Natural Products Expo West 2027 booth cost estimate
Natural Products Expo West 2027 runs Mar 2–5, 2027 at Anaheim Convention Center. Exhibiting there with a 10×20 custom or hybrid booth typically costs $57.7k – $99.5k all-in, and with a 20×20 island $100k – $169k, based on Anaheim Convention Center's published rates. These are market estimates, not Purple Exhibits prices.
- DatesMar 2–5, 2027
- VenueAnaheim Convention Center
- ContractorGES
- Labor$120–$200/hr
- Drayage$130–$385 per 100 lb
Photo: Carol M. Highsmith, Library of Congress, public domain
What exhibiting at Natural Products Expo West 2027 costs
Totals include the exhibit, drayage, installation and dismantle labor, electrical, round-trip freight, floor space, travel for three people, lead retrieval and a 10% contingency.
| Booth size | Rental exhibit | Custom or hybrid | Open in calculator |
|---|---|---|---|
| 10×10 inline | $24.4k – $45.5k | $34.9k – $61.1k | Adjust |
| 10×20 inline | $44.1k – $74.6k | $57.7k – $99.5k | Adjust |
| 20×20 island | $77.2k – $124k | $100k – $169k | Adjust |
| 20×30 island | $114k – $180k | $147k – $247k | Adjust |
These are typical market costs, worked out from published venue and show rates and industry price benchmarks. They are not Purple Exhibits prices. They cover everything it takes to exhibit, and much of the total is paid to the show organizer, its contractors, airlines and hotels: floor space, drayage, union labor, electrical and travel. In a 10×20 custom or hybrid budget, the exhibit itself is about $21.6k – $43.2k. For Purple Exhibits' own price on your booth, ask for a quote.
Planning for Natural Products Expo West 2027
Natural Products Expo West 2027 (natural & organic products) runs 4 days, Mar 2–5, 2027, at Anaheim Convention Center. The general service contractor is GES, which sets drayage, labor and electrical prices in its exhibitor kit.
- Last edition
- 3,200+ exhibitors and brands (2026); 64,000+ attendees in 2025
Source: tsnn.com
Natural Products Expo West is the largest trade show for natural, organic and healthy products, with food, beverage, supplement, beauty and personal care brands. Attendees are retail buyers, distributors, brokers and investors.
What drives the cost at Natural Products Expo West 2027
- Expo West's published space price is among the highest per square foot of any major show, so floor space is often the biggest single line after the exhibit.
- Sampling booths need refrigeration, power and sometimes water. Order them with your other services to get advance pricing.
- Many brands use compact 10×10 booths with strong graphics. Lightweight displays keep drayage and labor low.
Dates and travel
- Discount deadlines. Most exhibitor kits close the lower prices for labor, electrical and advance-warehouse freight three to four weeks before move-in. For Natural Products Expo West 2027 that means around February 2, 2027 to February 9, 2027. Your kit has the exact dates.
- Hotel nights. 4 exhibit days plus a day each for move-in and move-out is about 6 nights per person. The estimate budgets $1,500–$3,000 per traveler.
- Also in Anaheim around the same dates: VertiCon (Mar 10–18, 2027). Book hotels early when large events overlap.
Where the money goes
Each line links to the document the number comes from. Official means published by the venue or show.
10×20 custom or hybrid
| Exhibit10×20 custom / hybrid: structure, graphics, flooring, lighting, AV, design | $21.6k – $43.2k | Industry guide |
|---|---|---|
| Drayage (material handling)1,800 lb at $130–$385 per 100 lb | $2.3k – $6.9k | Official |
| Installation & dismantle16–28 crew hours at $120–$200/hr | $1.9k – $5.6k | Official |
| Electrical2–3 500-watt outlets at $185 each (venue price list) | $369 – $554 | Official |
| Freight shippingRound trip, cross-country | $2.7k – $5.7k | Estimate |
| Lead retrievalBadge-scanning app license or device | $299 – $705 | Official |
| Floor space200 sq ft at $93.84/sq ft (2025 price) | $18.8k | Official |
| Travel & staffing3 people | $4.5k – $9k | Industry guide |
| Contingency (10%)Change orders, rush fees, surprises | $5.3k – $9k | Industry guide |
| Total | $57.7k – $99.5k | |
20×20 custom or hybrid island
| Exhibit20×20 custom / hybrid: structure, graphics, flooring, lighting, AV, design | $36k – $72k | Industry guide |
|---|---|---|
| Drayage (material handling)3,600 lb at $130–$385 per 100 lb | $4.7k – $13.9k | Official |
| Installation & dismantle32–56 crew hours at $120–$200/hr | $3.8k – $11.2k | Official |
| Electrical2–4 20-amp drops at $427 each (venue price list) | $855 – $1.7k | Official |
| Freight shippingRound trip, cross-country | $3.6k – $7.8k | Estimate |
| Lead retrievalBadge-scanning app license or device | $299 – $705 | Official |
| Floor space400 sq ft at $93.84/sq ft (2025 price) | $37.5k | Official |
| Travel & staffing3 people | $4.5k – $9k | Industry guide |
| Contingency (10%)Change orders, rush fees, surprises | $9.1k – $15.4k | Industry guide |
| Total | $100k – $169k | |
Show services at Anaheim Convention Center
The rates this estimate uses. Electrical, internet, sales tax and the venue's work rules are on the Anaheim Convention Center cost page.
- Installation & dismantle labor
- $120–$200 per hour, straight time Official
- Drayage (material handling)
- $130–$385 per 100 lb, round trip, 200 lb minimum Official
- Floor space
- 2025 published price: 10×10 inline $9,384 ($93.84/sq ft). Peninsula $119.58, island $122.11 per sq ft. 2027 pricing not yet public. Official
How Anaheim Convention Center compares
Published rates at the 28 US venues that publish their own.
Natural Products Expo West 2027 booth cost questions
How much does a booth at Natural Products Expo West 2027 cost?
Plan on $24.4k – $45.5k for a 10×10 rental booth and $57.7k – $99.5k for a 10×20 custom or hybrid booth. A 20×20 island runs $100k – $169k. Totals include the exhibit, drayage, installation and dismantle labor, electrical, round-trip freight, floor space, travel for three people, lead retrieval and a 10% contingency.
How much is drayage at Natural Products Expo West 2027?
Drayage at Anaheim Convention Center runs $130–$385 per 100 lb, round trip, with a 200 lb minimum. A 10×20 custom booth ships about 1,800 lb, so drayage comes to about $2.3k – $6.9k. The show's general contractor is GES (2026 edition); the exact rate is in the exhibitor kit.
When should I order show services for Natural Products Expo West 2027?
Natural Products Expo West 2027 opens Mar 2–5. Most exhibitor kits close the lower prices for labor, electrical and advance-warehouse freight three to four weeks before move-in, which for Natural Products Expo West 2027 is around February 2, 2027 to February 9, 2027. Ordering after the deadline usually costs 20–50% more. The show's exhibitor kit has the exact dates.
Are these Purple Exhibits prices?
No. These are typical market costs, worked out from published venue and show rates and industry price benchmarks. They are not Purple Exhibits prices. They include floor space, drayage, union labor, electrical and travel, which are paid to the show and its contractors, not to the booth builder. For Purple Exhibits' own price on your Natural Products Expo West 2027 booth, ask for a quote.
More booth cost pages
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- Booth cost calculator: all 2,300 US shows
Numbers updated October 2026 from published exhibitor kits and price lists. Rates are set per show, so your exhibitor kit has the final prices.
Want Purple's price for Natural Products Expo West 2027?
The numbers on this page are market estimates. Send us your booth size and we'll quote our own price, line by line, within 24 hours.
