Independent market estimate · not a Purple Exhibits price

Booth cost estimates at Donald E. Stephens Convention Center

Donald E. Stephens Convention Center in Rosemont, IL: installation labor runs $180 an hour and drayage $115–$125 per 100 lb at published rates. Exhibiting with a 10×20 custom or hybrid booth typically costs $43.2k – $87.4k all-in. These are market estimates, not Purple Exhibits prices.

  • CityRosemont, IL
  • Labor$180/hr
  • Drayage$115–$125 per 100 lb
Donald E. Stephens Convention Center
Typical market cost to exhibit · 10×20 custom or hybrid$43.2k – $87.4kIncludes floor space, travel and show fees. Not a Purple Exhibits price.

Photo: "Donald E Stephens Convention Center" by FoodBev Photos, CC BY 2.0, via Flickr

Budget by size

What exhibiting at Donald E. Stephens Convention Center costs

Totals include the exhibit, drayage, installation and dismantle labor, electrical, round-trip freight, floor space, travel for three people, lead retrieval and a 10% contingency.

Typical all-in cost to exhibit$43.2k – $87.4kMarket estimate, not a Purple Exhibits price
Donald E. Stephens Convention Center: typical all-in cost to exhibit, by booth size and exhibit type (market estimates)
Booth sizeRental exhibitCustom or hybridOpen in calculator
10×10 inline$17.2k – $40.4k$27.6k – $55.1kAdjust
10×20 inline$29.4k – $64.4k$43.2k – $87.4kAdjust
20×20 island$47.1k – $103k$70.7k – $145kAdjust
20×30 island$69k – $149k$102k – $210kAdjust
What these numbers are

These are typical market costs, worked out from published venue and show rates and industry price benchmarks. They are not Purple Exhibits prices. They cover everything it takes to exhibit, and much of the total is paid to the show organizer, its contractors, airlines and hotels: floor space, drayage, union labor, electrical and travel. In a 10×20 custom or hybrid budget, the exhibit itself is about $21.6k – $43.2k. For Purple Exhibits' own price on your booth, ask for a quote.

Line by line

Where the money goes

Each line links to the document the number comes from. Official means published by the venue or show.

10×20 custom or hybrid

Exhibit10×20 custom / hybrid: structure, graphics, flooring, lighting, AV, design$21.6k – $43.2kIndustry guide
Drayage (material handling)1,800 lb at $115–$125 per 100 lb$2.1k – $2.3kOfficial
Installation & dismantle16–28 crew hours at $180/hr$2.9k – $5kOfficial
Electrical2–3 500-watt outlets at $215 each (venue price list)$429 – $644Official
Freight shippingRound trip, cross-country$2.7k – $5.7kEstimate
Lead retrievalBadge-scanning app license or device$299 – $705Official
Floor space200 sq ft at $24–$65/sq ft$4.8k – $13kIndustry guide
Travel & staffing3 people$4.5k – $9kIndustry guide
Contingency (10%)Change orders, rush fees, surprises$3.9k – $8kIndustry guide
Total$43.2k – $87.4k

20×20 custom or hybrid island

Exhibit20×20 custom / hybrid: structure, graphics, flooring, lighting, AV, design$36k – $72kIndustry guide
Drayage (material handling)3,600 lb at $115–$125 per 100 lb$4.1k – $4.5kOfficial
Installation & dismantle32–56 crew hours at $180/hr$5.8k – $10.1kOfficial
Electrical2–4 20-amp drops at $173–$350 each$346 – $1.4kIndustry guide
Freight shippingRound trip, cross-country$3.6k – $7.8kEstimate
Lead retrievalBadge-scanning app license or device$299 – $705Official
Floor space400 sq ft at $24–$65/sq ft$9.6k – $26kIndustry guide
Travel & staffing3 people$4.5k – $9kIndustry guide
Contingency (10%)Change orders, rush fees, surprises$6.4k – $13.2kIndustry guide
Total$70.7k – $145k
Published rates

Rates at Donald E. Stephens Convention Center

Published labor (2026) for Chicago Travel & Adventure Show, Feb 21-22 2026: $180/hr straight time, $270 overtime. Published drayage (2026) for Chicago Travel & Adventure Show 2026: $115–$125 per 100 lb.

Installation & dismantle labor
$180 per hour, straight time Official
Drayage (material handling)
$115–$125 per 100 lb, round trip, 200 lb minimum Official
Electrical
$215–$295 per 500-watt outlet (advance price, then the standard price) Official
Wired internet
$625 for a basic connection Official
Setting up your own booth
Chicagoland work rules: full-time employees of the exhibiting company may set up and dismantle their own booth displays (no booth-size limit stated), may use hand tools and power tools in their booths, attach clamp-on lights, plug lighting/video into ordered outlets, hang graphics on backwalls. Outside workers must be Chicagoland Carpenter Union members. POV/assisted cartload service available via decorator; anything through the dock is weighed and charged material handling. Official

How Donald E. Stephens Convention Center compares

Published rates at the 28 US venues that publish their own.

Installation labor$180/hr · 19th lowest of 28 venues
$64$369
Drayage$115–$125 per 100 lb · 3rd lowest of 28 venues
$65$424
Questions

Exhibiting at Donald E. Stephens Convention Center

How much does a booth at Donald E. Stephens Convention Center cost?

Plan on $17.2k – $40.4k for a 10×10 rental booth and $43.2k – $87.4k for a 10×20 custom or hybrid booth. A 20×20 island runs $70.7k – $145k. Totals include the exhibit, drayage, installation and dismantle labor, electrical, round-trip freight, floor space, travel for three people, lead retrieval and a 10% contingency.

How much is drayage at Donald E. Stephens Convention Center?

Drayage at Donald E. Stephens Convention Center runs $115–$125 per 100 lb, round trip, with a 200 lb minimum. A 10×20 custom booth ships about 1,800 lb, so drayage comes to about $2.1k – $2.3k. Your show's exhibitor kit has the exact rate.

What does installation labor cost at Donald E. Stephens Convention Center?

Published installation and dismantle rates run $180 per hour at straight time. Overtime is usually 1.5 times that. A 10×20 custom booth takes about 16–28 crew hours, so labor comes to $2.9k – $5k.

Are these Purple Exhibits prices?

No. These are typical market costs, worked out from published venue and show rates and industry price benchmarks. They are not Purple Exhibits prices. They include floor space, drayage, union labor, electrical and travel, which are paid to the show and its contractors, not to the booth builder. For Purple Exhibits' own price on your booth, ask for a quote.

Can I set up my own booth at Donald E. Stephens Convention Center?

Chicagoland work rules: full-time employees of the exhibiting company may set up and dismantle their own booth displays (no booth-size limit stated), may use hand tools and power tools in their booths, attach clamp-on lights, plug lighting/video into ordered outlets, hang graphics on backwalls. Outside workers must be Chicagoland Carpenter Union members. POV/assisted cartload service available via decorator; anything through the dock is weighed and charged material handling.

More booth cost pages

Numbers updated October 2026 from published exhibitor kits and price lists. Rates are set per show, so your exhibitor kit has the final prices.

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