ASCO Annual Meeting 2027 booth cost estimate
ASCO Annual Meeting 2027 runs Jun 4–8, 2027 at McCormick Place, Chicago, IL. Exhibiting there with a 10×20 custom or hybrid booth typically costs $60.9k – $103k all-in, and with a 20×20 island $107k – $177k, based on McCormick Place's published rates. These are market estimates, not Purple Exhibits prices.
- DatesJun 4–8, 2027
- VenueMcCormick Place, Chicago, IL
- Labor$138–$220/hr
- Drayage$150–$250 per 100 lb
Photo: Carol M. Highsmith, Library of Congress, public domain
What exhibiting at ASCO Annual Meeting 2027 costs
Totals include the exhibit, drayage, installation and dismantle labor, electrical, round-trip freight, floor space, travel for three people, lead retrieval and a 10% contingency.
| Booth size | Rental exhibit | Custom or hybrid | Open in calculator |
|---|---|---|---|
| 10×10 inline | $26k – $47.8k | $36.5k – $63k | Adjust |
| 10×20 inline | $47.1k – $79.1k | $60.9k – $103k | Adjust |
| 20×20 island | $83k – $133k | $107k – $177k | Adjust |
| 20×30 island | $123k – $193k | $156k – $258k | Adjust |
These are typical market costs, worked out from published venue and show rates and industry price benchmarks. They are not Purple Exhibits prices. They cover everything it takes to exhibit, and much of the total is paid to the show organizer, its contractors, airlines and hotels: floor space, drayage, union labor, electrical and travel. In a 10×20 custom or hybrid budget, the exhibit itself is about $21.6k – $43.2k. For Purple Exhibits' own price on your booth, ask for a quote.
Planning for ASCO Annual Meeting 2027
ASCO Annual Meeting 2027 (oncology / medical) runs 5 days, Jun 4–8, 2027, at McCormick Place.
- Last edition
- 44,900 total attendance at the 2025 meeting, including 13,750 international professionals
- Audience
- Medical, radiation and surgical oncologists, hematologists, oncology nurses and pharmacists, researchers and industry
- Exhibit hours
- 9:00 AM to 5:00 PM, Saturday through Monday
From the ASCO Annual Meeting exhibitor kit
- General contractor
- Freeman (2026 exhibitor service manual) Official
- Booth space
- Inline $106 per sq ft, island $121; corners $600 each (2027) Official
- Exhibit hours
- Jun 5–7, 2027, 9 AM–5 PM (subject to change) Official
The ASCO Annual Meeting is the world's largest oncology conference, with pharmaceutical, biotech, diagnostics and medical device exhibitors. Attendees are oncologists, nurses, pharmacists and researchers.
What drives the cost at ASCO Annual Meeting 2027
- Pharma booths often include meeting rooms and medical information areas, which add structure, labor and drayage.
- Industry compliance rules govern what can be shown and handed out. Check the meeting's exhibitor rules before planning content.
- McCormick Place labor runs at union rates, so efficient structures save the most.
Dates and travel
- Discount deadlines. Most exhibitor kits close the lower prices for labor, electrical and advance-warehouse freight three to four weeks before move-in. For ASCO Annual Meeting 2027 that means around May 7, 2027 to May 14, 2027. Your kit has the exact dates.
- Hotel nights. 5 exhibit days plus a day each for move-in and move-out is about 7 nights per person. The estimate budgets $1,500–$3,000 per traveler.
- Also in Chicago around the same dates: National Restaurant Association Show (May 22–25, 2027), Coffee Fest Chicago (Jun 11–12, 2027), NeoCon (Jun 13–16, 2027). Book hotels early when large events overlap.
Purple's ASCO Annual Meeting 2027 booth page · Official show website
Where the money goes
Each line links to the document the number comes from. Official means published by the venue or show.
10×20 custom or hybrid
| Exhibit10×20 custom / hybrid: structure, graphics, flooring, lighting, AV, design | $21.6k – $43.2k | Industry guide |
|---|---|---|
| Drayage (material handling)1,800 lb at $150–$250 per 100 lb | $2.7k – $4.5k | Industry guide |
| Installation & dismantle16–28 crew hours at $138–$220/hr | $2.2k – $6.2k | Official |
| Electrical2–3 500-watt outlets at $99–$160 each | $198 – $480 | Industry guide |
| Freight shippingRound trip, cross-country | $2.7k – $5.7k | Estimate |
| Lead retrievalBadge-scanning app license or device | $299 – $705 | Official |
| Floor space200 sq ft at $106–$121/sq ft | $21.2k – $24.2k | Official |
| Travel & staffing3 people | $4.5k – $9k | Industry guide |
| Contingency (10%)Change orders, rush fees, surprises | $5.5k – $9.4k | Industry guide |
| Total | $60.9k – $103k | |
20×20 custom or hybrid island
| Exhibit20×20 custom / hybrid: structure, graphics, flooring, lighting, AV, design | $36k – $72k | Industry guide |
|---|---|---|
| Drayage (material handling)3,600 lb at $150–$250 per 100 lb | $5.4k – $9k | Industry guide |
| Installation & dismantle32–56 crew hours at $138–$220/hr | $4.4k – $12.3k | Official |
| Electrical2–4 20-amp drops at $173–$350 each | $346 – $1.4k | Industry guide |
| Freight shippingRound trip, cross-country | $3.6k – $7.8k | Estimate |
| Lead retrievalBadge-scanning app license or device | $299 – $705 | Official |
| Floor space400 sq ft at $106–$121/sq ft | $42.4k – $48.4k | Official |
| Travel & staffing3 people | $4.5k – $9k | Industry guide |
| Contingency (10%)Change orders, rush fees, surprises | $9.7k – $16.1k | Industry guide |
| Total | $107k – $177k | |
Show services at McCormick Place
The rates this estimate uses. Electrical, internet, sales tax and the venue's work rules are on the McCormick Place cost page.
- Installation & dismantle labor
- $138–$220 per hour, straight time Official
- Drayage (material handling)
- $150–$250 per 100 lb, round trip, 200 lb minimum Industry guide
- Floor space
- Published 2027 booth space price: $106–$121 per sq ft. Official
How McCormick Place compares
Published rates at the 28 US venues that publish their own.
ASCO Annual Meeting 2027 booth cost questions
How much does a booth at ASCO Annual Meeting 2027 cost?
Plan on $26k – $47.8k for a 10×10 rental booth and $60.9k – $103k for a 10×20 custom or hybrid booth. A 20×20 island runs $107k – $177k. Totals include the exhibit, drayage, installation and dismantle labor, electrical, round-trip freight, floor space, travel for three people, lead retrieval and a 10% contingency.
How much is drayage at ASCO Annual Meeting 2027?
Drayage at McCormick Place runs $150–$250 per 100 lb, round trip, with a 200 lb minimum. A 10×20 custom booth ships about 1,800 lb, so drayage comes to about $2.7k – $4.5k. Your show's exhibitor kit has the exact rate.
When should I order show services for ASCO Annual Meeting 2027?
ASCO Annual Meeting 2027 opens Jun 4–8. Most exhibitor kits close the lower prices for labor, electrical and advance-warehouse freight three to four weeks before move-in, which for ASCO Annual Meeting 2027 is around May 7, 2027 to May 14, 2027. Ordering after the deadline usually costs 20–50% more. The show's exhibitor kit has the exact dates.
Are these Purple Exhibits prices?
No. These are typical market costs, worked out from published venue and show rates and industry price benchmarks. They are not Purple Exhibits prices. They include floor space, drayage, union labor, electrical and travel, which are paid to the show and its contractors, not to the booth builder. For Purple Exhibits' own price on your ASCO Annual Meeting 2027 booth, ask for a quote.
More booth cost pages
- All booth costs at McCormick Place
- ASCO Annual Meeting 2027 booth design and rentals
- McCormick Place exhibitor guide
- National Restaurant Association Show 2027 booth cost
- ProMat 2027 booth cost
- HIMSS 2027 booth cost
- RSNA 2026 booth cost
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- Natural Products Expo West 2027 booth cost
- PACK EXPO Las Vegas 2027 booth cost
- NAMM Show 2027 booth cost
- Global Pet Expo 2027 booth cost
- Trade show booth costs in Chicago
- Drayage and labor rates by venue
- Booth cost calculator: all 2,300 US shows
Numbers updated October 2026 from published exhibitor kits and price lists. Rates are set per show, so your exhibitor kit has the final prices.
Want Purple's price for ASCO Annual Meeting 2027?
The numbers on this page are market estimates. Send us your booth size and we'll quote our own price, line by line, within 24 hours.
