NAB Show 2027 booth cost estimate
NAB Show 2027 runs Apr 3–7, 2027 at Las Vegas Convention Center. Exhibiting there with a 10×20 custom or hybrid booth typically costs $45.8k – $83.9k all-in, and with a 20×20 island $76.5k – $138k, based on Las Vegas Convention Center's published rates and the show's own material handling rate. These are market estimates, not Purple Exhibits prices.
- DatesApr 3–7, 2027
- VenueLas Vegas Convention Center
- ContractorFreeman
- Labor$97–$185/hr
- Drayageflat per sq ft
What exhibiting at NAB Show 2027 costs
Totals include the exhibit, drayage, installation and dismantle labor, electrical, round-trip freight, floor space, travel for three people, lead retrieval and a 10% contingency.
| Booth size | Rental exhibit | Custom or hybrid | Open in calculator |
|---|---|---|---|
| 10×10 inline | $18.9k – $39k | $28.9k – $53.2k | Adjust |
| 10×20 inline | $33.2k – $61.6k | $45.8k – $83.9k | Adjust |
| 20×20 island | $55.2k – $97.8k | $76.5k – $138k | Adjust |
| 20×30 island | $81.1k – $141k | $111k – $200k | Adjust |
These are typical market costs, worked out from published venue and show rates and industry price benchmarks. They are not Purple Exhibits prices. They cover everything it takes to exhibit, and much of the total is paid to the show organizer, its contractors, airlines and hotels: floor space, drayage, union labor, electrical and travel. In a 10×20 custom or hybrid budget, the exhibit itself is about $21.6k – $43.2k. For Purple Exhibits' own price on your booth, ask for a quote.
Planning for NAB Show 2027
NAB Show 2027 (media & broadcast) runs 5 days, Apr 3–7, 2027, at Las Vegas Convention Center. The general service contractor is Freeman, which sets drayage, labor and electrical prices in its exhibitor kit.
- Last edition
- 58,000+ registered attendees from 146 countries and 1,100+ exhibitors (2026)
Source: newscaststudio.com
NAB Show brings together broadcast, film, streaming and media technology companies, from camera and lighting makers to cloud and AI production platforms. Attendees are engineers, content creators, broadcasters and corporate media teams.
What drives the cost at NAB Show 2027
- NAB charges a flat material handling fee per square foot instead of by weight, so heavy camera and rack gear doesn't raise drayage. Booth size does.
- Studio-style booths with lighting rigs and monitor walls often need extra power and hanging-sign rigging. Order both before the discount deadline.
- Demo areas with live signal feeds usually need dedicated internet, which costs well above the basic shared line.
Dates and travel
- Discount deadlines. Most exhibitor kits close the lower prices for labor, electrical and advance-warehouse freight three to four weeks before move-in. For NAB Show 2027 that means around March 6, 2027 to March 13, 2027. Your kit has the exact dates.
- Hotel nights. 5 exhibit days plus a day each for move-in and move-out is about 7 nights per person. The estimate budgets $1,500–$3,000 per traveler.
- Also in Las Vegas around the same dates: AMGA Annual Conference (Mar 21–25, 2027), Bar & Restaurant Expo (Mar 22–24, 2027), SNMA Annual Medical Education Conference (Mar 23–28, 2027), Indoor Ag-Con (Mar 24–25, 2027), SCA Annual Meeting (Apr 7–11, 2027). Book hotels early when large events overlap.
Where the money goes
Each line links to the document the number comes from. Official means published by the venue or show.
10×20 custom or hybrid
| Exhibit10×20 custom / hybrid: structure, graphics, flooring, lighting, AV, design | $21.6k – $43.2k | Industry guide |
|---|---|---|
| Drayage (material handling)200 sq ft at $4.10/sq ft, any weight | $820 | Official |
| Installation & dismantle16–28 crew hours at $97–$185/hr | $1.6k – $5.2k | Official |
| Electrical2–3 500-watt outlets at $99–$160 each | $198 – $480 | Industry guide |
| Freight shippingRound trip, cross-country | $2.7k – $5.7k | Estimate |
| Lead retrievalBadge-scanning app license or device | $299 – $705 | Official |
| Floor space200 sq ft at $50–$56/sq ft | $10k – $11.2k | Official |
| Travel & staffing3 people | $4.5k – $9k | Industry guide |
| Contingency (10%)Change orders, rush fees, surprises | $4.2k – $7.6k | Industry guide |
| Total | $45.8k – $83.9k | |
20×20 custom or hybrid island
| Exhibit20×20 custom / hybrid: structure, graphics, flooring, lighting, AV, design | $36k – $72k | Industry guide |
|---|---|---|
| Drayage (material handling)400 sq ft at $4.17/sq ft, any weight | $1.7k | Official |
| Installation & dismantle32–56 crew hours at $97–$185/hr | $3.1k – $10.4k | Official |
| Electrical2–4 20-amp drops at $173–$350 each | $346 – $1.4k | Industry guide |
| Freight shippingRound trip, cross-country | $3.6k – $7.8k | Estimate |
| Lead retrievalBadge-scanning app license or device | $299 – $705 | Official |
| Floor space400 sq ft at $50–$56/sq ft | $20k – $22.4k | Official |
| Travel & staffing3 people | $4.5k – $9k | Industry guide |
| Contingency (10%)Change orders, rush fees, surprises | $7k – $12.5k | Industry guide |
| Total | $76.5k – $138k | |
Show services at Las Vegas Convention Center
The rates this estimate uses. Electrical, internet, sales tax and the venue's work rules are on the Las Vegas Convention Center cost page.
- Installation & dismantle labor
- $97–$185 per hour, straight time Official
- Drayage (material handling)
- NAB charges a mandatory flat material handling fee per net sq ft, unlimited weight: $4.10 (under 400 sq ft), $4.17 (400–900), $4.21 (901+). Official
- Floor space
- NAB member $50 / non-member $56 per sq ft. Official
How Las Vegas Convention Center compares
Published rates at the 28 US venues that publish their own. NAB Show 2027 sets its own material handling rate, shown in the estimate above.
NAB Show 2027 booth cost questions
How much does a booth at NAB Show 2027 cost?
Plan on $18.9k – $39k for a 10×10 rental booth and $45.8k – $83.9k for a 10×20 custom or hybrid booth. A 20×20 island runs $76.5k – $138k. Totals include the exhibit, drayage, installation and dismantle labor, electrical, round-trip freight, floor space, travel for three people, lead retrieval and a 10% contingency.
How much is drayage at NAB Show 2027?
NAB charges a mandatory flat material handling fee per net sq ft, unlimited weight: $4.10 (under 400 sq ft), $4.17 (400–900), $4.21 (901+). For a 10×20 custom booth that comes to about $820 – $820.
When should I order show services for NAB Show 2027?
NAB Show 2027 opens Apr 3–7. Most exhibitor kits close the lower prices for labor, electrical and advance-warehouse freight three to four weeks before move-in, which for NAB Show 2027 is around March 6, 2027 to March 13, 2027. Ordering after the deadline usually costs 20–50% more. The show's exhibitor kit has the exact dates.
Are these Purple Exhibits prices?
No. These are typical market costs, worked out from published venue and show rates and industry price benchmarks. They are not Purple Exhibits prices. They include floor space, drayage, union labor, electrical and travel, which are paid to the show and its contractors, not to the booth builder. For Purple Exhibits' own price on your NAB Show 2027 booth, ask for a quote.
More booth cost pages
- All booth costs at Las Vegas Convention Center
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- Trade show booth costs in Las Vegas
- Drayage and labor rates by venue
- Booth cost calculator: all 2,300 US shows
Numbers updated October 2026 from published exhibitor kits and price lists. Rates are set per show, so your exhibitor kit has the final prices.
Want Purple's price for NAB Show 2027?
The numbers on this page are market estimates. Send us your booth size and we'll quote our own price, line by line, within 24 hours.
