WHERE FRAGRANCE MEETS ARCHITECTURE
At the Kitchen & Bath Industry Show (KBIS) 2026, Fabuwood didn’t just exhibit, they created one of the most talked-about spaces on the show floor.
The booth was designed and fully executed by Purple Exhibits, delivering an immersive environment that captured attention from every aisle.
Explore the Booth in 3D
REQUIREMENT
LUZI, a Swiss fragrance house founded in 1926, is known for creating unique scent compositions for fine fragrances, personal care, and home products for brands around the world.
For this exhibition, LUZI wanted their booth to reflect something deeper than a traditional product display. Their work is built around emotion, creativity, and the sensory experience of fragrance, so the exhibit needed to communicate that philosophy the moment visitors approached the space.
The objective was to design a booth that would feel elegant, immersive, and almost architectural — a space where visitors could slow down, explore fragrance stories, and connect with LUZI’s creative world.
The challenge was to translate something invisible like scent and emotion into a physical environment that visitors could walk through and experience with all their senses.
SOLUTIONS
The booth was designed as a sensory architectural environment, blending soft materials, light, and spatial flow to mirror the feeling of fragrance itself.
A dramatic chain curtain structure surrounded the entire booth, forming a semi-transparent outer layer that created curiosity from the show floor while allowing visitors to see activity happening inside. The curtain acted almost like a veil — inviting people to step through and discover the world of LUZI.
Large arched entrances cut through the curtain walls, creating a feeling of entering a special space. Once inside, visitors were guided through a calm and elegant environment featuring warm wood textures, soft neutral tones, and gentle lighting.
Suspended above the walkway, a series of floating circular light rings created a flowing visual rhythm across the ceiling, echoing the invisible movement of fragrance in the air.
Inside the space, display islands allowed visitors to interact with fragrance samples and product concepts, while lounge areas created a comfortable setting for meetings and creative discussions.
The overall design blended architecture, lighting, and materiality to create a booth that felt refined, modern, and deeply aligned with LUZI’s identity as a creative fragrance house.
RESULT
The finished booth became a standout destination on the show floor, drawing visitors with its elegant presence and intriguing layered design.
The shimmering chain curtain exterior created strong visual impact from across the hall while still maintaining an open and welcoming environment. Visitors were naturally curious to step inside and explore the space.
Once inside, the calm atmosphere encouraged guests to slow down, interact with the displays, and experience LUZI’s fragrances in a setting that reflected the brand’s creative spirit.
By transforming fragrance — something invisible — into a physical sensory journey, the booth successfully communicated LUZI’s core message: creativity touching your senses.
The First Impression – Exterior Design
Before visitors stepped inside, the booth made a powerful statement across the show floor.
The large-scale structure, architectural design, and lighting created a strong visual presence that attracted attention from every aisle.
The exterior set the stage for the immersive experience waiting inside.
Best Booth at KBIS
During the event, Fabuwood was recognized with the Best Booth on the Show Floor award at KBIS.
This recognition celebrated the creativity, scale, and immersive design of the exhibit, brought to life through the collaboration between Fabuwood and Purple Exhibits.
The Idea: Music Has a Feeling. So Does Every Room
The exhibit was built around one simple idea:
Just as different music creates different moods, every room in a home carries its own feeling.
The booth featured 13 unique lifestyle spaces, each with its own personality, design style, and soundtrack.
Because the entire structure was soundproofed, visitors experienced each room independently — stepping into a completely new atmosphere every time.
Inspired by the Luzi?
If you’re planning an upcoming trade show and want a booth that attracts attention, engages visitors, and elevates your brand presence, our team at Purple Exhibits can help.
From concept design to fabrication and installation, we handle the entire exhibit process to deliver high-impact booth experiences.
Whether you’re exhibiting at KBIS, IBS, CES, or any major industry event, we create custom environments tailored to your brand.
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