Zero Trust World 2027 · Budget & deadline sheet
February 17–19, 2027 · Loews Meeting Complex at Universal Orlando, Orlando, FL
February 17–19, 2027 · Loews Meeting Complex at Universal Orlando, Orlando, FL
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Booth space, paid to ThreatLocker
- Material handling at the Loews Meeting Complex at Universal Orlando, when the space rate does not include it
- Electrical, internet and rigging orders for Zero Trust World
- Booth cleaning and whatever union labor the Zero Trust World venue requires
Published rates:
- Registration: $795 per person; refunded if you pass the Cyber Hero exam on site (ZTW27)
- Hotel, Loews Royal Pacific: $319 a night single or double, ZTW27 group rate
- Hotel, Loews Cabana Bay: $220 a night single or double, ZTW27 group rate
Key dates
- ZTW27 hotel block closes (or when sold out): January 21, 2027
- Design sign-off with Purple: Early December 2026
- November 2026: Sponsor package agreed with ThreatLocker's events team; we ask what footprint and furniture it includes.
- Early December 2026: Design sign-off on backdrop, counters and console stations.
- Late December 2026 to mid-January 2027: Production in Fishkill, NY or Las Vegas; graphics proofed against your product screens.
- January 21, 2027: ZTW27 hotel block closes, or earlier if it sells out; staff rooms booked.
- Early February 2027: Freight shipped to the Loews receiving area under ThreatLocker's instructions.
- February 17–19, 2027: Zero Trust World; our project manager handles set-up, the event and strike.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Agree your ZTW27 sponsor package and its footprint with ThreatLocker
- Write the one MSP or IT problem the backdrop will name
- Prepare a demo tenant attendees can click through
- Send Purple brand files, product screens and partner program terms
- Approve the design by early December 2026
- Book staff rooms before the January 21 block closes
- Plan staffing around breakfast, lunch and happy hour peaks
All fees listed upfront, in full, on paper, before Zero Trust World. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/zero-trust-world/