Identify the topic
Use an approved headline that tells the intended audience what this station covers. Avoid competing messages at the first point of entry.
Oncology & scientific exchange
ASCO 2027 Exhibit design in Chicago.
Purple Exhibits designs custom and rental booths for the ASCO Annual Meeting 2027 in Chicago. Give oncology professionals a clear way to explore your approved scientific story between sessions. Plan concise evidence displays, thoughtful meeting space and a host position that helps visitors find the right specialist, with a layout suited to your exhibit footprint.
ASCO · THE EXHIBITOR’S VIEW
A scientific graphic has to work at two distances: the aisle, where it identifies a topic, and the discussion point, where a clinician can inspect the detail. Organize the content and the space together so neither audience has to work harder than necessary.
From approved content to a physical setting.
Purple can coordinate architecture, display supports, screen locations and installation while your team retains responsibility for scientific content and internal approvals. Establish the review sequence early enough that graphic changes and AV revisions can be incorporated before production.
Our design and delivery approach ↗AN EXHIBIT DIRECTION FOR ASCO
A clear route into the scientific story.
Let the exhibit move from recognition to exploration, with a distinct setting for the questions that need more time.
Find the evidence
Place readable content at a comfortable viewing position, with access for two people to follow the same visual.
Ask the specialist
Locate the scientific conversation near its supporting material, without forcing every visitor through a presentation crowd.
Choose the next step
Keep the handoff, contact exchange or resource request easy to understand and consistent with your team’s approved process.
PRODUCT PRESENTATION
Different scientific offers, clearly presented.
Biopharma & research platforms
Organize approved content by the audience’s question. Allow the scientific and brand teams to review physical placement as well as the artwork.
Diagnostics & laboratory services
Explain the sample-to-result or service workflow with legible stages and a discussion surface for the more detailed questions.
Oncology technology & devices
Set the device, demonstration screen and specialist position together. Identify whether the displayed equipment is operational, a model or a presentation aid.
Oncology & scientific exchange · THE HUMAN DETAIL
Make the discussion feel considered.
Oncology meetings combine short visits with detailed questions. Separate the places for a quick orientation, a content walkthrough and a seated conversation. Staff sightlines matter too: your team should be able to welcome someone who arrives between planned presentations without interrupting the discussion already underway.
Explore the product experience ↓01
ASCO FIELD NOTES
Let a busy oncology audience choose its next conversation
An ASCO exhibit may serve clinicians seeking evidence, partners evaluating a technology and visitors who need a quick company introduction. Give those conversations a clear hierarchy. The aisle-facing message should identify the subject and make the next step easy to understand; supporting screens and graphics can then introduce more detail. Decide where a visitor can browse independently and where a staff member should guide the interaction.
A useful layout separates a short exchange from a longer discussion without making the booth feel closed. Put the welcome position where staff can see approaching visitors. Place seating and presentation screens so that standing conversations do not spill across their access. The goal is a professional environment in which attendees can understand the offering, ask informed questions and find the person best placed to answer.
What this means for the build
Plan device delivery, structure installation and content checks as separate tasks at McCormick Place. Use the assigned hall and the current exhibitor schedule for freight and labor arrangements, rather than treating the June 4 meeting opening as the exhibit opening.
ASCO · THE PRODUCT UP CLOSE
Connect the scientific detail to useful evidence
An attractive scientific image should lead to an explanation your audience can use. Pair laboratory imagery with approved diagrams, clearly labeled evidence and a specific question your specialists can discuss. Keep any demonstration concise, distinguish illustrative material from product data and provide a comfortable place for deeper review. Agree the content approval process early so screens and printed graphics tell a consistent, accurate story.
Make this part of your brief ↗Industry photography illustrates the products and experiences behind the design. Purple’s actual exhibit project is featured separately on this page.
BUILT BY PURPLE
SpecialtyRx.
A real reference for your next exhibit.
This healthcare project in Purple’s portfolio offers a tangible reference for reception, branded structure and visitor interaction. The ASCO design would use your own scientific content, equipment and approval process.
Explore SpecialtyRx ↗More from Purple’s portfolio ↗
02
ASCO FIELD NOTES
Coordinate scientific content and physical production early
Booth production and content approval need a shared schedule. Begin with the current approved message set and identify which panels or media might change before the meeting. Design those items so they can be updated without rebuilding the entire exhibit. Ask the brand and medical review teams to confirm the words, imagery and screen sequences intended for the public floor before committing them to fabrication.
Build the technical brief around real use: how many screens run at once, who controls presentations, where literature is stored and how staff reset between conversations. Plan quiet equipment placement, tidy cable routes and an offline media copy. Confirm the ASCO exhibit dates separately from the meeting dates: the published 2027 exhibit window is June 5–7, while the Annual Meeting continues through June 8.
Where the budget changes
Content surfaces, AV, device fixtures, storage and meeting capacity influence the estimate. Resolve which materials change frequently and which elements should travel to future medical meetings before committing to a fabrication approach.
VERIFIED EVENT DETAILS
ASCO meeting dates and exhibit days.
Checked September 15, 2026. The full program and exhibit-hall dates are listed separately to help plan staff attendance and visitor appointments.
Full event
June 4–8, 2027
Organizer information ↗Exhibit hall
June 5–7, 2027
Organizer information ↗Location
McCormick Place · Chicago, Illinois
Organizer information ↗A detail for your brief
The organizer says the 2027 program will contain more than 200 sessions and will be released in mid-November 2026.
Official source ↗2027 planning note
The annual meeting runs June 4–8, 2027. ASCO’s exhibit opportunities page lists June 5–7 for exhibits at McCormick Place. Keep those exhibit days visible in staff and equipment planning.
Organizer information ↗Plan around the program
Ancillary functions require an Ancillary Event Request; the 2027 guidelines and blackout times are due closer to the meeting.
Official source ↗What are the ASCO 2027 meeting and exhibit dates?
The ASCO Annual Meeting is June 4–8, 2027, at McCormick Place in Chicago. ASCO separately lists June 5–7 as the exhibit dates. Use those two schedules distinctly when briefing the team: the final scientific meeting day is not an additional published exhibit day. Installation and dismantling windows must come from the current exhibitor instructions.
How can we present detailed oncology information clearly?
Build the content in layers: an aisle-readable topic, a concise explanation at the presentation point and supporting detail for a staff-led conversation. Choose the hierarchy with the team responsible for approving the material. Screen placement, reading distance and standing room should be reviewed together so visitors can examine information without obstructing another activity.
Can one booth support both open presentations and meetings?
Yes, if the floor plan gives each activity enough space. Position a small presentation area away from seated conversations, with a clear path between them. Test the layout against the number of people expected at each activity. The assigned footprint, open sides and organizer requirements will determine whether separate zones are practical.
What should we do if approved content changes close to ASCO?
Identify changeable graphics and media at the start of the project. Use a clear approval owner, a version log and agreed production dates. Screens or replaceable panels can make some updates easier, but feasibility depends on the design and timing. Send revised material promptly so the production team can assess the actual effect on delivery.
What belongs in an ASCO booth production brief?
Include the booth allocation, the intended audience, approved messaging, the number and type of conversations, presentation equipment and storage requirements. Add furniture preferences, staffing, reusable assets and the content approval process. Include the current exhibitor manual and service-order information so the design, transport and installation plan can be developed from the same set of facts.
Who coordinates installation of our ASCO exhibit in Chicago?
Purple can coordinate the exhibit installation and dismantling within the agreed project scope. Identify who supplies and sets up equipment, loads scientific content and signs off the presentation before opening. The current McCormick Place assignment and ASCO exhibitor schedule establish access, while your internal reviewers remain responsible for approving the scientific material.
LET THE EXPERIENCE CHOOSE THE FOOTPRINT
Match the space to the depth of discussion.
Illustrative layout directions, subject to your assigned space and the current show requirements.
MAKE THE FIRST MEETING USEFUL
Prepare the oncology exhibit content map.
Capture the decisions that your product, design and on-site teams need to resolve together.
FURTHER PLANNING
ASCO organizer and planning links.
01ASCO organizer informationCurrent event details and dates ↗02More from the organizerSchedules, planning information and updates ↗03How Purple plans any showScope, footprints, budget and briefing ↗
JUST SHOW UP.
Which conversation matters most at ASCO?
Share the content areas, equipment and specialist discussions your team needs to support. We can develop the exhibit around those priorities.