Independent market estimate · not a Purple Exhibits price

Booth cost estimates at Atlantic City Convention Center

Atlantic City Convention Center in Atlantic City, NJ: installation labor runs $89 an hour and drayage $101–$104 per 100 lb at published rates. Exhibiting with a 10×20 custom or hybrid booth typically costs $41.2k – $84k all-in. These are market estimates, not Purple Exhibits prices.

  • CityAtlantic City, NJ
  • Labor$89/hr
  • Drayage$101–$104 per 100 lb
Atlantic City Convention Center
Typical market cost to exhibit · 10×20 custom or hybrid$41.2k – $84kIncludes floor space, travel and show fees. Not a Purple Exhibits price.

Photo: Carol M. Highsmith, Library of Congress, public domain

Budget by size

What exhibiting at Atlantic City Convention Center costs

Totals include the exhibit, drayage, installation and dismantle labor, electrical, round-trip freight, floor space, travel for three people, lead retrieval and a 10% contingency.

Typical all-in cost to exhibit$41.2k – $84kMarket estimate, not a Purple Exhibits price
Atlantic City Convention Center: typical all-in cost to exhibit, by booth size and exhibit type (market estimates)
Booth sizeRental exhibitCustom or hybridOpen in calculator
10×10 inline$16.2k – $38.9k$26.6k – $53.3kAdjust
10×20 inline$27.9k – $61.9k$41.2k – $84kAdjust
20×20 island$44.3k – $98.5k$66.9k – $138kAdjust
20×30 island$64.9k – $142k$96.8k – $200kAdjust
What these numbers are

These are typical market costs, worked out from published venue and show rates and industry price benchmarks. They are not Purple Exhibits prices. They cover everything it takes to exhibit, and much of the total is paid to the show organizer, its contractors, airlines and hotels: floor space, drayage, union labor, electrical and travel. In a 10×20 custom or hybrid budget, the exhibit itself is about $21.6k – $43.2k. For Purple Exhibits' own price on your booth, ask for a quote.

Line by line

Where the money goes

Each line links to the document the number comes from. Official means published by the venue or show.

10×20 custom or hybrid

Exhibit10×20 custom / hybrid: structure, graphics, flooring, lighting, AV, design$21.6k – $43.2kIndustry guide
Drayage (material handling)1,800 lb at $101–$104 per 100 lb$1.8k – $1.9kOfficial
Installation & dismantle16–28 crew hours at $89/hr$1.4k – $2.5kOfficial
Electrical2–3 500-watt outlets at $140 each (venue price list)$280 – $420Official
Freight shippingRound trip, cross-country$2.7k – $5.7kEstimate
Lead retrievalBadge-scanning app license or device$299 – $705Official
Floor space200 sq ft at $24–$65/sq ft$4.8k – $13kIndustry guide
Travel & staffing3 people$4.5k – $9kIndustry guide
Contingency (10%)Change orders, rush fees, surprises$3.7k – $7.6kIndustry guide
Total$41.2k – $84k

20×20 custom or hybrid island

Exhibit20×20 custom / hybrid: structure, graphics, flooring, lighting, AV, design$36k – $72kIndustry guide
Drayage (material handling)3,600 lb at $101–$104 per 100 lb$3.6k – $3.7kOfficial
Installation & dismantle32–56 crew hours at $89/hr$2.9k – $5kOfficial
Electrical2–4 20-amp drops at $173–$350 each$346 – $1.4kIndustry guide
Freight shippingRound trip, cross-country$3.6k – $7.8kEstimate
Lead retrievalBadge-scanning app license or device$299 – $705Official
Floor space400 sq ft at $24–$65/sq ft$9.6k – $26kIndustry guide
Travel & staffing3 people$4.5k – $9kIndustry guide
Contingency (10%)Change orders, rush fees, surprises$6.1k – $12.6kIndustry guide
Total$66.9k – $138k
Published rates

Rates at Atlantic City Convention Center

Published labor (2026) for Carwash Con East, Oct 5-7 2026: $89.4/hr straight time, $134.1 overtime. Published drayage (2026) for Carwash Con East 2026: $101.05–$103.8 per 100 lb.

Installation & dismantle labor
$89 per hour, straight time Official
Drayage (material handling)
$101–$104 per 100 lb, round trip, 200 lb minimum Official
Electrical
$140–$200 per 500-watt outlet (advance price, then the standard price) Official
Sales tax
New Jersey 6.625% on all services
Setting up your own booth
ACCC Exhibitor Rights (in Vista 2026 kit, revised 6/2023): full-time exhibitor employees may set up their own display in booths no larger than 400 net sq ft; may unload own vehicle (van or smaller) in designated POV area with own dollies/hand trucks, no motorized lifts; may hand-carry through public doors. Union labor required for inline booths larger than 10'x40', islands larger than 20'x20', installation of display (carpenters), laying exhibitor-owned carpet, crating/uncrating, and all electrical work. Official

How Atlantic City Convention Center compares

Published rates at the 28 US venues that publish their own.

Installation labor$89/hr · 1st lowest of 28 venues
$64$369
Drayage$101–$104 per 100 lb · 1st lowest of 28 venues
$65$424
Questions

Exhibiting at Atlantic City Convention Center

How much does a booth at Atlantic City Convention Center cost?

Plan on $16.2k – $38.9k for a 10×10 rental booth and $41.2k – $84k for a 10×20 custom or hybrid booth. A 20×20 island runs $66.9k – $138k. Totals include the exhibit, drayage, installation and dismantle labor, electrical, round-trip freight, floor space, travel for three people, lead retrieval and a 10% contingency.

How much is drayage at Atlantic City Convention Center?

Drayage at Atlantic City Convention Center runs $101–$104 per 100 lb, round trip, with a 200 lb minimum. A 10×20 custom booth ships about 1,800 lb, so drayage comes to about $1.8k – $1.9k. Your show's exhibitor kit has the exact rate.

What does installation labor cost at Atlantic City Convention Center?

Published installation and dismantle rates run $89 per hour at straight time. Overtime is usually 1.5 times that. A 10×20 custom booth takes about 16–28 crew hours, so labor comes to $1.4k – $2.5k.

Are these Purple Exhibits prices?

No. These are typical market costs, worked out from published venue and show rates and industry price benchmarks. They are not Purple Exhibits prices. They include floor space, drayage, union labor, electrical and travel, which are paid to the show and its contractors, not to the booth builder. For Purple Exhibits' own price on your booth, ask for a quote.

Can I set up my own booth at Atlantic City Convention Center?

ACCC Exhibitor Rights (in Vista 2026 kit, revised 6/2023): full-time exhibitor employees may set up their own display in booths no larger than 400 net sq ft; may unload own vehicle (van or smaller) in designated POV area with own dollies/hand trucks, no motorized lifts; may hand-carry through public doors. Union labor required for inline booths larger than 10'x40', islands larger than 20'x20', installation of display (carpenters), laying exhibitor-owned carpet, crating/uncrating, and all electrical work.

More booth cost pages

Numbers updated October 2026 from published exhibitor kits and price lists. Rates are set per show, so your exhibitor kit has the final prices.

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