Independent market estimate · not a Purple Exhibits price

Booth cost estimates at Walter E. Washington Convention Center

Walter E. Washington Convention Center in Washington, DC: installation labor runs $120–$216 an hour and drayage $130–$278 per 100 lb at published rates. Exhibiting with a 10×20 custom or hybrid booth typically costs $42.3k – $91.3k all-in. These are market estimates, not Purple Exhibits prices.

  • CityWashington, DC
  • Labor$120–$216/hr
  • Drayage$130–$278 per 100 lb
Walter E. Washington Convention Center
Typical market cost to exhibit · 10×20 custom or hybrid$42.3k – $91.3kIncludes floor space, travel and show fees. Not a Purple Exhibits price.

Photo: "Walter E. Washington Convention Center" by ajay_suresh, CC BY 2.0, via Flickr

Budget by size

What exhibiting at Walter E. Washington Convention Center costs

Totals include the exhibit, drayage, installation and dismantle labor, electrical, round-trip freight, floor space, travel for three people, lead retrieval and a 10% contingency.

Typical all-in cost to exhibit$42.3k – $91.3kMarket estimate, not a Purple Exhibits price
Walter E. Washington Convention Center: typical all-in cost to exhibit, by booth size and exhibit type (market estimates)
Booth sizeRental exhibitCustom or hybridOpen in calculator
10×10 inline$16.7k – $41.7k$27.1k – $56.9kAdjust
10×20 inline$28.7k – $67k$42.3k – $91.3kAdjust
20×20 island$45.9k – $109k$69.2k – $153kAdjust
20×30 island$67.2k – $157k$100k – $222kAdjust
What these numbers are

These are typical market costs, worked out from published venue and show rates and industry price benchmarks. They are not Purple Exhibits prices. They cover everything it takes to exhibit, and much of the total is paid to the show organizer, its contractors, airlines and hotels: floor space, drayage, union labor, electrical and travel. In a 10×20 custom or hybrid budget, the exhibit itself is about $21.6k – $43.2k. For Purple Exhibits' own price on your booth, ask for a quote.

Line by line

Where the money goes

Each line links to the document the number comes from. Official means published by the venue or show.

10×20 custom or hybrid

Exhibit10×20 custom / hybrid: structure, graphics, flooring, lighting, AV, design$21.6k – $43.2kIndustry guide
Drayage (material handling)1,800 lb at $130–$278 per 100 lb$2.3k – $5kOfficial
Installation & dismantle16–28 crew hours at $120–$216/hr$1.9k – $6kOfficial
Electrical2–3 500-watt outlets at $125 each (venue price list)$250 – $375Official
Freight shippingRound trip, cross-country$2.7k – $5.7kEstimate
Lead retrievalBadge-scanning app license or device$299 – $705Official
Floor space200 sq ft at $24–$65/sq ft$4.8k – $13kIndustry guide
Travel & staffing3 people$4.5k – $9kIndustry guide
Contingency (10%)Change orders, rush fees, surprises$3.8k – $8.3kIndustry guide
Total$42.3k – $91.3k

20×20 custom or hybrid island

Exhibit20×20 custom / hybrid: structure, graphics, flooring, lighting, AV, design$36k – $72kIndustry guide
Drayage (material handling)3,600 lb at $130–$278 per 100 lb$4.7k – $10kOfficial
Installation & dismantle32–56 crew hours at $120–$216/hr$3.8k – $12.1kOfficial
Electrical2–4 20-amp drops at $173–$350 each$346 – $1.4kIndustry guide
Freight shippingRound trip, cross-country$3.6k – $7.8kEstimate
Lead retrievalBadge-scanning app license or device$299 – $705Official
Floor space400 sq ft at $24–$65/sq ft$9.6k – $26kIndustry guide
Travel & staffing3 people$4.5k – $9kIndustry guide
Contingency (10%)Change orders, rush fees, surprises$6.3k – $13.9kIndustry guide
Total$69.2k – $153k
Published rates

Rates at Walter E. Washington Convention Center

Published labor (2026) for AUA Annual Meeting 2026 in Washington DC: $172.25/hr straight time, $246 overtime. Published drayage (2026) for AUA Annual Meeting 2026: $278 per 100 lb.

Installation & dismantle labor
$120–$216 per hour, straight time Official
Drayage (material handling)
$130–$278 per 100 lb, round trip, 200 lb minimum Official
Electrical
$125–$154 per 500-watt outlet (advance price, then the standard price) Official
Setting up your own booth
Per SATELLITE x GovMilSpace 2026 ESM (Freeman GSC): exhibitors may work in booths 10'x10' or smaller without union labor. For booths larger than 10'x10', two full-time exhibitor employees may work without carpenter labor for 1 hour on install and 1 hour on dismantle. Power tools (drills, saws, etc.) are NOT permitted for exhibitors on booths of any size; manual hand tools allowed within size/time limits. Exhibitors may not borrow tools/ladders from the facility or Freeman. Teamsters Local 639 handles freight/dock work. Official

How Walter E. Washington Convention Center compares

Published rates at the 28 US venues that publish their own.

Installation labor$120–$216/hr · 16th lowest of 28 venues
$64$369
Drayage$130–$278 per 100 lb · 18th lowest of 28 venues
$65$424
Questions

Exhibiting at Walter E. Washington Convention Center

How much does a booth at Walter E. Washington Convention Center cost?

Plan on $16.7k – $41.7k for a 10×10 rental booth and $42.3k – $91.3k for a 10×20 custom or hybrid booth. A 20×20 island runs $69.2k – $153k. Totals include the exhibit, drayage, installation and dismantle labor, electrical, round-trip freight, floor space, travel for three people, lead retrieval and a 10% contingency.

How much is drayage at Walter E. Washington Convention Center?

Drayage at Walter E. Washington Convention Center runs $130–$278 per 100 lb, round trip, with a 200 lb minimum. A 10×20 custom booth ships about 1,800 lb, so drayage comes to about $2.3k – $5k. Your show's exhibitor kit has the exact rate.

What does installation labor cost at Walter E. Washington Convention Center?

Published installation and dismantle rates run $120–$216 per hour at straight time. Overtime is usually 1.5 times that. A 10×20 custom booth takes about 16–28 crew hours, so labor comes to $1.9k – $6k.

Are these Purple Exhibits prices?

No. These are typical market costs, worked out from published venue and show rates and industry price benchmarks. They are not Purple Exhibits prices. They include floor space, drayage, union labor, electrical and travel, which are paid to the show and its contractors, not to the booth builder. For Purple Exhibits' own price on your booth, ask for a quote.

Can I set up my own booth at Walter E. Washington Convention Center?

Per SATELLITE x GovMilSpace 2026 ESM (Freeman GSC): exhibitors may work in booths 10'x10' or smaller without union labor. For booths larger than 10'x10', two full-time exhibitor employees may work without carpenter labor for 1 hour on install and 1 hour on dismantle. Power tools (drills, saws, etc.) are NOT permitted for exhibitors on booths of any size; manual hand tools allowed within size/time limits. Exhibitors may not borrow tools/ladders from the facility or Freeman. Teamsters Local 639 handles freight/dock work.

More booth cost pages

Numbers updated October 2026 from published exhibitor kits and price lists. Rates are set per show, so your exhibitor kit has the final prices.

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