Independent market estimate · not a Purple Exhibits price

MAGIC Las Vegas 2027 booth cost estimate

MAGIC Las Vegas 2027 runs Feb 16–18, 2027 at Las Vegas Convention Center. Exhibiting there with a 10×20 custom or hybrid booth typically costs $40.6k – $89.1k all-in, and with a 20×20 island $66k – $148k, based on Las Vegas Convention Center's published rates. These are market estimates, not Purple Exhibits prices.

  • DatesFeb 16–18, 2027
  • VenueLas Vegas Convention Center
  • Labor$97–$185/hr
  • Drayage$71–$210 per 100 lb
Las Vegas Convention Center
Typical market cost to exhibit · 10×20 custom or hybrid$40.6k – $89.1kIncludes floor space, travel and show fees. Not a Purple Exhibits price.
Budget by size

What exhibiting at MAGIC Las Vegas 2027 costs

Totals include the exhibit, drayage, installation and dismantle labor, electrical, round-trip freight, floor space, travel for three people, lead retrieval and a 10% contingency.

Typical all-in cost to exhibit$40.6k – $89.1kMarket estimate, not a Purple Exhibits price
MAGIC Las Vegas 2027: typical all-in cost to exhibit, by booth size and exhibit type (market estimates)
Booth sizeRental exhibitCustom or hybridOpen in calculator
10×10 inline$16.1k – $40.9k$26.3k – $55.9kAdjust
10×20 inline$27.5k – $65.5k$40.6k – $89.1kAdjust
20×20 island$43.8k – $106k$66k – $148kAdjust
20×30 island$64k – $152k$95.4k – $215kAdjust
What these numbers are

These are typical market costs, worked out from published venue and show rates and industry price benchmarks. They are not Purple Exhibits prices. They cover everything it takes to exhibit, and much of the total is paid to the show organizer, its contractors, airlines and hotels: floor space, drayage, union labor, electrical and travel. In a 10×20 custom or hybrid budget, the exhibit itself is about $21.6k – $43.2k. For Purple Exhibits' own price on your booth, ask for a quote.

Show at a glance

Planning for MAGIC Las Vegas 2027

MAGIC Las Vegas 2027 (apparel / fashion) runs 3 days, Feb 16–18, 2027, at Las Vegas Convention Center.

From the MAGIC Las Vegas exhibitor kit (2026 edition)

General contractor
GES (February 2026 edition) Official
Move-in (2026)
Four days before opening, with targeted freight delivery Official

Dates and travel

  • Discount deadlines. Most exhibitor kits close the lower prices for labor, electrical and advance-warehouse freight three to four weeks before move-in. For MAGIC Las Vegas 2027 that means around January 19, 2027 to January 26, 2027. Your kit has the exact dates.
  • Hotel nights. 3 exhibit days plus a day each for move-in and move-out is about 5 nights per person. The estimate budgets $1,500–$3,000 per traveler.
  • Also in Las Vegas around the same dates: Kitchen & Bath Industry Show (Feb 2–4, 2027), Medallia Experience (Feb 2–5, 2027), NAHB International Builders' Show (Feb 2–4, 2027), LDA Annual Conference (Feb 14–18, 2027), WWIN Womenswear in Nevada (Feb 15–17, 2027). Book hotels early when large events overlap.
What drives the cost

Budgeting for a booth at MAGIC Las Vegas 2027

MAGIC is a fashion and apparel trade event where brands, manufacturers and sourcing companies meet retail buyers. Booths focus on merchandise display, fixtures and buyer meetings.

  • Clothing racks and fixtures are light, so drayage is usually modest. Larger shell-scheme-style booths can be cost-effective.
  • Lighting matters for merchandise, so budget for extra track lighting and the electrical to run it.
  • February is a busy month in Las Vegas. Book hotels early.

Biggest lines in a 10×20 custom or hybrid budget

Exhibit
$21.6k – $43.2k Industry guide
Floor space
$4.8k – $13k Industry guide
Travel & staffing
$4.5k – $9k Industry guide
Freight shipping
$2.7k – $5.7k Estimate
Published rates

Show services at Las Vegas Convention Center

The rates this estimate uses. Electrical, internet, sales tax and the venue's work rules are on the Las Vegas Convention Center cost page.

Installation & dismantle labor
$97–$185 per hour, straight time Official
Drayage (material handling)
$71–$210 per 100 lb, round trip, 200 lb minimum Official

How Las Vegas Convention Center compares

Published rates at the 28 US venues that publish their own.

Installation labor$97–$185/hr · 7th lowest of 28 venues
$64$369
Drayage$71–$210 per 100 lb · 8th lowest of 28 venues
$65$424
Questions

MAGIC Las Vegas 2027 booth cost questions

How much does a booth at MAGIC Las Vegas 2027 cost?

Plan on $16.1k – $40.9k for a 10×10 rental booth and $40.6k – $89.1k for a 10×20 custom or hybrid booth. A 20×20 island runs $66k – $148k. Totals include the exhibit, drayage, installation and dismantle labor, electrical, round-trip freight, floor space, travel for three people, lead retrieval and a 10% contingency.

How much is drayage at MAGIC Las Vegas 2027?

Drayage at Las Vegas Convention Center runs $71–$210 per 100 lb, round trip, with a 200 lb minimum. A 10×20 custom booth ships about 1,800 lb, so drayage comes to about $1.3k – $3.8k. Your show's exhibitor kit has the exact rate.

When should I order show services for MAGIC Las Vegas 2027?

MAGIC Las Vegas 2027 opens Feb 16–18. Most exhibitor kits close the lower prices for labor, electrical and advance-warehouse freight three to four weeks before move-in, which for MAGIC Las Vegas 2027 is around January 19, 2027 to January 26, 2027. Ordering after the deadline usually costs 20–50% more. The show's exhibitor kit has the exact dates.

Are these Purple Exhibits prices?

No. These are typical market costs, worked out from published venue and show rates and industry price benchmarks. They are not Purple Exhibits prices. They include floor space, drayage, union labor, electrical and travel, which are paid to the show and its contractors, not to the booth builder. For Purple Exhibits' own price on your MAGIC Las Vegas 2027 booth, ask for a quote.

More booth cost pages

Numbers updated October 2026 from published exhibitor kits and price lists. Rates are set per show, so your exhibitor kit has the final prices.

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