Independent market estimate · not a Purple Exhibits price

Booth cost estimates at Anaheim Convention Center

Anaheim Convention Center in Anaheim, CA: installation labor runs $120–$200 an hour and drayage $130–$385 per 100 lb at published rates. Exhibiting with a 10×20 custom or hybrid booth typically costs $42.4k – $93.1k all-in. These are market estimates, not Purple Exhibits prices.

  • CityAnaheim, CA
  • Labor$120–$200/hr
  • Drayage$130–$385 per 100 lb
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Anaheim Convention Center
Typical market cost to exhibit · 10×20 custom or hybrid$42.4k – $93.1kIncludes floor space, travel and show fees. Not a Purple Exhibits price.

Photo: Carol M. Highsmith, Library of Congress, public domain

Budget by size

What exhibiting at Anaheim Convention Center costs

Totals include the exhibit, drayage, installation and dismantle labor, electrical, round-trip freight, floor space, travel for three people, lead retrieval and a 10% contingency.

Typical all-in cost to exhibit$42.4k – $93.1kMarket estimate, not a Purple Exhibits price
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Anaheim Convention Center: typical all-in cost to exhibit, by booth size and exhibit type (market estimates)
Booth sizeRental exhibitCustom or hybridOpen in calculator
10×10 inline$16.7k – $42.3k$27.2k – $57.9kAdjust
10×20 inline$28.8k – $68.2k$42.4k – $93.1kAdjust
20×20 island$46.5k – $111k$69.7k – $157kAdjust
20×30 island$68.1k – $161k$101k – $228kAdjust
What these numbers are

These are typical market costs, worked out from published venue and show rates and industry price benchmarks. They are not Purple Exhibits prices. They cover everything it takes to exhibit, and much of the total is paid to the show organizer, its contractors, airlines and hotels: floor space, drayage, union labor, electrical and travel. In a 10×20 custom or hybrid budget, the exhibit itself is about $21.6k – $43.2k. For Purple Exhibits' own price on your booth, ask for a quote.

Line by line

Where the money goes

Each line links to the document the number comes from. Official means published by the venue or show.

10×20 custom or hybrid

Exhibit10×20 custom / hybrid: structure, graphics, flooring, lighting, AV, design$21.6k – $43.2kIndustry guide
Drayage (material handling)1,800 lb at $130–$385 per 100 lb$2.3k – $6.9kOfficial
Installation & dismantle16–28 crew hours at $120–$200/hr$1.9k – $5.6kOfficial
Electrical2–3 500-watt outlets at $185 each (venue price list)$369 – $554Official
Freight shippingRound trip, cross-country$2.7k – $5.7kEstimate
Lead retrievalBadge-scanning app license or device$299 – $705Official
Floor space200 sq ft at $24–$65/sq ft$4.8k – $13kIndustry guide
Travel & staffing3 people$4.5k – $9kIndustry guide
Contingency (10%)Change orders, rush fees, surprises$3.9k – $8.5kIndustry guide
Total$42.4k – $93.1k

20×20 custom or hybrid island

Exhibit20×20 custom / hybrid: structure, graphics, flooring, lighting, AV, design$36k – $72kIndustry guide
Drayage (material handling)3,600 lb at $130–$385 per 100 lb$4.7k – $13.9kOfficial
Installation & dismantle32–56 crew hours at $120–$200/hr$3.8k – $11.2kOfficial
Electrical2–4 20-amp drops at $427 each (venue price list)$855 – $1.7kOfficial
Freight shippingRound trip, cross-country$3.6k – $7.8kEstimate
Lead retrievalBadge-scanning app license or device$299 – $705Official
Floor space400 sq ft at $24–$65/sq ft$9.6k – $26kIndustry guide
Travel & staffing3 people$4.5k – $9kIndustry guide
Contingency (10%)Change orders, rush fees, surprises$6.3k – $14.2kIndustry guide
Total$69.7k – $157k
Published rates

Rates at Anaheim Convention Center

Published labor (2027) for Premiere Anaheim, Anaheim Convention Center North, Feb 7-8 2027: $149/hr straight time, $241.25 overtime. Published drayage (2026) for Grace Hopper Celebration, Anaheim CC, Oct 27-30 2026: $385 per 100 lb.

Installation & dismantle labor
$120–$200 per hour, straight time Official
Drayage (material handling)
$130–$385 per 100 lb, round trip, 200 lb minimum Official
Electrical
$185–$256 per 500-watt outlet (advance price, then the standard price) Official
Wired internet
$795–$995 for a basic connection Official
Sales tax
7.75% (not verified)
Setting up your own booth
GES Southern California work rules (Grace Hopper 2026, Anaheim): Decorators Local 831 jurisdiction; exhibitor may set up own display only if one person can do it in less than 1/2 hour without tools. Otherwise union labor via contractor; company personnel may work alongside union installer one-to-one. Hand-carry by one person in one trip, no dollies. Exhibitors may plug in their own 120V plugs. CDA 2026 (Anaheim, GES) rules: union required if hand tools, more than one person, longer than 30 minutes, or exceeds 10 ft. Sources: https://ordering.ges.com/022630025/workrules ; https://www.cda.org/wp-content/uploads/CDA-2026-Exhibitor-Prospectus.pdf Official

How Anaheim Convention Center compares

Published rates at the 28 US venues that publish their own.

Installation labor$120–$200/hr · 14th lowest of 28 venues
$64$369
Drayage$130–$385 per 100 lb · 25th lowest of 28 venues
$65$424

See every venue ranked by drayage and labor

Upcoming shows

Shows at Anaheim Convention Center

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Questions

Exhibiting at Anaheim Convention Center

How much does a booth at Anaheim Convention Center cost?

Plan on $16.7k – $42.3k for a 10×10 rental booth and $42.4k – $93.1k for a 10×20 custom or hybrid booth. A 20×20 island runs $69.7k – $157k. Totals include the exhibit, drayage, installation and dismantle labor, electrical, round-trip freight, floor space, travel for three people, lead retrieval and a 10% contingency.

How much is drayage at Anaheim Convention Center?

Drayage at Anaheim Convention Center runs $130–$385 per 100 lb, round trip, with a 200 lb minimum. A 10×20 custom booth ships about 1,800 lb, so drayage comes to about $2.3k – $6.9k. Your show's exhibitor kit has the exact rate.

What does installation labor cost at Anaheim Convention Center?

Published installation and dismantle rates run $120–$200 per hour at straight time. Overtime is usually 1.5 times that. A 10×20 custom booth takes about 16–28 crew hours, so labor comes to $1.9k – $5.6k.

Are these Purple Exhibits prices?

No. These are typical market costs, worked out from published venue and show rates and industry price benchmarks. They are not Purple Exhibits prices. They include floor space, drayage, union labor, electrical and travel, which are paid to the show and its contractors, not to the booth builder. For Purple Exhibits' own price on your booth, ask for a quote.

Can I set up my own booth at Anaheim Convention Center?

GES Southern California work rules (Grace Hopper 2026, Anaheim): Decorators Local 831 jurisdiction; exhibitor may set up own display only if one person can do it in less than 1/2 hour without tools. Otherwise union labor via contractor; company personnel may work alongside union installer one-to-one. Hand-carry by one person in one trip, no dollies. Exhibitors may plug in their own 120V plugs. CDA 2026 (Anaheim, GES) rules: union required if hand tools, more than one person, longer than 30 minutes, or exceeds 10 ft. Sources: https://ordering.ges.com/022630025/workrules ; https://www.cda.org/wp-content/uploads/CDA-2026-Exhibitor-Prospectus.pdf

More booth cost pages

Numbers updated October 2026 from published exhibitor kits and price lists. Rates are set per show, so your exhibitor kit has the final prices.

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