ProMat 2027 booth cost estimate
ProMat 2027 runs Apr 19–21, 2027 at McCormick Place, Chicago, IL. Exhibiting there with a 10×20 custom or hybrid booth typically costs $42.9k – $91k all-in, and with a 20×20 island $70.6k – $152k, based on McCormick Place's published rates. These are market estimates, not Purple Exhibits prices.
- DatesApr 19–21, 2027
- VenueMcCormick Place, Chicago, IL
- Labor$138–$220/hr
- Drayage$150–$250 per 100 lb
Photo: Carol M. Highsmith, Library of Congress, public domain
What exhibiting at ProMat 2027 costs
Totals include the exhibit, drayage, installation and dismantle labor, electrical, round-trip freight, floor space, travel for three people, lead retrieval and a 10% contingency.
| Booth size | Rental exhibit | Custom or hybrid | Open in calculator |
|---|---|---|---|
| 10×10 inline | $16.9k – $41.6k | $27.5k – $56.8k | Adjust |
| 10×20 inline | $29.1k – $66.8k | $42.9k – $91k | Adjust |
| 20×20 island | $46.9k – $108k | $70.6k – $152k | Adjust |
| 20×30 island | $68.7k – $156k | $102k – $221k | Adjust |
These are typical market costs, worked out from published venue and show rates and industry price benchmarks. They are not Purple Exhibits prices. They cover everything it takes to exhibit, and much of the total is paid to the show organizer, its contractors, airlines and hotels: floor space, drayage, union labor, electrical and travel. In a 10×20 custom or hybrid budget, the exhibit itself is about $21.6k – $43.2k. For Purple Exhibits' own price on your booth, ask for a quote.
Planning for ProMat 2027
ProMat 2027 (material handling & logistics) runs 3 days, Apr 19–21, 2027, at McCormick Place.
- Last edition
- 52,223 registrations and 1,160 exhibitors in 2025
- Audience
- Warehouse, distribution and plant operations managers, supply chain executives, industrial and automation engineers
- 2027 floor
- 653,600 net square feet reserved in the MHI space draw across three show floors
From the ProMat exhibitor kit
- Exhibit hours
- Apr 19–21, 2027, 9 AM–5 PM each day Official
Dates and travel
- Discount deadlines. Most exhibitor kits close the lower prices for labor, electrical and advance-warehouse freight three to four weeks before move-in. For ProMat 2027 that means around March 22, 2027 to March 29, 2027. Your kit has the exact dates.
- Hotel nights. 3 exhibit days plus a day each for move-in and move-out is about 5 nights per person. The estimate budgets $1,500–$3,000 per traveler.
- Also in Chicago around the same dates: HIMSS Global Health Conference & Exhibition (Apr 5–8, 2027), C2E2 - Chicago Comic & Entertainment Expo (Apr 30 – May 2, 2027). Book hotels early when large events overlap.
Budgeting for a booth at ProMat 2027
ProMat is the material handling, supply chain and logistics show run by MHI at McCormick Place. Exhibitors show conveyors, robotics, racking and warehouse software to distribution, warehouse and plant operations managers.
- Conveyors, robots and racking demos are heavy and need special handling, so drayage and equipment rigging can be large lines.
- McCormick Place is a union venue with strict jurisdiction rules. Labor rates are among the highest in the country, so plan installation inside straight-time hours.
- Running demos need power and sometimes compressed air. Order these early for advance pricing.
Biggest lines in a 10×20 custom or hybrid budget
- Exhibit
- $21.6k – $43.2k Industry guide
- Floor space
- $4.8k – $13k Industry guide
- Travel & staffing
- $4.5k – $9k Industry guide
- Installation & dismantle
- $2.2k – $6.2k Official
Every line with its source, for 10×20 and 20×20 booths: McCormick Place booth costs · see the full breakdown in the calculator
Show services at McCormick Place
The rates this estimate uses. Electrical, internet, sales tax and the venue's work rules are on the McCormick Place cost page.
- Installation & dismantle labor
- $138–$220 per hour, straight time Official
- Drayage (material handling)
- $150–$250 per 100 lb, round trip, 200 lb minimum Industry guide
How McCormick Place compares
Published rates at the 28 US venues that publish their own.
ProMat 2027 booth cost questions
How much does a booth at ProMat 2027 cost?
Plan on $16.9k – $41.6k for a 10×10 rental booth and $42.9k – $91k for a 10×20 custom or hybrid booth. A 20×20 island runs $70.6k – $152k. Totals include the exhibit, drayage, installation and dismantle labor, electrical, round-trip freight, floor space, travel for three people, lead retrieval and a 10% contingency.
How much is drayage at ProMat 2027?
Drayage at McCormick Place runs $150–$250 per 100 lb, round trip, with a 200 lb minimum. A 10×20 custom booth ships about 1,800 lb, so drayage comes to about $2.7k – $4.5k. Your show's exhibitor kit has the exact rate.
When should I order show services for ProMat 2027?
ProMat 2027 opens Apr 19–21. Most exhibitor kits close the lower prices for labor, electrical and advance-warehouse freight three to four weeks before move-in, which for ProMat 2027 is around March 22, 2027 to March 29, 2027. Ordering after the deadline usually costs 20–50% more. The show's exhibitor kit has the exact dates.
Are these Purple Exhibits prices?
No. These are typical market costs, worked out from published venue and show rates and industry price benchmarks. They are not Purple Exhibits prices. They include floor space, drayage, union labor, electrical and travel, which are paid to the show and its contractors, not to the booth builder. For Purple Exhibits' own price on your ProMat 2027 booth, ask for a quote.
More booth cost pages
- All booth costs at McCormick Place
- ProMat 2027 booth design and rentals
- McCormick Place exhibitor guide
- National Restaurant Association Show 2027 booth cost
- HIMSS 2027 booth cost
- RSNA 2026 booth cost
- AHR Expo 2027 booth cost
- ASCO Annual Meeting 2027 booth cost
- NAB Show 2027 booth cost
- TISE 2027 booth cost
- NRF Big Show 2027 booth cost
- AWS re:Invent 2026 booth cost
- Trade show booth costs in Chicago
- Drayage and labor rates by venue
- Booth cost calculator: all 2,300 US shows
Numbers updated October 2026 from published exhibitor kits and price lists. Rates are set per show, so your exhibitor kit has the final prices.
Want Purple's price for ProMat 2027?
The numbers on this page are market estimates. Send us your booth size and we'll quote our own price, line by line, within 24 hours.
