Zero Trust World 2027The exhibitor guide: booth costs, dates and deadlines
Labs by day, pavilion at lunch: Zero Trust World 2027 booths in Orlando
- Event dates
- February 17–19, 2027
- Exhibit hall
- Not confirmed yet
- Venue
- Loews Meeting Complex at Universal Orlando, Orlando
4.9 star client rating3,000+ exhibitors10,000+ booths builtSince 2015
Quick answers
Zero Trust World 2027 in 30 seconds
Zero Trust World is ThreatLocker's annual cybersecurity conference for IT administrators, managed service providers and security practitioners. ZTW27 runs February 17–19, 2027 at the Loews Meeting Complex at Universal Orlando, a new venue after Rosen Shingle Creek in 2026. ZTW26 drew 2,000+ onsite participants and 77 speakers, per ThreatLocker. Sponsors exhibit in the Solutions Pavilion through packages sold by ThreatLocker's events team, with no public tiers or footprints. The pavilion also serves breakfast, lunch and the reception, while sessions run as hands-on hacking labs. Purple builds pavilion backdrops, consoles and counters for it.
- When is Zero Trust World 2027?
- February 17–19, 2027, at Loews Meeting Complex at Universal Orlando, Orlando.
- When does the Zero Trust World exhibit hall open?
- Not confirmed yet for 2027. ThreatLocker says the Solutions Pavilion hosts breakfast, lunch and happy hour during the event; the ZTW27 agenda and pavilion hours are not published.
- How big is Zero Trust World?
- 2,000+ onsite attendees (2026 edition).
- What does a 10×20 Zero Trust World booth cost all-in?
- $7,500 – $15,000 for a Purple rental, including design, graphics, lighting, install and dismantle. Space and show services are billed by Zero Trust World.
- For Zero Trust World, what is the next exhibitor deadline?
- ZTW27 hotel block closes, or earlier if sold out: January 21, 2027.
Official Zero Trust World 2027 links: Zero Trust World 2027 registrationZero Trust World 2027 hotelsZero Trust World 2027 booth space
The lookOrlando 2027
Hack the lab. Lunch in the pavilion.
Zero Trust World 2027 runs February 17–19 at the Loews resorts at Universal Orlando. ZTW26 drew 2,000+ MSPs and IT practitioners, who earned 13,296 CPE credits between hacking labs and the Solutions Pavilion.
Everything about Zero Trust World 2027 in one place
Zero Trust World 2027 fact sheet
| Official name | Zero Trust World 2027 (ZTW27) |
|---|---|
| Event dates | February 17–19, 2027 |
| Exhibit hall dates | Not confirmed yet ThreatLocker says the Solutions Pavilion hosts breakfast, lunch and happy hour during the event; the ZTW27 agenda and pavilion hours are not published |
| Venue | Loews Meeting Complex at Universal Orlando Loews Royal Pacific and Loews Sapphire Falls Resorts, Universal Orlando, Orlando, FL |
| Organizer | ThreatLocker |
| Size (2026) | 2,000+ onsite attendees source |
| Who attends | IT administrators, managed service providers, security practitioners and IT leaders |
| Next deadline | ZTW27 hotel block closes, or earlier if sold out: January 21, 2027 source |
| Nearest airport | Orlando International Airport (MCO) |
| Hotels | ZTW27 group block at four Loews resorts at Universal Orlando, booked through links sent after registration Official hotel page → |
| Official website | ztw.com |
Official Zero Trust World resources
Zero Trust World 2027 calendar
Zero Trust World 2027 dates and deadlines
In order: the dates the Zero Trust World organizer has published, each linked to the page that states it. We highlight the next one.
01 Purple at Zero Trust World 2027
Labs by day, pavilion at lunch: Zero Trust World 2027 booths in Orlando
ZTW attendees spend their sessions hacking on lab laptops and their meals in the Solutions Pavilion, so your sponsor booth has to make its point between bites to MSPs and IT admins. ThreatLocker moves the event to the Loews resorts at Universal for 2027.
- Feb 17–19 · Loews, Universal
- 2,000+ onsite at ZTW26
- Hosted by ThreatLocker
What makes Zero Trust World different, and how we build for it
Zero Trust World is a vendor-hosted conference: ThreatLocker runs it, and other companies take part as sponsors in the Solutions Pavilion.What sets it apart is the hands-on hacking labs, where attendees try Metasploit, SQL injection or a Rubber Ducky on provided laptops, plus ISC2 CPE credits (13,296 earned at ZTW26) and the Cyber Hero Certification exam, which refunds the $795 registration if passed. The crowd is technical: MSPs and IT admins from small and mid-size organizations. Breakfast, lunch and happy hour are served in the pavilion, so sponsor traffic comes in waves around meals. For 2027 ZTW moves from Rosen Shingle Creek to the Loews resorts at Universal Orlando.
How your product fits their stack and their margins, multi-tenant management on screen, and a partner contact they can call after the show.
A real console they can click through between labs, a straight answer on deployment effort, and no sales script.
Risk and cost in one sentence, proof from peers in the room, and a short meeting away from the meal rush.
Your team in Orlando
How Purple runs ZTW27 at Universal Orlando
Either shop can take ZTW27: Fishkill, NY or Las Vegas builds the backdrop and counter and prints the graphics in January. Crates ship to the Loews resort receiving area under ThreatLocker's sponsor instructions, and the Purple project manager on site installs in the window ThreatLocker gives sponsors, with whatever labor the resort requires, then packs out after the final morning.
New at Zero Trust World 2027
- Moves to the Loews resorts at Universal Orlando
ZTW leaves Rosen Shingle Creek, its 2026 venue, for the Loews Meeting Complex at Universal Orlando, so receiving, room layouts and staff hotels all change from last year. source
- Two weeks earlier in the year
ZTW27 runs February 17–19, 2027, against March 4–6 in 2026, which pulls design and production into December and early January. source
Inside Zero Trust World 2027
Rules that shape your Zero Trust World booth
ThreatLocker sells ZTW27 sponsorships as packages through its events team, and only sponsors exhibit in the Solutions Pavilion. We design to the footprint and furniture your package names.
Breakfast, lunch and happy hour take place in the Solutions Pavilion, so the floor fills and empties around meals. We keep counters at plate-holding height and the aisle edge clear for those peaks.
ZTW27 hotel booking links come after registration, and the group block closes January 21 or when sold out. We book set-up staff early so they sleep at the resort where the pavilion is.
Programs worth planning for
Live sessions where attendees practice techniques such as Metasploit, web hacking and SQL injection on provided laptops; at ZTW26 they were part of 60+ hands-on sessions.
An exam taken at the event; passing it refunds the $795 registration in full. ZTW26 awarded 183 new certifications.
ThreatLocker is an approved ISC2 provider, so ZTW sessions earn CPE credits; attendees add their CPE ID at registration.
Included with registration, with a theme announced each year that guests dress for; a natural place for sponsors to continue conversations.
Zero Trust World is ThreatLocker's own conference for MSPs and IT practitioners; choose it over RSAC when your buyers run small and mid-size IT and want hands-on labs, not enterprise CISO meetings. Compare all the software and cloud shows we build for →
02 Booths & pricing for Zero Trust World 2027
What does a Zero Trust World 2027 sponsor booth include?
Zero Trust World sells sponsor packages for ZTW27 through ThreatLocker's events team, and the pavilion sits inside a resort meeting complex rather than a convention hall. Package sizes are not published. We build what the package allows: backdrops, counters, demo stations and lighting that set up quickly on carpet.
If your package includes this footprint: a lit backdrop naming the MSP or IT problem you solve, a demo counter with two consoles and a high table for partner talk.
Above: Easy Shopper, a Purple inline booth
See 10×20 rental booths →
A wider pavilion frontage with a console station at each end and a short MSP partner program wall in the middle, all freestanding on carpet.
Above: data-pixel, a Purple inline booth
See 10×30 rental booths →
Only if a top sponsor package offers an island; a freestanding structure with no rigging, a demo bar on two sides and a small seated corner.
Above: Amazon Prime Video, a Purple large-format exhibit
See 20×20 rental booths →
Beyond what a resort pavilion usually allows; we keep this scale for RSAC or Black Hat USA and ship a compact ZTW version of the same graphics.
Pictured: Apartment List, a Purple island exhibit
See 20×30 rental booths →In Purple's Zero Trust World price
- Design work and a 3D rendering, with revisions until the Zero Trust World layout is right
- Structure, printed graphics, counters and storage, as specified for Zero Trust World
- Lighting plus power distribution within the booth at Zero Trust World
- Installation and dismantle in Orlando, run by our project manager on the floor
- Show-service orders and deadlines for Zero Trust World, tracked on your behalf
Paid to Zero Trust World and its contractor
- Booth space, paid to ThreatLocker
- Material handling at the Loews Meeting Complex at Universal Orlando, when the space rate does not include it
- Electrical, internet and rigging orders for Zero Trust World
- Booth cleaning and whatever union labor the Zero Trust World venue requires
Rates to plan with for Zero Trust World:
- Registration $795 per person; refunded if you pass the Cyber Hero exam on site (ZTW27) source
- Hotel, Loews Royal Pacific $319 a night single or double, ZTW27 group rate source
- Hotel, Loews Cabana Bay $220 a night single or double, ZTW27 group rate source
Every one of these is estimated on your proposal, so you see the full Zero Trust World total on paper before you sign.
Ranges shown are all-in 2026 rental prices for design, structure, graphics, installation and dismantle at Zero Trust World; custom builds get their own quote. Get an exact number for Zero Trust World with the booth cost calculator or the 2026 booth cost guide.
Share the booth size you have at Zero Trust World and what you need the space to do. We reply within one business day, then send a rendering and a fixed proposal, usually within a week. No charge.
The booth we would build for Zero Trust World 2027
The between-labs console counter
ZTW attendees spend their sessions on lab laptops and come to the Solutions Pavilion for breakfast, lunch and the reception, so the booth works in short bursts around meals. Inside a sponsor package on resort carpet, the play is a freestanding backdrop, a standing console counter and light, not a structure.
Plate-height counter
A counter at elbow height with room to set down a coffee or a plate, and a console whose keyboard faces the visitor.
Tenant view screen
A second screen turned to the aisle with a multi-tenant dashboard, since many visitors run IT for dozens of small clients.
Partner terms panel
A printed panel with MSP pricing and partner program terms, the questions this crowd asks before features.
Lit backdrop
An LED edge-lit fabric backdrop that holds your colors under warm ballroom light and packs into carpet-safe cases.
The demo
Hand the keyboard over. A visitor fresh from a Metasploit or SQL injection lab should block or contain that same attack on your console in under three minutes, then watch the policy roll out to every client tenant at once.
The meetings
ThreatLocker lists no meeting-booking tool on ztw.com, so your team sets meetings before February. Hold them at a pavilion table between meal rushes or in a quiet corner of Loews Royal Pacific, and carry them on to the ThreatLocker After Party that every registration includes.
Fifty clients. One console. No surprises.
Your team walks into a lit, stocked Zero Trust World booth. You just show up.
03 Built by Purple
Zero Trust World booths that let MSPs drive the demo
Case study · Amazon
Amazon at ESSENCE Festival of Culture, New Orleans
Different crowd, same habit: at ESSENCE, Amazon turned Prime Video and Alexa into things guests operated with their own hands, and ZTW attendees fresh from hacking labs trust only a console they can drive.
Read the Amazon case study All case studies →“Purple Exhibits made us look good. The booth was one of the nicest displays in our section of the convention center and generated a lot of positive comments from both customers and industry peers. Their attention to detail, professionalism, and willingness to go above and beyond made a huge difference.”
Kimberly Owens, Brand Manager, Owens Products · read more client reviews
Trusted by exhibitors including
04 Designing for cybersecurity, IT management and MSP software brands at Zero Trust World
Designing a Zero Trust World booth for the pavilion meal rush
1Built for the meal rush
Breakfast, lunch and happy hour bring the whole ZTW crowd into the Solutions Pavilion at once, then the labs pull it back out. We keep the front of the booth open, with a console on the aisle and a short headline, so a visitor holding a plate gets the point in seconds.
2Speak MSP, not enterprise
Many attendees run IT for dozens of small clients. We put multi-tenant views, per-client pricing logic and partner program terms on the wall, which this audience asks about before features.
3Let practitioners drive
An audience coming out of hacking labs wants to click, not watch. We build a standing-height console with the keyboard on the counter and a second screen facing the aisle, so one person drives while others follow.
4Light for a resort ballroom
Resort pavilions are lower and warmer-lit than convention halls. We add LED edge-lit graphics and counter lighting so your colors hold under ballroom light and photograph well for the event's social posts.
Concept rendering
Every Zero Trust World proposal includes a rendering like this
See the Zero Trust World booth in 3D first: layout, graphics, lighting and where products sit, revised until it is right and before any panel is cut. Shown: a Purple concept for Netronix.
Start my Zero Trust World conceptFloor at a glance
Where you could be at Zero Trust World 2027
ZTW27 uses the Loews Meeting Complex at Universal Orlando, with activities across two Loews resorts, per ThreatLocker. ThreatLocker has not published a 2027 floor plan.
Solutions Pavilion
The sponsor exhibit hall, where breakfast, lunch and happy hour are served during the event.
Our advice Staff fully at meal times and keep the aisle side of the booth open, since visitors arrive in waves.
Hands-on hacking labs
Live sessions where attendees try hacking techniques on provided laptops; ThreatLocker says the labs are unique to Zero Trust World.
Our advice Visitors come out of the labs ready to click; give them a console, not a brochure.
Loews Royal Pacific and Sapphire Falls
The two resorts where ZTW27 activities run, with group rates of $319 and $299 a night for a single or double room.
Our advice Book staff into the resort nearest the meeting complex so booth shifts and labs are a short walk apart.
05 Loews Meeting Complex at Universal Orlando · Orlando
Zero Trust World 2027 freight and set-up at the Loews resorts
ZTW27 runs in the Loews Meeting Complex at Universal Orlando, with activities spread across Loews Royal Pacific and Loews Sapphire Falls, so freight goes to a resort receiving area under ThreatLocker's instructions rather than to the Orange County Convention Center. We pack the booth in carpet-safe cases sized for resort corridors, label each with the sponsor name and pavilion location, and set it up with our project manager in the window ThreatLocker gives sponsors. Graphics are printed in Fishkill, NY or our Las Vegas shop and shipped ahead; the booth returns to storage or goes on to your next security show.
What Purple handles
- Backdrops, counters and console stations for the Solutions Pavilion
- Carpet-safe, freestanding builds for a resort meeting complex
- Freight to the Loews receiving area, labeled for the pavilion
- Lighting that holds your colors under ballroom light
- Storage and a matching kit for RSAC or Black Hat USA
Zero Trust World timeline, counted back from move-in
ZTW27 hotel block closes (or when sold out): January 21, 2027. After the block closes, staff rooms at the Loews resorts go at public rates, if any are left.
Design sign-off for Zero Trust World is due by early December 2026.
- November 2026Sponsor package agreed with ThreatLocker's events team; we ask what footprint and furniture it includes.
- Early December 2026Design sign-off on backdrop, counters and console stations.
- Late December 2026 to mid-January 2027Production in Fishkill, NY or Las Vegas; graphics proofed against your product screens.
- January 21, 2027ZTW27 hotel block closes, or earlier if it sells out; staff rooms booked.
- Early February 2027Freight shipped to the Loews receiving area under ThreatLocker's instructions.
- February 17–19, 2027Zero Trust World; our project manager handles set-up, the event and strike.
Purple's planning timeline for Zero Trust World. Move-in, freight target and order deadlines are set by the Zero Trust World exhibitor kit and your assigned schedule; we confirm them for your booth once you book.
Printable Zero Trust World budget & deadline sheetBefore you book Zero Trust World 2027
Zero Trust World 2027 tips from ThreatLocker's own pages
Cyber Hero Certification exams are proctored in person each morning, and a pass refunds the $795 registration in full, so booth staff who sit the exam need their shifts to start after it. source
The $319 ZTW27 rate at Loews Royal Pacific includes Universal Express Unlimited, while Loews Cabana Bay at $220 sits an 8-minute walk from Sapphire Falls, the cheaper base for set-up staff. source
Hotel booking links arrive only after registration, and the block closes January 21, 2027 or at sellout, so register set-up staff early just to reach the rooms. source
On the final day the pavilion serves breakfast and a mid-morning break and no lunch, so the last traffic window closes before noon; book strike and flights for that afternoon. source
The sponsor page posts no tiers or prices, only a contact link to ThreatLocker's events team, so ask for the footprint, furniture and power in writing before design starts. source
Who you meet on the floor
They come to compare tools across their whole client base, earn CPE credits and ask about multi-tenant management and margins.
They spend the days in hands-on hacking labs on provided laptops and come out wanting to click through a real console.
Many sit the Cyber Hero Certification exam; ZTW26 awarded 183 new certifications, per ThreatLocker.
They weigh risk against spending and want a peer's account of deployment effort, not a sales script.
Travel to Zero Trust World 2027
Getting to Zero Trust World 2027: airport and hotels
Fly in
Orlando International Airport (MCO)
Stay
ZTW27 group block at four Loews resorts at Universal Orlando, booked through links sent after registration
Find the venue
Loews Meeting Complex at Universal Orlando
Loews Royal Pacific and Loews Sapphire Falls Resorts, Universal Orlando, Orlando, FL
Travel facts from ztw.com.
Zero Trust World by the numbers
Zero Trust World year by year
How Zero Trust World 2027 compares with other software and cloud shows
The software and cloud shows closest to Zero Trust World on the calendar, with the latest size each organizer has published. Each show name opens our software and cloud exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| Affiliate Summit WestClarion Events | January 26–28, 2027 | Las Vegas, NV | – |
| ManifestManifest (Hyve Group) | February 8–10, 2027 | Las Vegas, NV | – |
| DeveloperWeekDevNetwork | February 9–11, 2027 | Santa Clara, CA | 2,000+ attendees (2026) |
| Zero Trust WorldThreatLocker | February 17–19, 2027 | Orlando, FL | 2,000+ onsite attendees (2026) |
| Fintech MeetupFintech Meetup | February 22–24, 2027 | Las Vegas, NV | – |
| eTail Palm SpringsWBR (Worldwide Business Research) | February 22–25, 2027 | Palm Desert, CA | – |
| Geo WeekDiversified Communications | February 23–25, 2027 | Salt Lake City, UT | 3,509 attendees · 238 exhibitors (2026) |
| LegalweekALM (Centellic) | March 1–3, 2027 | New York, NY | 10,000 attendees anticipated (2027) |
| Gartner Data & Analytics SummitGartner | March 8–10, 2027 | Orlando, FL | – |
| HumanXHumanX | March 8–10, 2027 | Las Vegas, NV | 6,815 attendees (2026) |
Zero Trust World exhibitor questions
Zero Trust World 2027 questions sponsors ask
When is Zero Trust World 2027?
Zero Trust World 2027, ZTW27, runs February 17–19, 2027 in Orlando, per ThreatLocker. The ZTW27 agenda has not been published, so session times and Solutions Pavilion hours are not confirmed yet.
Where is Zero Trust World 2027 held?
At the Loews Meeting Complex at Universal Orlando, with activities at the Loews Royal Pacific and Loews Sapphire Falls resorts. It is a new venue: ZTW26 ran March 4–6, 2026 at Rosen Shingle Creek in Orlando.
Who hosts Zero Trust World?
ThreatLocker, the zero trust security company, hosts and runs Zero Trust World; 2026 was its sixth year. Other vendors take part as sponsors in the Solutions Pavilion, so the audience leans toward ThreatLocker's customers and partners.
How many people attend Zero Trust World?
ZTW26 counted 2,000+ onsite participants, 77 speakers across 61 sessions, 13,296 CPE credits earned and 183 new Cyber Hero Certifications, per ThreatLocker.
How do we sponsor or exhibit at Zero Trust World 2027?
ThreatLocker sells sponsor packages for ZTW27 through its events team, linked from the sponsors page on ztw.com. Package tiers, footprints and prices are not published, so we size the booth once you know what your package includes.
What is the Solutions Pavilion at Zero Trust World?
It is the exhibit hall where sponsors show their products, and where breakfast, lunch and happy hour are served during the event. Traffic peaks around meals, so booths built for quick conversations work best.
How much does a Zero Trust World ticket cost?
Registration is $795 per person and covers 60+ hands-on sessions, meals and the ThreatLocker After Party. Passing the Cyber Hero Certification exam at the event refunds the registration fee in full, per ThreatLocker.
What are the hotel rates for Zero Trust World 2027?
The ZTW27 group rates per night are $319 at Loews Royal Pacific, $299 at Loews Sapphire Falls, $249 at Loews Aventura and $220 at Loews Cabana Bay for a single or double room. The block closes January 21 or when sold out.
Does Zero Trust World offer CPE credits?
It does: ThreatLocker is an approved ISC2 provider and ZTW sessions are CPE-eligible; attendees enter their CPE ID at registration. Attendees earned 13,296 CPE credits at ZTW26.
Can you build a custom booth for Zero Trust World?
Yes, within the sponsor package: freestanding backdrops, counters, console stations and lighting that set up on resort carpet without rigging. For larger footprints we build the full booth for RSAC or Black Hat USA and reuse its graphics at ZTW.
Who attends Zero Trust World?
Managed service providers, IT administrators and security practitioners, plus IT and security leaders focused on risk and spending. Many work for small and mid-size organizations, and the hands-on hacking labs attract a technical crowd.
Is Zero Trust World worth it for MSP-focused vendors?
Yes for vendors selling to MSPs and small-business IT: ZTW put 2,000+ of them (2026) in one resort for three days, with meals in the sponsor pavilion. Enterprise-only security vendors reach CISOs better at RSAC.
What is the difference between Zero Trust World and RSAC?
Zero Trust World is a vendor-hosted conference of about 2,000 MSPs and IT practitioners (2026), built around hands-on labs; RSAC Conference is an open expo in San Francisco that reported approximately 44,000 attendees in 2026. Choose ZTW for small and mid-size IT buyers, RSAC for enterprise CISOs.
Before you sign for Zero Trust World
Ask any Zero Trust World exhibit builder these five questions:
- Can our ZTW27 kit roll through Loews resort corridors and stand on carpet without rigging or a forklift?
- How will you ship to the Loews Meeting Complex receiving area, and who signs for crates when sponsor set-up opens?
- Can the counter work at plate height for the breakfast, lunch and reception crowds in the Solutions Pavilion?
- Will the backdrop hold our colors under warm ballroom light, and do you add LED edge-lit panels?
- Can the same graphics travel on to RSAC or Black Hat USA after February, and where is the kit stored between shows?
What Zero Trust World exhibitors ask us
ZTW is ThreatLocker's own event. Will its attendees care about another vendor? They will if your product fits beside it. ThreatLocker hosts and other vendors take part only as sponsors, so the booth should show how your tool works within the stack these MSPs and IT admins already run, rather than pitch against the host.
ThreatLocker publishes no package sizes. How do we plan a booth? From the package in writing. We take the footprint, furniture and power list from your sponsor agreement and design a backdrop, counter and console kit that fits it and travels in carpet-safe cases.
The 2027 venue is new. Does that change freight? It does. ZTW27 moves from Rosen Shingle Creek to the Loews Meeting Complex at Universal Orlando, so crates go to a resort receiving area under ThreatLocker's instructions, not to a convention-center dock, and every case must fit resort corridors.
Get a proposal
Tell us about your Zero Trust World booth
What happens next
- Within one business day we write back to ask about your products, your goals for Zero Trust World and your footprint.
- You get a concept rendering and a fixed proposal for Zero Trust World, usually within a week. Every last fee for Zero Trust World, listed upfront and in full on paper.
- We build in 30–45 days, ship to the Zero Trust World advance warehouse and install before the hall opens.