without Expo approval.
What are the Doug Williams Memorial Booth Awards?
World Dairy Expo's booth awards, judged by two industry experts and a Commercial Exhibitor Committee member, in Best New Exhibitor, Best Outdoor Space, Showstopper, Most Interactive and Best of Show. GEA Farm Technologies won Best of Show in 2026 and AgSherpa the New Booth award.
Can Purple build our World Dairy Expo booth?
Yes. We build in Fishkill, NY or Las Vegas, file the Exhibitor Appointed Contractor Form and the hanging sign and lighting drawings, ship for your move-in target and our project manager stays in Madison from your move-in target to the Friday teardown.
Is World Dairy Expo worth it for a smaller dairy supplier?
It can be: a Trade Center 10×20 cost $4,100 in space at the 2026 rate and puts the booth in the building that also holds the World Forage Analysis Superbowl and the Dairy Forage Seminars. Smaller regional buyers in the Upper Midwest can also be reached at Central Plains Dairy Expo in March.
What is the difference between World Dairy Expo and Central Plains Dairy Expo?
World Dairy Expo is the global dairy show, with more than 468 companies in 2026 and a cattle show, in Madison each fall. Central Plains Dairy Expo is a regional, sold-out producer show of about 3,500 attendees in Sioux Falls each March, where new exhibitors join a waitlist.
Before you sign for World Dairy Expo
Ask any World Dairy Expo exhibit builder these five questions:
- Will you file World Dairy Expo's Exhibitor Appointed Contractor Form, and who is your on-site lead for our move-in target?
- How does your design keep everything under four feet in the three feet nearest the aisle while using our full back-wall height?
- If we are in the Trade Center, how will the booth handle no climate control, temporary flooring and no hanging sign?
- How will you rig and order a hanging sign through the Alliant Energy Center, and when do you need final art?
- What does it cost to store the booth after Madison and send it to Central Plains Dairy Expo or World Ag Expo?
What World Dairy Expo exhibitors ask us
Exhibition Hall or Trade Center? The Exhibition Hall cost $22.50 per sq. ft. in 2026 against $20.50 in the Trade Center, and only the Hall allows hanging signs. The Trade Center draws forage buyers to the Superbowl display but is not temperature controlled, so build for it.
Our machine is taller than the height limit. Can we bring it? Usually, yes: oversized dairy equipment is accepted if the part above the limit carries no logo or signage and the machine fits inside the booth and the line of sight rules. We place your graphics on the lower body and the back wall.
Is the Outdoor Trade Mall worth it? At $2.50 per sq. ft. in 2026 it is the cheapest space by far and has no height limits, which suits mixers, spreaders and barn equipment. Hardline internet is not offered there and water is by approval, so we plan power and connectivity in advance.
Get a proposal
Tell us about your World Dairy Expo booth
What happens next
- We reply within one business day with questions about your products, goals and World Dairy Expo footprint.
- Your World Dairy Expo concept rendering and fixed proposal usually arrive within a week. All fees listed upfront, in full, on paper, before World Dairy Expo.
- Production runs 30–45 days, then we ship to the advance warehouse and install before the World Dairy Expo hall opens.